Brilliant
Brilliant NextGen designs and manufactures in-wall touchscreen smart home control panels and accessories that replace standard light switches, selling primarily through U.S. and Canadian home builders, multifamily developers, student housing operators, certified installers, and direct-to-consumer e-commerce.
- Company typePrivate
- Founded2016
- HeadquartersSan Mateo, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Brilliant does
Brilliant NextGen, Inc. designs and manufactures in-wall smart home control systems centered on touchscreen panels that replace standard light switches. Founded in 2015-2016 and headquartered in San Mateo, California, the company sells wired control panels in 1-, 2-, 3-, and 4-switch configurations ($599-$749), a plug-in panel variant ($299 bundle), smart dimmer switches ($69.99), smart plugs ($29), a Power over Ethernet (PoE) control for professional installers, and a mobile app. The architecture is hubless (WiFi and local mesh), integrates with 25+ smart home brands including Amazon Alexa (built-in), Google Assistant, Apple HomeKit, Ring, Sonos, Philips Hue, Ecobee, Honeywell, SmartThings, Schlage, Kwikset, Resideo, Somfy, Hunter Douglas, Yale, and HID Global, and supports emerging standards like Matter. Brilliant holds ISO 9001, ISO 14001, UL, FCC, RoHS, WEEE, and REACH certifications.
Brilliant operates three primary go-to-market motions. First, direct-to-consumer e-commerce through brilliant.tech. Second, enterprise sales to single-family home builders — including production builders such as K. Hovnanian Homes, Ashton Woods, Richmond American Homes, and Woodside Homes; custom/luxury builders including Thomas James Homes and The New Home Company; and regional builders such as Pacesetter Homes, Watt Communities, Hubble Homes, and Graham Hart — where Brilliant is specified as a standard smart home package. Third, property-wide deployments to multifamily developers (Landmark Properties, ZOM Living, Christopher Homes, IPG Inc, ZD Jasper) and student housing operators, supported by integrations with property management platforms RealPage and Entrata and access control systems from ButterflyMX, Yale, and HID Global. Distribution is augmented by ADI Global Distribution and WAVE Electronics wholesale partnerships plus a certified custom installer network (In Charge Electric, ESD Technologies, Smarthome Solutions, Republic Elite, Treasure Valley Solutions). Revenue is generated entirely through one-time hardware sales with no monthly fees; an optional extended warranty is the only recurring element.
The company has raised approximately $70.7 million across disclosed funding rounds (Series A $21M in October 2017 led by August Capital; Series B $40M in August 2021 led by Celesta Capital and N47; $9.7M in September 2025 led by Almeida Strategic Investments and Tyrod Taylor's Strategic Investments Fund) and received a majority investment from Boston-based private equity firm New Heritage Capital in September 2024. Brilliant reports that more than 100,000 homes and apartments are powered by its systems, primarily across the United States and Canada (the product is 120V only and does not serve the UK or other 240V markets). The company is led by President and CEO Jonathan Temlock alongside a leadership team covering product development, engineering, operations, sales, and customer care.
Brilliant firmographics
Firmographics- Name
- Brilliant
- Legal name
- Brilliant NextGen, Inc.
- Website
- https://brilliant.tech
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brilliant NextGen designs and manufactures in-wall touchscreen smart home control panels and accessories that replace standard light switches, selling primarily through U.S. and Canadian home builders, multifamily developers, student housing operators, certified installers, and direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
Brilliant industry classification
Industry- Product category
- Smart Home Control and Home Automation Hardware
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electric Lighting Equipment Manufacturing (3351), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)
- akta.pro secondary industries
- Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), Smart Lighting & Dimming Control Installation (HSAHADAB), Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI), Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB)
Keywords
Where Brilliant is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brilliant business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of smart home control panels, dimmer switches, smart plugs, and accessories. Products are sold directly to consumers via e-commerce and through professional installer/dealer networks. One-time hardware purchase with no monthly fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 1-Switch Control Panel |
| One time/ perpetual license | Pay-as-you-go | 2-Switch Control Panel |
| One time/ perpetual license | Pay-as-you-go | 3-Switch Control Panel |
| One time/ perpetual license | Pay-as-you-go | 4-Switch Control Panel |
| One time/ perpetual license | Pay-as-you-go | Smart Dimmer Switch (Single) |
| One time/ perpetual license | Pay-as-you-go | Smart Plug |
| One time/ perpetual license | Pay-as-you-go | Plug-in Panel Bundle |
| Subscription | Annual | Extended Warranty |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Brilliant product offering
Product offeringCore offering
Brilliant NextGen, Inc. designs, manufactures, and sells the Brilliant Smart Home Control system, an in-wall touchscreen control panel that replaces a standard light switch to unify control of lighting, music, cameras, locks, climate, intercom, and home automation scenes across 25+ smart home brands. The product line includes second-generation touchscreen panels (1- to 4-switch configurations), a plug-in control panel that requires no electrical installation, smart dimmer switches, smart plugs, a Power over Ethernet (PoE) professional control, and a companion iOS/Android mobile app, with no monthly fees for device connections.
