Hello, Peanut!
Hello, Peanut! is a U.S. early-stage startup that developed a guided direct-to-consumer system for early infant peanut introduction to help prevent peanut allergy. Founded in 2015 in Flushing, NY, the company went through the SOSV Food-X accelerator in 2017.
- Company typePrivate
- Founded2015
- HeadquartersFlushing, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hello, Peanut! does
Hello, Peanut! is a U.S.-based, early-stage consumer health startup founded in 2015 in Flushing, NY, that developed a guided system for early infant peanut introduction intended to help prevent peanut allergy development in young children, following the 2017 clinical guidance shift on early allergen exposure. The product concept is direct-to-consumer, aimed at new parents seeking a structured protocol for introducing peanut-containing foods during infancy — a category that emerged from landmark studies (e.g., LEAP) and subsequent pediatric guidance. The company participated in the inaugural batch of the SOSV-operated Food-X food industry accelerator in September 2017, which is the only documented capital event.
The company is privately held, with 1–10 employees and co-founders Isaac Gottlieb and David Erstein listed in the source. There is no disclosed equity funding amount, no product launch timeline beyond the 2015 founding, no partnerships, no patents or trademarks, and no named management beyond the founders. Critically, the public website associated with the brand (hello-peanut.com) does not currently surface the peanut-introduction product; instead it displays unrelated Samsung consumer electronics retail content and an Indonesian API288 Slot88 gaming portal. This indicates the brand's primary digital channel is either inactive, redirected, or has been repurposed by an unrelated third party, which is a material concern for any investor evaluating customer acquisition, distribution, and brand integrity.
Hello, Peanut! firmographics
Firmographics- Name
- Hello, Peanut!
- Legal name
- API288
- Website
- https://hello-peanut.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hello, Peanut! is a U.S. early-stage startup that developed a guided direct-to-consumer system for early infant peanut introduction to help prevent peanut allergy. Founded in 2015 in Flushing, NY, the company went through the SOSV Food-X accelerator in 2017.
- Ownership category
- akta.pro rank
Hello, Peanut! industry classification
Industry- Product category
- Infant Allergy Prevention
- NAICS
- Roasted Nuts and Peanut Butter Manufacturing (311911)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Food Allergy Management & Special Diet Support (EDACAMAG)
- akta.pro secondary industries
- Infant & Toddler Nutrition Education (Complementary Feeding) (EDACAMAC), Baby Cereals & Grain-Based Foods (CRADAEAD), Infant & Toddler Health, Safety & Safeguarding Programs (EDACAGAL)
Keywords
Where Hello, Peanut! is headquartered
LocationHeadquarters
- HQ city
- Flushing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hello, Peanut! business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Product sales: Revenue generated from direct sales of Samsung consumer electronics and mobile devices through the company's e-commerce platform, with support for installment payments (CICILAN 0%) and trade-in programs.
- Slot88 online gaming platform: The platform operates a Slot88 online gaming portal with membership system, offering games with minimum service fees of Rp 50,000 and minimum deposit/booking of Rp 25,000. Revenue is generated through gaming service charges and player participation fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Samsung mobile devices with installment options |
| One time/ perpetual license | Pay-as-you-go | Samsung consumer electronics (TVs, appliances, audio) |
| Subscription | Pay-as-you-go | Slot88 gaming platform membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Hello, Peanut! product offering
Product offeringCore offering
Hello, Peanut! provides parents an easy guided system for early infant peanut introduction designed to help prevent a peanut allergy from developing. The offering is targeted at families with infants and delivers a structured protocol that follows pediatric allergy-prevention guidance to introduce peanut protein in a controlled, age-appropriate way.
Product overview
Hello, Peanut! is an e-commerce platform reselling Samsung consumer electronics. The product portfolio spans Samsung's full ecosystem including Galaxy smartphones (Galaxy Z Fold7, Galaxy S25 FE, Galaxy A07), tablets (Galaxy Tab S11 Series), wearables (Galaxy Watch Ultra, Galaxy Buds3 FE), home appliances (Bespoke AI Refrigerator, Front-load Washer & Dryer with Ecobubble, Vacuum Cleaner Stick, WindFree Ultra AC), and display products (QLED 4K Smart TV, Crystal UHD 4K TV, The Frame TV, Odyssey OLED G5). Audio products include Q-series Soundbar and HW-Q900A Soundbar. The platform operates as a Samsung product reseller, offering payment options including bank transfer, QRIS, and e-wallets, with optional add-ons such as Samsung Care+ protection plans and Samsung Trade-In programs for device upgrades.
