Urban Television Network Corp
Urban Television Network Corp (URBT) is a publicly traded, minority-owned media holding company running the URBTPlus streaming service, URBT TV broadcast network, URBT Animation, and the SWorx beverage bottling facility, targeting urban and African-American audiences with original content and diversified ancillary revenue streams.
- Company typePublic
- Founded1986
- HeadquartersSanta Fe Springs, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Urban Television Network Corp does
Urban Television Network Corp (URBT) is a Delaware-incorporated, OTC-traded media holding company targeting urban and African-American audiences through a diversified portfolio of content, broadcast, and ancillary businesses. Its core product is URBTPlus, a subscription streaming service offering on-demand movies, live TV, sports, and music via web and mobile apps, with a $1.98/45-day trial entry pricing and shared-account capability. Beyond streaming, URBT operates URBT TV, an over-the-air broadcast television channel with a launched presence on KCTU Channel 5.4 in Wichita, Kansas, and runs URBT Animation for 2D/3D content production.
The company monetizes through multiple streams: streaming subscription fees, broadcast television advertising sales targeting urban demographics, branded merchandise e-commerce, beverage bottling and distribution through the SWorx Bottling Company (a 161,000 sq ft facility in Colton, California, acquired via the $54M She Beverage Media purchase in December 2022), $195 fees for processing She Beverage stockholder transfers into URBT shares, and planned transaction fees from a forthcoming WFLA cryptocurrency ecosystem tied to the acquired Women's Football League Association. URBT Studios Los Angeles, an 87-acre planned production complex, is being funded through a $35M First Trust Deed investment offering at 10.25% APR with a 5% equity kicker.
Strategically, URBT is positioning as a Black-owned publicly traded media conglomerate pursuing a NASDAQ uplisting, but the operational base is small (1-10 employees) relative to its announced footprint, with 789 million shares outstanding against only ~139 million in float, no disclosed revenue, and announced capital ambitions ($5 billion raise, $40 billion Warner Media bid) that substantially exceed realized activity. The company's go-to-market blends direct-to-consumer streaming, event-driven community engagement (including a 2025 Juneteenth partnership with the City of Compton), investor-facing webinars and studio real estate offerings, and a filmmaker submission program supporting a stated $500 million programming budget for the 2024-2025 season.
Urban Television Network Corp firmographics
Firmographics- Name
- Urban Television Network Corp
- Legal name
- Urban Television Network Corp.
- Website
- https://urbt.com
- Company type
- Public
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Urban Television Network Corp (URBT) is a publicly traded, minority-owned media holding company running the URBTPlus streaming service, URBT TV broadcast network, URBT Animation, and the SWorx beverage bottling facility, targeting urban and African-American audiences with original content and diversified ancillary revenue streams.
- Ownership category
- akta.pro rank
Urban Television Network Corp industry classification
Industry- Product category
- Broadcasting & Streaming Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Radio and Television Broadcasting Stations (5161)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)
- akta.pro secondary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where Urban Television Network Corp is headquartered
LocationHeadquarters
- HQ city
- Santa Fe Springs
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Urban Television Network Corp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure, Others
Revenue model
- Streaming Subscription Revenue (URBTPlus): URBTPlus offers subscription-based access to streaming movies, live TV, sports, and music content. Members pay recurring subscription fees with various membership plans available. The service includes offline viewing capabilities on supported devices. No refunds policy with automatic renewal.
- Television Advertising: URBT monetizes its television network through advertising sales, offering hyper-local targeting for advertisers seeking to reach urban demographics in specific markets like Wichita, Kansas
- Beverage Operations (SWorx): Through the SWorx Bottling Company acquisition, URBT generates revenue from beverage bottling and production operations at the 161,000 square foot Colton, California facility
- Stock Transfer Services: URBT charges $195 fee per subscription for processing She Beverage Company shareholder stock transfers to URBT shares on a 1-to-4 ratio basis
- Studio Real Estate Investment: URBT offers investment opportunities in URBT Studios Los Angeles, seeking $35 million at 10.25% APR with quarterly interest payments and 5% profit equity kicker over 5-year term
- Cryptocurrency and Digital Assets: Planned WFLA cryptocurrency will enable fan tokens, NFT integrations, exclusive content access, and digital merchandise purchases within the sports ecosystem
- Merchandise Sales: Online store selling branded merchandise including hooded sweatshirts ($34.33), phone cases ($17.42), baseball caps ($29.75), and cork back coasters ($9.49)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | URBTPlus 45-day trial subscription |
| One time/ perpetual license | Pay-as-you-go | She Beverage Stock Transfer Fee |
| Outcome Based/ Performance | Multi-year contract | URBT Studios Los Angeles Investment |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Urban Television Network Corp product offering
Product offeringCore offering
Urban Television Network Corp operates a multi-platform media and entertainment business built around urban-focused original content. Its primary offerings are the URBTPlus subscription streaming service for on-demand movies, live TV, sports and music; the URBT TV over-the-air broadcast channel; URBT Animation production for 2D/3D content; the SWorx Bottling facility producing beverages; and supporting consumer products including URBT News, branded merchandise, and the WFLA women's football brand with an associated planned cryptocurrency.
