TSG Exicon

What TSG Exicon does

TSG Exicon (legal entity: Mutlaq Specialist Group for Exhibitions and Conferences LLC) is a Riyadh-headquartered event management company founded in 1990 that delivers end-to-end MICE (meetings, incentives, conferences, exhibitions) services across the MENA region. The firm organizes conferences, exhibitions, award ceremonies, festivals, and hybrid/virtual events, serving government ministries, public sector bodies, private sector corporations, and international organizations. It claims 413 events executed across 10 countries (Saudi Arabia, Lebanon, Egypt, Kuwait, Qatar, Jordan, Bahrain, UAE, Morocco, Turkey) and 37 years of operating history, with offices in Riyadh (HQ), Beirut, Cairo, and Dubai.

The company operates as an integrated services business rather than a software platform. Its service suite spans events project management and consulting, venue and logistics, design/production and AV equipment, PR and guest relations, registration procedures, program management, marketing and media strategy, a virtual events platform, entertainment and festivals, exhibitions and booths, and award ceremonies. Technology consists of third-party event management tools (automated registration, virtual event platforms, 3D experience tech, polling, video conferencing, digital networking); no proprietary technology platforms, APIs, SDKs, or AI capabilities are disclosed.

TSG Exicon generates revenue through professional services fees for event project management, design/production/AV, and hybrid/virtual event solutions, with custom project-based pricing quoted per engagement rather than disclosed unit economics. The go-to-market is direct enterprise sales to government and corporate clients, supported by an in-house marketing function spanning responsive event websites, social media, influencer and PR campaigns, print advertising, outdoor signage, ATL/BTL campaigns, e-newsletters, and event-specific mobile applications. Industry memberships include ICCA, IAEE, MPI, SECA, AUIEC, and VEI. The firm is privately held with no disclosed institutional investment, parent company, or subsidiaries.

Name

TSG Exicon

Legal name

شركة مجموعة المختص لتنظيم المعارض والمؤتمرات - ذات مسؤولية محدودة (Mutlaq Specialist Group for Exhibitions and Conferences LLC)

Website

https://exicon-specialist.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

TSG Exicon is a Riyadh-headquartered event management firm founded in 1990 that delivers end-to-end MICE services (conferences, exhibitions, hybrid events, award ceremonies) to government bodies, corporations, and international organizations across the MENA region.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Management Services (8741), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Event management services
• Conference organization
• Exhibition management
• Corporate event planning
• Live event production

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Events Project Management & Consulting: Professional services revenue from managing events projects including consulting, planning, execution, and post-event analysis. Services are provided to government bodies, international organizations, and private sector corporations across MENA region.
2. Design, Production & AV Equipment Services: Revenue from providing design, production, and audiovisual equipment services including visual identity creation, LED screen backdrops, event staging, lighting, sound solutions, and equipment rental.
3. Hybrid & Virtual Event Solutions: Revenue from providing virtual and hybrid event platforms and solutions including 3D experiences, live streaming, virtual exhibitions, and digital networking tools.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels12 records

Core offering

TSG Exicon provides end-to-end event management services for conferences, exhibitions, and corporate functions across the MENA region. Its offering covers the full event lifecycle through eleven service lines: project management and consultation, venue and logistics coordination, design and AV production, PR and communications, registration management, program management, marketing and promotion, virtual event platform services, exhibitions management, 3D event experiences, and sponsorship management. Services are delivered to government bodies, international organizations, and private sector corporations from offices in Riyadh, Beirut, Cairo, and Dubai.

