AHA de Man

What AHA de Man does

AHA de Man BV is a Netherlands-based golf course services company founded in 1919 and operating as a subsidiary of Verhoeve Groep, alongside sister companies Beregening Service Nederland (irrigation) and Verhoeve Groenzijn. The company delivers a full-service offering to golf clubs across five categories: daily greenkeeping, major maintenance (aeration, sanding, drainage, overseeding, pH management), renovation, new course construction, and water management/irrigation advisory. As of available data, AHA de Man has constructed 63 golf courses and provides maintenance services to 55 courses, with active greenkeeping teams stationed at more than 15 courses across the Netherlands and Belgium; construction projects have additionally been delivered in Germany and France.

The business model is enterprise field sales targeting golf clubs and commercial golf enterprises directly, with revenue generated through a mix of recurring multi-year greenkeeping contracts (e.g., 10-year extension at Golfbaan Bentwoud, 5-year renewal at Golfbaan Ooghduyne, extension to 2028 at Golfclub Liemeer), one-time construction and renovation projects, and specialist maintenance work. A free maintenance scan is offered via the website as a lead-generation tool. Notable construction collaborations include partnerships with internationally renowned architects such as Colin Montgomerie (Golfbaan The Dutch, 2011), Kyle Phillips / Robert Trent Jones II (Golfsociëteit Lage Vuursche, 2000), and Bruno Steensels / Mastergolf International (multiple projects including Sterea Golf in 2017).

Operationally, AHA de Man relies on agronomic expertise, embedded six-person greenkeeping teams, and specialized equipment (Toro electric greenmaaiers, sand-dress and aeration systems, drainage installations) rather than any proprietary technology platform. The company holds CO2 Prestatieladder Level 3 and VCA certifications at the Verhoeve Groep level and is investing in electrification of machinery, electric fleet vehicles, and HVO20 fuel for non-electrified equipment. AHA de Man is privately held, does not disclose revenue, and has not raised external funding; the company's growth has historically been organic and contract-driven.

Name

AHA de Man

Legal name

AHA de Man BV

Website

https://ahademan.nl

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

51–100 employees

Short description

AHA de Man BV is a Netherlands-based golf course services company founded in 1919, part of the Verhoeve Groep. It provides greenkeeping, major maintenance, renovation, construction, and water management to golf clubs, with 63 courses constructed and 55 maintained across the Netherlands, Belgium, Germany, and France.

Ownership category

akta.pro rank

Product category

Golf Course Maintenance Services

NAICS

Landscaping Services (561730), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYBPABADAC

Turf Management (Sports Fields, Golf Courses)

Business & Public Services/Facilities Management & Building Services/Landscaping & Grounds Maintenance

SECONDARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYHSAIAEAJ

Commercial & HOA Irrigation Services (Large-Scale Systems)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Irrigation & Sprinkler Systems

SECONDARYIMAIAIAH

Athletic Field & Golf Course Groundskeeping

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Landscaping, Groundskeeping & Snow Removal

Keywords

• Golf course maintenance
• Golf course construction
• Greenkeeping services
• Golf course renovation
• Golf irrigation services

Headquarters

HQ city

Gorinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Golf Course Maintenance & Greenkeeping Services: AHA de Man provides ongoing greenkeeping and daily golf course maintenance services to golf clubs under multi-year contracts. This includes mowing, turf care, and specialist maintenance activities performed by dedicated teams stationed at each client course.
2. Golf Course Construction & Renovation: One-time project-based revenue from the design and construction of new golf courses, as well as renovation and expansion of existing courses. Projects include new hole construction, driving range builds, tee renovations, and bunker upgrades.
3. Major Maintenance & Specialist Services: Specialist maintenance services including sand dress, aeration, drainage installation and repair, overseeding, pH management, and water management. These are contracted as discrete project work or as part of annual maintenance agreements.
4. Water Management & Irrigation: Water management and irrigation services provided in collaboration with Beregening Service Nederland, covering installation, maintenance, and optimisation of sprinkler and pump systems for golf courses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AHA de Man provides specialized golf course services including daily greenkeeping, major maintenance (aeration, sand dressing, drainage), renovation, full golf course construction and design, and water management/irrigation advisory. The company deploys dedicated greenkeeper teams directly to client golf courses under multi-year service contracts across the Netherlands, Belgium, Germany, and France.

Product overview

AHA de Man offers a comprehensive suite of golf course management services organized into five core offerings: Greenkeeping (daily course maintenance), Groot Onderhoud (major maintenance services such as aerating and drainage), Renovatie (course renovation and improvement), Aanleg (full golf course construction and design), and Watermanagement (irrigation and water management). Founded in 1919, the company operates as part of the Verhoeve Groep and has constructed 63 golf courses and provided maintenance to 55 courses across the Netherlands, Belgium, Germany, and France. The company serves over 15 golf courses with daily greenkeeping teams and collaborates with Beregening Service Nederland for irrigation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Greenkeeping Daily maintenance services for golf courses including mowing, turf care, and course preparation performed by professional greenkeepers deployed on-site at client courses to maintain optimal playing conditions.
• Groot Onderhoud (Major Maintenance) Specialized maintenance services including aerating, sanding, drainage installation and repair, overseeding, and pH management for golf courses requiring expert attention beyond daily maintenance.
• Renovatie (Renovation) Golf course renovation services including teebox adjustments, hole modifications, bunker work, and full-scale course improvements to enhance player experience and course challenge.
• Aanleg (Golf Course Construction) Golf course construction and design services including greens, bunkers, fairways, teeboxes, routing, and water features. The company has constructed over 60 golf courses across the Netherlands, Belgium, Germany, and France.
• Watermanagement (Water Management) Irrigation system expertise and water management advisory services to optimize water usage for golf courses, delivered in partnership with Beregening Service Nederland.

