Schema App
Schema App is an enterprise SaaS platform that builds and governs the semantic data layer brands need to be accurately understood by search engines and AI systems, serving large enterprises in healthcare and financial services via annual subscriptions.
- Company typePrivate
- Founded2011
- HeadquartersGuelph, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Schema App does
Schema App, operated by Hunch Manifest Inc and founded in 2011 in Guelph, Ontario, Canada, is an enterprise SaaS platform that builds and governs the semantic data layer enterprise brands need to be accurately understood by search engines and AI systems. The platform is built on the Schema.org vocabulary and uses JSON-LD serialization to express RDF triples, creating a machine-readable Content Knowledge Graph for each customer. Core authoring tools include the Schema App Editor (no-code markup for individual pages) and the Highlighter (templated markup at scale across thousands of pages), with the Entity Hub add-on providing governance over entities and their relationships, including automated Linked Entity Recognition that connects internal entities to external knowledge bases such as Wikidata and the Google Knowledge Graph. In late 2025 the company launched a Model Context Protocol (MCP) Server that exposes customer Content Knowledge Graphs to AI tools including ChatGPT, Gemini, and Copilot Studio.
The company sells primarily to large enterprise marketing and SEO teams in regulated industries — notably healthcare and financial services — with a direct enterprise field-sales motion, custom annual subscription pricing, a 12-month minimum contract term, a one-time onboarding/setup fee, and dedicated Customer Success Managers. Named enterprise customers include Wells Fargo, SAP, TD Bank, Sun Life, AdventHealth, Henry Ford Health, Baptist Health, Houston Methodist, Sharp HealthCare, Gusto, Holiday Inn Club Vacations, Sonova, SMART Technologies, InSinkErator, and Marshfield Clinic Health System. Distribution includes an agency referral program and integrations with major CMS platforms (WordPress, Adobe Experience Manager, Drupal, SiteCore, Salesforce Commerce Cloud). The company is SOC 2 Type II certified, holds 4.75/5 on G2 and 4.9/5 on Capterra (both based on 18 reviews), and remains privately held and founder-owned with a headcount of 11-50.
Revenue mechanics combine enterprise subscription fees, optional Entity Hub add-ons, High Touch Support Services, and a usage-based component for external chatbot traffic through the MCP Server ($100 per 100K additional requests beyond an included tier), with a forthcoming hosted AI Search Assistant as an additional paid surface. Schema App is positioned for the transition from traditional search to AI-driven and agentic discovery, offering enterprises a governed source of truth to control brand representation in AI answers and reduce AI hallucination risk.
Schema App firmographics
Firmographics- Name
- Schema App
- Legal name
- Hunch Manifest Inc
- Website
- https://schemaapp.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schema App is an enterprise SaaS platform that builds and governs the semantic data layer brands need to be accurately understood by search engines and AI systems, serving large enterprises in healthcare and financial services via annual subscriptions.
- Ownership category
- akta.pro rank
Schema App industry classification
Industry- Product category
- Semantic SEO and Structured Data Platform
- NAICS
- Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Modeling & Semantic Layer / Business Glossary (HDAEADAJ)
- akta.pro secondary industries
- Metadata, Catalog & Semantic Layer for Data Platforms (HDAEABAJ), Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)
Keywords
Where Schema App is headquartered
LocationHeadquarters
- HQ city
- Guelph
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Schema App business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Subscription: Schema App operates on a customized enterprise subscription model with pricing based on the scope and complexity of website markup requirements, level of high-touch support needed, and optional Entity Hub add-ons. The minimum subscription term is 12 months from contract start date. There is also a one-time strategy and setup fee for onboarding that includes markup strategy, platform setup, and integration support. Additional charges apply for external chatbot usage through MCP Server (up to 100K requests/month included, additional at $100 per 100K requests) and hosted AI Search Assistant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Schema App product offering
Product offeringCore offering
Schema App is an enterprise SaaS platform that builds and governs a semantic data layer (Content Knowledge Graph) expressed in JSON-LD Schema.org markup, enabling brands to control how search engines and AI systems understand their content. Its no-code authoring tools (Editor and Highlighter), entity linking to external knowledge bases (Wikidata, Google Knowledge Graph), and Model Context Protocol (MCP) Server expose this structured data to AI assistants such as ChatGPT, Gemini, and Copilot Studio for brand-controlled responses.
