The Austin Winery
The Austin Winery is an Austin-based urban winery producing natural, low-intervention wines from 100% Texas-grown fruit. It serves direct-to-consumer enthusiasts, wine club members, restaurants, retailers, and event hosts through its South Austin tasting room, multi-state wholesale distribution, and e-commerce platform.
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
The Austin Winery firmographics
Firmographics- Name
- The Austin Winery
- Legal name
- The Austin Winery
- Website
- https://theaustinwinery.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Austin Winery is an Austin-based urban winery producing natural, low-intervention wines from 100% Texas-grown fruit. It serves direct-to-consumer enthusiasts, wine club members, restaurants, retailers, and event hosts through its South Austin tasting room, multi-state wholesale distribution, and e-commerce platform.
- Ownership category
- akta.pro rank
The Austin Winery industry classification
Industry- Product category
- Craft Winery
- NAICS
- Wineries (31213), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where The Austin Winery is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Austin Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Wine Sales: Direct bottle sales to consumers through the tasting room and e-commerce website. Over a dozen wines available at any time, ranging from $25-$55 per bottle.
- Tasting Room & Events: Tasting room sales with $20 per person tasting fee. Event rentals including weddings, corporate gatherings, and private parties in their 4,600 sq ft warehouse space. Food and beverage service including cheese and charcuterie boards.
- Wine Club Membership: Wine club membership offering regular wine deliveries and member privileges such as dropping by after work for a glass and conversation with winemakers.
- Wholesale Distribution: Wholesale accounts supplying restaurants and retailers across Texas and multiple US states. Multiple in-state and out-of-state wholesale partners including Violette Wine Co, Weddespoon Wine & Spirits, Fog Wine Co, Garneau Block, and Novovino.
- Merchandise: Apparel and merchandise sales including shirts, hats, wine keys, and other branded items. Glasses available for purchase at the winery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Tasting Room Tasting Fee |
| Unit Pricing | Pay-as-you-go | Wine Bottle Prices |
| Other | One time/ perpetual license | Gift Cards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
The Austin Winery product offering
Product offeringCore offering
The Austin Winery produces and sells natural, low-intervention wines made exclusively from 100% Texas-grown fruit using native yeast fermentation without acid or tannin adjustments. The winery operates a South Austin tasting room, sells wine via e-commerce and wholesale distribution, hosts events at its 4,600 sq ft warehouse venue, and runs a wine club subscription program alongside a guest-winemaker platform called The Collective.
Product overview
The Austin Winery is an urban winery in South Austin, TX that operates as a full-production, grape-to-glass winery using 100% Texas-grown fruit. The product portfolio centers on natural, low-intervention wines produced through native yeast fermentation without acid/tannin adjustments. Core offerings include a diverse range of still wines (reds, whites, rosés, orange wines) and specialty/sparkling wines (pét-nat, fortified). Notable products include Cabernet Sauvignon blends, Mourvèdre varietals, Sangiovese (Spaghetti Western), and Syrah from single vineyards. The company also offers merchandise (hats, apparel), event venue rentals at their 4,600 sq ft warehouse, wine club membership, harvest internships, and a wholesale program with multi-state distribution. The Collective sub-brand provides a platform for guest winemakers to showcase independent projects. Tasting room operations provide on-site wine experiences with cheese and charcuterie pairings.
Differentiator
Problem solved
Functional benefit
Brands
- The Collective: A program that fosters the growth of winemakers, allowing them to create wines under their own creative direction, testing new techniques and processes.
Products and services
- Cabernet Sauvignon Texas High Plains red blend of 60% Cabernet Sauvignon and 40% Tempranillo from Nogalero Vineyards, hand-picked, fermented on the skins for 10 days, barrel-aged. Small production of 150 cases.
- Spaghetti Western 2023 100% Sangiovese from Walker Vineyards in Texas High Plains. Light to medium-bodied red with cherry, raspberry, cranberry, and warm spice notes. 205 cases produced.
- Cerasuolo 2025 Bright chillable red blend from Texas High Plains and Hill Country, made from Aglianico and Montepulciano with small additions of Sauvignon Blanc, Muscat, and hand-harvested Passenate Noir. Notes of cranberry, red apple, and rose leaf.
