Our House Realty

What Our House Realty does

Our House Realty is a single-agent residential real estate brokerage operated by Robert Lange from Stoughton, Wisconsin. The firm represents buyers and sellers in residential transactions across the South Central Wisconsin market, with stated experience in assisting first-time homebuyers, move-up sellers, and a secondary segment of real estate investors. Operations are conducted as a sole-practitioner office (1-10 employees) located at 1788 Oakview Drive, Stoughton, with client interactions handled directly by phone, text, email, or a website contact form.

The business is built on standard, commodity real estate technology rather than proprietary systems. The website is operated on the Elm Street Technology / IDX Broker SaaS platform, which syndicates South Central Wisconsin MLS (SCWMLS) data, including property listings, map search, advanced search, address search, and listing-ID search functionality. The site uses reCAPTCHA for form protection, cookies for session management, and analytics/tracking pixels; an optional YouTube API integration supports video content syndication to an agent-operated YouTube channel. There are no proprietary software products, integrations with non-MLS data sources, or custom technology layers.

Revenue is generated exclusively via transaction-fee commissions on closed buy-side and sell-side representation deals, shared with the cooperating broker per industry convention. Commission rates are negotiated individually and are not publicly disclosed. The firm has no paid advertising, content marketing function beyond the basic website, social media presence, or institutional investor backing; client acquisition relies on the website's lead-capture form and personal referrals.

Name

Our House Realty

Legal name

Our House Realty

Website

https://ourhouserealty.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Our House Realty is a sole-agent residential real estate brokerage in Stoughton, Wisconsin, representing buyers and sellers across South Central Wisconsin on a commission-based transaction model, using an Elm Street / IDX Broker-powered website as its primary client-acquisition channel.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAK

Seller Representation & Listing Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate agency
• Buyer representation services
• Seller representation services
• MLS property search
• Real estate brokerage

Headquarters

HQ city

Beckley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Real Estate Buyer Representation: The agent represents buyers in purchasing residential properties. Compensation is typically earned as a commission (percentage of sale price) paid at closing, shared with the listing broker.
2. Real Estate Seller Representation: The agent represents sellers in listing and selling residential properties. Compensation is typically a listing-side commission (percentage of sale price) paid at closing, shared with the buyer's broker.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Our House Realty is a single-agent residential real estate brokerage that represents buyers in purchasing homes and represents sellers in listing and selling their properties in South Central Wisconsin. The agent provides market insights, pricing guidance, and transaction management, earning a commission (a percentage of the sale price, typically shared with the cooperating brokerage) at closing, with MLS listings exposed via an IDX Broker-powered website.

Product overview

Our House Realty operates as a single real estate agent website offering property listing search capabilities powered by IDX Broker, integrated with South Central Wisconsin MLS data. The core offering consists of the agent website, property search functionality (basic, advanced, map, address, and listing ID searches), and contact tools. An optional YouTube API integration enables video content syndication.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Service Full residential buyer-side representation from property search through closing, delivered personally by agent Robert Lange; compensation is a commission (percentage of sale price) paid at closing and shared with the listing broker.
• Seller Representation Service Full listing-side representation for homeowners selling residential property, including pricing strategy, marketing to qualified buyers, and transaction management to closing; compensation is a listing-side commission (percentage of sale price) paid at closing and shared with the buyer's broker.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Elm Street Technology, LLCcoreTechnology or IntegrationElm Street Technology, LLC operates and hosts the Our House Realty website as part of its IDX Broker platform. The company provides the website infrastructure, MLS data syndication, privacy policy management, and terms of service for the real estate agent's digital presence. The website operator (the agent) uses Elm Street's platform as a SaaS tool for their real estate practice.
• IDX BrokercoreTechnology or IntegrationIDX Broker provides MLS (Multiple Listing Service) data integration for Our House Realty's website, enabling property listings, map searches, advanced search functionality, and listing details. Data services are provided by IDX Broker, and the MLS coverage includes the South Central Wisconsin MLS (SCWMLS). This integration allows the agent to display current property listings to prospective buyers.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Redfin: Tech-enabled residential real estate brokerage serving buyers and sellers with a discount-fee model. Directly competes for the same residential transaction customers, though with a more scalable, technology-driven approach than a sole-agent practice.
• HomeSmart: Residential real estate brokerage known for its agent-friendly, low-overhead model and flat-fee structure. Serves the same residential buyer/seller customer base with an operating philosophy similar to independent practitioners.
• eXp Realty: Agent-centric residential real estate brokerage operating on a cloud-based, low-overhead model where individual agents run their own business—structurally similar to a single-agent independent practice. Serves the same residential buyer/seller customer base across the U.S., including Wisconsin.

Emerging players

• Offerpad: iBuyer / direct-home-purchase platform that bypasses traditional agents by making instant cash offers to sellers. Represents an emerging alternative transaction model that structurally threatens traditional sole-agent residential brokerages.

Broad incumbents

• Compass: Large, technology-forward residential real estate brokerage serving buyers, sellers, and agents nationwide. A broader incumbent with significantly more agents, marketing spend, and proprietary technology than a single-agent firm, but operating in the same residential brokerage category.
• Century 21: Global residential real estate franchise with a strong brand presence in smaller and mid-sized U.S. markets similar to South Central Wisconsin. Competes directly for the same local residential transaction customers.
• Coldwell Banker: Established national residential real estate franchise with a long-standing brand and broad geographic coverage, including Wisconsin. A traditional incumbent that competes for the same residential buyer/seller customers.
• Keller Williams Realty: Largest residential real estate franchise in the U.S. by agent count, with an agent-centric profit-sharing model. Competes in the same residential brokerage space but with vastly greater scale, training infrastructure, and brand recognition.
• Berkshire Hathaway HomeServices: National residential real estate franchise network affiliated with Berkshire Hathaway, with a presence in Wisconsin. A broad incumbent offering residential brokerage services to the same buyer/seller customer base.
• Re/Max: One of the largest global residential real estate franchise networks, with agents operating semi-independently under the Re/Max brand. Represents the established franchise model that competes with independent sole-practitioners for residential transactions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/OurHouseRealty
• LinkedInlinkedin.com/company/our-house-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our House Realty