Villa Donatello

What Villa Donatello does

Villa Donatello is an exclusively private multi-specialty clinic headquartered in Sesto Fiorentino, near Florence, Italy, with a secondary location in central Florence (Viale G. Matteotti). Founded in 1946 and acquired by Unipol S.p.A. in 2014, the clinic operates as Casa di Cura Villa Donatello S.p.A. and runs 130 licensed inpatient beds across 80 rooms, 8 operating rooms (7 fully equipped plus 1 ambulatory), a 3-bed sub-intensive care unit, and 24/7 diagnostic imaging (MRI, CT, X-ray, ultrasound, mammography with tomosynthesis), laboratory, and cardiology services. Clinical operations are delivered by 200+ specialist physicians across 40+ medical and surgical disciplines, including senology (single-port endoscopic nipple-sparing mastectomy), orthopedics, robotic knee surgery, ophthalmology, gynecology, urology, and pediatrics. Complementary services include Fast Aid and Trauma Clinic urgent care, Donatello Pronto Kids pediatric urgent care, and the tiered Donatello Prevenzione check-up packages (€150-€1,500).

Digital products include the My Donatello mobile app (iOS/Android), the Dossier Sanitario Elettronico physician-side EHR, the Dossier Paziente patient portal for reports, invoices and diagnostic images, an online booking platform, and a Zoom-based videoconsultation service spanning 40+ specialties. All digital services operate within GDPR (Reg. EU 679/2016) compliance.

The revenue model is a B2C/B2B hybrid built on (i) self-pay outpatient visits and diagnostic imaging, (ii) surgical procedures and inpatient stays, (iii) prevention/check-up package sales, (iv) emergency/urgent care access fees (Fast Aid €90, Pronto Kids €120), and (v) direct billing arrangements with major Italian insurance companies and health funds, plus corporate and association health agreements. Distribution combines on-site acceptance offices, a telephone booking center, the website and app for 24/7 self-service, and insurance/corporate referral channels. Operating geography is limited to the Tuscany region; telemedicine is the only distance-delivered channel.

Name

Villa Donatello

Legal name

Casa di Cura Villa Donatello S.p.A.

Website

https://villadonatello.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Villa Donatello is a privately-held multi-specialty clinic in Sesto Fiorentino/Florence, Italy, offering outpatient visits, diagnostics, surgery and inpatient care across 40+ specialties to self-paying and insured patients and corporate clients, since 1946 and owned by Unipol S.p.A.

Ownership category

akta.pro rank

Headquarters

HQ city

Sesto Fiorentino

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Outpatient Specialist Visits: Revenue from specialist consultations across 40+ medical disciplines offered at the clinic, ranging from general consultations to specialized telemedicine visits. Paid out-of-pocket or via insurance reimbursement through direct or indirect agreements.
2. Surgical Procedures and Hospitalizations: Revenue from surgical interventions and inpatient stays across multiple specialties (general surgery, orthopedics, urology, gynecology, senology, ophthalmology, etc.). Includes ordinary hospitalizations, day hospital, and day surgery modalities. 130 licensed beds, 8 operating rooms. Revenue from clinic room accommodations (first-class rooms with or without companion bed).
3. Diagnostic Services: Revenue from imaging and laboratory services including MRI, CT, X-ray, ultrasound, mammography with tomosynthesis, bone densitometry, endoscopy, and other diagnostic tests. Both inpatient and outpatient settings.
4. Prevention and Check-up Programs: Revenue from structured preventive health programs (Donatello Prevenzione) with multiple tiers ranging from basic to full-comfort packages, priced at €150 to €1,500+. Includes laboratory tests, specialist visits, and diagnostic imaging bundled packages.
5. Emergency and Urgent Care Services: Revenue from emergency/urgent care services including Fast Aid (ambulatory urgent care), Trauma Clinic (orthopedic trauma), and Pronto Kids (pediatric urgent care). Fast Aid at €90 per access.
6. Insurance and Health Fund Direct Billing: Revenue from direct billing arrangements with insurance companies and health funds (convenzioni dirette), where the insurer pays the clinic directly. Also indirect arrangements where the patient pays and seeks reimbursement from the insurer.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Villa Donatello is a private multi-specialty clinic that delivers outpatient specialist consultations, diagnostic imaging (MRI, CT, X-ray, ultrasound, mammography with tomosynthesis), surgical procedures, and inpatient hospitalization across more than 40 medical and surgical disciplines. The clinic operates 130 licensed beds, 8 operating rooms (one for ambulatory surgery), 3 sub-intensive care stations, and a 24/7 emergency service offering general urgent care, orthopedic trauma, and pediatric urgent care. Revenue is generated from self-paying patients, insurance direct billing, corporate agreements, and structured preventive check-up packages offered under the Donatello Prevenzione program.