Product overview
Schema App is a semantic data and knowledge graph platform that helps enterprise brands control how AI and search engines understand their content. The offering is a platform-plus-modules architecture centered on the Schema App Platform, which includes the Highlighter (for templated page markup at scale) and Editor (for individual page markup) as core authoring tools. Add-on modules include Entity Hub for entity management, Schema Performance Analytics for tracking, and High Touch Support Services for managed success. The MCP Server integration connects the knowledge graph to AI tools (ChatGPT, Gemini, Copilot Studio). Industry-specific solutions target Healthcare, Financial Services, Tech/SaaS, and eCommerce. Free tools include Schema Paths and WikiData Lookup. Training is provided through Schema App School. The platform builds a Content Knowledge Graph from structured Schema.org markup (JSON-LD) that serves as the source of truth for brand representation across AI systems.
Differentiator
Problem solved
Functional benefit
Brands
- Schema App Highlighter: A tool for creating and deploying dynamic schema markup to templated pages at scale
- Schema App Editor
- Schema Performance Analytics
- Entity Hub
- Entity Manager
- Entity Reports
- Entity Linking
- Entity Performance Analytics
Products and services
- Schema App Platform (Core) Enterprise platform for building and governing the semantic data layer required for search, AI, and agents. Connects content, products, and expertise into a structured, machine-readable Content Knowledge Graph for enterprise marketing and SEO teams.
- Schema App Highlighter No-code Schema Markup authoring tool for templated pages that dynamically generates and deploys markup to thousands of similar pages, automatically updating as page content changes.
- Schema App Editor No-code Schema Markup authoring tool for individual web pages that generates JSON-LD markup and automatically deploys it without coding, with access to the full Schema.org vocabulary.
- Schema Performance Analytics Analytics tool for monitoring rich result performance, tracking impressions and clicks from structured data, with quarterly business reviews and content recommendations.
- High Touch Support Services Managed support including assigned Customer Success Manager, strategy guidance, markup management, and ongoing optimization. Minimum 1 hour per month included with all subscriptions.
- Entity Hub Add-on module giving direct control over entities and relationships in the knowledge graph. Includes Entity Linking, Entity Reports, Entity Manager, and Entity Performance Analytics for defining and updating how the business is represented across AI systems.
- Model Context Protocol (MCP) Server Server that securely exposes the organization's Content Knowledge Graph to AI tools like ChatGPT, Gemini, or Copilot Studio for trusted, brand-controlled AI responses.
- Schema App Advanced WordPress Plugin WordPress plugin that automatically generates Schema Markup for pages and posts, with access to the Editor for custom markup and automatic WordPress tag/category to Wikipedia and Wikidata entity mapping.
- Schema Markup Solution for Healthcare Industry-specific solution helping healthcare organizations ensure physicians, services, locations, and job postings are accurately understood by AI systems and search engines.
- Schema Markup Solution for Banks, Insurance & Financial Institutions Industry-specific solution for financial services helping ensure products, rates, and services are accurately understood by AI and search engines, reducing compliance risk and misinformation.
- Schema Markup Solution for Tech & SaaS Industry-specific solution for technology companies and SaaS businesses to structure their digital presence for AI and search visibility.
- Schema Markup Solution for eCommerce Industry-specific solution for eCommerce businesses to structure product data for rich results and AI-driven product discovery.
- WikiData Lookup by Name Free tool for looking up entities on WikiData by name, supporting entity linking and identification.
Quantifiable outcome
- 119% increase in impressions with entity linking (Henry Ford Health)
- +5 more outcomes
Companies that use Schema App
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
Schema App technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature7 records
Schema App partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, notable and minor.
- TD (Toronto-Dominion Bank)coreTD collaborated with Schema App to stay ahead in the age of AI search, ensuring their brand information is accurately represented in AI-driven search experiences. The partnership focuses on implementing structured data and knowledge graph strategies for financial services.
- Wells FargocoreWells Fargo partnered with Schema App to add structured data across its website and solve AI Overview hallucination problems. Schema App built a custom solution that satisfied Wells Fargo's compliance and security requirements as a regulated industry.
- Intuit (Credit Karma)notableIntuit (Credit Karma) is mentioned as a financial service provider that has embedded purchasing capabilities directly into ChatGPT, working with Schema App technologies for brand representation in AI.
- InsurifynotableFinancial service provider that has embedded purchasing capabilities directly into ChatGPT as part of AI discoverability optimization.
- TuionotableFinancial service provider that has embedded purchasing capabilities directly into ChatGPT as part of AI discoverability optimization.
- AvivanotableFinancial service provider that has embedded purchasing capabilities directly into ChatGPT as part of AI discoverability optimization.
