Songcheng Performances Development

What Songcheng Performances Development does

Songcheng Performances Development (深交所代码300144), founded in 1994 and headquartered in Hangzhou, is China's first listed performing arts company and the operator of a national network of 'Romance Show' themed performance parks. The company pioneered the 'performance park' (演艺公园) model, integrating dozens of theaters, live shows, and immersive themed zones within single destinations; its portfolio now spans 14 parks across China (Hangzhou, Shanghai, Xi'an, Foshan, Sanya, Lijiang, Jiuzhai, Guilin, Zhangjiajie, Qingdao, Sanxia, Tanhe, Mingyue) plus the Thailand Legend Performing Arts Kingdom, operating 105 theaters and 220,000 seats in total.

The core product is the 'Romance Show' (千古情) — a flagship large-scale song-and-dance performance that has been staged more than 20,000 times since 1997, positioned alongside Las Vegas's 'O' Show and Paris's Moulin Rouge as one of the 'world's three greatest shows.' Productions combine large-scale line array audio systems, 3D wire (威亚) effects, full-color projection mapping, giant LED screens, lifting stages, intelligent digital control systems, and 5D live-action environmental effects (e.g., thousands of cubic meters of stage-released flood water) to create immersive multi-sensory experiences. Supporting products include three Hangzhou amusement parks (Hangzhou Paradise, Crazy Appleland, Langlanglang Water Park), two hotels (the five-star First World Hotel and Sanya Romance Hotel), and standalone shows such as 'Tibet Myth' directed by Yang Liping.

Songcheng makes money through direct-to-consumer ticket sales (Hangzhou standard ticket from 320 yuan with Hangzhou resident discount from 99 yuan), park+hotel bundled packages, and a B2B 'brand output' (品牌输出) channel run through wholly-owned subsidiary Songcheng Tourism that provides turnkey licensing, creative, design, construction, and operations management to government and enterprise partners — with stated partner investment cost reductions of more than 30%. Customer segments span mass-market domestic tourists and families (primary), local governments and state-owned tourism enterprises (B2B partners), corporate MICE clients using the First World Hotel, and Hangzhou residents targeted with discount pricing. Distribution runs through the company's WeChat mini-program, Douyin, Rednote, the Fliggy marketplace, and on-site ticket counters, with seasonal event campaigns (Fire Man Carnival, the 'I Return' time-travel series) generating viral demand peaks across all parks simultaneously.

Name

Songcheng Performances Development

Legal name

宋城演艺发展股份有限公司

Website

https://songcn.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Live Performance and Theme Park Admissions: The primary revenue stream comes from ticket sales for entry to Songcheng's performance parks (演艺公园) and individual show tickets. Each park offers a main 'Romance Show' (千古情) plus dozens of supporting performances. Pricing varies by park and season; Hangzhou Songcheng tickets are priced from 320 yuan standard, with Hangzhou resident discounts from 99 yuan. The company also sells bundled '景酒套餐' (park + hotel) packages combining park admission with hotel stays.
2. Brand Output and Management Services (品牌输出/轻资产模式): Songcheng Tourism, a wholly-owned subsidiary, generates fees by providing turnkey brand output services to government and private sector partners. Services include brand licensing, artistic direction and choreography, tourism planning and design, scenic construction management, and full operational management. The company states projects it co-invests in can reduce partner investment costs by over 30%. This is the company's B2B revenue stream targeting local government cultural tourism projects.
3. Hotel Accommodation: Revenue from the company's owned hotels — The First World Hotel (五星级, 368 rooms, Hangzhou) and Sanya Romance Hotel (30 themed rooms within the Sanya park). Hotels offer room bookings, dining, conferences, and hot spring access, with packages bundling accommodation with park tickets.
4. Amusement Park Admissions: Separate revenue from Hangzhou Paradise (杭州乐园), Crazy Appleland (烂苹果乐园 indoor children's park), and Langlanglang Water Park (浪浪浪水公园, 100,000 sqm). Ticket revenue from thrill rides, water attractions, and interactive family entertainment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Songcheng operates a nationwide network of large-scale themed performance parks anchored by its flagship 'Romance Show' (千古情) theatrical productions, combining immersive live entertainment, cultural tourism destinations, amusement parks, and themed hotels. The company sells consumer tickets and park+hotel packages, and also licenses its brand, creative direction, and operational know-how to government and enterprise partners through its wholly-owned Songcheng Tourism subsidiary (brand output / asset-light model).

