BC Group

What BC Group does

BC Group Computers d.o.o. is a privately held Serbian limited liability company that operates the BigBang retail brand, a multi-channel consumer electronics and appliances retailer serving the domestic Serbian market. BigBang runs an omnichannel operation combining physical store locations (poslovnice) across Serbia with a full e-commerce platform at bigbang.rs, supporting both individual consumers (Fizička lica) and business customers (Pravna lica) via a dedicated B2B portal and separate customer service lines.

The product offering spans 23 categories including televisions and audio equipment, laptops and tablets, white goods (refrigerators, washing machines, cookers), computers and components, mobile phones, gaming equipment, climate control and heating, printers and consumables, small home appliances, beauty and health products, toys, baby equipment, peripherals, cameras and drones, home and office supplies, garden equipment, tools, sports and recreation, automotive accessories, and pet supplies. Beyond pure retail, BC Group operates value-added services including a VIP loyalty account program, the BC Group Premium Warranty (extended warranty), Home Assistance for installation, professional AC installation (Klima Ugradnja), and device and furniture assembly (BIG BANG Montaža).

The business model is straightforward hardware retail with one-time product sales as the primary revenue stream. Payment options include cash, card, and installment plans offered through a partnership with Banca Intesa (up to 12 installments for business customers). Pricing is publicly disclosed per product on the website. BC Group maintains reseller relationships with major branded suppliers including Samsung, Whirlpool, Beko, Bosch, Gorenje, and LG, and operates a joint marketing partnership with Planeta Sport. The company is privately held with no disclosed parent, institutional investors, funding rounds, or revenue figures; ownership composition is not publicly stated.

Name

BC Group

Legal name

BC Group Computers d.o.o.

Website

https://bcgroup-online.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF)

akta.pro secondary industries

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH), Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

Keywords

• Consumer electronics retail
• Home appliances retail
• Online retail platform
• Physical retail stores
• B2B sales portal

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Retail): BC Group operates BigBang retail stores selling a wide range of consumer electronics, home appliances, furniture, and lifestyle products through one-time purchase transactions both online and in physical stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BC Group, operating under the BigBang brand, is a Serbian multi-channel retailer selling consumer electronics, home appliances, IT equipment, gaming products, garden tools, sports equipment, baby products, toys, and automotive accessories through an e-commerce platform (bigbang.rs) and physical retail stores across Serbia. The company serves individual consumers (Fizička lica) and business customers (Pravna lica), offering value-added services including premium extended warranties, professional installation and assembly, and installment payment plans through a Banca Intesa partnership.

Product overview

BigBang is a multi-channel electronics and appliances retailer operating both online and through physical stores in Serbia. The company offers a comprehensive product portfolio organized across 23 main categories covering consumer electronics (TVs, audio, computers, phones), home appliances (white goods, kitchen appliances, climate control), gaming equipment, office and home furniture, garden tools, sports/recreation gear, baby products, toys, pet supplies, and automotive electronics. The retail platform is supplemented by value-added services including VIP loyalty accounts, extended premium warranties, professional installation services (AC installation, device and furniture assembly), a B2B portal for corporate customers, and installment payment options through Banca Intesa.

