What ROSHI GROUP does

ROSHI GROUP (legal name 如是人力科技集团股份有限公司, NEEQ stock code 873224) is a digital HR services and technology group headquartered in Dalian's High-Tech Park, China, founded in 2013 and listed on the NEEQ Innovation Layer in 2022. The group originated from Dalian Huaxia Foreign Enterprise Service Co., Ltd. (established 2002) and serves 12,000+ enterprise clients across 30+ Chinese provinces, providing HR outsourcing, recruitment process outsourcing (RPO), business process outsourcing (BPO), IT outsourcing (ITO), financial outsourcing, legal advisory outsourcing, talent dispatch, and commercial welfare outsourcing. Named enterprise clients span banking (China Development Bank, China Merchants Bank, Ping An Bank, Industrial Bank), telecommunications (China Unicom), technology (Tencent, Amazon, Digital China, SoftBank Technology), automotive (Geely, BMW/Brilliance), pharmaceuticals (Pfizer), real estate (Vanke), airlines (All Nippon Airways, Asiana), and consumer electronics (Panasonic).

The technology stack is built around five proprietary platforms: 人事云系统 (HR Cloud System) — a cloud-based HR ERP covering personnel data, contracts, payroll, and social insurance; 优派 (U Pai) — a technical position outsourcing lifecycle platform launched 2021; 彩桥 (Cai Qiao / Colorful Bridge) — a mobile employee self-service app for onboarding, salary queries, and social insurance; E-lawyer — a self-developed labor law internet platform operational since 2009; and 忆说 (REME) — an AI-powered multimodal memoir generation app for elderly users. The 600,000+ candidate resume database and management of 140,000+ client-employees provide data depth supporting recruitment and HR outsourcing services. Certifications include CMMI5 (upgraded 2024), ISO 9001/14001/45001/27001/20000, National High-Tech Enterprise status (2016), and AAA credit rating.

The business model combines professional services fees (RPO, headhunting, ITO engagements), managed services contracts (HR outsourcing, BPO, talent dispatch with embedded payroll and social insurance administration), and a smaller recurring subscription/transactional component via the proprietary platforms. Distribution runs through a hub-and-spoke model with 10+ wholly-owned subsidiaries across Dalian (HQ), Shenyang, Beijing, Shanghai, Shenzhen, Guangzhou, Wuhan, Hangzhou, and Chengdu, supplemented by strategic partnerships with FESCO (equity investor since 2005) and SoftBank Technology (strategic investor in core subsidiary since 2017). The group's vision statement targets becoming the HR partner of choice for 50,000 enterprises; current client count of 12,000 implies meaningful runway for customer-base expansion.

Name

ROSHI GROUP

Legal name

如是人力科技集团股份有限公司

Website

https://roshi.cn

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

ROSHI GROUP (如是集团, NEEQ: 873224) is a Dalian-headquartered Chinese HR services and technology group providing HR outsourcing, RPO, BPO, ITO, financial, and legal outsourcing to 12,000+ enterprise clients across 30+ provinces, supported by proprietary platforms including 人事云系统 (HR Cloud ERP), 优派 (U Pai), 彩桥, and E-lawyer.

Ownership category

akta.pro rank

Product category

HR Outsourcing Services

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Employment Agencies (7361), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Personnel Records, Document Management & Compliance (BPAAAIAD)

akta.pro secondary industries

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• HR outsourcing services
• Recruitment process outsourcing
• Business process outsourcing
• Payroll and social insurance
• HR technology platforms

Headquarters

HQ city

Dalian Shi

HQ country

China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 信息技术开发服务 (IT Development Services): ITO services including software development, IT consulting, software technical services, and testing outsourcing across industries such as finance, communications, petroleum, and e-commerce.
2. 业务流程外包服务 (BPO Services): Business process outsourcing including data processing, customer service, logistics support, and process operations services for non-core business functions.
3. 人力资源外包 (HR Outsourcing): Comprehensive HR services including personnel agency, business process outsourcing, legal consulting, and financial outsourcing covering payroll management, accounting, and tax agency.
4. 招聘服务 (Recruitment Services): Recruitment process outsourcing, headhunting for senior talent, professional and general talent recruitment services.
5. 人力资源互联网产品: IT-based HR platforms and applications including HR cloud systems, mobile apps, and AI-powered solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ROSHI GROUP provides enterprise HR outsourcing, recruitment process outsourcing, business process outsourcing (BPO), information technology outsourcing (ITO), financial outsourcing, and labor law consulting services. The company serves 12,000+ enterprise clients across financial, telecom, automotive, manufacturing, retail, healthcare, and technology sectors in China, supported by proprietary HR cloud, mobile, and AI-powered platforms.

