Standard Commercial

What Standard Commercial does

Standard Commercial is a Honolulu, Hawaii-based commercial real estate advisory firm founded in 2013 by Ian Clagstone and Linda Gee. The company operates a full-service platform spanning five core service lines: investment sales, property management, joint ventures, tenant representation, and landlord representation. It serves commercial real estate investors, property owners and operators, and commercial tenants across the Hawaiian islands, with supplementary activity in Colorado. Notable enterprise clients include Bank of Hawaii, Boeing, Cisco Systems, Chevron/Texaco, Diagnostic Laboratory Services, Zephyr Insurance, City & County of Honolulu, and Papa Ola Lokahi, spanning financial, aerospace, technology, retail fuel, healthcare, insurance, and government verticals. Since founding, the firm has executed over $900 million in transactions, leased over one million square feet of commercial space, and consistently ranked among the top 10 commercial real estate firms in Hawaii.

The firm's principal proprietary technology is an exclusive off-market opportunity database that provides access to private commercial real estate deals not available through public listings, creating a first-mover advantage on transactions. Standard Commercial monetizes through multiple revenue streams: transaction commissions on investment sales and 1031 tax-deferred exchanges (over $100M in 1031 exchanges completed), recurring property and asset management fees through its wholly-owned subsidiary Standard Management LLC, leasing commissions on tenant and landlord representation deals, and principal equity returns through SC Capital joint venture partnerships (over $40M in JV acquisitions and dispositions). The go-to-market motion is sales-led, leveraging deep Hawaii market knowledge, established institutional and family-owner relationships, and the off-market database to originate and close transactions. The firm operates two core subsidiaries — SC Capital (principal investments/JV) and Standard Management LLC (property management) — alongside a dedicated Multifamily Advisory Group, providing a vertically integrated platform across the commercial real estate value chain.

Name

Standard Commercial

Legal name

Standard Commercial LLC

Website

https://standardcommercial.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Standard Commercial is a Honolulu-based commercial real estate advisory firm offering investment sales, property management, joint ventures, and leasing services. Founded in 2013, the firm has executed over $900 million in transactions for investors, owners, and tenants across Hawaii.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

akta.pro primary industry

Specialty & Entertainment Venue Property Management (BPAJAGAO)

Keywords

• Commercial real estate brokerage
• Investment property sales
• Property management services
• Tenant representation services
• Joint venture partnerships

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Investment Sales Commission: Commission-based revenue from buying and selling commercial and multifamily properties, including 1031 tax-deferred exchanges.
2. Property Management Fees: Fees for managing commercial and multifamily properties through subsidiary Standard Management LLC.
3. Leasing Commissions: Commission revenue from tenant representation and landlord representation leasing transactions.
4. Joint Venture Equity: Principal investment returns through SC Capital joint venture partnerships in commercial and multifamily properties.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Standard Commercial is a commercial real estate platform offering investment sales, property management, joint venture partnerships, and tenant and landlord representation services across Hawaii. The company advises individual investors, operating companies, real estate funds, and large corporations on buying, selling, leasing, and managing commercial and multifamily properties. It operates Standard Management LLC for property/asset management and SC Capital for principal investments and joint ventures.

