NoPayn
Cost+ (formerly NoPayn) is a London-based payment processor using transparent IC++ pricing to serve high-risk merchants and SMB e-commerce businesses across 100+ countries, charging a flat 0.50% margin plus EUR 0.15 per transaction on top of pass-through interchange and scheme fees.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What NoPayn does
Cost+ (formerly NoPayn) is a London-based fintech that operates a payment processing platform using a transparent IC++ (Interchange Plus Plus) pricing model. The company separates interchange, scheme, and processor margin fees on every transaction, passing interchange and scheme fees through at cost and charging a flat 0.50% margin plus EUR 0.15 per authorization. Its payment infrastructure is backed by Tier-1 global acquiring partners and supports 900+ payment methods across 100+ countries, with PCI DSS Level 1 certification and a 99.99% uptime guarantee.
The company targets underserved high-risk merchant verticals, including gaming, nutraceuticals, CBD, cryptocurrency, forex, nicotine pouches, vape, and cannabis/hemp seeds, alongside general digital commerce businesses. It offers integrations with Apple Pay, Google Pay, Swish, MobilePay, Vipps MobilePay, Shopify, and Wix, and distributes via a hybrid model combining self-serve onboarding for SMBs with direct sales for enterprise merchants. In 2025, the company rebranded from NoPayn to Cost+, expanded Nordic coverage via a Vipps MobilePay integration, and launched an updated platform with diversified acquiring, eco-friendly transaction donations, and a planned 2026 wallet. AI fraud detection is referenced as a future development but is not yet implemented.
Cost+ operates a pay-as-you-go revenue model with zero monthly subscriptions, gateway fees, or long-term contracts. It is privately held, bootstrapped with no disclosed funding rounds, headquartered in London, and led by founder Theis Nordahl alongside Chief Sales Officer Christian Mølholm. Reported headcount is 1-10 employees.
NoPayn firmographics
Firmographics- Name
- NoPayn
- Legal name
- Cost+ Payments
- Website
- https://nopayn.io
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cost+ (formerly NoPayn) is a London-based payment processor using transparent IC++ pricing to serve high-risk merchants and SMB e-commerce businesses across 100+ countries, charging a flat 0.50% margin plus EUR 0.15 per transaction on top of pass-through interchange and scheme fees.
- Ownership category
- akta.pro rank
NoPayn industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industries
- Recurring Billing & Subscription Payments Enablement (FSAMACAF), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where NoPayn is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
NoPayn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Transaction Processing Margin: Cost+ generates revenue through a transparent IC++ pricing model where merchants pay a flat 0.50% margin plus EUR 0.15 per authorization on each transaction. Interchange and scheme fees are passed through at cost with zero markup, providing complete transparency on every transaction.
- Interchange and Scheme Fee Pass-through: Revenue derived from passing through interchange fees (set by card issuers) and scheme fees (charged by card networks like Visa or Mastercard) at cost, with the company's margin clearly separated as 'The Plus' component of pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | IC++ transparent pricing with flat 0.50% margin + EUR 0.15 per authorization |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
NoPayn product offering
Product offeringCore offering
NoPayn (now operating as Cost+) is a fintech payment processing platform that provides merchants with a transparent IC++ (Interchange Plus Plus) pricing model, passing interchange and scheme fees through at cost and charging a flat 0.50% margin plus EUR 0.15 per authorization. The platform supports 900+ payment methods across 100+ countries, is PCI DSS Level 1 certified, and is purpose-built to serve high-risk merchant verticals including gaming, nutraceuticals, CBD, cryptocurrency, forex, vaping, and cannabis/hemp industries.
Product overview
Cost+ (formerly NoPayn) is a unified payment processing platform built around the Cost+ IC++ pricing model, which offers complete fee transparency by separating interchange fees, scheme fees, and processor margins into visible components. The platform serves high-risk merchants across multiple industries (gaming, CBD, cryptocurrency, forex, vaping, cannabis) and supports 900+ payment methods across 100+ countries through Tier-1 global acquiring partners. The core product suite includes the main Cost+ payment gateway with multi-currency processing, risk management tools, and the eco-friendly transaction donations feature launched in December 2025. All services operate on a transparent pay-as-you-go model with no long-term contracts.
Differentiator
Problem solved
Functional benefit
Products and services
- Cost+ Payment Gateway (formerly NoPayn) Core transparent payment processing gateway that rebranded from NoPayn to Cost+, offering wholesale IC++ pricing, PCI DSS Level 1 certification, 99.99% uptime, support for 900+ payment methods across 100+ countries, and a pure pay-as-you-go model with no subscriptions, gateway fees, or long-term contracts.
- Cost+ IC++ Pricing Model Transparent payment pricing model that separates every transaction fee into three visible components: interchange fee (set by card issuer), scheme fee (charged by card networks like Visa or Mastercard), and a flat processor margin. Interchange and scheme fees are passed through at cost with a flat 0.50% margin plus EUR 0.15 per authorization.
- High-Risk Merchant Payment Processing Specialized payment processing services targeting high-risk merchants in gaming, nutraceuticals, CBD, cryptocurrency, forex, nicotine pouch, cigar, vape, and cannabis/hemp seeds industries. Provides diversified acquiring and innovative security measures to address excessive fees and account shutdowns.
- Multi-Currency Processing Payment processing infrastructure supporting multi-currency transactions across 100+ countries with 900+ payment methods, backed by Tier-1 global acquiring partners to enable international market adaptation.
