WallPepper/Group

What WallPepper/Group does

WallPepper/Group (legal entity Spazio 81 S.r.l.) is a Milan-based designer and manufacturer of high-quality, eco-friendly, fully customizable wallcoverings serving both residential consumers and commercial interiors. The company operates across indoor, outdoor, and graphic wallpapers with a catalog exceeding 1,000 designs organized into themed collections and limited-edition Capsule Collections co-created with notable designers and artists (Karim Rashid, Tom Vack, Luca Artioli, Riccardo Capuzzo, Carlo Stanga, Cornelia Hagmann, Studio Rocchi Architettura, among others). Production is built around 8 proprietary material variants (Smooth, Suede, Smart, Strong, H2O water-resistant, Off, Perlage pearl-effect, Acoustic) and digital printing on wallpaper substrates, with a dedicated Contract division supporting large-scale bespoke projects of 100+ sqm.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (wallpeppergroup.com with promo-code-driven first-purchase incentives and account registration), B2B/field sales targeting architects, interior designers, and contract clients, and showroom partnerships (Salvioni Design Solutions, Manzoni Hub, Ca' D'Oro Arredamenti, Verdeolivia Paint & Paper) plus recurring presence at Salone del Mobile and Fuori Salone in Milan. Revenue is generated through one-time wallpaper sales to consumers and professionals, quote-based Contract/commercial project revenue, and design collaborations producing licensed capsule art. Pricing is project-based and not publicly disclosed; distribution is overwhelmingly direct or partner-channel, with the primary operating geography listed as Italy and Europe.

The company is privately held under Italian S.r.l. law with no disclosed funding rounds, parent company, or institutional investors, and a headcount in the 11-50 band. Its strategic positioning rests on Made-in-Italy craftsmanship, the breadth of its design library, exclusive designer collaborations, premium extensions (Atlas with Swarovski, Déchirè, Karim Rashid capsule), and a vertical Contract offer (IN-MATERIA) for hospitality, F&B, and retail projects.

Name

WallPepper/Group

Legal name

Spazio 81 S.r.l.

Website

https://wallpeppergroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

WallPepper/Group is a Milan-based Italian manufacturer of designer wallpapers, offering 1,000+ graphics across 8 material variants via D2C e-commerce, B2B Contract sales, and partner showrooms for residential and hospitality interiors.

Ownership category

akta.pro rank

Product category

Decorative Wallcoverings

NAICS

Paint and Wallpaper Retailers (44412), Paint and Wallpaper Retailers (444120)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industries

Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA), Decor & Laminating Paper Manufacturing (Furniture, Flooring, Impregnated Papers) (IMAMAEAE)

Keywords

• Designer wallpaper manufacturer
• Custom wallcoverings
• Digital printed wallpaper
• Contract interior surfaces
• Made in Italy decor

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wallpaper Product Sales: Direct sale of printed wallpaper products to consumers and professionals through e-commerce and direct inquiry. One-time purchase model with pricing based on surface area and material selection.
2. Contract/Commercial Projects: Large-scale commercial projects for hotels, restaurants, retail spaces, and other businesses requiring custom or standard wallpaper solutions. Revenue from bespoke design projects with full customization options.
3. Design Licensing: Design collaborations with external artists result in licensed artwork for wallpaper production, creating unique capsule collections with designer partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

WallPepper designs, digitally prints, and sells high-quality, eco-friendly decorative wallpaper for residential and commercial interiors. The portfolio spans 1000+ graphics delivered on 8 material substrates (Smooth, Suede, Smart, Strong, H2O water-resistant, Off, Perlage, Acoustic), offered through annual collections, designer Capsule Collections, premium crystal-embellished lines, and a dedicated Contract division for large-scale custom projects above 100 sqm.

Product overview

WallPepper is an Italian brand (Spazio 81 S.r.l.) specializing in high-quality, eco-friendly, and fully customizable wallpaper solutions. The core product offering centers on the WallPepper brand wallpaper with over 1000 designs across multiple annual collections (Collezione 2026, 2025, etc.) and specialized Capsule Collections created with renowned artists. The portfolio includes eight distinct material options (Smooth, Suede, Smart, Strong, H2O, Off, Perlage, Acoustic) catering to different environments from interiors to bathrooms and outdoor spaces. The Contract division serves large-scale commercial projects with dedicated solutions including the IN-MATERIA Collection for natural textures. Specialty offerings include the Atlas Collection with Swarovski crystals, Kids Collection for younger audiences, and custom wallpaper services supporting 100% personalization for both standard and contract projects exceeding 100 sqm.

