Washington Square

What Washington Square does

Washington Square is a Class-A regional shopping mall located at 9585 SW Washington Square Road in Tigard, Oregon (Portland metropolitan area), owned and managed by Macerich (NYSE: MAC), a publicly traded retail real estate investment trust. The property is anchored by the state's largest Nordstrom, Macy's, JCPenney, and DICK'S Sporting Goods and houses more than 170 specialty tenants spanning apparel, accessories, electronics, beauty, and home goods, including digitally native and premium brands such as Apple, Alo, Aritzia, Arc'teryx, Coach, Lego, lululemon, Mejuri, Nespresso, Pandora, and The North Face. Dining is a significant draw, with full-service restaurants including Din Tai Fung, The Cheesecake Factory, Gen Korean BBQ, 85C Bakery Cafe, and Thirsty Lion Gastropub & Grill, alongside a refreshed food court and coffee/dessert options.

The asset earns revenue primarily through retail tenant leasing — base rent, percentage rent tied to tenant sales, and common area maintenance (CAM) fees — supplemented by ancillary streams from advertising, brand activations, event sponsorships, commercial filming, EV charging, and amenity services. Marketing is conducted via Facebook and Instagram channels, an email newsletter, and on-site community events including Apple Camp and American Red Cross blood drives; a 40+ year partnership with Sharing Tree generates over 3,500 gifts and $125,000+ in annual community donations. The property is undergoing a multi-phase renovation branded 'Washington Square Reimagined' (2026), which introduces DICK'S House of Sport with climbing wall and golf bays, an enhanced food court, and improved navigation, repositioning the mall toward experiential retail to defend against e-commerce and changing consumer behavior.

Name

Washington Square

Legal name

Washington Square

Website

https://shopwashingtonsquare.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Shopping Mall / Retail Real Estate

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Downtown/Urban Flagship Traditional Department Stores (CRAGAAAG)

Keywords

• Shopping mall operations
• Retail leasing
• Dining and entertainment
• Brand activations
• Retail property management

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Tenant Leasing: Washington Square generates revenue primarily through leasing retail space to tenant brands. Tenants include major department stores (Nordstrom, Macy's, JCPenney, DICK'S Sporting Goods), fashion retailers, dining establishments, and specialty stores. Revenue comes from base rent, percentage rent based on sales, and common area maintenance (CAM) fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Washington Square is a physical retail shopping center that operates as Oregon's premier shopping destination, anchored by the state's largest Nordstrom, Macy's, JCPenney, and DICK'S Sporting Goods, with over 170 retail, dining, and service tenants. The property leases retail space to consumer-facing brands, hosts dining establishments, programs community and brand events, and provides amenities (WiFi, security, EV charging, children's play area). It also offers contractable B2B services including filming locations, media/advertising placements, and brand activations, and is currently undergoing the 'Washington Square Reimagined' renovation project to enhance navigation, food court, and experiential offerings.

Product overview

Washington Square is Oregon's premier shopping destination—a retail mall property operated by Macerich. The mall is anchored by Nordstrom, Macy's, JCPenney, and Dick's Sporting Goods, featuring over 170 retail stores and dining options. The mall offers integrated services including a comprehensive store directory, dining options (Din Tai Fung, The Cheesecake Factory, Gen Korean BBQ, 85C Bakery Cafe), event programming (Apple Camp, blood drives), filming/content creation services, brand partnership and activation opportunities, and amenity services (WiFi, security, EV charging). The property is undergoing a 'Washington Square Reimagined' renovation project to enhance retail, dining, and navigation facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Washington Square Shopping Center Physical retail shopping center with anchor department stores and over 170 apparel, beauty, electronics, accessories, and specialty brands; open to consumers for in-person shopping, dining, and entertainment in the Portland metro.
• Filming and Content Creation Services Contractable location services for film studios, TV networks, agencies, and brands needing a high-traffic retail setting for filming, photo shoots, and content production, with on-site staff assistance, 24-hour access, and professional security.
• Brand Opportunities and Activations Contractable advertising, sponsorship, and experiential marketing services for brands seeking on-property media placements, pop-up activations, event sponsorships, filming locations, and amenity sponsorships at the shopping center.
• Shop and Stay Hotel Package Shop and Stay package offering with Embassy Suites by Hilton Portland Tigard providing visitors a bundled accommodation and shopping experience at the mall.
• Mall Dining Program Aggregated dining offering inside the shopping center including full-service restaurants, fast food, coffee and dessert, and a happy hour program across Level 1 and Level 2.

