Simple Search

What Simple Search does

Simple Search, operating as Simple Search Marketing, is a woman-owned, woman-run digital marketing agency founded in 2015 and headquartered in Waltham, Massachusetts. The firm offers a full-funnel digital marketing stack built around three core service lines: search engine optimization, paid media management across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, Pinterest Ads, and Meta (Facebook/Instagram) Ads, and Google Analytics consulting. Its technical differentiators include certified Google Analytics consulting, server-side tracking implementation, Consent Mode configuration, first-party data strategy, and — most recently — LLM discovery optimization services that prepare client content for AI-overview and answer-engine retrieval.

The business operates on a professional services, project- and retainer-based model with custom quote-based pricing on monthly billing cycles, sold through a direct sales motion (phone, email, website contact form) and supported by a content-marketing-led inbound engine. Go-to-market is verticalized around senior living, healthcare, academic/education, retail/e-commerce, and professional services, with named enterprise logos spanning WalkMe, Cognizant, Dell Technologies, RTI International, the Michael J. Fox Foundation, Five Star Senior Living, ZeOmega, Careforth, EvenFlo, Panorays, UNH, Blumberg, SOC, and Amplity Health. The firm has retained Google Ads Premier Partner status consecutively for 2025 and 2026.

Operating with 1-10 employees and 60+ combined years of team experience, the agency is a boutique competitor in a fragmented US digital marketing services market. Strategic positioning in 2026 is built around three vectors: (1) compliance-ready paid media execution in response to Google's 2026 landing page policy changes, (2) AI-overview and LLM-aware content engineering as a new service line, and (3) measurement and martech-stack integration (server-side tracking, Consent Mode, first-party data) as a defensible specialty beyond pure media buying. The firm has no disclosed funding, no parent company, no M&A history, and operates as an independent private entity.

Name

Simple Search

Legal name

Simple Search

Website

https://simplesearch.marketing

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Simple Search Marketing is a woman-owned digital marketing agency in Waltham, Massachusetts offering SEO, paid media management (Google, Microsoft, LinkedIn, Pinterest, Meta), and Google Analytics consulting to enterprise clients in healthcare, senior living, academic, retail, and B2B technology verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketplace & Retail Media Advertising (Amazon/Walmart/Instacart, etc.) (MPAAACAJ)

akta.pro secondary industries

Paid Search (SEM) Media Buying (BPAFABAC), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

Keywords

• Search engine optimization
• Paid media management
• Google ads management
• Google analytics consulting
• Digital marketing services

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Agency Services: Professional services revenue model providing SEO, Paid Media (PPC), Google Analytics consulting, and related digital marketing services to businesses. Services include ongoing account management, strategy development, campaign optimization, and reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Simple Search Marketing is a full-service digital marketing agency that delivers multi-channel paid media management (Google Ads, Microsoft/Bing Ads, LinkedIn Ads, Pinterest Ads, and Facebook/Meta Ads), long-term Search Engine Optimization, and certified Google Analytics consulting. Services are bundled into bespoke full-funnel strategies for enterprise and mid-market clients across senior living, healthcare, academic, retail/e-commerce, and professional services verticals.

Product overview

Simple Search Marketing is a digital marketing services agency offering a multi-channel, full-funnel approach combining SEO, Paid Media (spanning Google Ads, Bing Ads, LinkedIn Ads, Pinterest Ads, and Facebook/Meta Ads), and Google Analytics Consulting. The SEO service forms the long-term organic foundation, while Paid Media services deliver immediate results across major search and social platforms. Google Analytics Consulting supports both channels with measurement, attribution, and server-side tracking expertise. The company is a Google Premier Partner for Google Ads, holds 60+ combined years of experience, and is a woman-owned and woman-run business.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Long-term organic search optimization backed by 20+ years of tracking Google algorithm movements, delivering results through high-quality content, keyword research, on-page SEO, internal linking, image optimization, and mobile-first indexing.
• Google Ads Management PPC campaign management on Google Ads delivering immediate results through strategic investment optimization, landing page best practices, and Premier Partner-level expertise (Premier Partner status retained for 2025 and 2026).
• Microsoft/Bing Ads Management Paid search campaign management on Microsoft/Bing Ads platform as part of the multi-channel PPC offering.
• LinkedIn Ads Management B2B-focused paid social advertising on LinkedIn targeting professionals by job title, industry, skills, and custom audiences for lead generation.
• Pinterest Ads Management Paid advertising on Pinterest leveraging Pinterest Predicts trend data and visual discovery for DTC, fashion, home decor, and beauty brands.
• Facebook/Meta Ads Management Paid social advertising across Facebook and Instagram using Meta's Advantage+ tools, video, static images, carousels, and lead generation forms.

Quantifiable outcome

• Client achieved 120% of lead generation goals within first few months of partnership

Named customers14 records

Segments6 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or Integration · 25 February 2026Simple Search Marketing is a Google Ads Premier Partner for 2026, having retained this status from 2025. This partnership demonstrates verified expertise in Google Ads management, campaign optimization, and adherence to Google's best practices and performance standards.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebFX: Full-service digital marketing agency delivering SEO, PPC, social, and analytics services to mid-market and enterprise clients. Directly comparable multi-channel service offering and customer base to Simple Search, with proprietary marketing technology (MarketingCloudFX) as a differentiator.
• Wpromote: Large digital marketing agency offering SEO, paid media, and analytics across multiple channels with enterprise clients. Closely comparable service mix (SEO + SEM + Social + Analytics) targeting the same mid-market and enterprise buyer as Simple Search, though at significantly greater scale.
• Ignite Visibility: Digital marketing agency specializing in SEO, paid media, social media, and email marketing with a similar multi-channel full-funnel proposition. Comparable in service mix and target client profile, though with a larger team and broader content-marketing footprint.
• Coalition Technologies: Full-service digital marketing agency offering SEO, PPC, web design, and analytics to e-commerce and enterprise clients. Overlapping paid-media and SEO capabilities targeting similar mid-market and enterprise buyers.
• KlientBoost: Performance marketing agency focused on PPC, paid social, and conversion-rate optimization for SaaS and e-commerce clients. Highly comparable paid-media-led offering, with overlapping Google Ads and Meta Ads management services.
• Straight North: Mid-sized digital marketing agency providing SEO, paid search, display, and analytics services to B2B and enterprise clients. Comparable in service mix and Google Premier Partner-style positioning to Simple Search.
• Thrive Agency: Full-service digital marketing agency offering SEO, PPC, social media, and web design services to SMB and mid-market clients. Overlapping service portfolio and customer-segment fit make it a direct boutique-to-mid-market peer.

Broad incumbents

• Google Partner Agencies (Premier tier): The Google Premier Partner program itself is a competitive set against which Simple Search is benchmarked — agencies of similar size and credentials compete for the same clients and the same Premier status, defining the firm's peer group by platform tier.

Others

• Schema App: Enterprise schema markup platform referenced as a partner by Simple Search. Comparable in the sense that both operate in the technical SEO ecosystem and are recommended together for advanced SEO implementations, making it an adjacent ecosystem player rather than a direct competitor.

Emerging players

• DiscoSloth (now with Wpromote): Boutique digital agency with a similar multi-channel SEO/PPC/analytics service mix that merged with Wpromote in 2023 — illustrating the consolidation path that small agencies like Simple Search may face as a strategic outcome.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SimpleSearchMarketing
• YouTubeyoutube.com/channel/UCexample
• Facebookfacebook.com/SimpleSearchMarketing
• LinkedInlinkedin.com/company/simple-search-marketing
• Instagraminstagram.com/simple_search_marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Search