Vello
Vello is a Finnish online marketplace and booking platform that connects consumers with independent health and wellbeing practitioners across Finland. It offers a consumer-facing booking site and a professional-side practice management tool, with Kanta EHR integration.
- Company typePrivate
- Founded2007
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vello does
Vello (vello.fi) is a privately held Finnish company, founded in 2007 and headquartered in Helsinki, that operates a two-sided online marketplace and booking platform for health and wellbeing services. The platform enables Finnish consumers to search for, evaluate, and book appointments with independent practitioners across categories including massage therapy, physiotherapy, osteopathy, acupuncture, psychotherapy, and complementary treatments such as aromatherapy, shiatsu, and singing bowl therapy. Coverage spans multiple Finnish cities (Helsinki, Espoo, Oulu, Tampere, Turku, Lahti, Rovaniemi, and others), and both on-site and remote appointments are supported. Practitioners maintain profile pages with service listings, pricing, and accumulated reviews/ratings.
The product comprises two interconnected surfaces: a consumer-facing booking marketplace and a professional-facing practice management application that provides scheduling, patient data processing, and payment features. The platform integrates with Kanta, Finland's national electronic health record system, enabling healthcare-grade practitioners to archive patient records in compliance with Finnish regulations. No public API, SDK, or developer portal is exposed, and the platform is delivered as a web application accessible in Finnish and English. The company is small (11-50 employees) and operates without disclosed external institutional investment.
Vello monetizes on the professional side of the marketplace, where independent practitioners and small practices list services and manage bookings; specific pricing for professional subscriptions or commissions is not publicly disclosed. The consumer side is free, with end users paying practitioners directly at provider-set prices. Marketing relies primarily on organic search via category-dedicated landing pages and on practitioner profile pages functioning as content marketing. The platform also targets professionals through an explicit 'For professionals' recruitment surface that highlights the practice management toolset.
Vello firmographics
Firmographics- Name
- Vello
- Website
- https://vello.fi
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vello is a Finnish online marketplace and booking platform that connects consumers with independent health and wellbeing practitioners across Finland. It offers a consumer-facing booking site and a professional-side practice management tool, with Kanta EHR integration.
- Ownership category
- akta.pro rank
Where Vello is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Vello business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Platform Commission / Professional Subscription: Vello connects wellness professionals with consumers. Professionals use the platform to list their services and manage bookings. The platform likely generates revenue through professional subscription or commission fees, though specific pricing for professionals is not publicly disclosed on the consumer-facing site.
- Professional Software Tools: The platform offers comprehensive time management, patient data processing, and payment features for professionals, which may be offered as a paid service tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer platform access - free for customers |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Vello product offering
Product offeringCore offering
Vello operates a Finland-only online marketplace (vello.fi) where consumers search for and book appointments with health and wellbeing professionals such as massage therapists, physiotherapists, osteopaths, psychotherapists, and complementary treatment providers, both on-site and remotely. The platform also supplies listed practitioners with web-based practice management tools covering appointment scheduling, patient data processing, and payment features. Kanta, Finland's national electronic health record system, is integrated for compliant archival of patient records.
Product overview
Vello operates as a dual-sided marketplace connecting consumers seeking wellbeing and healthcare services with independent professional practitioners. The platform comprises two interconnected products: the Vello Consumer Booking Platform (enabling end-users to discover and book appointments with various health/wellness providers including massage, physiotherapy, osteopathy, psychotherapy, and complementary treatments) and Vello for Professionals (a practice management tool providing practitioners with time management, patient data processing, and payment processing capabilities). The platform supports both on-site and remote service delivery across multiple Finnish cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Vello Consumer Booking Platform A digital marketplace enabling individual consumers in Finland to search for, discover, and book appointments with health and wellness professionals — including massage therapists, physiotherapists, osteopaths, psychotherapists, acupuncturists, and complementary treatment providers — both on-site in-person and remotely, with reviews, ratings, and location-based filtering.
- Vello for Professionals A web-based practice management application providing health and wellness professionals with appointment scheduling, patient data processing, payment processing, and an online presence to acquire new clients. Supports Kanta integration for compliant patient records archival where required.
Companies that use Vello
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Vello technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Vello partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Vello competitors and assessment
Company assessmentDirect peers
- Practo: India-headquartered healthcare appointment-booking marketplace and practice management SaaS. Closely comparable dual-sided model to Vello serving independent practitioners and patients across multiple categories.
- Jameda: Germany's largest doctor and healthcare-therapist booking platform. Closely comparable to Vello's core marketplace model for physiotherapy, osteopathy, psychotherapy, and complementary therapy providers.
- Zocdoc: US-based healthcare appointment-booking marketplace connecting patients with physicians and specialists. Closely mirrors Vello's discovery, booking, and reviews model aimed at independent practitioners and consumers.
- ClassPass: Global wellness marketplace aggregating fitness studios and wellness service providers into a subscription booking model. Comparable to Vello on the consumer booking and provider directory side of the marketplace.
- Doctolib: Europe's leading online appointment-booking marketplace for healthcare practitioners. Operates the same dual-sided booking + practice management model as Vello, just at far greater scale across France, Germany, Italy, and the Netherlands.
- Booksy: Booking and practice management platform primarily for beauty and wellness professionals (massage, hair, nails, spa). Directly comparable to Vello for the wellness/therapy side of its marketplace, with established B2B SaaS monetization.
Regional players
- Klinik Healthcare Solutions: Finnish healthcare navigation and triage platform that helps direct Finnish patients to the right public/private provider. Comparable Nordic/Finland focus and overlapping healthcare-service-provider ecosystem to Vello.
Broad incumbents
- Terveystalo: Finland's largest private healthcare service provider with its own appointment-booking platform. Represents the operator-side alternative to Vello's independent-practitioner marketplace model inside the same Finnish market.
- Mindbody: Large US incumbent providing booking, payments, and practice management to wellness and fitness businesses. Comparable category breadth to Vello's wellness offering but at enterprise scale with deeper payments and marketing tooling.
Emerging players
- Noona: Nordic patient engagement and online-appointment platform serving healthcare clinics in Finland and the Baltics. Direct overlap with Vello's practitioner-side booking and patient communication functionality in the same Nordic geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Vello social profiles
Digital presenceVello compliance and trust
Trust signalCompliance1 record
Vello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vello leadership team
Management profileNumber of profiles
Vello funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vello M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vello
What does Vello do?
Vello operates a Finland-only online marketplace (vello.fi) where consumers search for and book appointments with health and wellbeing professionals such as massage therapists, physiotherapists, osteopaths, psychotherapists, and complementary treatment providers, both on-site and remotely. The platform also supplies listed practitioners with web-based practice management tools covering appointment scheduling, patient data processing, and payment features. Kanta, Finland's national electronic health record system, is integrated for compliant archival of patient records.
Is Vello a public or private company?
Vello is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vello founded?
Vello was founded in 2007. It employs 11 to 50 people.
Where is Vello based?
Vello is headquartered in Helsinki, Finland, in the Europe region.
How does Vello make money?
Two revenue lines are on record. Platform Commission / Professional Subscription is the primary driver. The others are professional Software Tools.
Who are Vello's main competitors?
Direct peers on record are Practo, Jameda, Zocdoc, ClassPass, Doctolib and Booksy. Klinik Healthcare Solutions is listed as a regional player. Broad incumbents are Terveystalo and Mindbody. Noona is listed as an emerging player.
Does Vello have an API?
No public API is recorded for Vello.