usha shriram enterprises

What usha shriram enterprises does

Usha Shriram Enterprises, operating as Usha Shriram Private Limited, is an Indian diversified consumer goods manufacturer headquartered in New Delhi (Block A, DDA Commercial Complex, Ring Road, Naraina). The company operates an unusually broad product portfolio spanning more than 20 categories, including solar panels, lighting, cookware, electrical products (modular switches, wires, MCBs, switchgear), mattresses (orthopedic, memory foam, spring, latex), LED TVs, luggage, fans (ceiling, wall, table, pedestal, cabin, exhaust), appliances (water heaters, irons, kitchen appliances), water purifiers, air purifiers, CCTV cameras, chimney and hobs, feature phones, anti-pollution face masks, pressure cookers, vacuum-insulated water bottles, and packaged drinking water under the Aquaero brand. The portfolio is marketed under multiple sub-brands, most prominently Usha Shriram and Eurolex (fans and appliances), with category-specific brand storefronts such as USHA Solar India and USHA Mattress.

The company's offerings are built on conventional consumer-durables engineering rather than proprietary software platforms: water purification combines RO/UF/UV stages with claimed proprietary features such as Hexa Silver Nano Technology (HSNT); mattresses feature memory foams marketed as NASA-approved and Indonesian Talalay latex processing; electrical products are ISI-marked on at least one mattress line. Revenue is generated through unit-pricing hardware sales (MRP-disclosed, ranging from Rs. 1,760 for small cookware to Rs. 18,900 for the RO Optima water purifier), supplemented by a recurring service-and-installation stream from a national service center network.

Go-to-market is multi-channel: direct sales inquiry via the corporate website usha.in, Amazon India marketplace listings, a brand franchisee program, and a network of over 150 owned service centers across India covering Shillong, Rajkot, Srinagar, and Kochi. The primary customer segment is residential consumers, with secondary exposure to electrical contractors/builders (via switchgear, wires, modular switches) and commercial establishments (hotels, restaurants, offices) purchasing appliances, water purifiers, and air purifiers. The company is privately held with no disclosed external funding, consistent with a traditional family-owned Indian consumer goods operator.

Name

usha shriram enterprises

Legal name

Usha Shriram Private Limited

Website

https://usha.in

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Usha Shriram Private Limited is an Indian diversified consumer goods manufacturer offering 20+ product categories — from solar panels, water purifiers, mattresses, fans, and appliances to luggage and packaged drinking water — under the Usha Shriram and Eurolex brands, distributed across India via 150+ service centers, franchisees, and Amazon.

Ownership category

akta.pro rank

Product category

Consumer Durables Manufacturing

NAICS

Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (423620), Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (423610)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634), Household Audio & Video Equipment (3651), Food And Kindred Products (2000)

akta.pro primary industry

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)

akta.pro secondary industry

Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

Keywords

• Consumer durables manufacturing
• Home appliances
• Water purification systems
• Electrical switchgear
• Mattress manufacturing

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: Primary revenue stream from manufacturing and selling diverse consumer products including solar panels, lighting, cookware, electrical products, mattresses, LED TVs, luggage, fans, appliances, water purifiers, air purifiers, and mobile phones. Products sold through multiple channels with one-time purchase model.
2. Packaged Drinking Water (Aquaero): Bottled water brand offering purified drinking water in multiple sizes (250ML, 500ML, 1000ML, 2000ML) for retail consumer market
3. Service and Installation: Over 150 service centers providing installation and after-sales service across India

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Usha Shriram manufactures and markets a diversified range of consumer durables under the Usha Shriram and Eurolex brands, spanning solar panels, lighting, cookware, modular switches and electrical switchgear, mattresses (orthopedic, memory foam, spring, latex), LED TVs, luggage, fans, kitchen and home appliances, RO water purifiers, air purifiers, CCTV, kitchen chimneys, feature phones, face masks, pressure cookers, vacuum water bottles, and packaged drinking water (Aquaero). Products are sold at fixed MRP pricing through the company's own website, Amazon India marketplace, a brand franchisee network, and 150+ service centers across India.