Quantifiable outcome

• 63 golf courses constructed, 55 provided with maintenance services, currently active on 15+ courses across the Netherlands and Belgium
• +3 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor, major and core.

• Jeremy PernminorStrategic or Co-development Partner · 1 January 2014Golf course architect who designed Koksijde Golf Ter Hille (2014), a 27-hole inland links course in Belgium, which AHA de Man constructed in collaboration with Aclagro.
• AclagrominorStrategic or Co-development Partner · 1 January 2014Collaborated with AHA de Man on the construction of Koksijde Golf Ter Hille (2014), a 27-hole inland links course.
• Colin Montgomerie / European Golf DesignmajorStrategic or Co-development Partner · 1 January 2011Internationally renowned golfer and architect Colin Montgomerie of European Golf Design designed golfbaan The Dutch, which AHA de Man constructed in 2011 as an 18-hole course with practice facilities.
• Gerard Jol (Jol Golf Design)minorStrategic or Co-development Partner · 1 January 2006Golf course architect who collaborated with AHA de Man on the addition of 9 new holes at Heemskerkse Golfclub in 2006.
• Kyle Phillips / Robert Trent Jones IImajorStrategic or Co-development Partner · 1 January 2000Internationally renowned golf course architects who designed Golfsociëteit Lage Vuursche (2000), an 18-hole golf course with practice facilities, built by AHA de Man.
• Verhoeve GroepcoreOthersAHA de Man BV is a subsidiary of Verhoeve Groep, which also includes Beregening Service Nederland (irrigation systems) and Verhoeve Groenzijn. All group companies are CO2 Prestatieladder Level 3 certified and share sustainability initiatives including electrification of machinery, sustainable offices, electric fleet, and HVO20 fuel for non-electrified equipment.
• Beregening Service NederlandcoreTechnology or IntegrationBeregening Service Nederland is a sister company within the Verhoeve Groep and a specialist in irrigation and pump systems for golf courses, sports complexes, parks, and gardens. AHA de Man collaborates with them on water management projects, with Beregening Service Nederland handling installation and maintenance of irrigation systems while AHA de Man provides overall golf course maintenance. At Golfcentrum De Hoge Dijk, Beregening Service Nederland handles irrigation renovation work.
• Bruno Steensels (Mastergolf International)majorStrategic or Co-development PartnerGolf course architect who has collaborated with AHA de Man on multiple projects including Damme Golf & Country Club (expansion to 27 holes), Golf Club Enghien, Goyer Golf & Country Club, and Sterea Golf (2017, 18-hole Championship Course + 6-hole Compact Course).
• Baron Paul RolinminorStrategic or Co-development PartnerGolf course architect who designed Rinkven Golf Club, the first golf course built by AHA de Man in 1981.
• Alan RijksminorStrategic or Co-development PartnerGolf course architect who designs greens for Marine Golf's annual renovation projects carried out by AHA de Man in Den Helder.
• Michiel van de VaartminorStrategic or Co-development PartnerGolf course architect consulted nearly annually by Edese Golf Club Papendal for improvements to the heathland course. AHA de Man executes the planned improvements as the in-house contractor.
• Jean HeybroekminorOthersEquipment supplier that delivered two fully electric Toro Greenmaster eTriFlex 3370 green mowers to Golfbaan De Hoge Dijk through AHA de Man's sustainability initiative.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Others

• CapillaryFlow: Supplier of capillary bunker liner and drainage systems for golf courses — an enabling vendor into the same renovation/construction workflow AHA de Man operates in.
• John Deere Golf: Major manufacturer of golf course maintenance equipment (fairway mowers, utility vehicles) — comparable as an enabling supplier; not a direct services competitor.
• Bernhard and Company: UK-based supplier of specialist turf maintenance equipment (grinders, mowers) used by greenkeepers globally — comparable as an enabling supplier into the same end-market, not a direct service competitor.
• STRI (Sports Turf Research Institute): Independent sports turf consultancy and research body supporting golf and other sports surfaces with agronomy advice — comparable as an adjacent expert services participant serving overlapping customers.
• European Golf Design: Golf course architecture firm (Colin Montgomerie's design partner on Golfbaan The Dutch) — comparable as an ecosystem collaborator on AHA de Man's construction projects, not a service peer.
• Aqua-Aid: Supplier of soil surfactants and wetting agents for golf course turf management — adjacent vendor into the same agronomic workflow as AHA de Man's maintenance services.

Direct peers

• MJ Abbott Ltd: UK-based specialist contractor offering golf course construction, renovation, irrigation, and maintenance services — a near-direct comparable to AHA de Man's bundled service offering, though operating primarily in the UK.

Broad incumbents

• Lely Turf Care: Toro distributor for Benelux providing equipment, parts, and service support to golf courses — comparable as a participant in the same golf course maintenance ecosystem, though equipment-centric rather than service-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AHA-de-man-585834761599427
• LinkedInlinkedin.com/company/aha-de-man-b.v.
• Xx.com/man_bv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AHA de Man