- Syrah 2023 Robert Clay Vineyards Single-vineyard Syrah from Robert Clay Vineyards on Hickory Sands soil. Hand-harvested, open-air macerated for 6 days, and aged 30 months in neutral oak. 80 cases produced.
- Mourvèdre 2024 Whole-cluster red wine from Salt Lick Vineyards, composed of 93% Mourvèdre and 7% Alicante Bouschet. Hand-harvested and fermented whole cluster at 13.5% ABV.
- Slow Dancing by Soto Vino Texas red blend by Soto Vino featuring 30% Cabernet Sauvignon, 30% Merlot, 12% Cabernet Franc, and 28% Mourvèdre from the 2023 vintage.
- Work Horse 2023 Bold Texas red blend of Cabernet Sauvignon from Paradis Vineyards and Cabernet Sauvignon/Mourvèdre from Robert Clay Vineyards.
- New Skin by Devon Miller 100% Cabernet Franc from Nogalero Vineyards. Hand-harvested, foot-crushed, native yeast fermented, and aged 14 months in neutral oak.
- Desert Rose by Soto Vino 2023 Texas High Plains rosé blending Cinsault and Albariño with watermelon, strawberry, and rose petal notes.
- Opening Ceremony Rosé 2025 Rosé blend of 61% Vermentino from Salt Lick Vineyards and 39% Cabernet Sauvignon Rosé from One Elm Vineyards, made via the saignée method.
- Aglianico Rosé by Adrienne Ash Small-batch Aglianico rosé from Nogalero Vineyards, fermented and aged for one year in Novum Amphora. 19 cases produced.
- Golden Hour by Soto Vino White blend of Riesling and Gewürztraminer from Texas, 75% stainless steel and 25% American oak aged, with tropical melon and cotton candy notes.
- Acqua Pazza (MV) Orange wine blend of 55% Albariño, 32% Viognier, and 13% Vermentino, fermented on Sauvignon Blanc and Muskat skins with notes of salted nectarine, peach tea, and sage.
- Red-Nat 2023 Mourvèdre pét-nat from Texas Hill Country Limestone Terrace, unfined and unfiltered. 12% ABV, 200 cases produced.
- The Collective Sub-brand platform for independent winemakers including Devon Miller, Soto Vino, and Adrienne Ash to create wines under their own creative direction, testing new techniques and processes.
- Gift Cards Digital gift certificates available in denominations of $20, $25, $40, $50, $75, and $100 for wine tasting and bottle purchases, emailable directly to recipients.
- Wine Club Membership Subscription membership program offering regular wine deliveries to members, with privileges including after-hours visits to chat with winemakers over a glass of wine.
- Event Rentals Venue rental service at the South Austin warehouse featuring 4,600 sq ft indoor space, 800 sq ft mezzanine lounge, and 200 sq ft outdoor picnic area. Hosts weddings, corporate gatherings, and private parties up to 200 guests, with food and beverage service including cheese and charcuterie boards.
- Wholesale Program Wholesale distribution program supplying restaurants and retailers across Texas and multiple US states through partner distributors including Violette Wine Co (Texas), Weddespoon Wine & Spirits (South Carolina), Fog Wine Co (Southern California), Garneau Block (Canada), and Novovino (Illinois).
- Winery Merchandise Branded winery merchandise including nylon Field Trip Snapback Hats in Mustard, Surf Green, Black, and Olive colors, plus shirts, wine keys, and other branded items.
Companies that use The Austin Winery
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
The Austin Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
The Austin Winery partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Violette Wine CocoreTexas-based wine importer and distributor handling wholesale distribution within Texas state. Primary domestic distribution partner for The Austin Winery's in-state wholesale accounts.
- Weddespoon Wine & SpiritsminorSouth Carolina-based wine and spirits distributor handling wholesale distribution in the South Carolina market.
- Fog Wine CominorSouthern California-based wine distributor handling wholesale distribution in the Southern California market.
- Garneau BlockminorCanadian distributor handling wholesale distribution in Alberta and Manitoba provinces, representing international expansion.
