Nielsen Admosphere

What Nielsen Admosphere does

Nielsen Admosphere, a.s. is a Czech media-research agency that has operated the official electronic TV audience measurement for the Association of Television Organizations (ATO) since 2002, using peoplemeter technology across a 1,900-household panel representing 4,350 individuals aged 4+. It was founded in the late 1990s as MEDIARESEARCH, rebranded to Nielsen Admosphere in 2015, became a 100% subsidiary of global Nielsen at the end of 2021, and today serves Czech, Slovak and Bulgarian markets with a staff of roughly 80 professionals based in Prague and Jindřichův Hradec. Its product portfolio covers four interconnected lines: Television Audience Measurement (PEM TV for live/time-shifted viewing plus PEM D for site-centric digital video), Ad Intel advertising monitoring across TV, internet, print, radio and OOH, the Adwind Kite analytical software platform, and custom market and sociological research services; the proprietary ABCDE socio-economic classification is sold as a supporting product and has been used in major Czech media research since 2012. Nielsen Admosphere monetises through subscription data delivery (daily TV ratings by 12:00 every day including weekends), recurring Ad Intel subscriptions, custom professional-services research, and software licensing, with an additional licensing revenue stream from Admosphere Armenia since 2015.

Name

Nielsen Admosphere

Legal name

Nielsen Admosphere, a.s.

Website

https://nielsen-admosphere.eu

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Nielsen Admosphere is a Czech media-research agency and wholly-owned Nielsen subsidiary that has operated the official TV audience measurement for the ATO since 2002, also providing cross-media advertising monitoring, the Adwind Kite analytics platform, and custom research to Czech, Slovak and Bulgarian clients.

Ownership category

akta.pro rank

Product category

Media and Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

National TV & Cross-Platform Audience Measurement Panels (MPABAOAA)

akta.pro secondary industries

Ad Campaign Measurement, Reach/Frequency & Attribution (TV/CTV/Radio) (MPABAOAG), Media Planning Currency, Verification & Accreditation Services (MRC/Industry Audits) (MPABAOAK), Radio Audience Measurement & Analytics (Ratings, Attribution) (MPAIAEAK), Media & Audience Measurement Analytics (BPAHALAO), Public Relations Measurement, Analytics & Monitoring (BPAFADAL)

Keywords

• TV audience measurement
• Advertising monitoring
• Market research services
• Media research panels
• Peoplemeter measurement

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. TV Audience Measurement Data: Subscription-based data provision from electronic TV audience measurement for ATO (Association of Television Organizations). Daily data delivery to subscribers by 12:00 every day including weekends and holidays.
2. Ad Intel Advertising Monitoring: Comprehensive advertising monitoring across TV, internet, print, radio, and OOH media with daily data delivery. Provides pricelist value of advertising space and creative monitoring.
3. Market Research Services: Sociological research, market research, media audience research, omnibus surveys, quick polls, and analysis services conducted in Czech Republic and Europe.
4. Adwind Kite Software Licensing: Analytical software for processing data from media research and advertising monitoring, developed since 2012.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Nielsen Admosphere is a Czech research agency that sells electronic TV audience measurement data, cross-media advertising monitoring (Ad Intel), market and sociological research services, and the Adwind Kite analytical software. Its core activity is operating the official TV audience measurement panel for the Association of Television Organizations (ATO) — measuring live and time-shifted viewing on TV sets and digital devices — and providing advertisers and media agencies with daily next-morning advertising and audience data across TV, internet, print, radio, and OOH.

Product overview

Nielsen Admosphere is a research agency offering a portfolio of four interconnected products and services: (1) Television Audience Measurement using peoplemeter technology since 2002, measuring audiences across TV sets and digital platforms (PEM TV for live/time-shifted TV viewing, PEM D for digital video content); (2) Ad Intel advertising monitoring across television, print, radio, internet and out-of-home media in the Czech Republic since 2010; (3) Adwind Kite analytical software for processing media research and advertising data, developed since 2012; and (4) Research Services encompassing market research, sociological research, and media audience research since 2005. Supporting products include the ABCDE socio-economic classification system (2012) and licensed technology operations in Armenia (since 2015). The company is part of the global Nielsen network providing measurement in over 30 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Adwind Kite: Analytical software for processing data from media research and advertising monitoring
• Ad Intel
• ABCDE Classification

Products and services

• Television Audience Measurement Electronic TV audience measurement using peoplemeter technology across a representative sample of 1,900 households (4,350 individuals aged 4+), tracking live and time-shifted viewing on TV sets and cross-platform digital video consumption. Implemented for the ATO since 2002, with daily data delivery by 12:00 every day including weekends and holidays.
• Ad Intel Advertising Monitoring Integrated cross-media advertising monitoring across television (59 Czech TV channels), internet (240+ defined websites), print (420+ newspapers, magazines, and supplements), radio (52 Czech stations), and out-of-home media. Provides pricelist values, creative monitoring, and daily data delivery for advertisers, media agencies, and publishers.
• Adwind Kite Analytical Software User-friendly analytical software for processing data from media research and advertising monitoring, enabling clients to access and analyze Nielsen Admosphere's audience and advertising datasets online. Developed and supported by Nielsen Admosphere since 2012.
• Research Services Comprehensive market research, sociological research, and media audience research services offered since 2005, including quantitative and qualitative methods, omnibus surveys, quick polls, and tailor-made analyses. Backed by an 800+ interviewer network via ResSOLUTION Group and delivered in the Czech Republic and broader Europe, including online surveys through the co-owned European National Panels.
• ABCDE Socio-economic Classification Socio-economic classification of Czech households into 8 categories based on socio-economic capital, available as a continuous index or categorical classification. Provided as a standard in Nielsen Admosphere's major media-research projects in the Czech Republic.