Product overview

ROSHI GROUP (如是人力科技集团股份有限公司, 873224) is a digital technology and HR services group established in 2013, headquartered in Dalian. The company operates a dual business model combining HR outsourcing services with proprietary technology platforms. The service portfolio includes recruitment process outsourcing, personnel agency services, business process outsourcing (BPO), information technology outsourcing (ITO), financial outsourcing, legal advisory outsourcing, talent dispatch, job outsourcing, and commercial welfare outsourcing. The technology product portfolio consists of four named digital products: (1) 忆说 (REME) — an AI-powered memoir generation app for elderly users using conversational AI and photo-assisted input; (2) 优派 (U Pai) — a technology position outsourcing management platform providing full-lifecycle management from resume recommendation to employee departure; (3) 人事云系统 (HR Cloud System) — a cloud-based HR ERP covering personnel management, contracts, payroll, and social insurance administration; and (4) 彩桥 (Colorful Bridge) — a mobile HR service app enabling employee self-service for onboarding, payroll queries, and social insurance management. The products operate both independently and as an integrated suite, with the HR Cloud System serving as the backend data platform and 优派 managing technology staffing workflows. The group also maintains legacy systems including the E-lawyer labor law platform (2009), the HR outsourcing ERP (2011), and the 华厦通 industry-specific HR application.

Differentiator

Problem solved

Functional benefit

Brands

• 彩桥 (Caiqiao/Colorful Bridge): Professional HR service mobile management platform for employee self-service
• 人事云系统
• 优派 (U Pai)
• 忆说 (REME)
• 易企法平台

Products and services

• Recruitment Process Outsourcing (招聘雇佣外包) Recruitment outsourcing services covering executive headhunting, professional recruitment, general staffing, and end-to-end RPO, leveraging a 600,000+ talent database for enterprise clients.
• Personnel Agency Services (人事代理服务) Personnel agency services covering social insurance, housing fund, employee archives, household registration, payroll services, and personnel procedures for enterprise clients.
• Talent Dispatch (人才派遣) Talent dispatch services covering executive, administrative/technical, and production/labor dispatch, helping enterprises achieve flexible employment arrangements.
• Commercial Welfare Outsourcing (商业福利外包) Commercial welfare outsourcing providing insurance agency products, welfare products, and salary management to build a comprehensive employee health and welfare management model for enterprise clients.
• Job Outsourcing (岗位外包) Job outsourcing solutions covering general positions, professional/technical positions, and flexible/seasonal employment, addressing enterprise talent needs with risk management and cost optimization.
• Financial Outsourcing (财务外包) Financial outsourcing services covering payroll management, accounting, tax agency, accounting personnel dispatch, and administrative expense reimbursement for enterprise clients.
• Legal Advisory Outsourcing (法律咨询外包) Legal advisory outsourcing providing labor arbitration and litigation, HR training, labor negotiations, legal consultation, document drafting, and employment risk identification for enterprise clients.
• Information Technology Outsourcing (ITO - 信息技术外包) ITO services covering software R&D, IT construction consulting, software technical services, and testing outsourcing, serving finance, telecom, petroleum, e-commerce, and IT industries.
• Business Process Outsourcing (BPO - 业务流程外包) BPO services covering data processing, customer service interaction, logistics assistant, and process operations, bundling non-core business processes for efficiency improvement and cost reduction.
• HR Cloud System (人事云系统) Comprehensive cloud-based HR capital management ERP system covering personnel data management, contract and payroll processing, social insurance administration, and automated HR business workflows for general position outsourcing clients.
• U Pai (优派) Technology position outsourcing management system that enables full lifecycle management from resume recommendation to employee departure, including workflow approvals, data aggregation, and automated reporting for technical staffing clients.
• Colorful Bridge (彩桥) Professional HR service mobile management platform enabling employees to self-manage onboarding/offboarding, query salary and benefits information, and access social insurance policies via mobile device for enterprise clients.
• E-lawyer Labor Law Platform (E-lawyer 劳动法律平台) Self-developed labor law internet service platform providing legal services related to labor and employment, HR compliance management tools for enterprise clients.
• REME (忆说) AI-powered memoir generation application for elderly users that uses conversational AI, family member assistance, and photo support to help seniors record stories from their youth and generate personalized memoirs.

