Timber

What Timber does

Timber (AS Timber) is an Estonian forestry marketplace operator headquartered in Tallinn. Founded around 2014, the company runs timber.ee, a digital auction platform that connects private forest owners with forestry companies and individual buyers to transact forest harvesting rights and, more recently, forest properties. As of the available data, the platform has facilitated 3,427 auctions generating €135,296,147 in cumulative value for forest owners, supported by a network of more than 200 forestry companies and 1,000+ buyers. The company employs between 11 and 50 people, with Toivo Asmer serving as Chairman of the Supervisory Board.

The platform is built around a two-sided auction marketplace augmented by supporting services: an AI-powered forest valuation tool trained for over six months on Estonian forest inventory data, document preparation, forest notice submission to the Estonian Environmental Board, and Kiiroksjonid (quick auctions). A sub-brand, Metsaühistu (Forest Union), extends the offering into a cooperative-style service layer for forest owners. The technology stack combines an online auction engine with a domain-specific ML valuation module rather than a general-purpose AI platform.

The business model is primarily transaction-based, with revenue generated through fees on completed auctions, supplemented by professional services revenue from valuation, documentation, and notice submission. The seller base is structurally long-tail (private forest owners), while the buyer side is distributed across 200+ forestry companies and 1,000+ individual buyers. The company is privately held, has not disclosed any external funding rounds, and operates exclusively in Estonia.

Name

Timber

Legal name

AS Timber

Website

https://timber.ee

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Timber (AS Timber) is an Estonian digital auction platform connecting private forest owners with 200+ forestry companies and 1,000+ buyers to transact forest harvesting rights and properties, augmented by AI-powered forest valuation and forestry services.

Ownership category

akta.pro rank

Product category

Online Forestry Auctions

NAICS

Support Activities for Forestry (1153), Timber Tract Operations (113110)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Timberland & Forestry Properties Brokerage (BPAJADAC)

akta.pro secondary industries

Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Timberland Brokerage & Acquisition/Disposition Advisory (AFAMAKAB), Timberland Valuation, Appraisal & Timber Inventory (AFAMAKAC)

Keywords

• Online forestry auctions
• Timber rights marketplace
• Forest property auctions
• AI forest valuation
• Estonian forestry services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Auction Transaction Services: Timber organizes auctions for timber rights and forest properties, facilitating transactions between forest owners and forestry companies/buyers. The company charges for organizing these auctions and takes a commission on successful transactions.
2. Professional Services: The company provides forest valuation, auction preparation, document preparation, and consultation services to forest landowners. These services support the auction process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AS Timber operates Estonia's largest online auction marketplace for forest harvesting rights and forest properties, connecting private forest landowners with over 200 registered forestry companies and 1,000+ property buyers. The company facilitates two core transaction types: forest cutting rights auctions (sellers retain land ownership) and full property auctions, supported by AI-powered forest valuation, appraisal document preparation, forest notice submission, and direct consultation services for forest owners.

Product overview

Timber.ee is a digital auction platform operated by AS Timber for selling forest cutting rights, forest properties, and agricultural land across Estonia. The core offering is the timber.ee auction environment, which runs two main product lines: Raieõiguste Oksjonid (forest cutting rights auctions, where land ownership is retained by the seller) and Kinnistute Oksjonid (property auctions for complete land and timber sales). Supporting services include AI-assisted forest valuation (Metsa Hindamine), valuation document preparation (Hindamisaktide Koostamine), forest notice submission (Metsateatise Esitamine), and a quick auction format (Kiiroksjonid). A related sub-brand, Metsaühistu (Forest Union), provides forest management consulting and planting services. The platform connects forest property owners with approximately 200 timber companies and 1,000 property buyers who actively monitor listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Timber.ee Auction Platform (Oksjonikeskkond) Online auction environment connecting forest property owners with forestry companies and buyers; hosts auctions for cutting rights, forest properties, and agricultural land across Estonia, providing a competitive bidding environment.
• Forest Cutting Rights Auctions (Raieõiguste Oksjonid) Auctions for the right to harvest standing timber on forest properties; sellers retain land ownership while buyers acquire the right to cut and remove timber.
• Property Auctions (Kinnistute Oksjonid) Auctions for the sale of complete forest and agricultural properties, transferring ownership of both land and standing timber together.
• Quick Auctions (Kiiroksjonid) Accelerated auction format for properties requiring faster sale timelines.
• Forest Valuation (Metsa Hindamine) AI-assisted forest assessment service that calculates the estimated market value of forest properties based on inventory data and comparable sales.
• Valuation Document Preparation (Hindamisaktide Koostamine) Preparation of official valuation documents and appraisal acts for forest properties as part of the auction listing process.
• Forest Notice Submission (Metsateatise Esitamine) Assistance with preparing and submitting mandatory forest cutting notices to authorities on behalf of the forest owner.
• Forest Union (Metsaühistu) A forest union associated with Timber.ee that supports forest owners with forest management advice, planting services, and subsidy applications.

Quantifiable outcome

• Over €135 million generated for forest owners through completed auctions
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Forestry Companies (200+ companies)coreChannel Partner/ Reseller/ DistributorOver 200 forestry companies are connected to Timber's auction platform. These companies have passed background checks and actively purchase timber rights through the platform, creating a competitive bidding environment for forest owners.
• Forest Property Buyers (1,000+ buyers)coreChannel Partner/ Reseller/ DistributorOver 1,000 forest and agricultural property buyers actively monitor Timber's auction platform daily, providing liquidity and competition for sellers.
• Timber.ee Metsaühistu (Forest Union)minorStrategic or Co-development PartnerTimber operates a forest union (metsaühistu) that helps forest owners with forest management, planting support, subsidy applications, and forest inventory services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LandWatch: LandWatch is a US-based online marketplace for rural land, timberland, and hunting properties, connecting sellers with buyers. It is comparable to Timber as a digital marketplace for forest and rural property transactions, though it is a listing/aggregator model rather than an auction-first platform.
• Forest2Market: Forest2Market operates timber marketplace and pricing data services for the forest products industry in North America. It is comparable to Timber as a digital intermediary enabling timber transactions and providing market data, though it focuses on data subscriptions rather than consumer auctions.
• Lands of America: Lands of America is a major online marketplace for rural land and timberland across the United States. It is comparable to Timber as a digital intermediary for forest and rural property sales targeting private owners and investors.
• BidX1: BidX1 is a digital property auction platform operating across Europe and other regions, enabling online auctions for real estate assets. It is comparable to Timber as a fellow digital property/land auction intermediary, with a broader asset focus but a similar marketplace model.

Regional players

• Kinnisvara24: Kinnisvara24 is the largest Estonian real estate classifieds portal, including listings of forest and agricultural land. It is comparable to Timber as a domestic Estonian property-listing/transaction platform, but it is a broader real estate portal rather than a forest-specialized auction platform.

Broad incumbents

• Metsä Group (Metsäverkko marketplace): Metsä Group is a major Finnish forest industry incumbent that operates digital marketplaces and services connecting forest owners with buyers across the Nordics. It is comparable to Timber as a regional forestry digital intermediary, though it operates at much larger scale and across multiple product lines beyond auctions.

Emerging players

• BVR Group: BVR Group provides forest valuation and advisory services across European markets. It is comparable to Timber as a provider of professional forest valuation and transaction-support services, though it is primarily a consulting firm rather than an auction platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsvbd2Vt8HMfK04zldWarTw
• Facebookfacebook.com/TimberEE
• Instagraminstagram.com/timber.ee
• Xx.com/TimberEE
• LinkedInlinkedin.com/company/timber-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timber