Euroalarm

What Euroalarm does

EUROALARM spol. s r.o. is a privately held Czech wholesale distributor of security technology, founded in the second half of 1992 and headquartered at Modřanská 80/283, Prague 4. The company supplies more than 10,000 stock items sourced from approximately 100 international and domestic security brands — including Hikvision, Bosch, Avigilon, Satel, Jablotron, Ajax Systems, Apollo, ZKTeco, Optex, AxxonSoft, and Commax — across electronic security (PZTS), CCTV/video surveillance, fire alarm (EPS), access control and time & attendance (ACS), perimeter protection, voice evacuation (EVAC), fixed fire suppression (SHZ), KNX-based home automation, structured cabling, and power supply/backup categories.

Distribution is executed through a 9-branch physical network covering Prague, Brno, Plzeň, Ostrava, Pardubice, České Budějovice, Liberec, Zlín, and Děčín, supplemented by a Slovakia presence in Bratislava, plus an e-commerce platform (euroalarm.cz) with catalog, branch-level stock visibility, online ordering, project registration, and dedicated Hik-connect onboarding. Value-added services include technical support, installer training programs, webinars, and CCTV/PZTS video tutorials. The company does not develop the underlying security technologies it sells; its intellectual contribution is curating a multi-vendor portfolio, holding inventory at scale, and providing pre- and post-sale technical enablement.

Revenue is generated through B2B wholesale hardware sales on a unit-pricing, pay-as-you-go basis (prices displayed without VAT), targeting professional security system installers, system integrators, and security companies rather than end consumers. Pricing examples disclosed include SATEL INTEGRA 32 at 3,209 CZK, SLIM-DUAL detector at 1,075 CZK, and W-4x0,22+2x0,5 cable at 18.30 CZK. The business is privately held with no disclosed external investors, parent company, subsidiaries, M&A activity, leadership changes, funding rounds, or audited revenue figures.

Name

Euroalarm

Legal name

EUROALARM spol. s r.o.

Website

https://euroalarm.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

EUROALARM is a Czech wholesale distributor of security technology, founded 1992, supplying 10,000+ SKUs from ~100 brands across alarm, CCTV, fire, and access-control categories to professional installers and system integrators via 9 branches and an e-commerce platform.

Ownership category

akta.pro rank

Product category

Security Equipment Wholesale Distribution

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Smart Home, IoT & Home Security Distribution (CRAOACAF)

Keywords

• Security systems distribution
• Wholesale security equipment
• CCTV video surveillance
• Fire alarm systems
• Access control hardware

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Distribution and Wholesale: Revenue generated through wholesale distribution of security technology products to installers and B2B customers. Products are sourced from multiple international manufacturers and distributed through branch network and e-commerce platform. Pricing shown without VAT, with unit-based pricing for individual products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Euroalarm is a Czech wholesale distributor of security technology products, supplying professional security system installers and integrators. The company distributes alarm systems (PZTS), CCTV/video surveillance, fire alarm systems (EPS), and access control (ACS) products from approximately 100 international supplier brands through 9 branch locations and an e-commerce platform.

Product overview

Euroalarm is a wholesale distributor of security technology in the Czech Republic, founded in 1992, offering over 10,000 product items from approximately 100 suppliers. The product portfolio is organized as a multi-category platform with core product lines including: PZTS (electronic security/alarm systems with brands like SATEL INTEGRA, PERFECTA, BE WAVE, VERSA, AJAX, JABLOTRON, AX PRO, DSC POWER), CCTV (video surveillance with Hikvision IP cameras, Avigilon enterprise cameras, NVR/DVR recorders, HikCentral VMS software), EPS (fire alarm systems including analog and conventional detection from Apollo, Bosch, Satel), and ACS (access control and attendance systems). Supporting product categories include Stabilní hasící zařízení (fixed fire extinguishing systems), KNX home automation, Perimetr (perimeter protection), EVAC (voice evacuation/PA systems), video intercoms (Hikvision IP and two-wire systems), structured cabling (RACK cabinets, cables), and power supplies/backup systems. The company also offers biometry products (fingerprint, palm, face recognition), wireless alarm systems, and specialized products like thermal cameras and ANPR systems. Euroalarm operates 9 branch offices across the Czech Republic.