Product overview

Standard Commercial is a commercial real estate advisory firm offering a unified platform of integrated services for investors, property operators, and tenants in Hawaii. The core offering consists of Investment Sales, Property Management, Joint Ventures (via SC Capital), Tenant Representation, and Landlord Representation. The company operates Standard Management LLC as its property management subsidiary and maintains a dedicated Multifamily Advisory Group for apartment building transactions. Additional services include 1031 tax-deferred exchanges. The firm has executed over $900 million in transactions and leased over one million square feet of commercial space.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Sales Commercial real estate investment sales services covering multifamily, commercial, industrial, office, retail, hotel, and leased-fee properties, as well as 1031 tax-deferred exchange strategies. Targeted at individual investors, real estate funds, and institutional clients seeking to buy or sell commercial and multifamily investments.
• Property Management Comprehensive property and asset management services for multifamily and commercial properties, including fiscal and facility management, leasing, marketing, tenant relations, capital needs assessments, legal compliance, and risk mitigation. Delivered via subsidiary Standard Management LLC for owners and operators of commercial and multifamily properties across Hawaii.
• Joint Ventures / SC Capital Joint venture partnerships for commercial property investment providing access to capital, risk sharing, and operational expertise across multifamily, industrial, office, retail, and leased fee properties with investment sizes ranging from $1.5 million to $100 million. Targeted at property owners seeking recapitalization, redevelopment, or repositioning.
• Tenant Representation Advisory services for businesses seeking commercial space in Hawaii, including needs assessment, property identification, lease negotiation, and document review. Targeted at local, national, and international businesses across financial, retail, technology, healthcare, aerospace, transportation, and government sectors.
• Landlord Representation Leasing services for commercial property owners including marketing, tenant analysis, lease negotiation, and return projections for office, retail, and industrial properties. Targeted at owners and operators seeking to maximize occupancy and rental income.
• Multifamily Advisory Group Specialized advisory and brokerage services for apartment building investors in Hawaii, covering small, mid-sized, and large multifamily property transactions. Targeted at investors seeking dedicated multifamily brokerage and advisory support.
• 1031 Tax-Deferred Exchanges Tax-deferred exchange services that allow investors to sell commercial properties and reinvest proceeds into similar property types while deferring capital gains taxes. Targeted at real estate investors executing 1031 exchange transactions.

Quantifiable outcome

• Over $900 million in transactions executed
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• SC CapitalcoreStrategic or Co-development PartnerSC Capital is the principal investments and joint venture division of Standard Commercial. Forms joint ventures with property owners to implement proven real estate strategies and capital infusions, helping properties realize maximum value. Has completed over $40 million in joint venture acquisitions and dispositions.
• Standard Management LLCcoreStrategic or Co-development PartnerStandard Management LLC is the property management subsidiary of Standard Commercial, providing comprehensive property and asset management services for multifamily and commercial properties across Hawaii.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JLL (Jones Lang LaSalle): Global full-service CRE firm with investment sales, property management, and tenant/landlord representation; directly comparable to Standard Commercial's integrated platform but at vastly larger scale and broader geographic reach.
• CBRE Group: Global commercial real estate services firm offering investment sales, property management, leasing, and capital markets; competes directly with Standard Commercial in Hawaii's larger deal segments while operating across multiple geographies and asset classes.
• Avison Young: Full-service commercial real estate firm with offices in Honolulu; offers investment sales, leasing, and property management comparable to Standard Commercial's offerings and competes for the same institutional clients.
• Cushman & Wakefield: Global CRE services platform spanning investment sales, valuation, property management, and leasing; competes with Standard Commercial in Hawaii's institutional and mid-market investment sales space.
• Colliers International: Global CRE advisory and investment firm active in Honolulu with full service-line coverage across investment sales, leasing, and property management; direct competitor for mid-market Hawaiian mandates.

Direct peers

• SVN International (Sperry Van Ness): Franchise network of commercial real estate advisory firms offering investment sales, leasing, and property management; structurally similar to Standard Commercial as a regionally rooted, multi-service CRE platform.
• NAI Global: Global CRE brokerage network of independently owned member firms providing investment sales, leasing, and property management; mirrors Standard Commercial's mid-sized, owner-operated regional brokerage model.
• Kidder Mathews: West Coast-focused commercial real estate firm with offices across the Pacific and full-service brokerage, property management, and investment sales — closely matches Standard Commercial's regional, full-service model in a comparable geography.
• Marcus & Millichap: Specialized CRE investment sales brokerage focused on multifamily and commercial properties; closely comparable to Standard Commercial's Multifamily Advisory Group and investment sales platform, with similar transaction-driven revenue model.

Regional players

• Hawaii Real Estate Strategies: Honolulu-based boutique commercial real estate firm offering investment sales and tenant/landlord representation across Hawaii; direct local competitor targeting the same Hawaiian property owners and tenants as Standard Commercial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/standard_comm
• Facebookfacebook.com/Standard.Commercial
• LinkedInlinkedin.com/company/standard-commercial-llc
• Instagraminstagram.com/standard.commercial

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Commercial