- Juice IncminorBrady Wilson, cofounder of Juice Inc, conducted Oxygen Poker training session for Schema App team during Homecoming 2023 team retreat for team development.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Schema App competitors and assessment
Company assessmentBroad incumbents
- Ahrefs: Ahrefs is a widely-used SEO toolset covering backlinks, content, and technical SEO with growing schema-related features. It competes with Schema App at the SEO tooling layer for in-house marketing teams.
- Yext: Yext operates an enterprise knowledge graph platform (Yext Content) for managing brand facts across search engines, maps, and AI agents. It overlaps with Schema App's Entity Hub and structured data governance, but is a much larger incumbent with broader entity-management scope.
- Moz: Moz is a long-established SEO SaaS platform offering keyword research, link analysis, and on-page optimization. While less specialized in semantic markup, it competes for the same marketing-team budget as Schema App.
- BrightEdge: BrightEdge is a leading enterprise SEO platform offering content optimization, keyword research, and structured data features. It competes for the same enterprise marketing budgets and overlaps with Schema App in Schema Markup execution at scale.
- Semrush: Semrush is a broad digital marketing SaaS suite with SEO, content, and technical-site features including Schema Markup tooling. It serves both enterprise and SMB, making it a broader incumbent competitor to Schema App's niche.
Direct peers
- Botify: Botify is an enterprise technical SEO platform that includes structured data monitoring and recommendations. It targets the same enterprise SEO buyer as Schema App and increasingly overlaps in AI-search readiness offerings.
- Conductor: Conductor is an enterprise SEO and content intelligence platform serving large marketing teams. It overlaps with Schema App in content performance and structured-data execution for enterprise websites.
- Kalicube: Kalicube is a digital brand SERP and Knowledge Graph optimization platform that helps brands control entity representation across Google and AI surfaces. It is highly comparable to Schema App's entity/knowledge-graph focus.
- WordLift: WordLift is a semantic SEO and knowledge graph platform for enterprises. It is the closest direct competitor to Schema App, offering entity-driven markup, knowledge graph building, and AI-readiness tooling for content-driven businesses.
Emerging players
- OnCrawl: OnCrawl is a technical SEO crawler and log analyzer with structured data auditing features. It overlaps with Schema App's analytics and rich-result monitoring for enterprise technical SEO teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Schema App social profiles
Digital presenceSchema App compliance and trust
Trust signalCompliance1 record
Schema App financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schema App leadership team
Management profileNumber of profiles
Profiles7 records
Schema App funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schema App M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schema App
What does Schema App do?
Schema App is an enterprise SaaS platform that builds and governs a semantic data layer (Content Knowledge Graph) expressed in JSON-LD Schema.org markup, enabling brands to control how search engines and AI systems understand their content. Its no-code authoring tools (Editor and Highlighter), entity linking to external knowledge bases (Wikidata, Google Knowledge Graph), and Model Context Protocol (MCP) Server expose this structured data to AI assistants such as ChatGPT, Gemini, and Copilot Studio for brand-controlled responses.
Is Schema App a public or private company?
Schema App is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schema App founded?
Schema App was founded in 2011. It employs 11 to 50 people.
Where is Schema App based?
Schema App is headquartered in Guelph, Canada, in the North America region.
How does Schema App make money?
One revenue line is on record: enterprise Subscription.
Who are Schema App's main competitors?
Broad incumbents on record are Ahrefs, Yext, Moz, BrightEdge and Semrush. Direct peers are Botify, Conductor, Kalicube and WordLift. OnCrawl is listed as an emerging player.
Does Schema App have an API?
Yes. Schema App provides an MCP (Model Context Protocol) endpoint giving teams direct API-level access to their Knowledge Graph data, fully compatible with MCP-enabled clients. The MCP Server securely exposes the organization's published schema data and Entity Hub data—including both internal and external entities—to AI tools like ChatGPT, Gemini, or Copilot Studio. Standard API access is included free for internal MCP integrations. External chatbot usage (customer-facing) includes up to 100K requests/month, with additional usage billed at $100 per 100K requests. Additionally, Schema App offers a SPARQL endpoint allowing users to query their Content Knowledge Graph directly. MCP add-ons include hosted AI Search Assistant (coming soon) with managed hosting, branded UX, analytics and uptime support. Developer documentation is at support.schemaapp.com/support/home.
What industry is Schema App in?
Schema App's product category is Semantic SEO and Structured Data Platform. Its primary akta.pro industry code is HDAEADAJ, Data Modeling & Semantic Layer / Business Glossary, with a secondary code of HDAEABAJ, Metadata, Catalog & Semantic Layer for Data Platforms. Its NAICS code is 513210 and its SIC code is 7372.