The Coach Training Academy

What The Coach Training Academy does

The Coach Training Academy is a privately held, bootstrapped coach-training operator founded in 1995 by Steve Kiges and BJ Radomski and operated through its Canadian legal entity, 10444634 Canada LTD, with US offices in New York and Blaine. The company delivers ICF- and CCA-accredited online coach certification programs via Zoom to a global student body, drawing aspiring coaches and professionals from North America and Southeast Asia, where it maintains regional offices in Bangkok (regional HQ), Manila, and Ho Chi Minh City. Its catalog centers on a 16-week Professional ICF Coach Certification (formerly 24 weeks) and a 2-Day Fast Track, supplemented by seven specialization tracks (Executive, Emotional Intelligence, Master Spiritual Life Coach, Wellness, Business and Career Growth, Professional Single Moms, and others) plus an internally and alumni-funded scholarship program.

The platform stack is minimal: live virtual sessions on Zoom, a WordPress-based marketing site, and standard content/SEO plus email and social channels for demand generation, with event-based training at the Asia Fitness Convention and BNOW workshops as a recurring Southeast Asia channel. The business model is essentially direct-to-consumer certification tuition (one-time program fees with payment-plan availability) layered with a smaller corporate on-site training motion; pricing is not publicly disclosed but is positioned as 'reasonable cost.' Student segments include aspiring life coaches, corporate executives building leadership capability, niche practitioners (wellness, ADHD, spiritual, career), and fitness professionals adding coaching services.

Operationally the firm is founder-led with two co-founders and a 1-10 employee footprint, no external capital raised, and no disclosed revenue. Customer examples range from individuals (Christine Bata in executive coaching, Tomika Anderson in single-mom coaching) to enterprise engagements (Wanda Jones-Yeatman at NASA in organization development), pointing to a mostly long-tail of individual buyers with episodic enterprise pockets.

Name

The Coach Training Academy

Legal name

10444634 Canada LTD

Website

https://thecoachtrainingacademy.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

The Coach Training Academy is a privately held, bootstrapped operator founded in 1995 that delivers ICF- and CCA-accredited online coach certification programs via Zoom to aspiring coaches and corporate clients worldwide, including a 16-week flagship track and several niche specializations.

Ownership category

akta.pro rank

Product category

Professional Coach Certification Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industries

Education & Training (Teaching/Instructional Design) Certifications (EDAAANAM), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Coach certification training
• ICF accredited programs
• Professional coaching education
• Executive coaching certification
• Online coach training

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Coach Certification Programs: Revenue generated from coaching certification program fees including 16-week professional ICF coach certification and 2-day fast track certification programs. Programs offered at reasonable cost with scholarship funding options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Coach Training Academy provides ICF- and CCA-accredited online coach certification programs delivered via Zoom, including a 16-Week Professional ICF Coach Certification (60 hours of coach-specific training with mentor coaches and training partners), a 2-Day Fast Track Certification, and specialized certifications in Emotional Intelligence, Executive Coaching, Spiritual Life Coaching, Wellness Coaching, Business and Career Growth Coaching, and Professional Single Moms Coaching. Programs include coaching skill development, ethics, client communication, and business-launch training, with scholarship assistance for students with financial need.

Product overview

The Coach Training Academy offers a portfolio of ICF-accredited online coach training programs. The core offerings include the 2-Day Fast Track Certification Program (intensive quick-start option) and the 16 Week Professional ICF Coach Certification (formerly 24 weeks, the primary comprehensive program). Specialized certification tracks include Emotional Intelligence, Executive Coaching, Master Spiritual Life Coach, Wellness Coach, Business and Career Growth Coaching, and Professional Single Moms Coach. Financial assistance is available through scholarship programs. All programs are delivered virtually via Zoom with global accessibility.