Product overview

Usha Shriram Enterprises is a diversified Indian consumer goods company offering a broad portfolio of household and lifestyle products under the Usha Shriram and Eurolex sub-brands. The product portfolio spans multiple categories: electrical products (modular switches under Casa, Cera, Cris, and ORB brands; Supreme wires and cables; MCB and switchgear; accessories), mattresses (orthopedic, memory foam, spring, and latex mattresses with brands like Savvy, Slumber, Blessings, Activelife, Naturalex, Magnum Opus, Sleep Maker, Aloelife, Aura, Sensyl, Visco Gel, Graphite, Memolife), sleep accessories (pillows and protectors), LED TVs in various sizes, luggage (hard and soft luggage under Eurolex brand), fans (ceiling, wall, table, pedestal, cabin, and exhaust fans under Eurolex), appliances (water heaters, irons, kitchen appliances), water purifiers (RO-based systems), air purifiers, CCTV cameras, chimney and hobs, mobile phones, face masks, pressure cookers, water bottles, and packaged drinking water (Aquaero brand). The company operates as a multi-category consumer goods manufacturer with extensive distribution across India.

Differentiator

Problem solved

Functional benefit

Brands

• Eurolex: Sub-brand for fans and appliances

Products and services

• Solar Panels Solar panel products sold under Usha Solar India for residential and commercial solar energy adoption in India.
• Lighting Lighting products for residential and commercial use sold by Usha Shriram.
• Cookware Cookware category offered by Usha Shriram for everyday kitchen use.
• Electrical Products Comprehensive range of electrical products including modular switches (Casa, Cera, Cris, ORB), wires and cables (Supreme Wires, USHA Wires), MCBs and switchgear, distribution boards, changeover switches and accessories for construction and home use.
• Mattresses Mattresses sold under Usha Mattress sub-brand covering orthopedic (Twinz Sofa Cum Bed, Savvy, Slumber, Blessings, Activelife, Naturalex), memory foam (Aura, Sensyl, Visco Gel, Graphite, Memolife), spring (Magnum Opus, Sleep Maker Bonnell, Aloelife) and latex (Indonesian Talalay) variants.
• LED TVs LED televisions in various sizes from 50 cm to 140 cm with features including HD/FHD resolution, HDMI/USB inputs, smart functionality and multiple panel types, sold to residential consumers.
• Luggage Luggage products including Eurolex Hard Luggage (Stellar DLX, Stellar with ABS/PP construction and spinner wheels), Eurolex Soft Luggage (Cindrella, Panther), Eurolex Back Packs (Apache, Stallion) and Pride Luggage models.
• Eurolex Fans Eurolex brand portfolio of fans including ceiling fans (Aerostar, Electra, Elena, Proton, Ranger, Royal Gold, Victor, AMAZE, ULTRA, CONCORDE, SUPREME, TRENDY, REGENT, SENORITA), wall fans (Aviator Wall), table fans (Aviator Table), pedestal fans (Aviator Pedestal, Toofan), cabin fans (Aviator Cabin) and exhaust fans (Boxer Deluxe, Fresco, Shakti Deluxe).
• Eurolex Appliances Eurolex-branded household appliances including dry and steam irons, kitchen appliances, mixer and juicer mixer grinders, room coolers, room heaters and water heaters (WH Stellar Metal Body, WH Endura Plastic Body, Gas Water Heater, Immersion Heater, Josh Plus, Spectrum).
• Furniture Furniture products offered under the Usha Shriram brand for residential use.
• Water Purifiers RO-based water purifiers including RO Azure, RO Optima, RO Oasis, RO Aviva, RO Fontana, RO Supreme and WaterGuard models with multi-stage filtration (including proprietary HSNT silver nano technology and 8-stage RO systems) for Indian households.
• Air Purifiers Air purifiers in AP and CP series (AP 1655, AP 1645, AP 1635, CP 1606) with multiple purification stages for residential and commercial indoor air quality.
• CCTV Cameras CCTV surveillance cameras (models 41, 11, 31, 21) for home and commercial security.
• Wall Shelves Usha Wall Shelf products for residential organization and storage.
• Chimney and Hobs Kitchen chimneys including Coral, Garnet, Opal, Quartz, Ruby, Sapphire, Turquoise, Topaz and GS series models for residential kitchen exhaust.
• Mobile Phones (Feature Phones) Feature phones in RA and NJ series (RA1 GENIUS, RA-2 GENIUS, RA-2 GENIUS PLUS, NJ-1 DHOOM, NJ-2 AMAZE, NJ-3 ORBIT, NJ-4 ORBIT-1, NJ-5 ORBIT PLUS, NJ-6 RHYTHM) targeted at budget-conscious Indian consumers.
• Face Masks Anti-pollution face masks including Anti-Pollution HEPA Face Mask for Kids, Purito, Activo and Fresco models with various HEPA filtration efficiencies.
• Pressure Cookers Eurolex-branded pressure cookers including Eurolex Induction Base Pressure Cooker (Inner Lid 2L–6.5L, Outer Lid 3L–10L), Hard Anodized Pressure Handi and Stainless Steel Tri Ply Pressure Handi models with MRP-based unit pricing.
• Pillows and Protectors Sleep accessories including Midnight Fibre Pillow, Dusk Contour Foam Pillow, Dawn Contour Memory Foam Pillow, Dawn Contour Talalay Latex Pillow, Dusk Classic Foam Pillow and White Knight Waterproof Mattress Protector.
• Water Bottles Double wall vacuum insulated water bottles and flasks in 0.5L to 1.5L sizes with coloured or matt silver finishes that retain temperature for up to 24 hours.
• Packaged Drinking Water (Aquaero) Aquaero packaged drinking water available in 250 ML, 500 ML, 1000 ML and 2000 ML sizes with balanced mineral composition for the retail consumer market.
• Installation and After-Sales Service Installation and after-sales service for installed products (such as water purifiers, air purifiers and kitchen chimneys) delivered through a network of 150+ service centers across India.

