Lifestyle Integrations

What Lifestyle Integrations does

Lifestyle Integrations Inc. is a privately held custom home automation integrator headquartered at 120 N Union St, Westfield, Indiana, serving luxury residential clients across the Central Indiana corridor—Carmel, Westfield, Indianapolis, Fishers, and Zionsville. The company was founded in 2015 on the basis of over 35 years of combined industry experience by Chad Gray, who serves as President, alongside Senior Project Engineer Randy Royer. Its portfolio centers on the design and installation of custom electronic systems, including smart home automation, audio/video distribution, lighting and shading control, home security, dedicated home theater environments, and outdoor entertainment solutions. Underlying integrations are built on a stack of certified third-party platforms: Control4 as the central automation backbone, Lutron for lighting and motorized shading, Alarm.com for security and remote access, and premium AV brands including Sonance, Klipsch, Sonos, Sony ES, Samsung, and Seura for mirrors and specialty displays.

The business operates a sales-led go-to-market model anchored on free, no-obligation in-home design consultations that lead to custom-engineered system designs and project-based pricing. Revenue is generated through two streams—professional installation services and the resale of hardware from its certified brand partners—with no standard pricing disclosed publicly. The company markets primarily through its own website, organic social channels, partner co-marketing arrangements, and direct field sales; it does not employ third-party resellers or distribution. Its value proposition emphasizes white-glove service delivery, certified craftsmanship, post-installation 24/7 support, and seamless multi-vendor integration under a single control interface.

The company holds no external venture capital backing, has no public listing or ticker, and operates from a single headquarters. Reported headcount falls in the 11–50 employee range, although only two named team members appear in available source material. Owner-operator character, dependence on third-party brand partnerships, and a tightly bounded regional footprint characterize the current operating profile.

Name

Lifestyle Integrations

Legal name

Lifestyle Integrations

Website

https://lifestyleintegrations.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifestyle Integrations is a privately held Westfield, Indiana-based integrator that designs and installs custom home automation, lighting, audio/video, and security systems for luxury homeowners across the Central Indiana corridor, leveraging certified dealer partnerships with Control4, Lutron, and Seura.

Ownership category

akta.pro rank

Product category

Home Automation Integration Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electric Lighting Equipment Manufacturing (3351)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)

akta.pro secondary industries

Smart Lighting & Dimming Control Installation (HSAHADAB), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

Keywords

• Home automation services
• Smart home integration
• Custom audio video installation
• Lighting shading control
• Residential security systems

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Custom Installation Services: Professional design and installation of custom electronic solutions for luxury homes including home theater, AV services, audio integrations, lighting control, shading, security systems, and network infrastructure
2. Product Sales: Sale and installation of branded smart home products including Control4 systems, Lutron lighting, Sonance/Klipsch/Sonos audio equipment, Samsung TVs, and Seura mirrors

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lifestyle Integrations designs, sells, and professionally installs custom smart home electronic systems for luxury residences in Central Indiana. Offerings center on Control4-powered home automation that unifies Lutron lighting and motorized shading, multi-room audio/video (Sonance, Klipsch, Sonos, Sony ES), security (Alarm.com), Seura TV mirrors, and wired/wireless networking, with each project tailored and installed by certified technicians.

Product overview

Lifestyle Integrations is a home automation company offering custom electronic solutions for luxury homes in Central Indiana. Their portfolio centers on a core smart home automation platform that unifies Control4-powered control of lighting (Lutron), security (Alarm.com), audio/video entertainment (Sonos, Sonance, Klipsch, Sony ES), and video displays (Samsung, Seura, SunbriteTV). Additional services include motorized window treatments, custom home theater design, indoor living solutions, and outdoor entertainment systems. The company positions itself as a design-and-installation firm rather than a software platform, with all solutions professionally installed and integrated through certified dealer partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Home Automation Centralized smart home automation system offering one-touch control of lights, music, security, video, shades, and more through touchpads, mobile apps, or voice assistants, sold and installed as a custom project for luxury homeowners.
• Lighting and Shading Control Lutron-powered professional lighting design, centralized dimming, smart keypads, color temperature control, and motorized window treatments for custom residential projects.
• Audio/Video Solutions Complete multi-room audio and video entertainment solutions including home theater, distributed music, distributed video, universal remotes, and outdoor entertainment, custom-designed and installed by Lifestyle Integrations.
• Home Security Smart home security suite including alarm systems, surveillance cameras, remote access control, and automated door locks, integrated with the broader automation system and accessible via smartphone.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Control4coreTechnology or IntegrationControl4 is a Salt Lake City-based home automation platform that allows connection of virtually any device in the home. Lifestyle Integrations is a Control4 Certified Dealer, providing personalized control and integrated automation solutions for luxury homes.
• LutroncoreTechnology or IntegrationLutron invented the solid-state dimmer in 1959 and holds 2,700 worldwide patents. They offer over 15,000 lighting and shading products. Lifestyle Integrations is a Lutron Certified Dealer with RadioRA2 L1 certification and residential shades qualification.
• SeuracoreTechnology or IntegrationSeura creates custom mirror technology including TV mirrors and lighted mirrors. Lifestyle Integrations is a Seura Dealer, installing their award-winning smart mirrors and TV solutions. Seura is certified as a Woman-owned Business Enterprise with products manufactured in Green Bay, Wisconsin.
• SonancecoreTechnology or IntegrationSonance specializes in designing high-quality audio systems for luxury homes and businesses. Established in the early 1980s in Southern California, they acquired James Loudspeaker in 2019 to expand custom and architectural audio solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vivint Smart Home: National smart home and security provider offering professionally installed automation systems. Comparable product surface (lighting, climate, security) but mass-market positioning versus Lifestyle Integrations' luxury focus.
• Magnolia (Best Buy): Best Buy's premium AV and smart home installation arm, operating nationally with design consultants and installers. Comparable overlap in luxury AV/automation installations, though broader and mass-market distribution.
• ADT: National home security and smart home automation provider with professional installation. Overlaps Lifestyle Integrations' security and remote-access offerings, but at much larger scale and mass-market price points.

Emerging players

• Brilliant: Smart home control panel and integration platform enabling in-wall touch control across devices. Represents the emerging tech-enabled approach to whole-home control that competes for integrator mind-share against Control4/Lutron.
• Josh.ai: AI-driven voice and natural-language control platform for luxury smart homes, sold through certified dealers. Directly comparable luxury-channel overlap and potential substitute for Control4-style automation in high-end projects.

Direct peers

• Crestron Electronics: Manufacturer of luxury whole-home automation platforms competing head-to-head with Control4 in the integrator channel. Comparable because integrators like Lifestyle Integrations are its downstream distribution and end-customer touchpoint.
• World Wide Stereo: Regional AV and smart home retailer/integrator offering Control4, Lutron, and premium audio brands with design-build installation services. Highly comparable regional integrator profile.
• Audio Advice: Premium AV and smart home integrator serving affluent residential customers with custom Control4/Lutron-style installations and dedicated showrooms. Closest comparable business model and customer base to Lifestyle Integrations.
• Savant Systems: Luxury home automation platform sold through certified dealers and integrators. Directly comparable because Lifestyle Integrations' core value proposition (one-touch whole-home control) is functionally similar to a Savant deployment.
• Control4: Core platform partner and home automation competitor via its dealer/integrator network. Lifestyle Integrations builds its business on Control4 certification, making Control4 both supplier and category competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chadly25
• LinkedInlinkedin.com/company/lifestyle-integrations

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifestyle Integrations