AQUA•AID Solutions

What AQUA•AID Solutions does

AQUA•AID Solutions is a privately held specialty-chemical and turf-management equipment company founded in 1986 and headquartered in Rocky Mount, North Carolina. The company develops, manufactures, and distributes soil surfactants, biostimulants, and soil amendments under proprietary brands including Excalibur (built on PHT — Polymer Holding Technology), OARS, PBS150, Turf Power, and the Verde-Cal calcium-based correction line. Underlying chemistry is differentiated by claims of a Multi-Branched molecular structure designed to maximize active sites per molecule, supplemented by thCa and Verde-Logic analytical tools for water-quality and turf-health decisioning.

The company's primary customers are golf courses, sports turf facilities, and fine-turf managers in the United States and Canada, with secondary visibility in international venues such as Le Golf National. The business model is a traditional B2B specialty-inputs model: products are priced and sold per-unit (gallons, pounds, or application) through a qualified distributor and dealer network rather than direct to end users. Capital equipment is added through an exclusive North American importer relationship with Imants, offering the RotoKnife, ShockWave, and ShockWave Xtreme lines of deep aeration and linear decompaction equipment. Revenue is generated from product resale plus equipment import margins, with brand positioning anchored by university and high-profile golf-course trial validation.

In early 2026, the company executed a corporate brand refresh and launched Verde-Logic as an analytical decision-support framework, signaling an effort to evolve from a chemistry catalog into a more analytically driven turf-management partner. Distribution is channel-led, with no disclosed direct-to-consumer pricing, subscription model, or licensing revenue streams.

Name

AQUA•AID Solutions

Legal name

AQUA-AID Solutions

Website

https://aquaaidsolutions.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

AQUA•AID Solutions is a privately held specialty-chemical and turf-equipment company that develops proprietary soil surfactants, biostimulants, and amendments, and is the North American importer of Imants aeration equipment, serving golf courses, sports turf, and fine-turf customers through a qualified distributor and dealer network in the US and Canada.

Ownership category

akta.pro rank

Product category

Turf Management Chemicals

NAICS

Surface Active Agent Manufacturing (325613), Fertilizer (Mixing Only) Manufacturing (325314)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Adjuvants, Surfactants & Spray Aids (IMAEAEAK)

akta.pro secondary industries

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Soil Testing, pH Adjustment & Soil Amendments (Lime/Gypsum/Organic Matter) (HSAIAGAC), Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes) (HSAIAGAF)

Keywords

• Soil surfactants
• Turf management solutions
• Biological biostimulants
• Soil amendments
• Turf aeration equipment

Headquarters

HQ city

Rocky Mount

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Turf Management Products: AQUA-AID Solutions generates revenue through the sale of proprietary turf management products including soil surfactants (Excalibur, OARS, OARS HS, OARS PS, PBS150), biological biostimulants (Turf Power), soil amendments (Verde-Cal G, Verde-Cal, Verde-Cal MG, Verde-Cal K Plus, AcidipHy, Acidi-pHlow), and equipment (Imants RotoKnife, Imants ShockWave, Imants ShockWave Xtreme). Products are sold through a network of distributors and dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

AQUA-AID Solutions manufactures and distributes a portfolio of proprietary turf management products for golf courses, sports turf, and ornamental landscapes. Its offerings span four solution categories: moisture management soil surfactants (Excalibur, OARS, OARS HS, PBS150), biological biostimulants (Turf Power vermicompost extract), soil amendments (Verde-Cal G, Verde-Cal, Verde-Cal MG, Verde-Cal K Plus, AcidipHy, Acidi-pHlow), and aeration/decompaction equipment (Imants RotoKnife, Imants ShockWave, Imants ShockWave Xtreme). Products are sold through a qualified distributor and dealer network across the US and Canada.

Product overview

AQUA-AID Solutions provides a comprehensive portfolio of research-backed turf management solutions organized into four main categories: Moisture Management (soil surfactants including Excalibur, OARS, OARS HS, and PBS150), Biological Solutions (Turf Power vermicompost extract), Soil Solutions (Verde-Cal G, Verde-Cal, Verde-Cal MG, Verde-Cal K PLUS, AcidipHy, Acidi-pHlow), and Equipment Solutions (Imants RotoKnife, Imants Mini RotoKnife, Imants ShockWave, Imants ShockWave Xtreme). The products work together as an integrated system—surfactants manage soil water repellency and moisture uniformity, biological products enhance soil health and microbial activity, soil amendments correct pH and calcium levels, and equipment provides physical aeration and decompaction. The company also offers the proprietary Verde-Logic™ analytical model to guide product selection based on water quality analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Verde-Logic™: Proprietary analytical model developed to identify water quality as a key driver of plant-available moisture in soil systems.

