What TDUB does

TDUB Kommunikationsberatung (legal entity: Karsten Hoppe, Tanja Kitzmann und Tilo Timmermann GbR) is a Hamburg-based PR and digital communications consultancy founded around 2010, specializing in Technology, Mobility, and Digital Lifestyle brands (B2B and B2C). The firm operates with 1–10 employees, including three co-founder/managing directors and a stated four-person core AI competence team, and delivers strategic PR, media relations, content creation, social media and influencer campaigns, and international PR coordination. Revenue is generated through professional-services retainers and project-based engagements; pricing is custom-quoted and not publicly disclosed.

The agency's core technical offering is a Generative Engine Optimization (GEO) service line — GEO Retainer and GEO Cockpit — that combines proprietary "Agenda Surfing" methodology, curated earned media, and continuous LLM-visibility monitoring (with technology partner Otterly.ai) to influence how client brands appear in AI-generated answers from systems such as ChatGPT, Gemini, Perplexity, and Copilot. This sits alongside traditional media-relations workflows rather than replacing them. International delivery is enabled through leadership roles in two independent PR networks: IPRN (45 agencies across 28 countries, where TDUB chairs the Tech-PR industry group) and IPREX (where founders serve as Global Tech Lead).

The customer base spans roughly 20+ named enterprise logos including mobilcom-debitel/Freenet, EPAM Systems, WIKO, Bowers & Wilkins, WithSecure, Bosch, Veolia, and Yellow Hive, plus pro-bono work for NGO Start Somewhere. The firm has accumulated multiple industry awards (Deutscher PR-Preis 2023, four Stevie Gold Awards 2022, IPRN Member of the Year in 2023 and 2026, IPRN Crisis Comms Award 2025). It is privately held with no external institutional investors, parent company, or subsidiaries, and operates as a German civil-law partnership (GbR).

Name

TDUB

Legal name

Karsten Hoppe, Tanja Kitzmann und Tilo Timmermann GbR

Website

https://tdub.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

TDUB Kommunikationsberatung is a Hamburg-based, 1–10-employee PR and digital communications consultancy serving technology, mobility, and digital lifestyle brands in B2B and B2C markets across DACH and internationally via IPRN and IPREX networks.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. PR Consulting Services: Professional services revenue from strategic communications consulting, media relations, content creation, social media management, and GEO services for technology clients. Services are offered as retainers and project-based engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TDUB is a Hamburg-based PR and communications consulting agency that provides strategic public relations, media relations, content creation, social media management, and influencer relations for technology, mobility, and digital lifestyle brands. The agency also offers Generative Engine Optimization (GEO) services through its GEO Retainer and GEO Cockpit offerings to improve client visibility in AI-generated answers from systems such as ChatGPT, Gemini, Perplexity, and Copilot. Services are delivered as retainers and project-based engagements, with international execution coordinated through partner networks.

Product overview

TDUB is a PR and communications consulting agency based in Hamburg, Germany, specializing in Technology, Mobility, and Digital Lifestyle sectors (B2B/B2C). The company offers a portfolio of strategic communications services rather than a unified software product. Core service offerings include PR-Strategie & Thought Leadership, Medienarbeit & Content, Social Media & Influencer Relations, and Internationale PR. TDUB has developed proprietary AI-enhanced offerings including the GEO Retainer (for visibility in LLM-generated answers) and the GEO Cockpit (strategic management tool for AI visibility). The agency combines traditional media relations with digital communication tools and responsible AI usage, operating internationally through IPRN and IPREX networks.

