Asheville Yoga Center

What Asheville Yoga Center does

Asheville Yoga Center, operated by Ganesha Yoga LLC and founded in 1997, is a single-location yoga studio and teacher training institution headquartered at 211 S. Liberty St. in Asheville, North Carolina. It delivers more than 55 weekly heart-centered yoga classes across Vinyasa, Yin, Restorative, Hatha, and Bhakti styles, and operates Yoga Alliance-registered 200-hour ("Teaching From The Heart") and 300-hour ("Kindling The Flame") teacher training programs, alongside a calendar of premium workshops and multi-day immersions including Ayuryoga, Bhakti, and Gardener of the Mind.

The business runs on a hybrid physical-digital model. A single Asheville studio serves local practitioners, beginners, and traveling visitors, while digital distribution is handled through the AyurPrana+ streaming app, which is bundled into active memberships for virtual class access. Scheduling, registration, and account management are handled via MindBody Online, and payment processing is outsourced to Union under a CCPA- and Virginia CDPA-compliant privacy posture. No AI/ML capabilities are evidenced; the technology stack is standard vertical SaaS rather than proprietary.

Revenue is generated through a mix of recurring subscriptions — $129/month unlimited memberships with 12-month auto-renewal and $1,199 annual memberships — and one-time fees for class packs, drop-ins, teacher training tuition, and workshops priced between $30 and $1,295. Customer segments span local practitioners, aspiring teachers (training cohort), workshop participants, tourists (Traveler's Pass), and yoga beginners (Intro Special at $45 for 30 days). The company is privately held under a single LLC, founder-led with Seán Johnson as director, and has no disclosed institutional capital, M&A activity, or parent company structure.

Name

Asheville Yoga Center

Legal name

Ganesha Yoga LLC

Website

https://youryoga.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Asheville Yoga Center is a private, single-location yoga studio and Yoga Alliance-certified teacher training school in Asheville, NC, offering 55+ weekly classes, 200/300-hour trainings, workshops, and a bundled AyurPrana+ streaming app to local practitioners, aspiring teachers, and visiting yogis.

Ownership category

akta.pro rank

Product category

Yoga Studio and Teacher Training Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga Nidra & Deep Relaxation Practices (HSADAJAE), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga studio services
• Yoga teacher training
• Yoga classes
• Wellness workshops
• Meditation programs

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Studio Yoga Classes: Drop-in and package-based yoga classes at the Asheville studio, including intro specials, class packs, and traveler passes
2. Monthly and Annual Memberships: Recurring monthly auto-draft memberships ($129/month) and annual unlimited memberships ($1,199/year) providing ongoing access to regularly scheduled classes
3. Yoga Teacher Training Programs: 200-hour and 300-hour yoga teacher certification programs with tuition-based pricing, payment plans, and late fee policies
4. Workshops and Immersions: Specialized workshops (Ayuryoga, Trauma-Informed, Bhakti Immersion, etc.) and weekend immersions with per-event registration fees
5. AyurPrana+ Streaming App Access: Free streaming app access included with active memberships; provides virtual class access

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Asheville Yoga Center operates a physical yoga studio in Asheville, NC delivering 55+ weekly heart-centered yoga classes across multiple styles (Vinyasa, Yin, Restorative, Hatha, Bhakti). It also runs Yoga Alliance-registered 200-hour and 300-hour yoga teacher training programs and a diverse calendar of workshops, immersions, and retreats covering Ayurveda, meditation, and trauma-informed yoga. Virtual access is provided through the AyurPrana+ streaming app included with active memberships.

