Inspire Brands Asia

What Inspire Brands Asia does

Inspire Brands Asia is the regional Master Franchisee of Anytime Fitness, the world's largest 24-hour fitness franchise, operating across 8 Asian markets: Singapore, Malaysia, Indonesia, Philippines, Hong Kong SAR, Taiwan, Thailand, and Vietnam. Founded in 2020 by co-founders Luke Guanlao (Group CEO) and Johannes Raadsma (Group President), the company was formed by consolidating the founders' existing sub-master franchise portfolios and is backed by Exacta Capital Partners and Aura Group. As of late 2025/early 2026, the network comprises nearly 600 clubs — including more than 150 corporate-owned locations concentrated in Vietnam, Taiwan, and Thailand — with member engagement of approximately 3 million workouts per month.

The company's core product is the Anytime Fitness 24-hour gym club, featuring secure key-fob entry, modern equipment, personal training, and group classes. This physical offering is complemented by a digital member platform and mobile app that enables training content access, progress tracking, and membership management. Select clubs (e.g., Anytime Fitness Indonesia) deploy EVOLT body composition scanners for data-driven member assessments. The technology stack is therefore primarily a digital companion layer over a bricks-and-mortar fitness franchise rather than a proprietary software platform.

Inspire Brands Asia operates a hybrid revenue model combining franchise economics with direct club operations. Revenue streams include franchise fees (US$330,000–US$450,000 per new club), ongoing royalties, managed services, and direct membership revenue from corporate-owned clubs in Vietnam, Taiwan, and Thailand. The customer base spans two primary segments: individual fitness consumers (working professionals seeking 24/7 neighborhood access) and franchisee entrepreneurs (over 55% of franchisees operate multiple units, with Singapore franchisees averaging 4 clubs each). Regional member count surpassed 300,000 by 2023, with a stated ambition to reach 1 million members by 2028.

Name

Inspire Brands Asia

Legal name

Inspire Brands Asia

Website

https://www.inspirebrandsasia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Inspire Brands Asia operates the Anytime Fitness master franchise across 8 Asian markets, running nearly 600 fitness clubs via a hybrid franchise and corporate-owned model, serving 300,000+ members.

Ownership category

akta.pro rank

Product category

Fitness Franchising

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Fitness franchise operations
• 24-hour gym clubs
• Franchise development services
• Health and wellness programs
• Master franchise licensing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Franchise Fees and Royalties: Inspire Brands Asia operates as the regional master franchisee of Anytime Fitness, earning revenue through franchise fees, royalties, and management services from its network of franchisees and corporate-owned clubs across 8 Asian markets.
2. Corporate-Owned Club Operations: Revenue from corporate-owned clubs in Vietnam, Taiwan, and Thailand, representing more than 150 locations that are directly operated by Inspire Brands Asia.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Inspire Brands Asia is the master franchisee of Anytime Fitness across 8 Asian markets, operating nearly 600 24-hour fitness clubs. It sells franchise licenses to entrepreneurs who open and operate gyms under the Anytime Fitness brand, providing end-to-end support (site selection, build-out, training, marketing, and ongoing operations), while also directly operating more than 150 corporate-owned clubs. Members receive 24/7 key-fob access to strength, cardio, functional training zones, personal training, group classes, and a digital member app for content, progress tracking, and membership management.

Product overview

Inspire Brands Asia operates the Anytime Fitness franchise network across Asia as a unified platform-plus-digital-ecosystem model. The core offering is the Anytime Fitness 24-hour gym franchise, which provides accessible fitness clubs with 24/7 access, modern equipment, personal training, and group classes. This is complemented by the Anytime Fitness Digital Ecosystem (mobile app) for member engagement, progress tracking, and content access, as well as EVOLT Body Scanner technology for body composition analysis at select clubs. The company also runs regional campaigns like 'Train For Your Life' that unify the member experience across all markets.

Differentiator

Problem solved

Functional benefit

Brands

• Anytime Fitness: The world's largest 24-hour fitness franchise brand operated by Inspire Brands Asia as Master Franchisee across 8 Asian markets, offering accessible, community-driven 24/7 fitness spaces with over 5 million members globally.