Differentiator

Problem solved

Functional benefit

Products and services

• PZTS - Electronic Security/Alarm Systems Wholesale distribution of electronic security and alarm systems including control panels, detectors, sirens, and communication modules for property protection against intrusion. Targeted at professional security installers and integrators.
• CCTV - Video Surveillance Systems Wholesale distribution of video surveillance systems including IP cameras, analog cameras, network video recorders (NVR/DVR), and video management software. Targeted at security installers and integrators deploying CCTV solutions.
• EPS - Fire Alarm Systems Wholesale distribution of electric fire alarm systems including analog and conventional detection systems, control panels, smoke and heat detectors, and notification devices. Targeted at installers of fire safety infrastructure.
• ACS - Access Control and Time & Attendance Wholesale distribution of access control and time & attendance systems including control modules, card readers, biometric terminals, door locks, and management software. Targeted at installers of physical access control systems.
• Fixed Fire Extinguishing Systems (SHZ) Wholesale distribution of fixed fire extinguishing systems including control panels, inert gases (ProInert, Argonite), chemical agents (Novec, FM-200), water mist, and local suppression systems. Targeted at fire safety installers.
• KNX Home and Building Automation Wholesale distribution of building automation systems for controlling lighting, blinds/shutters, and environmental sensors using the KNX standard. Targeted at smart home and building automation integrators.
• Perimeter Protection Systems Wholesale distribution of outdoor detection and perimeter protection systems including infrared barriers, fence systems, and outdoor detectors. Targeted at installers of perimeter security solutions.
• Voice Evacuation and PA Systems (EVAC) Wholesale distribution of voice evacuation and public address systems compliant with EN54-16 standard, including amplifiers, speakers, and microphones. Targeted at installers of public address and emergency communication systems.
• Structured Cabling and Racks Wholesale distribution of structured cabling solutions including RACK cabinets (wall-mounted and standing), patch panels, Cat5e/6/7 cables, and 19-inch accessories. Targeted at installers of security and IT infrastructure.
• Power Supplies and Backup Systems Wholesale distribution of power supplies and backup systems including linear and switching power supplies, transformers, batteries, and UPS units. Targeted at installers requiring reliable power for security installations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• HikvisioncoreChannel Partner/ Reseller/ DistributorMajor supplier and distribution partner for Hikvision security products including IP cameras, NVRs, Turbo HD cameras, access control, and video intercom systems. Euroalarm distributes complete Hikvision product portfolio.
• SatelcoreChannel Partner/ Reseller/ DistributorDistribution partner for Satel alarm systems including INTEGRA, PERFECTA, VERSA, and MICRA control panels, detectors, and accessories. Complete portfolio of Polish security technology.
• JablotroncoreChannel Partner/ Reseller/ DistributorDistributor of Jablotron alarm systems including JA-100+ and MERCURY control panels, detectors, and accessories. Czech security technology manufacturer.
• BoschcoreChannel Partner/ Reseller/ DistributorDistribution partner for Bosch security products including AVENAR fire alarm systems and related security technology.
• AvigilonmajorChannel Partner/ Reseller/ DistributorDistributor of Avigilon CCTV products including cameras, recording devices, and video management software (ACC, Unity8).
• ApollomajorChannel Partner/ Reseller/ DistributorDistribution partner for Apollo fire detection products including F1 and F2 addressable fire alarm systems and detectors.
• Ajax SystemsmajorChannel Partner/ Reseller/ DistributorDistributor of Ajax wireless security systems including control panels, detectors, sirens, and accessories.
• ZKTecomajorChannel Partner/ Reseller/ DistributorDistribution partner for ZKTeco access control and time & attendance systems including readers and terminals.
• OptexmajorChannel Partner/ Reseller/ DistributorDistributor of Optex perimeter protection products including infrared barriers, outdoor detectors, and security sensors.
• CommaxminorChannel Partner/ Reseller/ DistributorDistribution partner for Commax video intercom and communication systems.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ELMON: Czech competitor in security technology distribution. Directly competes with Euroalarm for the same installer customer base in the Czech Republic across alarm, CCTV, fire and access control categories.
• ScanSource: Value-added distributor of security, AV, and communications solutions serving resellers and system integrators. Closely aligned wholesale distribution model targeting professional installers in the security technology category.
• ADI Global Distribution: World's largest pure-play wholesale distributor of security, AV and low-voltage products. Operates the same B2B distribution model serving professional installers and integrators, making it the closest functional analog to Euroalarm at global scale.

Broad incumbents

• Avnet: Global electronic component and embedded solutions distributor. Different core focus but serves as a broad-line technology distributor with partial overlap in security and IoT product categories.
• TD SYNNEX: Global IT distribution company formed by the merger of Tech Data and SYNNEX. Touches physical security distribution as part of a broad technology portfolio serving resellers and integrators.
• Wesco International: Global industrial and security distributor formed via the Anixter combination. Overlaps with Euroalarm in physical security distribution but operates at much larger scale and with a broader industrial portfolio.
• Ingram Micro: Global technology distributor with physical security and surveillance product lines. Significantly larger and broader in scope, but overlapping in the B2B distribution of security hardware and software to resellers.

Others

• Convergint Technologies: Global security systems integrator representing the installer/integrator customer segment that Euroalarm serves. Not a direct competitor but represents downstream demand and a structural counterpart in the security value chain.

Regional players

• ALSO Group: European ICT and security infrastructure distributor serving SMB and enterprise resellers across multiple countries. Comparable B2B distribution model with installer channel, but operates across broader geography and product categories than Euroalarm.
• Atea: Leading Nordic ICT and security infrastructure distributor serving B2B resellers and system integrators. Comparable wholesale business model but primarily serves Northern European markets rather than Central Europe.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EUROALARM
• LinkedInlinkedin.com/company/euroalarm-spol-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euroalarm