Sri Sri School of Yoga
Sri Sri School of Yoga is a nonprofit yoga teacher training school under the Art of Living Foundation that delivers Yoga Alliance approved 200H, 300H, 100H Prenatal, and 95H Children's certifications to individuals in North America via hybrid online and in-person formats at its Boone, North Carolina retreat center.
- Company typePrivate
- Founded1980
- HeadquartersOppen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sri Sri School of Yoga does
Sri Sri School of Yoga (SSSY) is a nonprofit yoga teacher training school operating under The Art of Living Foundation - USA, founded in 1980 as part of the global Art of Living organization guided by His Holiness Sri Sri Ravi Shankar. The school offers Yoga Alliance approved certification programs delivered through hybrid online and in-person formats, with the principal in-person venue being the 380-acre Art of Living Retreat Center in the Blue Ridge Mountains near Boone, North Carolina. Its product portfolio is anchored by the 200H Yoga Teacher Training, with additional programs including the 300H Advanced Yoga TTC, 100H Prenatal Yoga Teacher Training, and 95H Children's Yoga Teacher Training, alongside introductory touchpoints such as the Sri Sri Yoga Foundation Program workshop and the 21-Day Sri Sri Yoga Challenge.
The underlying platform combines an online training portal with retreat-based residential delivery, supplemented by a content marketing engine of educational blog articles authored by credentialed faculty. Revenue is generated primarily through one-time tuition payments for certification programs, with workshops, retreats, and foundation courses functioning as both revenue streams and demand generation entry points. Customer acquisition is direct-to-consumer, relying on website enrollment, SEO-optimized educational content, scheduled consultation calls with training ambassadors via Acuity Scheduling, and email communications distributed under the Art of Living brand.
The school's value proposition emphasizes a "Science + Lineage + Experience" approach, positioning its curriculum as an authentic integration of asana, pranayama, meditation, yogic philosophy, and Ayurveda taught by named faculty including Yogacharya Krishan Verma, Dr. Bharti Verma, Dr. Ashis Das, and Anuradha Gupta. Pricing is not publicly disclosed; prospective students are routed to consultation calls for tuition details. Geographic focus is North America, with no disclosed revenue, headcount, or financial scale metrics in the available data.
Sri Sri School of Yoga firmographics
Firmographics- Name
- Sri Sri School of Yoga
- Legal name
- The Art of Living Foundation – USA
- Website
- https://srisrischoolofyoga.org
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sri Sri School of Yoga is a nonprofit yoga teacher training school under the Art of Living Foundation that delivers Yoga Alliance approved 200H, 300H, 100H Prenatal, and 95H Children's certifications to individuals in North America via hybrid online and in-person formats at its Boone, North Carolina retreat center.
- Ownership category
- akta.pro rank
Sri Sri School of Yoga industry classification
Industry- Product category
- Yoga Teacher Training Education
- NAICS
- Educational Services (61), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro industry
- Yoga Teacher Training (YTT) & Pilates Instructor TrainingGeneral Yoga Instruction (Hatha/Vinyasa/Flow)Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)
Keywords
Where Sri Sri School of Yoga is headquartered
LocationHeadquarters
- HQ city
- Oppen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Sri Sri School of Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Yoga Teacher Training Programs: Revenue is generated through yoga teacher certification programs including 200H, 300H, 95H Children's Yoga, and 100H Prenatal Yoga. Programs are offered in online/hybrid formats at the Art of Living Retreat Center in North Carolina. Additional revenue streams include workshops, deep dive retreats, and the Sri Sri Yoga Foundation Program.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Sri Sri School of Yoga product offering
Product offeringCore offering
Sri Sri School of Yoga sells Yoga Alliance approved yoga teacher certification programs, anchored by a 200H Yoga Teacher Training and a 300H Advanced Yoga TTC, plus specialized 100H Prenatal and 95H Children's Yoga Teacher Training courses. Training is delivered through online and hybrid formats, with in-person immersion held at the Art of Living Retreat Center in the Blue Ridge Mountains of North Carolina, and is supported by workshops, foundation programs, and the 21-Day Sri Sri Yoga Challenge.
Product overview
Sri Sri School of Yoga offers a multi-level yoga teacher training certification portfolio anchored by the 200H Yoga Teacher Training (Yoga Alliance approved) and 300H Advanced Yoga TTC. The portfolio includes specialized programs for specific populations: 100H Prenatal Yoga Teacher Training and 95H Children's Yoga Teacher Training. Entry-level access is provided through the Sri Sri Yoga Foundation Program, while the 21-Day Sri Sri Yoga Challenge serves as a structured daily practice program. The Deep Dive Retreat offers immersive in-person training experiences. All programs are guided by the Art of Living lineage of Sri Sri Ravi Shankar, with training delivered online/hybrid and at the Art of Living Retreat Center facility.