Product overview

Villa Donatello is an exclusively private multi-specialist clinic in Florence, Italy, offering a comprehensive portfolio of healthcare services. The main facility operates as a unified clinic providing outpatient and inpatient care. Digital health services include the My Donatello mobile app for patient self-service, the Dossier Sanitario electronic health record system, Dossier Paziente patient portal, Videoconsulenza telehealth consultations, online booking, and online reports/imaging access. Physical services encompass a diagnostic center with MRI, CT, and radiology capabilities, emergency services (Fast Aid, Trauma Clinic, Pronto Kids), prevention/check-up programs, and surgical/hospitalization services with 8 operating rooms and 80 patient rooms. The clinic operates as a single integrated healthcare provider rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Chirurgia e Ricoveri (Surgery and Hospitalization) Surgical interventions and inpatient stays across multiple specialties (general surgery, orthopedics, urology, gynecology, senology, ophthalmology, etc.) including ordinary hospitalization, day hospital, and day surgery. Includes 130 licensed beds in 80 rooms (some with companion bed), 8 operating rooms (7 + 1 ambulatory), and 3 sub-intensive care stations. For adult and pediatric patients requiring surgical care.
• Centro Diagnostico (Diagnostic Center) Advanced diagnostic center providing first and second-level diagnostics in cardiology, gynecology, urology, ophthalmology, pneumology, and otolaryngology, including MRI, CT, X-ray, ultrasound, mammography with tomosynthesis, endoscopy, bone densitometry, and laboratory tests in both inpatient and outpatient settings. For referring physicians, self-paying patients, and insured patients.
• Donatello Prevenzione (Prevention Check-up Programs) Structured preventive health screening programs bundling laboratory tests, specialist visits, and diagnostic imaging across six tiered packages: My Quick (EUR 150), My BASE (EUR 300-350, gender/age-specific), My FLEXIBLE (EUR 450-550), My FLEXIBLE PLUS (EUR 800-950), My FULL COMFORT (EUR 1,500 with room and meals), and PERSONAL packages. For health-conscious individuals and corporate executives seeking comprehensive preventive screening.
• Fast Aid Walk-in ambulatory urgent care service for minor emergencies, accessible without prior booking from 8 AM to 6 PM, 7 days a week. Priced at EUR 90 per access with additional diagnostic tests available at preferential rates if required. For patients needing same-day general urgent care without prior appointment.
• Trauma Clinic Specialized service for orthopedic trauma and emergencies, managed by a dedicated team of physicians and surgeons specialized in all branches of orthopedics, providing rapid assessment, imaging, and surgical treatment. For patients presenting with acute orthopedic injuries and trauma.
• Donatello Pronto Kids Fast, wait-free pediatric urgent care service for minor emergencies in children up to 16 years of age, staffed by Villa Donatello pediatricians with pediatric orthopedic support. Priced at EUR 120 per visit (weekday and holiday), EUR 150 for home visit, with rapid antigen plus molecular testing bundled at EUR 130. For parents of children requiring rapid pediatric assessment.
• Videoconsulenza (Videoconsultation Service) Remote medical consultation service via video call using the Zoom platform, enabling patients to consult with specialists across 40+ disciplines without attending in person. Applicable to consultations that are primarily conversational in nature and offered at a reduced cost compared to in-person visits. For patients seeking specialist access without physical attendance.
• My Donatello Mobile App Mobile application for iOS and Android that enables Villa Donatello patients to book visits and exams, check physician availability and costs, manage scheduled appointments, view past invoices and medical reports, and download diagnostic images directly from their device. For registered patients of Villa Donatello.
• Bone Clinic Telemedicine (Bone Clinic) Specialized online endocrinology consultation offered by Prof. Maria Luisa Brandi through the Bone Clinic telemedicine service. Complete online consultation priced at EUR 300, including pre-visit analysis review and therapeutic indications, with payment by credit card or bank transfer in advance. For patients seeking specialist endocrinology assessment remotely.