Product overview
Brilliant NextGen offers a unified smart home control and automation ecosystem centered on in-wall touchscreen control panels and smart lighting devices. The core portfolio consists of Second Generation Smart Home Control Panels (wired, 1-4 switch configurations), Plug-In Smart Home Control Panels (no electrical installation required), Smart Dimmer Switches, Smart Plugs, and the Brilliant Mobile App. The company serves three primary market segments: single-family homeowners (retail/professional installation), multifamily property developers and managers (enterprise platform), and student housing operators. Professional offerings include Power over Ethernet (PoE) controls for installers and a certified builder/dealer program. All products integrate with popular smart home brands including Alexa (built-in), Google Assistant, HomeKit, Ring, Sonos, Nest, Ecobee, Honeywell, Schlage, Kwikset, August, Genie, and RESIDEO, among others. The system is designed to replace standard light switches and unify smart home control without requiring countertop voice assistant devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Second Generation Smart Home Control Panel In-wall touchscreen control panel that replaces standard light switches and integrates lighting, music, cameras, locks, thermostats, intercom, scenes, and voice control via built-in Alexa. Available in 1-switch ($599), 2-switch ($649), 3-switch ($699), and 4-switch ($749) configurations.
- Plug-In Smart Home Control Panel Wall-mounted touchscreen control panel that plugs into any standard outlet without requiring neutral wire or professional electrical installation. Features 5-inch LCD touchscreen, built-in camera with privacy shutter, motion sensor, and built-in Alexa. Sold as $299 bundle with two smart plugs.
- Smart Dimmer Switch In-wall dimmer switch that replaces standard light switches to add smart lighting control with touch, voice, motion detection, scenes, and app control. Requires at least one Brilliant Control Panel to function. Sold at $69.99 per switch with bundle packs from $59.99 each.
Quantifiable outcome
- 60% of would-be homebuyers say they'd pay more for smart features
- +6 more outcomes
Companies that use Brilliant
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles5 records
Brilliant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability3 records
Feature8 records
Brilliant partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered flagship and core.
- Amazon AlexaflagshipAlexa built directly into Brilliant control panels, providing voice control capabilities without separate countertop devices. Users can access Alexa voice services including weather, music, and smart home control.
- Google Assistant / Google NestcoreGoogle Assistant integration for voice control; Nest thermostat integration for climate control. Full Works with Google Assistant and Works with Google Nest certifications.
- Apple HomeKitcoreHomeKit support on all Brilliant Smart Home Control devices. Users can control lights using Siri voice commands and integrate with Apple Home app.
- RingcoreRing Video Doorbell integration allowing users to see who's at the door and talk to visitors from Brilliant control panels. Native Ring Alarm security integration also available.
- SonoscoreSonos speaker integration for in-wall home audio control. Users can browse and play music directly from Brilliant touchscreen panels.
- Philips HuecorePhilips Hue smart bulb integration for lighting control through Brilliant panels and app.
- SchlagecoreSchlage smart lock integration for door locking and access control from Brilliant panels.
- KwiksetcoreKwikset Halo smart lock integration for seamless smart home access control.
- EcobeecoreEcobee thermostat integration for climate control through Brilliant system.
- Honeywell HomecoreHoneywell Lyric and T10 thermostats integration for climate control; Honeywell WiFi water and freeze detector support.
- Samsung SmartThingscoreSmartThings hub integration for Z-Wave and Zigbee device support, expanding ecosystem connectivity.
- GeniecoreGenie garage door opener integration, allowing users to open and close garage doors from Brilliant panels.
- ResideocoreResideo Total Connect security system integration; allows arm/disarm of security system from Brilliant controls and app. Strategic partnership combining smart home capabilities with security systems.
- BluOScoreNew integration with BluOS high-resolution multi-room audio platform. Users can control BluOS-compatible products from Brilliant's in-wall controllers, mobile app, or via Alexa.
- SomfycoreSmart shade integration with Somfy's motorized window treatments, announced June 2021.
- Hunter Douglascore25th integration announcement - Hunter Douglas smart window treatment integration.
- ButterflyMXcoreSmart video intercom integration for multifamily buildings and gated communities, announced September 2019.
- YalecoreYale smart lock integration for digital access to common areas and units in multifamily properties.
- RealPagecoreRealPage property management software integration for student housing platform.
- EntratacoreEntrata property management platform integration for student housing and multifamily properties.
- HID GlobalcoreHID Global access control technology integration for smart apartment and student housing solutions.
- ADI Global DistributioncoreNorth America distribution partnership launched September 2020 for broader access to installers and builders.
- WAVE ElectronicscorePartnership to offer turnkey smart home packages for homebuilders and multifamily developers/operators, announced January 2020.