Quantifiable outcome

• Service coverage across all corners of India
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Havells India: Havells India is a listed Indian consumer durables and electricals company spanning fans, lighting, switches, water heaters, water purifiers, and appliances. It is the most directly comparable diversified consumer durables peer, competing with Usha Shriram across multiple overlapping categories.
• Bajaj Electricals: Bajaj Electricals is a diversified Indian durables player covering fans, lighting, kitchen and small appliances, and water heaters. Comparable multi-category consumer durables footprint to Usha Shriram, with national distribution.
• Kent RO Systems: Kent is a leading Indian water purifier brand with RO/UV/UF purification technology and a national service network. Direct competitor to Usha Shriram's RO water purifier line, with similar proprietary purification feature positioning.
• Symphony Limited: Symphony is the leading Indian air cooler brand with national distribution and a strong consumer brand. Comparable to Usha Shriram on consumer durables focused on Indian household cooling/air-quality needs.
• V-Guard Industries: V-Guard is a leading Indian electrical and appliance brand covering wires and cables, MCBs and switchgear, modular switches, stabilizers, water heaters, fans, and solar products. Highly overlapping product mix with Usha Shriram's electrical product and Eurolex appliance categories.
• Eureka Forbes: Eureka Forbes is a major Indian brand in water purifiers (Aquaguard) and air purifiers/vacuum cleaners, with a large direct-sales service network. Directly comparable to Usha Shriram on water and air purification and pan-India service infrastructure.
• Orient Electric: Orient Electric is an Indian consumer durables brand primarily in fans, lighting, and home appliances (including water heaters and small appliances). Direct competitor to Usha Shriram's Eurolex fans and appliances lines.
• Butterfly Gandhimathi Appliances: Butterfly is an Indian kitchen appliance brand covering mixer grinders, pressure cookers, gas stoves, and small appliances. Direct competitor to Usha Shriram's Eurolex pressure cookers and kitchen appliance lines.
• Crompton Greaves Consumer Electricals: Crompton is a leading Indian fan and home appliance brand covering ceiling/table/exhaust fans, water heaters, air coolers, and lighting. Strong overlap with Usha Shriram's Eurolex fans and Eurolex appliances sub-brands.

Broad incumbents

• Whirlpool of India: Whirlpool India is a major multinational appliance manufacturer covering washing machines, refrigerators, air conditioners, and kitchen appliances. Broader incumbent with overlap to Usha Shriram's appliance and water purifier portfolio, but at much larger scale and brand recognition.

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shriram_usha
• LinkedInlinkedin.com/company/usha-shriram-enterprises

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about usha shriram enterprises