Quantifiable outcome

• Over 3,700 surgeries performed as first operator by Prof. Marco Bernini alone, with 235 procedures in 2023 (177 oncological first cases).

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Insurance Companies and Health Funds (convenzioni assicurative)coreChannel Partner/ Reseller/ DistributorVilla Donatello has direct and indirect billing agreements with all major insurance companies and health funds, enabling patients to access services with direct insurer payment (convenzioni dirette) or reimbursement (convenzioni indirette). The clinic also offers a Presa in Carico (PIC) service to assist with insurance pre-authorizations.
• Corporate and Association Health Agreements (convenzioni aziendali)minorChannel Partner/ Reseller/ DistributorVilla Donatello holds corporate and association health agreements with companies and organizations in the territory, providing preferential pricing and billing arrangements for their employees/members.
• Catering and Technical Service ProvidersminorOthersVilla Donatello has agreements with catering and technical service providers (supplementary systems, setups, shuttle services, wardrobe) for events held at its congress facilities, offering preferential rates.
• Partner HotelsminorOthersVilla Donatello has agreements with multiple hotels in the city center and near its Firenze Castello location for event attendees and visiting patients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Humanitas: Major Italian private hospital and research university group (Istituto Clinico Humanitas, Humanitas University) operating multi-specialty hospitals with diagnostics, specialist outpatient, and surgical services. Competes directly with Villa Donatello's integrated private clinic model and draws from overlapping physician talent.
• Auxologico: Italian private hospital and biomedical research institute with multi-specialty, diagnostic, and outpatient services. Similar integrated care model and Italian private-pay positioning as Villa Donatello, including research-driven specialist recruitment.
• Gruppo San Donato: Italy's largest private hospital group, operating multi-specialty hospitals with diagnostic, surgical, and outpatient services comparable to Villa Donatello. Includes major inpatient capacity, integrated clinical offerings, and Italian-wide geographic reach that competes for the same patient and specialist pools.
• MultiMedica: Italian private hospital group with multi-specialty clinical services, diagnostic imaging, and surgical offerings in Lombardy. Competes in the same integrated private-clinic space as Villa Donatello, including for corporate health agreements and insurance direct billing arrangements.
• Affidea Italia: European diagnostic imaging and outpatient care provider with Italian presence. Competes with Villa Donatello's diagnostic imaging center (MRI, CT) for outpatient and preventive imaging volumes, including insurance-paid diagnostic referrals.
• GVM Care & Research: Italian private hospital group operating multi-specialty clinics, diagnostic centers, and outpatient services across multiple regions. Directly comparable in service mix (diagnostics + surgery + specialist outpatient) and in Italian private-pay positioning to Villa Donatello.
• IEO - Istituto Europeo di Oncologia: Italian specialty oncology hospital and research center with multi-specialty support. Comparable to Villa Donatello's specialty clinical positioning (e.g., senology/breast surgery led by Prof. Marco Bernini) and integrated diagnostic and surgical services within the Italian private hospital context.
• CDI - Centro Diagnostico Italiano: Italian diagnostic and outpatient multi-specialty center with imaging and laboratory services overlapping directly with Villa Donatello's Centro Diagnostico offering. Comparable in Italian B2C diagnostic positioning and preventive screening service lines.
• Santagostino: Italian outpatient medical center with multi-specialty visits, diagnostics, and digital booking platform. Comparable to Villa Donatello's specialist outpatient and online booking stack, and competes for similar urban Italian self-pay patient segments.
• Synlab Italia: Italy's largest diagnostic services chain with imaging and laboratory offerings that compete with Villa Donatello's diagnostic center. Comparable in service line breadth and Italian outpatient diagnostic positioning, including preventive screening volumes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/VillaDonatello
• YouTubeyoutube.com/channel/UC2vSvAfu2920_odwVkMD_Xw
• Facebookfacebook.com/VillaDonatelloFirenze
• LinkedInlinkedin.com/company/casa-di-cura-villa-donatello---s.p.a.
• Instagraminstagram.com/villadonatello

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Donatello