Differentiator

Problem solved

Functional benefit

Products and services

• WallPepper Designer Wallpaper High-quality, eco-friendly, fully customizable wallpaper brand offering 1000+ designs across multiple collections, themes, colors, and styles for residential and commercial interiors. Sold direct to consumers and professionals via the wallpeppergroup.com e-commerce site and project-based quotation.
• Contract Division Professional B2B service line dedicated to large-scale projects — hotels, restaurants, retail, and large residential — providing curated material and design selection, project consultation, and visual impact-focused wallcovering solutions.
• In-Materia Contract Collection Contract-oriented collection of 20+ graphics inspired by natural textures, targeted at architects and developers finishing large commercial surfaces with customizable wallcovering.
• Capsule Collection Limited-edition wallpaper collections developed in collaboration with renowned designers and artists, offering exclusive graphics not available in the standard catalog.
• Collezione 2026 (Annual Collection) Annual flagship wallpaper collection organizing new graphics into themed sub-collections representing diverse design universes, available through the e-commerce storefront and professional channels.
• Atlas Collection (Swarovski-embellished Wallpaper) Premium-tier wallpaper line featuring Swarovski crystal embellishments, positioned as a luxury decorative surface for upscale residential and hospitality interiors.
• Kids Collection Wallpaper designs tailored for children and teenagers, offering playful, theme-driven graphics intended to transform kids' rooms into interactive decorative environments.
• Custom Wallpaper Service Bespoke customization service allowing customers to personalize graphics, sizes, and material selection for specific residential or contract projects, including projects exceeding 100 sqm.

Quantifiable outcome

• 1000+ designs available
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor, moderate, flagship and core.

• Salvioni Design SolutionsminorChannel Partner/ Reseller/ DistributorPartner showroom in Milan for Design Week 2025, displaying WallPepper designs across multiple floors with professional and private visitor access.
• Manzoni HubminorChannel Partner/ Reseller/ DistributorRecently opened Milan showroom displaying 60+ new designs from WallPepper 2025 catalog during Design Week.
• Ca' D'Oro ArredamentiminorChannel Partner/ Reseller/ DistributorPartner point of sale in Milan displaying over 1000 WallPepper wallpaper designs with consultation services.
• Verdeolivia Paint & PaperminorChannel Partner/ Reseller/ DistributorPartner showroom in Milan for viewing WallPepper materials and design consultation by appointment.
• Vanity FairmoderateGTM or Marketing PartnerOfficial partner of Vanity Fair for Il Giardino delle Idee installation at Chiostro del Museo Diocesano di Milano during Design Week 2025.
• Galleria Manuel ZoiaminorGTM or Marketing PartnerPartner gallery hosting SuonareStella x IED 'Wrap your Future' artistic project featuring WallPepper brand partnership.
• Karim RashidflagshipStrategic or Co-development PartnerCapsule Collection with 10 new designs created in collaboration with renowned designer Karim Rashid, considered one of the most prolific designers of his generation.
• Luca ArtiolicoreStrategic or Co-development PartnerDéchiré Collection created in collaboration with artist Luca Artioli, featuring torn paper as expressive medium for dreamy, otherworldly landscapes.
• Tom VackcoreStrategic or Co-development PartnerCapsule Collection with design and architecture photographer Tom Vack featuring 4 designs (Florette, Reeds, Petals, Blades).
• Carlo StangacoreStrategic or Co-development PartnerCarlo Stanga Capsule Collection featuring urban landscape designs including Tokyo, Paris, Milan, London, and New York.
• Museum CollectioncoreStrategic or Co-development PartnerCurated collection of archival and museum-quality designs for the WallPepper portfolio.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Morris & Co: Heritage British wallpaper and home furnishings brand with archive-driven designs and international distribution. Comparable to WallPepper in the design-led wallpaper category with strong artistic identity, though at substantially larger scale and broader reach.
• Graham & Brown: Large UK-based wallpaper specialist with mass-market to premium positioning and global retail distribution. Comparable in core wallpaper manufacturing but operates at significantly higher scale with broader price-point coverage.
• Sanderson Design Group: UK-listed heritage home decor group encompassing Sanderson, Morris & Co, and other premium wallpaper brands. Comparable to WallPepper in the premium wallpaper and licensing category but with a much larger, multi-brand portfolio.
• Farrow & Ball: British heritage paint and wallpaper brand with a curated portfolio of distinctive designs and strong international retail presence. Comparable as a premium design-led surface decoration brand, though much larger scale and broader product range than WallPepper.

Direct peers

• Cole & Son: British heritage wallpaper manufacturer offering premium, design-led wallcoverings with extensive historic and contemporary archives. Comparable to WallPepper in targeting luxury residential and hospitality interiors with high-quality, distinctive wallpaper designs.
• Arte (Wallcoverings): Belgian manufacturer of high-end, design-forward wallcoverings including specialty textured, textile, and vinyl materials. Comparable to WallPepper in serving architects and interior designers through a Contract division with a broad material portfolio.
• Mindthegap: Premium European wallpaper brand with bold graphic and nature-inspired designs, sold through design retailers and direct channels. Comparable to WallPepper in offering design-led, customizable wallpaper with strong aesthetic differentiation in the premium segment.
• Elitis: French premium wallpaper and textile house producing eclectic, artisanal wallcoverings for luxury hospitality and residential projects. Comparable to WallPepper in positioning at the high end of the wallpaper market with strong designer and material credentials.
• Coordonné: Spanish premium wallpaper manufacturer producing design-led wallcoverings for residential and contract markets. Comparable to WallPepper as a European specialty wallpaper producer with similar B2B/B2C channels and design-driven positioning.
• deGournay: British luxury hand-painted and bespoke wallpaper manufacturer serving ultra-premium residential and hospitality clients globally. Comparable to WallPepper in targeting design-led, high-value Contract projects with custom and limited-edition offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WallpepperIT
• LinkedInlinkedin.com/company/wallpepper
• Instagraminstagram.com/wallpepper_group
• Pinterestpinterest.com/wallpeppergroup
• Xx.com/WallpepperIT

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WallPepper/Group