Products and services

• Excalibur Soil Surfactant A next-generation, high-performance soil surfactant featuring Potentiated Hydrophobe Technology (PHT Technology) that delivers rapid infiltration, uniform hydration, and superior rehydration to improve soil moisture management, turfgrass water infiltration, and stress resilience for golf course superintendents and turf professionals.
• OARS HS Soil Surfactant A patented soil hydrating surfactant combining the Organic Acid Redistribution System (OARS) with multi-branched hydrating chemistry to control soil water repellency and restore uniform soil moisture for golf course superintendents.
• OARS Soil Surfactant A patented corrective soil surfactant that removes the cause of water repellency and localized dry spots (LDS) by solubilizing organic acids, restoring uniform soil moisture, and improving turfgrass performance for up to 30 days.
• PBS150 Multi-Branched Soil Surfactant A long-term, multi-branched soil surfactant engineered to overcome biodegradation by soil microbes, sustaining uniform moisture for up to five months and enhancing water infiltration and turfgrass stress recovery. Available in liquid and granular formulations for 100-150 day moisture management programs.
• Turf Power Biostimulant A research-backed vermicompost extract biostimulant that enhances soil health, strengthens turfgrass vigor, improves nutrient uptake, supports soil biology and microbial diversity, and accelerates root development for long-lasting plant resilience.
• Verde-Cal G An enhanced gypsum soil amendment featuring thCa technology that delivers highly available calcium without raising pH, improving soil structure, aeration, and turfgrass performance at one-quarter the rate of standard gypsum.
• Verde-Cal An enhanced calcitic limestone with thCa technology that delivers fast, plant-available calcium to improve soil structure, nutrient uptake, and turfgrass performance at one-quarter the rate of standard lime.
• Verde-Cal MG An enhanced dolomitic limestone that raises soil pH and supplies plant-available calcium and magnesium at one-quarter the rate of standard dolomitic lime.
• Verde-Cal K PLUS A premium sulfate of potash blend enhanced with Verde-Cal G, thCa technology, L-Amino acids, and a soil penetrant to deliver balanced nutrients and improved soil health in a single application.
• AcidipHy A unique blend of acidifying agents, surfactant, and manganese sulfate designed to lower soil and irrigation water pH, neutralize excess bicarbonates and carbonates, and improve nutrient availability for healthier turf.
• Acidi-pHlow An acidifying infiltration agent designed to lower irrigation water pH and neutralize excess bicarbonates and carbonates before water reaches the rootzone, improving nutrient availability and supporting healthier turfgrass performance.
• Imants RotoKnife Linear Disc Aerator A versatile linear disc aerator imported from Imants that improves aeration, water infiltration, and thatch and black layer management with minimal surface disruption for in-season turf maintenance by golf and sports turf professionals.
• Imants ShockWave Xtreme Linear Decompactor A wide-format linear decompactor imported from Imants that reduces soil bulk density, improves aeration and water movement, and efficiently maintains large turf areas with minimal surface disruption.
• Verde-Logic Analytical Model A proprietary analytical model developed to identify water quality as a key driver of plant-available moisture in soil systems, providing a science-based lens for evaluating how water chemistry, soil chemistry, and soil structure influence infiltration and moisture distribution for turf managers.

Quantifiable outcome

• 36% water savings vs control plots in Penn State University study; 1.47 million gallons saved per 25 acres over 8 weeks
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ImantscoreChannel Partner/ Reseller/ DistributorAQUA-AID Solutions is the North American importer of Imants equipment including the RotoKnife linear disc aerator, ShockWave linear decompactor, and ShockWave Xtreme. This partnership provides comprehensive soil management solutions combining AQUA-AID's surfactants and amendments with Imants' aeration and decompaction equipment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Profile Products: Profile Products specializes in soil amendments, erosion control, and turf growth media, overlapping with AQUA-AID's Verde-Cal soil amendment and biostimulant offerings in the golf and sports turf market.
• Ocean Organics: Ocean Organics produces seaweed-based biostimulants and soil health products for turfgrass, directly competing with AQUA-AID's Turf Power vermicompost extract biostimulant in the fine turf and golf market.

Broad incumbents

• Helena Agri-Enterprises: Helena distributes specialty agronomic products including adjuvants, fertilizers, and turf inputs through a national network, competing with AQUA-AID in distribution and adjuvants categories.
• SiteOne Landscape Supply: SiteOne is the largest wholesale distributor of landscape, irrigation, and turf supplies in North America, and serves as both a potential channel partner and competitor to AQUA-AID's distributor network.
• Syngenta (Turf & Landscape): Syngenta offers a broad portfolio of turf protection products, seeds, and agronomic solutions to golf courses and sports turf managers, competing with AQUA-AID's biological and plant-health product lines.
• BASF (Turf & Ornamentals): BASF's Agricultural Solutions division serves the turf and ornamentals market with fungicides, herbicides, and plant health products, providing broad competition to AQUA-AID's agronomic portfolio from a much larger platform.

Direct peers

• KALO, Inc. KALO manufactures adjuvants, surfactants, and specialty chemicals for turf, agriculture, and industrial markets, directly competing with AQUA-AID in the golf and sports turf surfactant and spray-aid category.
• Precision Laboratories: Precision Laboratories formulates adjuvants, surfactants, and soil management products for the turf and ornamental market, directly overlapping with AQUA-AID's surfactant and amendment offerings to golf course superintendents.
• LebanonTurf: LebanonTurf produces fertilizers, soil amendments, and turf management products for golf courses and professional turf, competing with AQUA-AID's Verde-Cal and soil amendment product lines.
• Aquatrols: Aquatrols is a direct competitor specializing in soil surfactants and water management products for turfgrass, serving golf courses and sports turf with a comparable product portfolio to AQUA-AID's Excalibur, OARS, and PBS150 lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Solutions4Turf
• Facebookfacebook.com/aquaaidsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AQUA•AID Solutions