Differentiator

Problem solved

Functional benefit

Products and services

• BigBang Online Retail Platform Multi-channel e-commerce and physical retail platform selling consumer electronics, home appliances, computers, gaming equipment, garden tools, sports equipment, baby products, toys, pet supplies, and automotive accessories to individual consumers and business customers in Serbia.
• BC Group Premium Warranty Extended warranty program offering additional protection beyond standard manufacturer warranties on products purchased at BigBang.
• Home Assistance - Help at Home Service Service providing assistance with home appliance installation and setup for products purchased at BigBang.
• Klima Ugradnja (AC Installation) Professional air conditioning installation service for climate control units purchased at BigBang.
• BIG BANG Montaza Uredjaja i Namestaja Installation and assembly service for purchased devices and furniture bought at BigBang.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Banca IntesacoreChannel Partner/ Reseller/ DistributorBanca Intesa partnership enables installment payment options for BigBang customers. Banca Intesa logos displayed on website footer. Partnership includes special payment terms: 12 installments for business customers (Pravna lica).
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung is featured prominently in promotional campaigns including Samsung S25 and S26 promotions, Samsung TV deals with soundbar gifts, and Samsung refrigerator promotions with microwave gifts. Multiple Samsung product categories sold.
• WhirlpoolmajorChannel Partner/ Reseller/ DistributorWhirlpool featured with free delivery promotion (up to July 28) and inverter air conditioning promotions. White goods partner for kitchen and laundry appliances.
• BekomajorChannel Partner/ Reseller/ DistributorBeko inverter air conditioning promotions featured on BigBang. White goods and appliance category partner.
• BoschmajorChannel Partner/ Reseller/ DistributorBosch featured as 'Bosch Sve' (Bosch Complete) promotion highlighting full product range. Power tools and home appliances partner.
• GorenjemajorChannel Partner/ Reseller/ DistributorGorenje 'Letnji Talas Popusta' (Summer Wave of Discounts) promotion featured. White goods and home appliances partner.
• LGmajorChannel Partner/ Reseller/ DistributorLG featured with '2 + 3 years security' warranty promotion for select products. Electronics and appliances partner.
• Planeta SportminorStrategic or Co-development PartnerPlaneta Jul promotion collaboration between BigBang and Planeta Sport offering sports equipment discounts. Joint marketing partnership for summer campaign.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Regional players

• eMAG: eMAG is the largest online electronics retailer in Romania and a major player across the Balkans, having expanded into multiple CEE markets. It competes with BigBang by offering a similar broad electronics assortment to Serbian consumers via cross-border e-commerce, though its primary footprint is elsewhere.

Broad incumbents

• MediaMarkt: MediaMarkt is a leading European consumer electronics and appliance retailer with omnichannel stores across multiple countries. While not Serbia-specific, its product categories and store-based retail model are directly comparable to BigBang's, making it a broad incumbent benchmark for category mix and customer experience.
• Euronics: Euronics is a major European buying group and retail brand for consumer electronics and appliances, with independent member stores across many countries. Its broad CE/white goods assortment and member-retailer model are comparable to BC Group's BigBang brand in category mix and customer base.
• Coolblue: Coolblue is a multi-channel consumer electronics retailer known for strong e-commerce combined with physical stores and value-added services (installation, delivery). It is a relevant benchmark for BigBang's omnichannel electronics retail model with attached services, though it operates in Western Europe.
• Currys: Currys is a UK-based multi-channel consumer electronics and appliance retailer with extensive store and online operations plus value-added services (installation, repairs, credit). Its omnichannel CE retail model with attached services is highly comparable to BigBang's operating approach.

Direct peers

• Gigatron: Gigatron is one of the largest Serbian consumer electronics and IT retailers with a strong online storefront and physical stores. It overlaps almost identically with BigBang on categories such as laptops, desktops, components, and home appliances, serving the same consumer and SMB customers in Serbia.
• Tehnomanija: Tehnomanija is a Serbian consumer electronics and home appliance retailer with online and physical retail presence. It competes directly with BigBang across televisions, white goods, small appliances, and IT, making it a highly comparable direct peer in the same Serbian market.
• WinWin: WinWin is a Serbian electronics retailer owned by Telekom Srbija, selling mobile devices, IT equipment, and home electronics through physical stores and online. Its product mix and target customer base substantially overlap with BigBang's, particularly in mobile and consumer electronics.
• Ananas: Ananas is a major Serbian e-commerce and consumer electronics retailer operating both online and through physical store locations. It is the closest direct competitor to BigBang, with a similar multi-category electronics and appliance assortment and omnichannel presence in Serbia.

Others

• ComTrade Group: ComTrade Group is a leading Serbian IT and electronics conglomerate covering distribution, software, and retail-adjacent tech services. While not a direct retail peer, it shares the Serbian market and overlapping customer base in consumer electronics and IT, making it a relevant adjacent ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BC Group