Verbeek Export

What Verbeek Export does

Verbeek Export B.V. is a privately held Dutch B2B floriculture wholesaler headquartered at the VBA-Zuid auction location in De Kwakel, Netherlands. The company supplies cut flowers, cut foliage, bouquets, plants, and decorative articles to wholesale buyers and retail florists across Europe, with a stated 'global' commercial focus and customer-facing website available in 11 European languages. According to the company website, Verbeek Export has approximately 42 years of industry experience and emphasizes customization, exclusivity, and personal client relationships, encapsulated in its tagline 'No is not an option.' The legal entity is Verbeek Export B.V., a Dutch private limited liability company; no parent company, external investors, or public listing are identified.

The company's product portfolio is organized into four core categories — Flowers (cut flowers), Green (cut foliage and plants), Decoration (decorative articles), and Bouquets (pre-arranged) — sold through a dedicated B2B e-commerce webshop that supports 24/7 ordering behind a client-account login. Underlying e-commerce and inventory management is provided by Florisoft, a third-party platform referenced in the login flow. Operations are physically anchored at the Dutch flower auction ecosystem in De Kwakel, with a postal address in Aalsmeer.

Commercially, Verbeek Export operates a B2B wholesale and florist supply model with direct delivery, multilingual client service (Dutch, English, Czech, Spanish, German, Italian), and relationship-driven customization. Pricing is not publicly disclosed and requires client account registration. The company publishes seasonal editorial content (e.g., 'Spring Flowers 2026') and pursues content marketing around sustainability and pollinator-friendly assortments. No revenue, headcount exact figures, funding rounds, M&A activity, or management team disclosures are present in the source material; the company is reported to have between 11 and 50 employees based on available firmographic data.

Name

Verbeek Export

Legal name

Verbeek Export B.V.

Website

https://verbeekexport.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Verbeek Export B.V. is a Dutch B2B floriculture wholesaler supplying cut flowers, cut foliage, bouquets, plants, and decorative articles to wholesale buyers and florists across Europe via a 24/7 client-account webshop, operating from the VBA-Zuid auction location in De Kwakel, Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

De Kwakel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Floriculture Products: Sale of cut flowers, cut foliage, bouquets, plants, and decorative articles to wholesale buyers and florists through B2B webshop with client accounts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Verbeek Export is a Dutch wholesale distributor that supplies cut flowers, cut foliage, bouquets, plants, and decorative articles to wholesalers and florists across Europe. The company operates a 24/7 B2B webshop with client accounts, enabling direct ordering and delivery of fresh floriculture products from its location at the VBA-Zuid flower auction zone in De Kwakel, Netherlands.

Product overview

Verbeek Export operates as an e-commerce wholesaler platform serving wholesale buyers and florists. The company offers four main product categories through its Webshop: Flowers (cut flowers), Green (cut foliage and plants), Decoration (decorative articles), and Bouquets. The platform enables 24/7 online ordering with direct delivery, allowing customers to browse and purchase products daily. The system uses a login-protected interface with capabilities for order management, favorites, and multi-language support.

Differentiator

Problem solved

Functional benefit

Products and services

• Flowers Daily fresh top-quality cut flowers for wholesale buyers and florist customers, sourced and delivered through the company's B2B webshop.
• Green Cut foliage and plants providing greenery options for wholesale buyers and florist customers, ordered through the B2B webshop.
• Decoration Decorative articles for wholesale and florist customers to complement floral arrangements, available through the B2B webshop.
• Bouquets Pre-arranged bouquets available for wholesale and florist customers, ordered through the B2B webshop.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• OZ Export: Dutch-based international wholesaler of flowers and plants with a strong online/web-based ordering model. Comparable to Verbeek on B2B floriculture wholesale, webshop-led customer experience, and pan-European delivery, though with a larger assortment and broader geographic reach.
• Van der Plas: Dutch flower and plant wholesaler with retail and export operations. Directly comparable to Verbeek on cut-flower wholesale to florists and on Dutch-based distribution of fresh flowers, foliage and decorative greens to professional buyers.
• Hilverda de Boer International: Dutch-based international exporter of cut flowers and plants to wholesalers and florists across Europe and beyond. Closely comparable to Verbeek in product mix (flowers, foliage, bouquets, plants) and B2B florist/wholesale customer base, though operating at substantially larger scale as a Dutch Flower Group subsidiary.
• Waterdrinker: Large Dutch wholesaler of cut flowers, plants and decorative greenery serving European florists and retailers. Comparable to Verbeek in target customer (florists/wholesalers), product categories (flowers, greens, decoration), and Dutch export base, but at significantly larger scale and broader assortment.
• Dutch Flower Group: Holding company for several Dutch cut-flower and plant export companies (including Hilverda de Boer). Direct comparable as a Netherlands-based B2B floriculture export group serving the same European wholesale and florist customers with overlapping flower, foliage, and decoration SKUs.
• Prins Group: Netherlands-based wholesaler and exporter of cut flowers, plants and decorative greens serving European florists and wholesale buyers. Direct comparable to Verbeek in customer base, product mix, and Dutch export orientation.

Broad incumbents

• Florensis: Dutch-based breeder and propagator of ornamental flowers and potted plants supplying professional growers across Europe. Relevant peer because it operates in the same Dutch floriculture ecosystem and adjacent product categories (cut flowers, plants, greenery) as Verbeek, though focused upstream on young plant supply rather than finished cut-flower distribution.
• Dümmen Orange: Global breeder and supplier of ornamental flowers and plants headquartered in the Netherlands. Comparable to Verbeek in the Dutch floriculture value chain and product categories (flowers, plants, decorative material), but operates upstream as a breeder/exporter with a much broader global footprint.
• Royal FloraHolland: World's largest flower auction cooperative, also headquartered in the Aalsmeer/De Kwakel cluster. Overlaps with Verbeek on cut-flower wholesale distribution and is the dominant incumbent Verbeek operates alongside at VBA-Zuid; much larger scale and broader services (auction, logistics, financial services) make it the benchmark broad incumbent.
• Ball Horticultural Company: International horticultural company supplying ornamental flowers and plants to professional growers and distributors. Comparable to Verbeek in the broader Dutch/global floriculture value chain and overlapping product categories, though operating at significantly larger scale and more upstream.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/verbeekexport
• Facebookfacebook.com/verbeekexport
• LinkedInlinkedin.com/company/verbeek-export

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verbeek Export