Product overview

Songcheng Performances Development operates a diversified cultural tourism platform consisting of: (1) Romance Shows (千古情) - the flagship brand featuring 14 distinct large-scale song and dance performances depicting local history and culture; (2) Performance Parks (演艺公园) - 14 immersive theme parks including Hangzhou Songcheng, Shanghai, Xi'an, Guangdong, Sanya, Lijiang, Jiuzhai, Guilin, Zhangjiajie, Silk Road (Qingdao), Sanxia, Tanhe, and Mingyue; (3) Amusement Parks - three facilities in Hangzhou (Paradise, Crazy Appleland, and Langlanglang Water Park); (4) Hotels - The First World Hotel (5-star) and Sanya Romance Hotel; (5) Brand Output Services for asset-light expansion; and (6) proprietary e-commerce platform 'Songcheng Individual Bridge'. The company has 105 theaters with 220,000 seats and holds five world records in the performing arts industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Hangzhou Songcheng Performance Park (杭州宋城) The original flagship Songcheng performance park in Hangzhou featuring 20 theaters and performance venues with hundreds of daily shows, anchored by the flagship 'Romantic Show of Songcheng'. Targeted at domestic Chinese tourists, families, and school groups seeking immersive cultural entertainment.
• Shanghai Romance Park (上海千古情景区) Performance park located along the Huangpu River in the Shanghai World Expo Park area, featuring themed zones such as Fantasy Forest, Love Valley, and multiple theaters including Songcheng Theatre and Cliff Theatre. Targets domestic tourists and Shanghai-bound travelers.
• Xi'an Romance Park (西安千古情景区) Performance park jointly developed with Xi'an World Expo Group featuring areas such as Chronicle Avenue, Sky City, and themed shows depicting Zhou, Qin, Han, and Tang dynasties. Targets tourists interested in Chinese imperial history.
• Guangdong Romance Park (广东千古情景区) Entertainment complex in Foshan integrating parks and performances, offering one-stop leisure and vacation experiences with shows depicting 6,000 years of Greater Bay Area history. Targets Pearl River Delta residents and regional tourists.
• Sanya Romance Park (三亚千古情景区) A 'living ancient town' of Li and Miao nationalities in Sanya featuring themed areas including Ancient Street of Yazhou, Love Street, Hainan Style Street, and interactive attractions. Targets tropical resort tourists.
• Lijiang Romance Park (丽江千古情景区) A 'living Tea-Horse Road ancient town' located at the foot of Jade Dragon Snow Mountain featuring themed areas such as Tea-Horse Ancient Street, Nacuo Lake, and Snow Mountain Beach. Targets Yunnan cultural tourists.
• Jiuzhai Romance Park (九寨千古情景区) A 'living ancient town' of Tibetan and Qiang nationalities serving as the cultural center of Jiuzhaigou and an ideal night-tour destination adjacent to the World Heritage Jiuzhaigou Scenic Area. Targets nature-cultural tourists visiting Jiuzhaigou.
• Guilin Romance Park (桂林千古情景区) Performance park jointly developed with GTCL that recreates Guilin's historical culture and ethnic charm with themed areas and attractions suitable for all ages and weather conditions. Targets Guilin/Yangshuo regional tourists.
• Zhangjiajie Romance Park (张家界千古情景区) Performance park located in Wulingyuan Scenic Area featuring themed areas including Dayong Ancient Street, Taoyuan Secret Land, Lover Sea, and Crazy Apple Land. Targets visitors to Zhangjiajie.
• Silk Road Romance Park, Qingdao (丝路千古情景区) Performance park located in Qingdao's SCO Demonstration Zone, jointly created with the Administrative Committee, blending Qingdao's maritime heritage, Qilu culture, and Silk Road spirit. Targets Qingdao residents and SCO-themed international visitors.