Quantifiable outcome

• Serves 12,000+ enterprise clients across financial, telecom, automotive, manufacturing, retail, healthcare, and technology sectors
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• 华晨中际大厦/沈阳市沈河区人力资源服务产业园minorOthers · 1 January 2017ROSHI GROUP's subsidiary Huaxia Outsourcing (Liaoning) relocated to Huachen Zhongji Building Shenyang Shenhe District HR Service Industrial Park in 2018, becoming the first enterprise to入驻 the industrial park.
• FESCO (北京外企服务集团)coreStrategic or Co-development Partner · 1 January 2005FESCO (Beijing Foreign Enterprise Service Group) invested in Huaxia Foreign Enterprise in 2005, establishing a strategic partnership. This partnership provided access to FESCO's national HR service network and resources, strengthening ROSHI GROUP's position in the HR services market.

Scale indicators7 records

Recent moves19 records

Expansion highlights5 records

Direct peers

• 51job (前程无忧): 51job is one of China's largest online recruitment and HR services platforms, offering job postings, RPO, training, and HR outsourcing to enterprise customers. It directly overlaps ROSHI's recruitment and HR services offerings, especially the RPO and talent database components.
• Beisen (北森): Beisen is China's leading cloud-based HR SaaS vendor, providing integrated recruitment, performance, payroll, and talent management software to enterprise customers. It directly competes with ROSHI's HR Cloud System and represents the pure-play HR tech benchmark against which ROSHI's tech-enabled services are measured.
• Zhaopin (智联招聘): Zhaopin is a major Chinese online recruitment platform providing job-matching, RPO, campus recruiting, and HR advisory services to enterprise clients. It competes with ROSHI's recruitment services line, especially for high-volume professional and campus hiring.
• SDC (上海外服, Shanghai Foreign Service Co.): Shanghai Foreign Service is one of China's largest state-affiliated HR outsourcing groups, offering HR agency, payroll, recruitment, and BPO services with national coverage. It directly competes with ROSHI in HR outsourcing for enterprise clients across China's major cities.
• FESCO (北京外企人力资源服务有限公司): FESCO is China's largest HR outsourcing service group, providing payroll, social insurance, recruitment, and BPO services to foreign-invested enterprises and Chinese corporates. It is both ROSHI's strategic partner (since 2005) and its most direct competitor in HR outsourcing, with the same business model, customer base, and geographic coverage.
• CDP Group (上海才博企业管理咨询有限公司): CDP Group is a leading HR outsourcing and HR tech provider in China offering payroll, benefits administration, RPO, and HR cloud solutions to multinational and Chinese enterprise clients. It is directly comparable to ROSHI's integrated HR+IT service model.

Broad incumbents

• ManpowerGroup China: ManpowerGroup is one of the world's largest staffing and workforce solutions companies, operating in China with permanent placement, temporary staffing, RPO, and talent development services. It is a broader global incumbent that overlaps ROSHI's staffing, RPO, and outsourcing offerings in China.
• Recruit Holdings (Indeed/Glassdoor parent): Recruit Holdings is the Japanese parent of Indeed, Glassdoor, and a large HR technology and staffing portfolio, and is the parent/affiliate of Softbank Technology (a ROSHI strategic investor). It is a broader global incumbent in the HR services space and is strategically connected to ROSHI through the Softbank investment.
• Adecco China: Adecco is a global HR services leader operating in China, providing staffing, recruitment, outsourcing, and career transition services. As a broader multinational incumbent, it competes with ROSHI for enterprise staffing, RPO, and HR outsourcing contracts across China.

Emerging players

• YonYou (用友网络科技): YonYou is one of China's largest enterprise software providers, offering HR cloud, ERP, and finance applications to enterprise customers. Its YonYou HCM/cloud HR suite partially overlaps with ROSHI's HR Cloud System in the Chinese enterprise market, especially for mid-market and large-enterprise digital HR transformation deals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROSHI GROUP