Differentiator

Problem solved

Functional benefit

Products and services

• PR-Strategie & Thought Leadership Strategic PR services that position companies clearly, create visibility, and pave the way to thought leadership through strong narratives, relevant topics, and targeted campaigns for technology, mobility, and digital lifestyle clients.
• Medienarbeit & Content Creative media relations and relevant content services including earned media, agenda surfing, editorial content, and GEO-optimized content to give client topics reach, credibility, and visibility across media platforms and AI-driven search environments.
• Social Media & Influencer Relations Brand positioning in social networks through cross-channel storytelling, strong community management, and targeted influencer partnerships spanning LinkedIn, TikTok, and Twitch to create digital reach and audience relevance.
• Internationale PR Cross-border PR solutions delivered through customized agency networks with deep understanding of regional media logics, connecting brands with partners, messages, and multipliers worldwide across 28 countries via IPRN and IPREX networks.
• KI & GEO Services focused on making brands visible in AI-generated answers through curated content, earned media, and a clear GEO approach, ensuring topics gain sustainable weight in AI semantic ecosystems such as ChatGPT, Perplexity, and Copilot.
• GEO Retainer A retainer service focused on Generative Engine Optimization to improve client visibility in AI-generated answers from ChatGPT, Gemini, Perplexity, and Copilot through curated content, earned media strategy, and continuous AI visibility monitoring.
• GEO Cockpit A strategic management tool for actively shaping clients' brands and products in LLM responses across all channels, continuously monitoring and optimizing AI visibility as an additional option or within a PR retainer.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IPRN (International Public Relations Network)coreStrategic or Co-development PartnerTDUB is a member of IPRN, a global network of 45 owner-managed independent PR agencies from 28 countries across 5 continents. TDUB founder Tilo Timmermann serves as Chairman of the Tech-PR agencies industry group within IPRN. The partnership enables international PR campaign coordination and joint business development.
• IPREXcoreStrategic or Co-development PartnerTDUB is a member of IPREX, an international PR network. TDUB founder Karsten Hoppe serves as Global Tech Lead in IPREX. The partnership provides additional international coverage and collaboration opportunities.
• Otterly.aicoreTechnology or IntegrationTDUB is a partner of Otterly.ai, a GEO analysis tool. This partnership enables TDUB to provide clients with measurement and insights into visibility in generative search systems.
• SX-GroupminorImplementation/ SI/ Consulting PartnerEvent and marketing agency partner referenced in WIKO case study for organizing alternative product launch event within one week when MWC was cancelled.
• Ambitious PRminorStrategic or Co-development PartnerUK-based PR agency partner within IPRN Tech Group, collaborating on GEO (Generative Engine Optimization) initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Weber Shandwick: Global PR firm with significant technology and B2B practices. Broad incumbent competing with TDUB on enterprise technology accounts while also serving a much broader portfolio across consumer, healthcare, and public affairs clients.
• Edelman: World's largest PR firm with an extensive technology practice and global footprint. Broad incumbent that competes with TDUB on enterprise tech accounts and increasingly on AI/GEO positioning, but operates at significantly larger scale across all sectors.
• FleishmanHillard: Global PR and integrated communications agency with a strong technology practice. Broad incumbent that competes in technology PR while serving a wide range of industries; can replicate specialized offerings like GEO at scale once the category matures.

Direct peers

• Walker Sands: Tech-focused B2B PR agency with services spanning media relations, content, and demand generation. Comparable to TDUB through technology client focus and B2B communications expertise, though operating primarily in the US market.
• Archetype: Global tech-focused PR and integrated communications agency (formerly Horn Group). Comparable to TDUB through deep specialization in technology clients, B2B and B2B2C communications, and category expertise across enterprise and consumer tech.
• Schwartz Public Relations: Munich-based PR agency specializing in technology, IT, and B2B clients. Direct competitor to TDUB in the German tech PR market, with similar vertical specialization in enterprise technology communications and comparable mid-sized boutique positioning.
• WE Communications: Tech-focused global PR agency with strong B2B and B2C capabilities. Comparable to TDUB through deep technology sector expertise, integrated marketing communications, and experience serving enterprise tech brands in European and global markets.
• Lewis Global Communications: Global B2B PR agency with strong technology and digital practice. Direct peer through specialization in B2B tech clients, integrated marketing communications, and ability to deliver cross-border PR through an international network — a model parallel to TDUB's IPRN/IPREX delivery approach.
• Hotwire: Global PR agency with deep technology and B2B focus. Directly comparable to TDUB through similar client base of enterprise technology companies and integrated communications services spanning earned media, content, and influencer relations.

Emerging players

• Profound: AI search optimization platform focused on brand visibility in generative AI answers. Emerging player in the GEO category where TDUB also operates, providing analytical infrastructure that agencies like TDUB can use for measurement and reporting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/tilotimmermann
• Facebookfacebook.com/tschingderassa

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TDUB