Quantifiable outcome

• Over 3,500 gifts and $125,000+ in donations collected annually through Sharing Tree community partnership

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• American Red CrossminorStrategic or Co-development Partner · 2 July 2026Community partnership for blood drives. Washington Square hosts MALL CHALLENGE Blood Drive events, partnering with American Red Cross Pacific Northwest Region to collect blood donations.
• NetflixminorOthersFilm production partner that has used Macerich properties, including Washington Square, as filming locations for productions.
• UniversalminorOthersFilm production partner that has used Macerich properties as filming locations.
• NBCminorOthersTelevision network that has used Macerich properties as filming locations.
• LifetimeminorOthersTelevision network that has used Macerich properties as filming locations.
• Broadway StagesminorOthersProduction studio that has used Macerich properties as filming locations.
• Cricket WirelessminorOthersBrand that has used Macerich shopping centers for commercial filming.
• LexusminorOthersAutomotive brand that has used Macerich properties for ride and drive experiential marketing events.
• IntelminorOthersTechnology brand that has used Macerich shopping centers for experiential marketing and filming.
• NintendominorOthersGaming brand that has used Macerich properties for experiential marketing events.
• MotorolaminorOthersTechnology brand that has used Macerich shopping centers for filming and promotional events.
• Sharing TreecoreStrategic or Co-development PartnerCommunity partnership spanning over 40 years. Over 3,500 gifts valued at over $125,000 are collected each holiday season benefiting eight local non-profit agencies. This is a flagship community engagement program for Washington Square.
• Embassy Suites by Hilton Portland TigardminorGTM or Marketing PartnerHotel partner offering Shop and Stay Package for Washington Square visitors. Located at 9000 SW Washington Square Road, within walking distance to the mall.
• TriMetminorChannel Partner/ Reseller/ DistributorPublic transit partner providing bus connections to Washington Square. Washington Square Transit Center located in the mall parking lot with connections on routes 43, 45, 56, 62, 76, and 78.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Vancouver Mall: Enclosed regional mall in Vancouver, WA (Portland metro), anchored by Macy's, JCPenney, and Dick's Sporting Goods. Direct Portland-metro competitor for value-oriented and mid-tier shoppers across the Columbia River.
• Pioneer Place: Downtown Portland shopping center with a mix of apparel, dining, and entertainment. Competes with Washington Square for Portland-area shoppers, particularly tourists and downtown office workers.
• Bridgeport Village: Open-air lifestyle center in Tigard, Oregon (same submarket as Washington Square) featuring premium retail, dining, and entertainment. Direct local competitor for higher-end discretionary spend in the same trade area.
• Woodburn Premium Outlets: Simon Property Group-owned premium outlet center near Portland serving value-oriented apparel shoppers. Different format (outlet) but competes for the same regional discretionary retail dollars.
• Valley River Center: Enclosed regional mall in Eugene, Oregon anchored by Macy's, JCPenney, and Dick's Sporting Goods, owned by Brookfield Properties. Comparable format and tenant mix, competing for Oregon discretionary retail dollars.

Broad incumbents

• Macerich: Publicly traded REIT (NYSE: MAC) that owns and operates Washington Square plus a national portfolio of 40+ regional malls. Parent and broader portfolio peer; Washington Square's performance is consolidated within Macerich's financial reporting.
• Simon Property Group: Largest U.S. mall REIT operating premier regional malls, premium outlets, and lifestyle centers. Closest publicly traded peer for capital structure, leasing strategy, and tenant relationships even though not the parent.

Direct peers

• Clackamas Town Center: Major enclosed regional mall serving the Portland metro area, anchored by Macy's, JCPenney, and Dick's Sporting Goods. Direct head-to-head competitor for Portland metro discretionary retail spend.
• Santa Monica Place: Macerich-owned Class-A open-air shopping center in California anchored by Nordstrom and Bloomingdale's with a similar mix of premium retail and dining. Closest operational and strategic peer within the same Macerich portfolio.
• Tysons Galleria: Another high-performing Macerich-owned super-regional mall anchored by upscale department stores (Nordstrom, Macy's, Bloomingdale's). Comparable in tenant mix, anchor strategy, and parent company as another Macerich 'premier shopping destination'.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ShopWashingtonSquare
• Instagraminstagram.com/WashingtonSQ
• Xx.com/washingtonsq

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Washington Square