Product overview
Urban Television Network Corp operates a multi-platform media and entertainment company with URBTPlus as its flagship streaming subscription service offering on-demand movies, live TV, sports, and music. The company operates URBT TV as its broadcast television network, URBT Animation for 2D/3D animation production, and is developing WFLA Cryptocurrency for sports fan engagement. Through the $54 million She Beverage Media acquisition, URBT gained the SWorx Bottling Company facility, the WFLA women's football brand, a church app, and a branding company. URBT Studios Los Angeles is a planned 87-acre production facility seeking $35 million investment. The company also operates a merchandise store and content submission platform for filmmakers, positioning itself as a diversified media conglomerate focused on urban audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- URBTPlus Streaming Service URBTPlus is a personalized subscription streaming service providing on-demand movies, live TV, sports, and music accessible via web and mobile apps for individual consumers.
- URBT TV Broadcast Channel Over-the-air broadcast television channel operated by Urban Television Network Corp, currently expanding into new markets including Wichita, Kansas, targeting urban demographics with hyper-local content and advertising opportunities for brands.
- URBT Animation Animation studio specializing in producing high-quality 2D and 3D animations for films, television shows, video games, and commercials for global client productions.
- SWorx Bottling Company A 161,000 square foot beverage bottling and production facility in Colton, California, enabling URBT to produce and distribute beverages as a new revenue stream through wholesale channels.
- URBT Studios Los Angeles An 87-acre soundstage, office, and production facility complex in Los Angeles serving as a hub for television and film production, currently offered to accredited investors through a $35 million First Trust Deed secured loan at 10.25% APR with 5% equity kicker over 5-year term.
- WFLA Cryptocurrency Blockchain-based digital token for the Women's Football League Association (WFLA) designed to power fan tokens, NFT integrations, exclusive content access, and digital merchandise purchases within the women's sports ecosystem.
- URBT News News division of Urban Television Network Corp serving as a destination for stories reflecting urban communities, available via a dedicated mobile app on iOS and Android devices.
- URBT Merchandise Store Online e-commerce store at urbt.com/shop selling branded merchandise including Heavy Blend Hooded Sweatshirts, Heavy Duty Phone Cases, Low Profile Baseball Caps, and Cork Back Coasters.
- She Beverage Transfer Service Stock transfer and certificate issuance service for former She Beverage Company shareholders converting to URBT common shares on a 1-to-4 ratio basis, including a $195 per subscription transfer fee and $5 special mailing fee for multiple subscriptions.
- Church App Mobile platform connecting pastors and their congregations, acquired through the She Beverage Media asset purchase, offered to faith-based communities.
- URBT Branding Company Branding company specializing in developing creative strategies that resonate with urban consumer markets, acquired through the She Beverage Media purchase.
Quantifiable outcome
- 1,900% growth rate achieved by Punch TV Network in first year (4 million to 55 million homes)
- +3 more outcomes
Companies that use Urban Television Network Corp
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles6 records
Urban Television Network Corp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Urban Television Network Corp partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Women's Football League Association (WFLA)coreWFLA is the premier full-contact professional women's football league in the United States. Acquired through She Beverage Media purchase, WFLA is undergoing digital transformation including planned WFLA cryptocurrency, fan tokens, NFT integrations, exclusive merchandise, ticketing, and community engagement opportunities. WFLA Crypto aims to revolutionize how fans, athletes, and investors interact with women's football.
- SWorx Bottling CompanycoreSWorx Bottling Company operates URBT's 161,000 square foot production facility in Colton, California. The bottling facility represents a milestone in URBT's diversification into revenue-generating industries. Weekly tours available for shareholders to view advanced manufacturing and packaging technology.
- City of ComptonminorURBT partnered with City of Compton and Mayor Emma Sharif for the 2025 Juneteenth Celebration at Compton College on June 19, 2025. Event includes live entertainment, food vendors, community resource booths, and cultural programming. URBT, URBT News, and Punch TV Studios participating as co-hosts.
- J Collins Beverage CompanyminorJ Collins Beverage Company described as 'A New Generation of Bottlers, Distributors & Beverage Creators' on URBT website, positioning as part of the beverage division ecosystem alongside SWorx Bottling.