• Sanxia Romance Park (三峡千古情景区) Performance park located in Yidu-based Xunlong Bay in Yichang integrating ancient and modern styles with themed streets including Three Kingdoms Street, Poetry Street, and Xiajiang Street. Targets Three Gorges regional tourists.
• Tanhe Ancient City (炭河古城) A 'living Western Zhou Dynasty ancient city' located in Ningxiang, Changsha — where the Four Sheep Square Zun was discovered — featuring high-tech attractions and shows. Targets Hunan regional tourists.
• Mingyue Romance Park, Yichun (明月千古情景区) Performance park located in Yichun's Mingyue Mountain Hot Spring Scenic Area embodying lunar legends, revolutionary history, Zen Buddhism, celadon heritage, and hot spring traditions. Targets Jiangxi regional tourists.
• Romantic Show of Songcheng (宋城千古情) - Signature Production Large-scale signature song-and-dance performance depicting Hangzhou/Liangzhu history using advanced sound, light, and electric stage machinery; performed within Hangzhou Songcheng park. Compared to Las Vegas 'O' Show and Paris Moulin Rouge as one of the 'World's Three Greatest Shows'.
• Tibet Myth (藏谜) - Large-Scale Tibetan Song-and-Dance Production Large-scale original Tibetan song-and-dance production under Songcheng Performance, with Yang Liping serving as chief director and artistic director and Rong Zhong'erjia as general producer. Showcases authentic Tibetan culture, daily life, and music. Targets cultural tourists interested in Tibetan heritage.
• Hangzhou Paradise (杭州乐园) Large-scale amusement park in Hangzhou divided into themed zones such as Maya Tribe, Lost Jungle, and Adventure Island, featuring large amusement rides. Targets families and thrill-ride seekers in the Yangtze River Delta region.
• Crazy Appleland (烂苹果乐园) Indoor high-tech parent-child park in Hangzhou integrating interactive experiences and themed performance shows. Targets families with young children for all-weather entertainment.
• Langlanglang Water Park (浪浪浪水公园) 100,000 square meter water park in Hangzhou with large children's water play areas, trumpet slides, rotating slides, flood gorge, octopus slides, and other large-scale water amusement equipment. Targets families and summer leisure visitors.
• The First World Hotel (第一世界大酒店) Five-star hotel in Hangzhou with 368 rooms and suites, featuring Southeast Asian tropical rainforest theme. Includes Yunman Hot Spring access and integration with on-site parks. Room types include terrace view rooms, themed cinema rooms, tatami rooms, family rooms, and immersive family themed rooms. Offers 17 conference rooms including 3 halls seating 1,000+ guests each for MICE. Targets leisure tourists and corporate event clients.
• Sanya Romance Hotel (三亚千古情客栈) Themed hotel with 30 rooms located within Sanya Romance Park, offering themed accommodation integrated with the park. Targets Sanya resort tourists.
• Brand Output Services (品牌输出) / Light-Asset Management Services Comprehensive turnkey solutions delivered by wholly-owned subsidiary Songcheng Tourism to government, enterprise, and scenic-spot clients. Includes brand authorization/licensing, artistic creation and choreography, tourism planning and design, scenic construction management, marketing, and operational management services. Applied to projects such as Tanhe Ancient City, Yichun Mingyue, and the Zhengzhou series. Targets local government cultural tourism projects and private developers; the company states co-developed projects can reduce partner investment costs by over 30%.