Differentiator
Problem solved
Functional benefit
Products and services
- 200H Yoga Teacher Training
Companies that use Sri Sri School of Yoga
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Sri Sri School of Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sri Sri School of Yoga partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Art of Living FoundationcoreSri Sri School of Yoga operates as part of the Art of Living Foundation network, founded by His Holiness Sri Sri Ravi Shankar. The school uses the Art of Living Retreat Center in North Carolina for in-person training programs. The organization's governance, privacy policy, and terms of use are administered through the International Art of Living Foundation.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Sri Sri School of Yoga competitors and assessment
Company assessmentBroad incumbents
- YogaWorks: Established U.S. yoga studio chain with teacher training programs. Comparable in YTT certification offering but competes at the broader fitness/yoga studio market level rather than the lineage-anchored niche.
- CorePower Yoga: Large U.S. yoga chain offering 200H teacher training as part of a broader studio network. Comparable in delivering YTT credentials but with broader, fitness-oriented positioning and multi-location scale.
Direct peers
- Kripalu Center for Yoga & Health: Retreat-based yoga and wellness center in the Berkshires offering 200H YTT programs and immersive experiences. Directly comparable in retreat-center model, wellness integration, and certification offerings.
- Himalayan Institute: Lineage-based yoga and meditation organization offering teacher training with retreat-style immersive programs and Ayurveda integration. Comparable in spiritual lineage positioning and comprehensive curriculum approach.
- YogaFit: One of the largest yoga teacher training providers globally, offering 200H and 300H certifications with hybrid and in-person formats. Directly comparable in product (YTT certifications) and customer base (aspiring yoga instructors).
- Sivananda Yoga Vedanta Centres: Global lineage-based yoga organization offering Yoga Alliance-approved TTC programs with a strong spiritual/philosophical curriculum. Closely comparable to Sri Sri School in lineage-anchored, immersive training delivered at retreat-style centers.
Regional players
- Asheville Yoga Center: Yoga teacher training school based in western North Carolina with 200H and 300H programs. Comparable in product and Southeast U.S. regional focus, though operating from a smaller facility footprint than Sri Sri's Boone retreat.
Emerging players
- YogaRenew: Online-first yoga teacher training provider offering 200H certifications at accessible price points. Comparable in YTT product category but competing in the digital delivery segment with lower price positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sri Sri School of Yoga social profiles
Digital presenceSri Sri School of Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sri Sri School of Yoga leadership team
Management profileNumber of profiles
Profiles6 records
Sri Sri School of Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sri Sri School of Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sri Sri School of Yoga
What does Sri Sri School of Yoga do?
Sri Sri School of Yoga sells Yoga Alliance approved yoga teacher certification programs, anchored by a 200H Yoga Teacher Training and a 300H Advanced Yoga TTC, plus specialized 100H Prenatal and 95H Children's Yoga Teacher Training courses. Training is delivered through online and hybrid formats, with in-person immersion held at the Art of Living Retreat Center in the Blue Ridge Mountains of North Carolina, and is supported by workshops, foundation programs, and the 21-Day Sri Sri Yoga Challenge.
Is Sri Sri School of Yoga a public or private company?
Sri Sri School of Yoga is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sri Sri School of Yoga founded?
Sri Sri School of Yoga was founded in 1980. It employs 11 to 50 people.
Where is Sri Sri School of Yoga based?
Sri Sri School of Yoga is headquartered in Oppen, Germany, in the Europe region.
How does Sri Sri School of Yoga make money?
One revenue line is on record: yoga Teacher Training Programs.
Who are Sri Sri School of Yoga's main competitors?
Broad incumbents on record are YogaWorks and CorePower Yoga. Direct peers are Kripalu Center for Yoga & Health, Himalayan Institute, YogaFit and Sivananda Yoga Vedanta Centres. Asheville Yoga Center is listed as a regional player. YogaRenew is listed as an emerging player.
Does Sri Sri School of Yoga have an API?
No public API is recorded for Sri Sri School of Yoga.
What industry is Sri Sri School of Yoga in?
Sri Sri School of Yoga's product category is Yoga Teacher Training Education. Its primary akta.pro industry code is HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training, with a secondary code of HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow). Its NAICS code is 61 and its SIC code is 8200.