Periodic Effects

Cannabis Education Mediaperiodiceffects.com

Periodic Effects is a bootstrapped, Oregon-based cannabis education media company that produces the Cannabis Science & Business Podcast and adjacent free content products, serving budtenders, industry professionals, and adult consumers while indirectly supporting its founder's separate hemp edibles venture.

Company typePrivate
Founded2015
HeadquartersPortland, United States
Headcount1–10
GTM typeB2B and B2C
OfferingDigital Commerce or Content

What Periodic Effects does

Periodic Effects is a Portland, Oregon-based cannabis education media company founded in 2015 by CEO Wayne Schwind. The company operates a flagship Cannabis Science & Business Podcast distributed across Spotify, Apple Podcasts, Google Podcasts, Pandora, iHeartRadio, and YouTube, with over 400,000 cumulative episode downloads. Surrounding the podcast is a portfolio of complementary free content products: the Periodic Newsletter (1-3 video-based issues per quarter), an 8-chapter Cannabis Business eBook used as a lead magnet, the Cannabis Science 101 audio series, the Budtender Sessions podcast/training track, an FAQ video series, and downloadable budtender education PDFs. All content is gated only by an email signup, with no disclosed paid tier.

The underlying technology stack is a standard podcast production and distribution platform; there are no proprietary AI/ML, data, or software components disclosed. The business model is content-led and indirectly monetized: Periodic Effects functions primarily as a brand-building and lead-generation asset for the founder's separate venture, Periodic Edibles, which sells full-spectrum hemp caramels direct-to-consumer and through 150+ Oregon retailers (450,000+ caramels sold to date). Periodic Effects itself accepts no external investor capital — the company explicitly states $0.00 in investor dollars — and operates with 1-10 employees. Wayne Schwind's Chemical Engineering background is the central credibility asset, enabling deep-dive technical interviews on cannabinoids, terpenes, the endocannabinoid system, extraction, and edibles science.

The target audience spans three personas: cannabis industry professionals, budtenders seeking scientific training, and adult consumers (21+) looking for accessible cannabis education. Customer segments are horizontal rather than enterprise-anchored. The go-to-market motion is content-led top-of-funnel (podcast/YouTube/articles), with newsletter and the Budtender Sessions Facebook group serving as mid-funnel engagement channels that funnel signups into the Periodic Edibles commercial ecosystem.

Periodic Effects firmographics

Firmographics

Name: Periodic Effects
Legal name: Periodic Effects
Website: https://periodiceffects.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 1–10 employees
Short description: Periodic Effects is a bootstrapped, Oregon-based cannabis education media company that produces the Cannabis Science & Business Podcast and adjacent free content products, serving budtenders, industry professionals, and adult consumers while indirectly supporting its founder's separate hemp edibles venture.
Ownership category
akta.pro rank

Periodic Effects industry classification

Industry

Product category: Cannabis Education Media
NAICS: Other Sound Recording Industries (512290), Motion Picture and Sound Recording Industries (512)
akta.pro primary industry: Podcast Networks & Studio Platforms (MPAIADAC)
akta.pro secondary industry: Audio Production & Podcasting (BPAFAIAE)

Keywords

Cannabis education media
Podcast content production
Cannabis science training
Budtender education resources
Hemp edibles retail

Where Periodic Effects is headquartered

Location

Headquarters

HQ city: Portland
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Periodic Effects business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Podcast Content: Free educational podcast content distributed across major podcast platforms and YouTube, monetized indirectly through brand building and promotion of related cannabis edible products from parent company Periodic Edibles

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Periodic Effects product offering

Product offering

Core offering

Periodic Effects produces and distributes the Cannabis Science & Business Podcast, hosted by CEO & Founder Wayne Schwind, featuring in-depth interviews with cannabis industry leaders on cannabinoids, terpenes, extraction methods, edibles science, and growing operations. The podcast is the hub of a broader educational content ecosystem that includes a video newsletter, a Cannabis Business eBook, a Cannabis Science 101 audio series, Budtender Sessions for dispensary staff, an FAQ video series, and downloadable budtender education materials.

Product overview

Periodic Effects operates as a cannabis education media company offering a unified platform of interconnected content products. The core offering is the Cannabis Science & Business Podcast, which serves as the hub for all educational content. Surrounding this are complementary modules: the Periodic Newsletter delivers video-based insights, the Cannabis Business eBook provides structured 8-chapter business guidance, Cannabis Science 101 offers foundational audio education, Budtender Sessions delivers dispensary-specific training, and the FAQ Video Series and Budtender Education Materials provide supplementary reference content. All products focus on cannabis science, business operations, and industry education with the host Wayne Schwind's chemical engineering background providing scientific credibility.