Product overview

TSG Exicon is an events management company offering a comprehensive suite of services for organizing conferences, exhibitions, and events. The company operates as a single integrated service offering rather than a modular platform. Core services include Events Project Management & Consulting, Venue & Logistics, Design/Production & AV Equipment, PR & Guest Relations, Registration Procedures, Program Management, Marketing & Media Strategy, and Virtual Events Platform. The company also specializes in Entertaining Events & Festivals, Organizing Exhibitions & Booths, and Award Ceremonies. These services work together to cover the complete event lifecycle from concept development through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Management and Consultation End-to-end event project management and consultation, covering planning, scoping, and oversight of conferences and exhibitions for government and corporate clients.
• Venue and Logistics Coordination Selection and coordination of venues, hotels, transportation, and on-site logistics for events held across the MENA region.
• Design and AV Production Stage design, branding production, audiovisual production, and on-site technical delivery for conferences and exhibitions.
• PR and Communication Services Public relations and communications support before, during, and after events, including media outreach and stakeholder messaging.
• Registration Management Attendee registration design, deployment, and on-site registration desk operation using TSG Exicon's registration management systems.
• Program Management Development and management of event programs and agendas, including speaker coordination and content flow.
• Marketing and Promotion Pre-event and during-event marketing campaigns to drive attendance and audience engagement.
• Virtual Event Platform Services Delivery of virtual and hybrid event experiences via online platforms, including video conferencing, live polling, and digital networking tools.
• Exhibitions Management Full management of exhibitions and trade shows, including floor planning, exhibitor coordination, and on-site operations.
• 3D Event Experiences Design and delivery of 3D event experiences, extending event engagement beyond standard in-person and virtual formats.
• Sponsorship Management Sponsorship planning, sales support, and fulfillment tied to events organized by TSG Exicon.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered industry affiliation.

• ICCA (International Congress and Convention Association)industry affiliationOthersProfessional membership in the International Congress and Convention Association for industry knowledge sharing, keeping up with latest event trends, and building industry relationships.
• IAEE (International Association of Exhibitions and Events)industry affiliationOthersProfessional membership in the International Association of Exhibitions and Events for industry knowledge sharing and relationship building.
• MPI (Meeting Professionals International)industry affiliationOthersProfessional membership in Meeting Professionals International for industry knowledge sharing and professional development.
• SECA (Saudi Exhibition and Conferences Association)industry affiliationOthersRegional membership in the Saudi Exhibition and Conferences Association for industry positioning and local market engagement.
• AUIEC (Arab Union for International Exhibitions & Conferences)industry affiliationOthersRegional membership in the Arab Union for International Exhibitions & Conferences for Arab region industry representation.
• VEI (Virtual Events Institute)industry affiliationOthersProfessional membership in the Virtual Events Institute for keeping up with virtual event trends and technologies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tarsus Group: Global B2B events and media group with MENA exposure through industry-specific exhibitions. Comparable to TSG Exicon on trade show organization in vertical industries and a similar mid-size event services model.
• Informa Markets: One of the world's largest exhibition and event organizers operating across MENA (e.g., Cityscape Global, Arab Health). Overlaps with TSG Exicon on exhibitions and large-scale trade conferences; broader portfolio and global brand make it the dominant incumbent competitor for high-profile events TSG bids on.
• dmg events: International events organizer headquartered in Dubai with a strong portfolio of MENA energy, construction, and hospitality exhibitions. Competes with TSG Exicon on government and industry conferences in the same region.
• Messe Frankfurt Middle East: Subsidiary of Messe Frankfurt operating major trade fairs across the Middle East (e.g., Automechanika Dubai). Direct competitor in large-scale exhibitions and conferences within the same geography TSG serves.
• MCI Group: Global events, association, and meetings management company headquartered in Geneva with significant MENA operations. Directly comparable to TSG Exicon in conference and association management services, but at much larger scale across 60+ countries, and serving a similar mix of government, association, and corporate clients.
• Reed Exhibitions (RX): Global exhibitions organizer with a strong MENA presence across multiple industry verticals. Competes directly with TSG Exicon on trade shows and exhibitions, bringing far larger portfolios, sponsor networks, and international exhibitor relationships.

Direct peers

• IFP Group (International Fairs & Promotions): Lebanon-based organizer of trade fairs and conferences across the MENA region, including HORECA and construction events. Closely comparable to TSG Exicon on regional exhibition and conference management with shared Beirut/Cairo geographical overlap.
• Pico Group: Total brand experience and event management company with regional offices including in the Middle East. Closely aligned with TSG Exicon on integrated event design, AV, exhibition build, and hybrid event delivery for government and corporate clients across MENA.
• Quest International Events: MENA-focused event management and experiential agency operating in UAE and KSA, serving corporate and government clients. Direct peer to TSG Exicon in event project management, production, and hybrid solutions with a similar regional B2B focus.

Others

• SMG (now Legends): Global venue management and event services company (acquired by Legends in 2024). Adjacent comparable to TSG Exicon on large-scale event staffing, crowd management, and venue operations services, though primarily focused on stadiums and arenas rather than MENA B2B conferences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TSGExiCon
• LinkedInlinkedin.com/company/tsgexicon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TSG Exicon