Product overview

Asheville Yoga Center is a yoga studio and teacher training institution offering a comprehensive portfolio of wellness services. The core offerings include over 55 weekly yoga classes (Vinyasa, Yin, Restorative, Hatha, Bhakti) and two Yoga Alliance-certified teacher training programs (200-hour 'Teaching From The Heart' and 300-hour 'Kindling The Flame'). The center complements its studio classes with workshops, immersions, and community events including Ayuryoga Immersion, Bhakti Immersion, Gardener of the Mind Immersion, and Restorative Yoga + Sound Bath sessions. Membership options include intro passes, class packages, and monthly/annual unlimited memberships with AyurPrana+ streaming access. Additional offerings include Yoga Nidra practice, Metta Meditation programs, and monthly Satsang gatherings.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes Over 55 weekly heart-centered in-person yoga classes at the Asheville studio across styles including Vinyasa, Yin, Restorative, Hatha, and Bhakti, taught by an experienced faculty for practitioners ranging from beginners to advanced.
• 200-Hour Yoga Teacher Training ('Teaching From The Heart') Foundational 200-hour yoga teacher training program leading to Yoga Alliance RYT 200 certification, designed to prepare students to teach impactful yoga classes in their own authentic voice.
• 300-Hour Yoga Teacher Training ('Kindling The Flame') Advanced 300-hour yoga teacher training that allows graduates to deepen their practice and curate post-graduation yoga education from a diverse catalog of inspirational offerings; eligible for Yoga Alliance RYT 500 certification when combined with the 200-hour program.
• Workshops & Events Extensive schedule of specialized yoga workshops, immersions, retreats, and special events held at AYC and partner venues, covering topics such as Ayurveda, Bhakti, meditation, trauma-informed yoga, and sound healing, with eligibility for Yoga Alliance Contact Hours.
• Monthly Satsang Monthly community gathering open to the public featuring kirtan, chanting, and spiritual teachings designed to foster connection and practice among AYC's yoga community.
• Yin Yoga Classes Calm, slow yoga style offered at AYC in which poses are held for extended periods (typically 3–5 minutes) to target deeper connective tissues, joints, and ligaments, improving flexibility and joint health while cultivating mindfulness.
• Yoga Nidra Guided meditation practice taught at AYC, often described as 'yogic sleep', guiding practitioners through deep relaxation while maintaining awareness; rooted in Tantric and Vedantic traditions and taught by instructors including Suzanne Martin.
• Gardener of the Mind Meditation Immersion 5-day meditation immersion led by Michael Johnson covering Saṃyama practices including Śamatha, Vipaśyanā, Maitrī, and Vicāra meditation techniques; eligible for 40 Yoga Alliance Contact Hours and a 100-hour Meditation Certificate upon completion.
• Bhakti Immersion (BHAKTImmersion) 8-day devotional yoga immersion focused on Bhakti yoga and kirtan, featuring singing, dance, storytelling, poetry, music lessons, and sacred ritual; led by Seán Johnson and the Wild Lotus Band with an opening concert at AyurPrana Listening Room; need-based partial scholarships available.
• Ayuryoga® Immersion 5-day immersion integrating Ayurvedic principles with yoga practice, covering the five elements, three doshas, pranayama, and meditation techniques unique to Dr. Vasant Lad's lineage; led by Nishita Shah and eligible for 37.5 Yoga Alliance Contact Hours.
• Restorative Yoga + Sound Bath Monthly workshop combining restorative yoga postures with sound healing using gongs, singing bowls, wooden flutes, and other sacred instruments; led by Amber VanBuhler and Paul Gaeta at $30 per session.
• We Heal Together Workshop 3-day immersion with Michelle C. Johnson focused on personal and collective healing through yoga philosophy and practices, covering dharma, social location, kleśas, archetypal energies, and ritual; eligible for 12 Yoga Alliance Contact Hours.
• 10-Day Loving-Kindness Meditation Challenge Free guided email-based meditation challenge walking participants through foundational metta (loving-kindness) meditation steps over 10 days, from self-compassion to universal loving-kindness.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• UnionminorOthersPayment processing partner for membership fees and class purchases. All payment data stored by Union. Contact: [email protected].
• AyurPrana Listening RoomcoreStrategic or Co-development PartnerCo-branded event venue for mantra music concerts and special events; kickoff location for Bhakti Immersion program; provides unique event space for AYC community programming
• AyurPrana+coreTechnology or IntegrationStreaming app partner providing free virtual class access for active members; included with monthly and annual unlimited memberships; enables online class delivery

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Alo Moves: Premium digital wellness platform offering yoga, fitness, and mindfulness classes from celebrity instructors. Comparable as a digital yoga/wellness subscription and a brand-building model AYC could emulate for AyurPrana+.
• Glo (Yoga, Pilates, Meditation): Subscription-based online yoga, Pilates, and meditation platform with thousands of on-demand classes. Comparable to AYC's AyurPrana+ streaming component and represents both a partner and a competitor for virtual content distribution.
• Wanderlust (yoga festival and platform): Yoga and wellness festival brand producing immersive events, retreats, and a streaming service. Comparable to AYC's workshops, immersions, and special events business targeting the experience-seeking yoga traveler segment.

Direct peers

• YogaWorks: Multi-studio yoga operator with a broad class schedule, 200/300-hour teacher training programs, and digital content. Direct peer on the combination of physical studio network, certified teacher training, and premium wellness positioning.
• Y7 Studio: Hip, music-driven heated yoga studio chain with drop-in classes, intro offers, and a defined brand identity. Comparable to AYC's studio-based membership model and lifestyle-brand marketing approach.
• Kripalu Center for Yoga & Health: Yoga retreat and teacher training center offering residential immersions, RYT programs, and workshops. Direct peer to AYC's yoga teacher training and immersion offerings (Ayuryoga, Bhakti, Gardener of the Mind) targeting dedicated practitioners.
• Purple Valley Yoga: Yoga ashram-style teacher training school focused on 200-hour and 300-hour YTT certifications. Closely comparable to AYC's core YTT business model, payment-plan tuition, and Yoga Alliance registration.
• CorePower Yoga: Large multi-location US yoga chain offering in-person classes, teacher training (200/300-hour RYT), and a digital streaming platform. Direct peer to AYC on membership-based studio model, teacher training, and hybrid online offering via AyurPrana+.

Others

• AyurPrana: Ayurveda and wellness education platform operating the AyurPrana+ streaming app bundled with AYC memberships. Strategic technology and content partner; adjacent to AYC's Ayurvedic-integrated yoga offerings like Ayuryoga Immersion.
• Mindbody (ClassPass parent): Operating system for fitness and wellness studios — used by AYC for scheduling and booking. Included as a key infrastructure/enabler peer given direct integration into AYC's daily operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asheville_yoga
• YouTubeyoutube.com/user/AshevilleYoga
• Facebookfacebook.com/youryoga
• Instagraminstagram.com/ashevilleyogacenter

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asheville Yoga Center