- NovovinominorIllinois-based wine distributor handling wholesale distribution in the Illinois market.
- Small Family-Owned VineyardscorePartnership network of small, family-owned vineyards across Texas with holistic farming practices including non-exploitative, sustainable, and regenerative approaches. Includes Walker Vineyards, Reddy Vineyards, Banff Vineyards, Nogalero Vineyards, Robert Clay Vineyards, Salt Lick Vineyards, One Elm Vineyards, and Paradis Vineyards.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
The Austin Winery competitors and assessment
Company assessmentBroad incumbents
- City Winery: Multi-location urban winery and wine bar concept with national footprint; overlaps with The Austin Winery on urban winery / tasting room / events model but at significantly larger scale and broader portfolio.
- Brenham Wine & Cigar / Messina Hof Winery: One of the largest Texas wineries with broad distribution and tasting rooms; overlaps with The Austin Winery on Texas-wine origin story but competes on scale and shelf availability.
Direct peers
- Brooklyn Winery: Urban winery in Brooklyn, NY producing small-batch wines in a city warehouse setting, directly comparable to The Austin Winery's urban winery model and DTC tasting-room-plus-events approach.
- William Chris Vineyards: Texas Hill Country winery focused on 100% Texas-grown fruit and terroir-driven wines, directly competing with The Austin Winery for the same Texas-grown natural-wine consumer and on-premise accounts.
- Pedernales Cellars: Texas Hill Country winery producing estate-driven wines from Texas fruit with tasting room and wholesale distribution, comparable in scale, geography, and DTC positioning to The Austin Winery.
- Bending Branch Winery: Texas Hill Country winery emphasizing sustainable and estate-grown Texas wines with a tasting room, comparable to The Austin Winery on regional positioning and Texas terroir-driven portfolio.
- Lewis Wines: Texas natural-wine producer working with Texas High Plains fruit using low-intervention techniques, overlapping directly with The Austin Winery on style, sourcing, and DTC/wholesale channels.
- Tank Garage Winery: California urban/craft winery producing small-lot natural and unconventional wines, comparable to The Austin Winery on urban-winery model, low-intervention style, and small-production ethos.
- Kuhlman Cellars: Texas Hill Country winery producing limited-production, all-Texas wines with a tasting room and wine club, competing for similar on-premise retail placements and natural/quality-focused consumers.
Emerging players
- Augustus Wine Co. Small Texas-focused wine producer targeting natural and low-intervention segments; partial overlap with The Austin Winery on style and Texas sourcing, though at an earlier stage of distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Austin Winery social profiles
Digital presenceThe Austin Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Austin Winery leadership team
Management profileNumber of profiles
Profiles4 records
The Austin Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Austin Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Austin Winery
What does The Austin Winery do?
The Austin Winery produces and sells natural, low-intervention wines made exclusively from 100% Texas-grown fruit using native yeast fermentation without acid or tannin adjustments. The winery operates a South Austin tasting room, sells wine via e-commerce and wholesale distribution, hosts events at its 4,600 sq ft warehouse venue, and runs a wine club subscription program alongside a guest-winemaker platform called The Collective.
Is The Austin Winery a public or private company?
The Austin Winery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Austin Winery founded?
The Austin Winery was founded in 2014. It employs 11 to 50 people.
Where is The Austin Winery based?
The Austin Winery is headquartered in Austin, United States, in the North America region.
How does The Austin Winery make money?
Five revenue lines are on record. Direct Wine Sales are the primary driver. The others are tasting Room & Events, wine Club Membership, wholesale Distribution and merchandise.
Who are The Austin Winery's main competitors?
Broad incumbents on record are City Winery and Brenham Wine & Cigar / Messina Hof Winery. Direct peers are Brooklyn Winery, William Chris Vineyards, Pedernales Cellars, Bending Branch Winery, Lewis Wines, Tank Garage Winery and Kuhlman Cellars. Augustus Wine Co. is listed as an emerging player.
Does The Austin Winery have an API?
No public API is recorded for The Austin Winery.
What industry is The Austin Winery in?
The Austin Winery's product category is Craft Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 2080.