- LIFXcoreLIFX smart bulb integration for lighting control.
- TP-Link KasacoreTP-Link Kasa smart bulb and plug integration.
- Connectivity Standards AlliancecoreBrilliant joined the Connectivity Standards Alliance and announced plans to add Matter support to smart home system.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Brilliant competitors and assessment
Company assessmentDirect peers
- Control4: Control4 (SnapAV/Snap One) offers professionally installed whole-home automation including lighting, climate, AV, and security control with dedicated touchscreens and remotes. Direct peer in the in-wall smart home control category serving luxury builders, custom integrators, and homeowners.
- Crestron Electronics: Crestron is a leading manufacturer of premium home automation and lighting control systems with touchscreens, dimmers, and shading. Direct competitor in the high-end builder/integrator channel with broader commercial offering.
- Savant: Savant Systems provides premium whole-home control systems including lighting, climate, entertainment, and shades with proprietary touchscreens and a focus on luxury homes. Comparable in product offering and target customer to Brilliant's higher-end builder deployments.
- Lutron Electronics: Lutron's Caséta, RA, and HomeWorks lines are the dominant smart lighting control systems in the US, sold through builders, integrators, and retail. Direct peer in smart dimmer switches, scene control, and the in-wall smart lighting category that is Brilliant's core.
- Josh.ai: Josh.ai is a voice-controlled smart home automation platform focused on luxury custom integration with proprietary hardware and natural language AI. Competes with Brilliant in the high-end integrator channel for whole-home control experiences.
- Leviton Manufacturing: Leviton offers Decora Smart smart switches, dimmers, and plug-in modules integrated with Matter, HomeKit, Google, and Alexa. Competes with Brilliant in the builder-installed smart lighting switch category and is a likely substitute on the shelf at electrical distributors like ADI Global.
Broad incumbents
- Amazon Echo Show / Alexa Smart Home: Amazon's Echo Show line and Alexa ecosystem serve as the broad incumbent in voice-first and now touchscreen-based smart home control, with deep integration across thousands of devices. Brilliant integrates Alexa as a feature rather than competing directly, but Echo devices are the primary alternative control surface in homes.
- Google Nest Hub: Google Nest Hub devices and Google Home app provide centralized smart home control with touchscreen and voice. Like Amazon, Google is both a Brilliant integration partner and a competitive countertop alternative for whole-home control.
- Apple HomePod / HomeKit: Apple HomeKit with HomePod and Home app is supported within Brilliant but represents Apple's own first-party smart home control surface. As Matter expands HomeKit compatibility, Apple's direct control surface competes for the same homeowner mindshare.
Emerging players
- Hubitat: Hubitat Elevation is a local-processing smart home hub with strong Z-Wave/Zigbee/Matter support favored by enthusiast and pro-sumer users. Competes with Brilliant in the hub-centric smart home control category, particularly for users prioritizing local control.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brilliant social profiles
Digital presenceBrilliant compliance and trust
Trust signalCompliance11 records
Brilliant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brilliant leadership team
Management profileNumber of profiles
Profiles11 records
Brilliant funding detail
Funding detailFunding overview
Funding rounds6 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brilliant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brilliant
What does Brilliant do?
Brilliant NextGen, Inc. designs, manufactures, and sells the Brilliant Smart Home Control system, an in-wall touchscreen control panel that replaces a standard light switch to unify control of lighting, music, cameras, locks, climate, intercom, and home automation scenes across 25+ smart home brands. The product line includes second-generation touchscreen panels (1- to 4-switch configurations), a plug-in control panel that requires no electrical installation, smart dimmer switches, smart plugs, a Power over Ethernet (PoE) professional control, and a companion iOS/Android mobile app, with no monthly fees for device connections.
Is Brilliant a public or private company?
Brilliant is a private company. It is classified as private equity controlled and is currently operating.
When was Brilliant founded?
Brilliant was founded in 2016. It employs 51 to 100 people.
Where is Brilliant based?
Brilliant is headquartered in San Mateo, United States, in the North America region.
How does Brilliant make money?
One revenue line is on record: hardware Sales.
Who are Brilliant's main competitors?
Direct peers on record are Control4, Crestron Electronics, Savant, Lutron Electronics, Josh.ai and Leviton Manufacturing. Broad incumbents are Amazon Echo Show / Alexa Smart Home, Google Nest Hub and Apple HomePod / HomeKit. Hubitat is listed as an emerging player.
Does Brilliant have an API?
No public API is recorded for Brilliant.
What industry is Brilliant in?
Brilliant's product category is Smart Home Control and Home Automation Hardware. Its primary akta.pro industry code is HSAOANAI, Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa), with a secondary code of HSAOANAF, Smart Lighting Control (Switches, Dimmers, Scenes) Integration. Its NAICS code is 334512 and its SIC code is 3822.