Differentiator

Problem solved

Functional benefit

Products and services

• 2-Day Fast Track Certification Program An intensive two-day program providing a quick overview of professional coaching, covering coaching strategy, structure, ethics, and certification, offered in small groups based on requests and delivered via Zoom.
• 16-Week Professional ICF Coach Certification The primary comprehensive certification, formerly a 24-week program condensed to 16 weeks, providing the ICF 60-hour certification track. Includes training partners, ICF mentor coaches, and a peer community, preparing students for professional-level coaching skills and confidence to deliver value to clients.
• Emotional Intelligence Certification A certification serving as a primer in Emotional Intelligence, focused on core concepts and abilities to set one's own emotional states and help clients do the same.
• Executive Coaching Certification A certification program for coaching high-level professionals such as executives and corporate managers, focused on improving leadership skills and tackling big challenges.
• Master Spiritual Life Coach Program A spiritual life coaching certification assisting clients to connect with who they are at the core of their being, addressing limited beliefs and mindset work.
• Certified Wellness Coach Certification A health, wellbeing, and education coaching certification focused on the four pillars of health, emotional wellbeing, relationships, and life progression.
• Business and Career Growth Coaching Program A coaching program helping established business owners and sales professionals grow revenue through market planning and strategic selling guidance.
• Professional Single Moms Coach Program A specialized coaching certification for helping professional single moms navigate challenges related to careers, personal lives, families, and entrepreneurship.
• Coach Training Scholarships A financial assistance program, funded internally and by graduate donations, that helps students who cannot attend due to financial difficulties.

Quantifiable outcome

• Graduates report career transformations including launching successful coaching businesses, career transitions from corporate to coaching, and business revenue growth
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Asia Fitness ConventionminorGTM or Marketing Partner · 1 January 2017Co-Founder BJ Radomski has been invited to present at Asia Fitness Convention for 6+ consecutive years. The academy headlines breakout sessions on coaching fundamentals and building a successful coaching business, while also delivering Fast Track Coach Training at the event.
• International Coach Federation (ICF)coreStrategic or Co-development PartnerICF accreditation for all coach training programs. ICF is the globally recognized gold standard for coach certifications with approximately 30,000 credentialed coaches worldwide. The Coach Training Academy provides ICF-accredited certification tracks meeting ICF's rigorous standards for coach-specific training hours.
• Certified Coaches Alliance (CCA)coreStrategic or Co-development PartnerDual accreditation alongside ICF. CCA certification provides additional credential weight and professional legitimacy for graduates entering the coaching profession. Both accreditations enhance business networking potential and market credibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Certified Coaches Federation: Provides online coach certification and training programs including life and executive coaching tracks, targeting similar aspiring-coach customers globally.
• Coach Training Alliance: ICF-accredited online coach training school offering certification programs and specializations, directly comparable to The Coach Training Academy's core ICF certification and Zoom-delivered model.
• Center for Coaching Certification: ICF-approved provider offering coach certification programs including a fast-track option, comparable in product structure to The Coach Training Academy's 2-day Fast Track and 16-week program.
• Co-Active Training Institute: One of the oldest and most established coach training schools globally, offering ICF-accredited Co-Active coaching certification programs with multiple certification levels and specialty areas.
• International Coach Academy (ICA): ICF-accredited coach training school offering online certification programs with multiple specialization tracks, comparable curriculum structure, and similar global virtual delivery.
• Institute for Professional Excellence in Coaching (iPEC): ICF-accredited coach training organization offering Energy Leadership coaching certification programs with multiple specialty tracks, serving a similar individual-aspiring-coach customer base.
• Accomplishment Coaching: ICF-accredited coach training provider offering comprehensive certification programs with a strong focus on launching coaching businesses, directly comparable to The Coach Training Academy's curriculum and target audience.
• Martha Beck Institute: Offers ICF-accredited life coach certification programs with specialty tracks in wellness and personal transformation, serving an overlapping segment of the life and wellness coaching market.

Broad incumbents

• Institute of Coaching (Harvard Medical School): Affiliated with Harvard Medical School, offers professional development and certification in executive and leadership coaching, anchoring the high-credibility end of the ICF training market and competing for premium aspirants.

Emerging players

• Corporate Coach U: Provides coach training with a strong executive and corporate focus, overlapping in the executive coaching certification niche that The Coach Training Academy also serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/learntobeacoach
• Facebookfacebook.com/TheCoachTrainingAcademy
• LinkedInlinkedin.com/company/the-coach-training-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coach Training Academy