- Eco-Friendly Transaction Donations Sustainability-focused add-on enabling eco-friendly transaction donations as part of the December 2025 platform launch, supporting merchants' environmental commitments through payment processing.
Quantifiable outcome
- Save up to 40% on payment processing compared to blended-rate providers
- +3 more outcomes
Companies that use NoPayn
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
NoPayn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature8 records
NoPayn partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Vipps MobilePaycoreIntegration with Vipps MobilePay, a leading alternative payment method in Denmark, Norway, and Finland. The integration specifically targets high-risk sectors including gaming, nutraceuticals, CBD, and cryptocurrency businesses, offering them mobile payment flexibility at favorable terms.
- Apple PaycoreSupported payment method through the platform, enabling merchants to accept Apple Pay transactions globally.
- Google PaycoreSupported payment method through the platform, enabling merchants to accept Google Pay transactions globally.
- SwishcoreSupported Nordic mobile payment method through the platform, particularly relevant for Swedish market presence.
- MobilePaycoreSupported mobile payment method through the platform for Nordic and broader European markets.
- Visa/MastercardcorePrimary card payment network integrations enabling global card transaction processing.
- ShopifycoreE-commerce platform integration allowing merchants to seamlessly connect Cost+ payment processing to Shopify stores.
- WixcoreE-commerce platform integration enabling Wix merchants to use Cost+ payment solutions with full integration support.
- Tier-1 Global Acquiring PartnerscoreProcessing infrastructure backed by Tier-1 global acquiring partners providing global reach, 900+ payment methods, and 100+ country coverage.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
NoPayn competitors and assessment
Company assessmentDirect peers
- Nuvei: Payment processor specialized in high-risk verticals including gaming, crypto, CBD, and online trading, with global acquiring. Most directly comparable peer given Cost+'s explicit focus on the same underserved, higher-risk merchant segments.
- Mollie: European payment processor offering multi-method card and local payment acceptance with simple developer integration. Named directly in Cost+'s comparison-marketing pages, indicating head-to-head competition for European SMB and mid-market merchants.
- Adyen: Unified global payment processor providing card acquiring, gateways, and 900+ payment methods for enterprise merchants. Direct competitor serving enterprise and high-volume merchants with a similar global method-coverage footprint.
- Checkout.com: Global payment processor offering card acquiring, local payment methods, and risk tools for enterprise merchants and digital commerce. Competes with Cost+ in the multi-method, transparent-card-pricing narrative for high-volume merchants.
- Viva Wallet: European merchant acquirer offering transparent IC++-style pricing, multi-currency processing, and POS/card acceptance across the EU. Named in Cost+'s comparison pages and operates in overlapping European SMB and enterprise segments.
- Stripe: Global payment processor offering card acceptance, gateway, and developer-first APIs across 100+ countries. Direct competitor to Cost+ in the transparent online card-processing category, with comparison pages already mentioned in Cost+ marketing.
Broad incumbents
- Worldpay: Large global merchant acquirer and payment processor offering card acceptance, gateways, and POS solutions across thousands of merchants. Serves as a broad incumbent against which Cost+ competes on transparency and high-risk specialization.
Emerging players
- Paddle: Merchant-of-record payments platform handling subscription billing, tax, and compliance for software and digital-goods merchants. Adjacent overlap with Cost+ where high-risk digital merchants need both transparent processing and MoR-style managed services.
- Airwallex: Cross-border payments platform offering multi-currency acquiring, FX, and 900+ payment methods globally. Comparable to Cost+ in its multi-currency, multi-method global-processing pitch to digital commerce merchants.
Regional players
- Quickpay: Nordic-focused payment gateway and acquirer providing transparent card processing and local payment methods in Denmark, Norway, and Sweden. Direct regional overlap with Cost+'s Nordic expansion thesis around Vipps MobilePay and high-risk merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NoPayn social profiles
Digital presenceNoPayn compliance and trust
Trust signalCompliance1 record
NoPayn financial estimates
Financial estimateRevenue estimate
Valuation estimate
NoPayn leadership team
Management profileNumber of profiles
Profiles2 records
NoPayn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NoPayn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NoPayn
What does NoPayn do?
NoPayn (now operating as Cost+) is a fintech payment processing platform that provides merchants with a transparent IC++ (Interchange Plus Plus) pricing model, passing interchange and scheme fees through at cost and charging a flat 0.50% margin plus EUR 0.15 per authorization. The platform supports 900+ payment methods across 100+ countries, is PCI DSS Level 1 certified, and is purpose-built to serve high-risk merchant verticals including gaming, nutraceuticals, CBD, cryptocurrency, forex, vaping, and cannabis/hemp industries.
Is NoPayn a public or private company?
NoPayn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NoPayn founded?
NoPayn was founded in 2024. It employs 1 to 10 people.
Where is NoPayn based?
NoPayn is headquartered in London, United Kingdom, in the Europe region.
How does NoPayn make money?
Two revenue lines are on record. Transaction Processing Margin is the primary driver. The others are interchange and Scheme Fee Pass-through.
Who are NoPayn's main competitors?
Direct peers on record are Nuvei, Mollie, Adyen, Checkout.com, Viva Wallet and Stripe. Worldpay is listed as a broad incumbent. Emerging players are Paddle and Airwallex. Quickpay is listed as a regional player.
Does NoPayn have an API?
Yes. NoPayn exposes a public API. Developer documentation is at docs.costplus.io/docs.
What industry is NoPayn in?
NoPayn's product category is Payment Processing Services. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of FSAMACAF, Recurring Billing & Subscription Payments Enablement. Its NAICS code is 52232.