Quantifiable outcome

• Daily TV viewing averages 3 hours 44 minutes for Czech viewers aged 15+
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Association of Television Organizations (ATO)coreStrategic or Co-development Partner · 1 January 2002Long-term partnership for electronic TV audience measurement project. Nielsen (as Mediaresearch) has been implementing the project since 2002 for ATO, the owner of the project. The partnership has been renewed through multiple competitive tenders.
• SIMAR (Czech Research Association)coreStrategic or Co-development PartnerNielsen Admosphere has been a member of SIMAR since 2010. Co-authors of research market standards and methods. Membership provides access to industry standards and ethical guidelines.
• ESOMAR (European Society for Opinion and Marketing Research)coreStrategic or Co-development PartnerManagement has been members since 2005 of this worldwide professional association for market and public opinion research.
• Admosphere ArmeniaminorOEM/ Whitelabel/ Licensing PartnerSince 2015, Nielsen Admosphere technology has been licensed to Admosphere Armenia for TV audience measurement implementation.
• European National PanelsminorStrategic or Co-development PartnerCo-owners of international online panel network implementing online surveys in Czech Republic, Slovakia, Poland, Hungary, Bulgaria, Romania, Ukraine and Thailand.
• ResSOLUTION GroupminorStrategic or Co-development PartnerMore than 800 interviewers cooperate on long-term and intermittent basis for face-to-face and telephone surveys.
• National Library of the Czech RepublicminorStrategic or Co-development PartnerPartnership for representative surveys of reading and readership in Czech Republic since 2013.
• Nielsen GlobalcoreStrategic or Co-development PartnerNielsen Admosphere is part of global Nielsen network providing TV audience measurement in more than 30 countries worldwide. In 2021, Nielsen assumed 100% ownership of Nielsen Admosphere Group in Czech Republic, Bulgaria and Slovakia.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ipsos: Global market research and public opinion firm with significant audience measurement and media research practices across Europe. Comparable in providing syndicated media research and custom studies to broadcasters and advertisers.
• Kantar: Largest direct global competitor to Nielsen in audience measurement, operating currency panels in multiple markets and offering cross-platform ad effectiveness. Comparable as a measurement and analytics incumbent competing for the same advertiser/agency budgets.
• Nielsen (Global): Global parent and the world's largest TV and cross-media audience measurement company. Directly comparable technology stack (peoplemeters, panel-based TAM, Nielsen ONE Ads) and serves as the strategic framework within which Nielsen Admosphere operates.
• GfK (now part of NIQ): Consumer and media research firm operating in Central Europe with similar syndicated consumer panels and ad-hoc media research offerings, now part of NielsenIQ — a Nielsen sister entity.

Others

• Czech Radio (Český rozhlas): Czech public radio broadcaster and former employer of Nielsen Admosphere's International Business Development Director. Comparable as a research client/market context rather than a competitor — uses audience measurement services and intersects with radio measurement categories.

Emerging players

• Comscore: Cross-platform digital audience and advertising measurement company increasingly competing with Nielsen for cross-media currency mandates. Comparable as a measurement analytics vendor serving advertisers, agencies, and broadcasters.
• Numerator: Consumer insights and omni-channel measurement firm providing advertiser and brand-level purchase/audience data. Comparable in delivering audience and ad-effectiveness analytics to media agencies and advertisers.

Regional players

• Mediascope: Russia/CIS TV and cross-platform audience measurement company using TV-meter/panel technology analogous to Nielsen Admosphere's SimEar/peoplenmeter approach. Highly comparable business model and product set, serving a different geography.
• AGB Nielsen (local market subsidiaries): Legacy AGB Nielsen local TV measurement operations historically operated panels across CEE/Asia with similar peoplemeter-based TAM offerings. Comparable as regional TV measurement franchises within the Nielsen/AGB ecosystem.

Direct peers

• Median (Czech Republic): Czech domestic market and media research firm and prior employer of Nielsen Admosphere's International Business Development Director. Most directly comparable domestic peer offering omnibus surveys and media research in Czechia and CEE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpHAgO4ug-AG3ry_08_JyMg
• Facebookfacebook.com/NielsenAdmosphere
• LinkedInlinkedin.com/company/mediaresearch-a-s-
• Instagraminstagram.com/nielsen_admosphere
• Xx.com/N_Admosphere

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nielsen Admosphere