Quantifiable outcome

• Over 60 million cumulative audience members for the flagship 'Romantic Show of Songcheng' alone
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• 上合示范区管委会 (SCO Demonstration Zone Administrative Committee)flagshipStrategic or Co-development Partner · 1 June 2026The SCO Demonstration Zone Administrative Committee and Songcheng jointly developed the Silk Road Romance Park (丝路千古情景区) in Qingdao. The project was co-invested and officially opened on June 26, 2026, as a major highlight of the 6th 'SCO Summer' festival. The park showcases Qingdao's maritime heritage, Qilu culture, and Silk Road themes, serving as a cultural window for the SCO platform.
• 西安世园集团 (Xi'an World Expo Group)coreStrategic or Co-development PartnerXi'an World Expo Group partnered with Songcheng Performance to jointly develop the Xi'an Romance Park (西安千古情景区), which opened June 22, 2020. The partnership leveraged Songcheng's performance expertise and brand alongside the local partner's real estate and municipal resources.
• 桂林旅股 (GTCL - Guilin Tourism Co., Ltd.)coreStrategic or Co-development PartnerGuilin Romance Park was jointly developed by Songcheng Performance and GTCL (Guilin Tourism). The park opened August 8, 2018, in Yangshuo, featuring the Guilin Romance Show and themed entertainment zones.
• 湖北交投 / 宜都市人民政府 (Hubei Transport Investment / Yidu Municipal Government)coreStrategic or Co-development PartnerThe Sanxia Romance Park (三峡千古情景区) in Yichang's Yidu City was jointly developed by Hubei Transport Investment, Yidu Municipal Government, and Songcheng Performance. The park opened July 26, 2024, aiming to build a globally significant cultural IP.
• Government and Enterprise Clients (品牌输出客户)coreChannel Partner/ Reseller/ DistributorSongcheng Tourism, a wholly-owned subsidiary, provides brand output services to government and private sector clients including brand licensing, artistic direction, planning, construction, and operations management. The model has been applied to Tanhe Ancient City (first light-asset project in 2017), Yichun Mingyue, Zhengzhou series, and others. The company states partner projects can reduce investment costs by over 30%.
• 杨丽萍 (Yang Liping)coreStrategic or Co-development PartnerRenowned dancer Yang Liping serves as the chief director and artistic director of 'Tibet Myth' (藏谜), Songcheng's large-scale Tibetan original song and dance production. This collaboration brings world-class artistic leadership to the production.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Beijing Enlight Pictures / Enlight Cultural Tourism: Chinese film and cultural tourism company developing IP-driven destination experiences. Comparable as a Chinese content-IP company extending into theme parks and cultural tourism destinations.

Direct peers

• Chimelong Group: China's largest domestic theme park operator (Chimelong Safari, Chimelong Water Park, Chimelong Paradise) based in Guangzhou. Directly comparable as a large-scale Chinese theme park and integrated resort operator competing for the same domestic tourism spend.
• Fantawild (华强方特): Shenzhen-based Chinese theme park chain specializing in cultural-technological theme parks with proprietary IP. Competes directly with Songcheng in the 'culture + technology' themed entertainment segment across China.
• Cirque du Soleil: Montreal-based large-scale theatrical production company renowned for resident shows comparable to Songcheng's Romance Show. Direct peer in the global large-format live performance category alongside Las Vegas 'O' Show referenced in Songcheng's marketing.
• OCT Group (华侨城集团): State-owned Chinese tourism and theme park conglomerate operating 'Window of the World,' 'Happy Valley,' and 'OCT East' parks nationwide. Closest publicly comparable competitor combining theme parks with cultural and real-estate developments in China.
• Hengdian Group (横店集团): Operates Hengdian World Studios, China's largest film and TV production base with tourism components including 'Dream Bund Garden' performance complex. Comparable as a Chinese cultural tourism destination combining performance, film, and tourism.

Broad incumbents

• Caesars Entertainment: Las Vegas-headquartered integrated entertainment resort operator combining hotels, casinos, and live performance venues. Comparable in the integrated resort model combining accommodation with large-scale live entertainment programming.
• Wanda Cultural Tourism: Dalian Wanda's cultural tourism division (formerly Wanda Theme Parks) operates large-scale integrated entertainment resorts. Comparable as a Chinese tourism/entertainment conglomerate with parks, hotels, and cultural attractions.
• The Walt Disney Company (Disney Parks): Operates Disney theme parks globally with integrated live entertainment, themed attractions, and hotels. The global benchmark for the 'theme park + live performance + hotel' integrated model Songcheng emulates at Chinese tourist destinations.

Regional players

• Sun Group (Vietnam): Vietnamese conglomerate operating major entertainment and tourism complexes including Sun World theme parks, cable cars, and performance shows. Comparable as an Asian emerging-market integrated theme park and entertainment operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Songcheng Performances Development