Differentiator

Problem solved

Functional benefit

Brands

Periodic Edibles: Full-spectrum hemp edibles company founded by Wayne Schwind, CEO & Founder of Periodic Effects. Operates as a separate business entity with its own website (periodicedibles.com) selling cannabis caramels and hemp products.

Products and services

Cannabis Science & Business Podcast The flagship podcast hosted by Wayne Schwind, CEO & Founder, featuring interviews with cannabis industry leaders covering cannabinoids, terpenes, extraction methods, edibles science, and growing operations. Available on Spotify, Apple Podcasts, Google Podcasts, Pandora, and iHeartRadio.
Periodic Newsletter Email newsletter featuring mini-podcast video episodes with cannabis science insights from Wayne Schwind, delivered 1 to 3 times per quarter to subscribers.
Cannabis Business eBook An 8-chapter educational eBook covering cannabis business operations including location finding, branding, infusion techniques, sourcing, pricing strategy, packaging, distribution, and market transitions. Available free via email signup.
Cannabis Science 101 Audio educational series covering cannabis basics including cannabinoids, terpenes, hemp, THC, CBD, and full spectrum products, designed to take listeners from novice to professional understanding of cannabis science.
Budtender Sessions Educational podcast series and content specifically designed for budtenders working in dispensaries, featuring cannabis pharmacology deep dives, terpene education, and practical sales guidance for budtender-customer conversations.
Cannabis Science FAQs (Video Series) FAQ video series providing answers to common cannabis science questions, accompanied by downloadable infographics on cannabis terminology and consumption methods.
Budtender Education Materials Educational resources for budtenders including sell sheets, review sheets, consumption method infographics, and cannabis terminology guides available as downloadable PDFs.

Quantifiable outcome

400,000+ podcast episode downloads demonstrating audience reach

Companies that use Periodic Effects

Customer profile

Segments3 records

Ideal customer profiles3 records

Periodic Effects technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Periodic Effects partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Periodic Effects competitors and assessment

Company assessment

Direct peers

CannaInsider: Long-running cannabis industry podcast interviewing operators and executives. Direct format and audience overlap with Periodic Effects' main podcast series.
Green Flower Media: Cannabis-focused education and training platform offering courses, certifications, and content for industry professionals and consumers. Most directly comparable to Periodic Effects given its podcast-style media and budtender/professional training orientation.
Ganjapreneur: Cannabis business news, podcast, and resource hub targeting operators and entrepreneurs. Comparable to Periodic Effects' business-of-cannabis content track and SMB/operator audience.
The Cannigma: Science-led cannabis education publication covering cannabinoids, terpenes, consumption methods, and industry topics. Closely mirrors Periodic Effects' science-first editorial approach and consumer/professional target audience.

Broad incumbents

High Times: Iconic cannabis media brand covering news, culture, and business. Comparable as a cannabis media publisher, though much broader and cultural/lifestyle-leaning rather than science-focused.
Cannabis Business Times: B2B trade publication covering cannabis cultivation, retail, and operations. Comparable professional/operator audience targeting, though focused on print/digital journalism rather than podcast-first content.
Leafly: Major cannabis marketplace and editorial platform with significant news, education, and strain content. Comparable in editorial scope but operates a much larger retail-discovery platform as its core business.
Merry Jane: Cannabis lifestyle and news media brand with editorial content and original video. Comparable as a cannabis media outlet, but oriented more toward consumer/lifestyle than professional/science education.
MJBizDaily (MJBizCon): Established B2B cannabis business news and events company. Comparable as a cannabis industry information source, but operates at much larger scale with events and a broader newsroom.

Emerging players

Sensi Seeds (educational content): Cannabis seed and education company producing extensive articles, videos, and podcasts on cannabis science and cultivation. Comparable in science education content and operator/enthusiast audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Periodic Effects financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Periodic Effects leadership team

Management profile

Number of profiles

Profiles1 record

Periodic Effects funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Periodic Effects M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Periodic Effects

What does Periodic Effects do?

Is Periodic Effects a public or private company?

Periodic Effects is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Periodic Effects founded?

Periodic Effects was founded in 2015. It employs 1 to 10 people.

Where is Periodic Effects based?

Periodic Effects is headquartered in Portland, United States, in the North America region.

How does Periodic Effects make money?

One revenue line is on record: podcast Content.

Who are Periodic Effects's main competitors?

Direct peers on record are CannaInsider, Green Flower Media, Ganjapreneur and The Cannigma. Broad incumbents are High Times, Cannabis Business Times, Leafly, Merry Jane and MJBizDaily (MJBizCon). Sensi Seeds (educational content) is listed as an emerging player.

Does Periodic Effects have an API?

No public API is recorded for Periodic Effects.

What industry is Periodic Effects in?

Periodic Effects's product category is Cannabis Education Media. Its primary akta.pro industry code is MPAIADAC, Podcast Networks & Studio Platforms, with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 512290.