What Selfstorage.com does

SelfStorage.com is a U.S. self-storage comparison shopping marketplace that lists more than 20,000 storage facilities nationwide, allowing consumers to search, compare, and reserve storage units across multiple operators. The platform offers search and comparison tools, size guides, amenity filtering, vehicle storage search, integrated TrustPilot reviews, and an Online Move-In feature that enables direct reservation from the marketplace. The company is headquartered in Austin, Texas, and operates as a wholly-owned indirect subsidiary of Storable, Inc., sitting alongside sibling consumer brands Sparefoot and Storage.com within Storable's broader storage-software ecosystem.

The platform's core technology is a standard web-based marketplace front-end with location-based search, filtering, and map-based facility discovery, integrated with Google Maps for facility location and TrustPilot for review display. Consumer-facing functionality is built around SEO-driven organic discovery, supported by a Moving Blog content engine targeting high-intent relocation queries. The company is differentiated primarily by the breadth of its aggregated facility inventory and its content footprint rather than by proprietary technology.

The business model is free for consumers, with revenue generated through referral commissions paid by storage facility operators when the marketplace delivers a booking or move-in. The customer base is two-sided: individual consumers and small businesses seeking storage (primary demand side), and storage facility owners and operators (monetization side). The company also extends into the owner/operator segment via a partnership with Argus Self Storage Sales Network for brokerage support. No financial disclosures, headcount figures, or recent funding activity are available.

Name

Selfstorage.com

Legal name

Storable, Inc.

Website

https://selfstorage.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

SelfStorage.com is a U.S. comparison marketplace listing 20,000+ storage facilities, enabling consumers and businesses to search, compare, and reserve units. It monetizes via referral commissions from facility operators and operates as a subsidiary of Storable, Inc.

Ownership category

akta.pro rank

Product category

Self-Storage Marketplace

NAICS

Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Rental, Sharing & Peer‑to‑Peer Local Asset Platforms (Tools, Storage, Parking) (BPAMAHAM)

akta.pro secondary industries

Specialty Storage (Wine, Art, Document Vaults) (HSAKAGAF), Climate-Controlled Self-Storage (HSAKAGAA), Vehicle & RV/Boat Self-Storage (HSAKAGAC)

Keywords

• Self-storage marketplace
• Storage unit search
• Storage unit comparison
• Vehicle storage booking
• Storage facility listings

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Referral/Lead Generation: SelfStorage.com generates revenue by referring customers to storage facility operators. The platform lists over 20,000 storage facilities and receives a commission or referral fee when customers complete reservations through the site.
2. Facility Listing Fees: Storage facility operators can pay to list their facilities on the platform, with options to add facilities through Storable's marketplace product.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SelfStorage.com is a consumer-facing online comparison marketplace that lets individuals and businesses search, compare, and reserve self-storage units from more than 20,000 facilities across the United States. The platform provides location-based search, filtering by unit size, amenities (24-hour access, climate control, drive-up, electricity, free truck rental), and vehicle-specific storage, along with an online move-in flow that does not require a credit card to reserve. Revenue is generated through referral commissions and listing fees paid by participating storage facility operators, with the platform itself free for consumers.

Product overview

SelfStorage.com is a comparison shopping platform for self-storage units, functioning as a consumer-facing marketplace that aggregates over 20,000 storage facilities nationwide. The platform provides search and discovery tools allowing users to find, compare prices, read reviews, and reserve storage units online without a credit card. Key product components include the core search platform with location-based functionality, unit size guides and storage type educational content, online move-in capabilities for digital rental processing, amenity and vehicle-specific filtering systems, and customer review integration. The platform also connects storage operators with potential customers through marketplace listings and offers a related brokerage service (Argus) for facility transactions. The ecosystem includes related brands such as Sparefoot, Storage.com, and Storable under the parent company Storable, Inc.

Differentiator

Problem solved

Functional benefit

Brands

• Sparefoot: Related brand under Storable companies
• Storage.com
• Storable

Products and services

• SelfStorage.com Platform

Quantifiable outcome

• 20,000+ storage facilities available for comparison on the platform
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Storable, Inc. (Parent Company)coreOthersSelfStorage.com is held by a wholly-owned indirect subsidiary of Storable, Inc. Storable operates multiple storage-related brands including Sparefoot and Storage.com, providing a portfolio approach to the storage marketplace industry.
• Argus Self Storage Sales NetworkcoreStrategic or Co-development PartnerArgus Self Storage Sales Network is the nation's premier self-storage brokerage. The partnership enables SelfStorage.com to offer storage facility owners a way to buy and sell facilities through the platform, expanding services beyond just customer referrals.
• TrustPilotsupportingGTM or Marketing PartnerSelfStorage.com displays customer reviews on TrustPilot (4.4/5 rating) to provide social proof for prospective customers researching storage options on the platform.
• Google MapssupportingTechnology or IntegrationGoogle Maps integration provides location mapping capabilities on search results and facility detail pages, enabling customers to visualize facility locations and get directions.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• MakeSpace: On-demand storage service with pickup/delivery and online inventory management, targeting urban consumers in major metros. Comparable on the consumer storage booking side, though with a different operational model.
• Clutter: Full-service storage company offering pickup, storage, and retrieval with digital inventory management. Competes in the consumer storage discovery and booking journey with a vertically integrated, tech-forward alternative to traditional self-storage.
• Neighbor.com: Peer-to-peer storage marketplace connecting consumers with nearby individuals who have spare space (garages, basements, driveways). Comparable marketplace commission model but with non-traditional (residential) supply rather than dedicated facilities.

Broad incumbents

• Extra Space Storage: Major self-storage REIT/operator with a large owned and third-party-managed facility footprint. Comparable as a major supply-side participant on the platform and a competitor for direct consumer bookings.
• Public Storage: Largest publicly traded self-storage REIT and operator with thousands of owned facilities nationwide. Relevant as a major inventory source that lists on aggregator platforms and competes for the same end consumer.
• StorQuest Self Storage: Self-storage brand operated by William Warren Group with a growing national portfolio. Relevant as a comparable facility operator participating in aggregator marketplaces and competing for direct bookings.
• Life Storage: Self-storage operator with a national facility portfolio providing direct consumer booking via its own platform. Comparable as both a supply-side listing source and a competing direct channel.
• CubeSmart: Self-storage REIT/operator with a national footprint of owned and managed facilities. Relevant as a comparable inventory source and competitor for direct consumer storage bookings.

Direct peers

• Storage.com: Third sister brand in Storable's portfolio targeting self-storage discovery with overlapping inventory and similar freemium consumer experience. Directly competes for the same search queries and facility operator relationships.
• Sparefoot: Direct sister brand under Storable, Inc. operating the same self-storage comparison marketplace model with similar search, filter, and reservation functionality. Closest comparable because of identical business model, customer base, and revenue mechanics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/selfstorageinc
• Facebookfacebook.com/SelfStorageInc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selfstorage.com