Products and services

• Anytime Fitness 24-Hour Gym Club Network A 24-hour accessible, community-driven fitness club network operating under the Anytime Fitness brand across 8 Asian markets. Provides members with 24/7 key-fob gym access, modern strength and cardio equipment, personal training, group classes, and functional training zones. Franchisees and corporate operators deliver a consistent experience across nearly 600 clubs serving 5 million+ Anytime Fitness members globally.
• Anytime Fitness Asia Franchise Offering A franchise license and comprehensive support package for entrepreneurs to open and operate Anytime Fitness clubs in 8 Asian markets. Includes site selection, pre-opening setup, staff training, marketing, operational systems, and ongoing performance guidance, with total investment typically ranging from US$330,000 to US$450,000 per club.
• Corporate-Owned Anytime Fitness Clubs Directly operated Anytime Fitness clubs in Vietnam, Taiwan, Thailand, and other strategic markets (more than 150 corporate-owned locations in total), generating subscription and membership revenue for Inspire Brands Asia while extending the brand's footprint into new high-potential markets.
• EVOLT Body Composition Scanning In-club body composition analysis service using EVOLT scanner technology, offered at Anytime Fitness Indonesia locations to provide detailed body composition data and support members' data-driven fitness journeys.

Quantifiable outcome

• Breakeven achievable in approximately 6 months for well-run clubs
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• SkechersminorGTM or Marketing PartnerOfficial Footwear Partner for Battle of the Purple Champions (BOPC) fitness festival. Provides footwear prizes for winning teams and brand visibility at event.
• Elite SupplementsminorGTM or Marketing PartnerRefreshment sponsor for Battle of the Purple Champions event. Provided complimentary refreshments for participants and spectators, hosted sampling booth, and contributed prize packages for winning teams.
• Comeback ApparelminorGTM or Marketing PartnerCollaborative apparel partner for BOPC limited-edition merchandise, providing branded t-shirts for event participants.
• Melati Ehsan GroupminorStrategic or Co-development PartnerReal estate developer partnership bringing Anytime Fitness to Khaya Residences in Bangsar, Kuala Lumpur. Long-term lifestyle partnership integrated into residential development with 50+ facilities.

Scale indicators14 records

Recent moves2 records

Direct peers

• Fitness First Asia (Evolution Wellness): One of the largest premium fitness club operators in Southeast Asia, operating multi-country club networks that directly overlap with Inspire Brands Asia's footprint in Singapore, Malaysia, Indonesia, Philippines and Hong Kong. Same broad segment (fitness memberships) and similar multi-market master operator model, making it the most direct comparable for unit economics and member LTV.
• Snap Fitness: 24-hour fitness franchise sister brand under the same parent franchise system as Anytime Fitness, with comparable small-box, key-fob access, recurring-membership model. Highly relevant for franchise unit economics, royalty structures and global expansion comparisons, with overlapping membership portability features.
• Planet Fitness: Largest fitness franchise globally by member count, operating a high-volume, low-cost franchise model that mirrors IBA's value proposition and unit-level franchise economics. Comparable on franchisor scale, member growth trajectory and recurring revenue mix, though primarily US-centric.
• Pure Fitness: Premium fitness club chain headquartered in Hong Kong with significant presence across Hong Kong, Singapore, mainland China, Taiwan and the Middle East. Directly comparable multi-market Asia operator competing for the same urban professional members, and a useful reference for premium positioning and city-level density benchmarks.

Broad incumbents

• World Gym: Internationally recognized gym brand with significant franchise operations across Asia, including Taiwan. Comparable as a multi-market fitness franchise incumbent and a reference point for cross-border brand-led fitness expansion in markets where IBA is also scaling (notably Taiwan).
• 24 Hour Fitness: US-headquartered 24-hour fitness club chain whose core offering (round-the-clock key-fob access, broad-market gym memberships) is essentially identical to Anytime Fitness's positioning. Useful as a US precedent for 24-hour fitness club scale, churn dynamics and competitive pressure from boutique studios.
• Life Time Fitness: Large US-based premium fitness operator with a membership-plus-ancillary-revenue model that mirrors several of IBA's stated value propositions (24/7 access, coaching ecosystem, digital engagement). Comparable as a benchmark for premium positioning and integrated digital/club member economics, though geographically focused on North America.
• Gold's Gym (Asia franchisees): Global fitness brand with a long-standing presence across Asia through regional master franchisees. Overlaps with IBA on international brand-led fitness club franchising and member acquisition, but operates as a broader global incumbent rather than an Asia-centric specialist.

Regional players

• True Fitness (Thailand): Long-established Thai fitness club operator with multiple premium and value brands across Bangkok and other Thai cities. Directly comparable for one of IBA's newest corporate-owned expansion markets (Thailand), and useful for benchmarking local unit economics and competitive intensity in a single key geography.

Emerging players

• The Gym Group: UK-listed low-cost, multi-site gym operator with a value franchise-style model similar to Anytime Fitness. Smaller and more geographically concentrated, but relevant as a public-market benchmark for low-cost fitness unit economics, churn rates and capital-light scaling.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspire Brands Asia