Differentiator
Problem solved
Functional benefit
Products and services
- Hello, Peanut! Guided Early Peanut Introduction System
Quantifiable outcome
- Up to 5% purchase value returned in loyalty points for Samsung product purchases
- +2 more outcomes
Companies that use Hello, Peanut!
Customer profileSegments2 records
Ideal customer profiles1 record
Hello, Peanut! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Hello, Peanut! partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights2 records
Hello, Peanut! competitors and assessment
Company assessmentBroad incumbents
- Little Spoon: Little Spoon is a direct-to-consumer fresh baby food delivery brand, competing for the same parent buyer and recurring-revenue model as Hello, Peanut!.
- Serenity Kids: Serenity Kids is a broader premium baby/toddler food brand; it competes for premium baby food dollars and overlaps with Hello, Peanut! on the parent buyer persona.
- Yumi: Yumi is a broader organic baby food brand serving a similar parent demographic; while not peanut-specific, it competes for the same early-nutrition share of wallet.
- Nurture Life: Nurture Life delivers prepared, fresh baby and toddler meals via subscription, targeting the same demographic and recurring-purchase dynamics as Hello, Peanut!.
- Once Upon a Farm: Once Upon a Farm is an established organic baby food brand with broader distribution; it serves as a broader-incumbent competitor in the same shelf and channel as Hello, Peanut!.
Direct peers
- Ready, Set, Food!: Ready, Set, Food! offers staged, guided early allergen introduction packets, including peanut, directly competing with Hello, Peanut! on the same guided, parent-facing premise.
- Lil Mixins: Lil Mixins sells single-serve allergen introduction powders (peanut, egg, milk) that are added to baby food, a near-identical product format and use case to Hello, Peanut!.
- Mission MightyMe: Mission MightyMe produces peanut puffs and snacks designed for early peanut introduction, overlapping closely with Hello, Peanut!'s peanut-first allergen introduction positioning.
- SpoonfulONE (Before Brands): SpoonfulONE sells early allergen introduction products (pouches and powders) to parents of infants, directly overlapping with Hello, Peanut!'s peanut-allergy prevention positioning.
- Inspired Start: Inspired Start provides early allergen introduction baby cereals and oatmeals, sharing Hello, Peanut!'s category of guided, evidence-based allergen exposure products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Hello, Peanut! social profiles
Digital presenceHello, Peanut! financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello, Peanut! leadership team
Management profileNumber of profiles
Profiles2 records
Hello, Peanut! funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello, Peanut! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello, Peanut!
What does Hello, Peanut! do?
Hello, Peanut! provides parents an easy guided system for early infant peanut introduction designed to help prevent a peanut allergy from developing. The offering is targeted at families with infants and delivers a structured protocol that follows pediatric allergy-prevention guidance to introduce peanut protein in a controlled, age-appropriate way.
Is Hello, Peanut! a public or private company?
Hello, Peanut! is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hello, Peanut! founded?
Hello, Peanut! was founded in 2015. It employs 1 to 10 people.
Where is Hello, Peanut! based?
Hello, Peanut! is headquartered in Flushing, United States, in the North America region.
How does Hello, Peanut! make money?
Two revenue lines are on record. Product sales are the primary driver. The others are slot88 online gaming platform.
Who are Hello, Peanut!'s main competitors?
Broad incumbents on record are Little Spoon, Serenity Kids, Yumi, Nurture Life and Once Upon a Farm. Direct peers are Ready, Set, Food!, Lil Mixins, Mission MightyMe, SpoonfulONE (Before Brands) and Inspired Start.
Does Hello, Peanut! have an API?
No public API is recorded for Hello, Peanut!.
What industry is Hello, Peanut! in?
Hello, Peanut!'s product category is Infant Allergy Prevention. Its primary akta.pro industry code is EDACAMAG, Food Allergy Management & Special Diet Support, with a secondary code of EDACAMAC, Infant & Toddler Nutrition Education (Complementary Feeding). Its NAICS code is 311911 and its SIC code is 2030.