- KCTU-TV WichitaminorURBT TV launching in Wichita, Kansas on KCTU Channel 5.4 as local broadcast affiliate. The channel represents a hyper-local urban programming platform with advantages for advertisers seeking to reach Wichita's urban community through cultural relevance, engagement opportunities, and social impact advertising.
- She Beverage Media (Asset Purchase)coreURBT completed $54 million asset purchase of She Beverage Media on December 11, 2022. Transaction included WFLA brand football league for women, church app connecting pastors and congregations, branding company specializing in urban consumer strategies, and beverage brewing/bottling capabilities. She Beverage shareholders receive URBT shares on 1-to-4 ratio.
- Punch TV StudioscoreJoseph Collins serves as CEO of both Urban Television Network Corp and Punch TV Studios. The two companies share leadership, strategic vision, and collaborative events. Punch TV Studios originated from The Church Punch Channel and has grown to include studio facilities in Signal Hill, Carson, West Los Angeles, and Santa Fe Springs, California.
Scale indicators15 records
Recent moves9 records
Expansion highlights6 records
Urban Television Network Corp competitors and assessment
Company assessmentDirect peers
- Urban One: Urban One is the largest African American-owned multimedia company, operating TV One, Radio One, and digital platforms. It is a direct comparable as a minority-owned media operator targeting the urban demographic with TV and digital content.
- Aspire: Aspire is a Magic Johnson-founded cable network featuring African American-focused films, music, and entrepreneurship content. It competes for the same urban audience and advertiser share as URBT TV.
- Revolt TV: Revolt TV is a music and culture-focused digital cable network and streaming platform targeting urban and hip-hop audiences. It competes directly with URBTPlus for streaming subscriptions and culturally relevant advertiser spend.
- TV One: TV One is a cable network owned by Urban One that targets African American audiences with original movies, dramas, and lifestyle content. It is a head-to-head competitor in urban-targeted television programming and adjacent streaming.
- Cleo TV: Cleo TV is a multicultural-focused streaming service offering lifestyle, drama, and film content for diverse audiences. It pursues a similar DTC streaming model targeting minority viewership as URBTPlus.
Broad incumbents
- Tubi: Tubi is a free ad-supported streaming platform offering a large library of films and TV series. It serves as a broad distribution alternative for the same urban and culturally diverse content URBTPlus targets.
- Pluto TV: Pluto TV is a free ad-supported streaming television service with FAST channels and on-demand content. It is a comparable DTC streaming model with broader scale and content investment.
- Crackle: Crackle is a free ad-supported streaming service offering movies and original programming. It competes with URBTPlus in the AVOD streaming space for advertiser and viewer attention.
- BET Networks: BET is the dominant cable and digital network targeting African American audiences with original programming, films, and live events. It is the most direct large-scale incumbent in URBT's urban content niche and competes for the same advertisers and viewership.
Emerging players
- Afrostream: Afrostream is a streaming service dedicated to African American and African diaspora film and TV content. It is a smaller, niche-focused peer pursuing the same multicultural streaming niche as URBTPlus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Urban Television Network Corp social profiles
Digital presenceUrban Television Network Corp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Television Network Corp leadership team
Management profileNumber of profiles
Profiles6 records
Urban Television Network Corp subsidiaries and ownership
Company hierarchySubsidiaries6 records
Urban Television Network Corp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Television Network Corp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Television Network Corp
What does Urban Television Network Corp do?
Urban Television Network Corp operates a multi-platform media and entertainment business built around urban-focused original content. Its primary offerings are the URBTPlus subscription streaming service for on-demand movies, live TV, sports and music; the URBT TV over-the-air broadcast channel; URBT Animation production for 2D/3D content; the SWorx Bottling facility producing beverages; and supporting consumer products including URBT News, branded merchandise, and the WFLA women's football brand with an associated planned cryptocurrency.
Is Urban Television Network Corp a public or private company?
Urban Television Network Corp is a public company. It is classified as public and is currently operating.
When was Urban Television Network Corp founded?
Urban Television Network Corp was founded in 1986. It employs 1 to 10 people.
Where is Urban Television Network Corp based?
Urban Television Network Corp is headquartered in Santa Fe Springs, United States, in the North America region.
How does Urban Television Network Corp make money?
Seven revenue lines are on record. Streaming Subscription Revenue (URBTPlus) is the primary driver. The others are television Advertising, beverage Operations (SWorx), stock Transfer Services, studio Real Estate Investment, cryptocurrency and Digital Assets and merchandise Sales.
Who are Urban Television Network Corp's main competitors?
Direct peers on record are Urban One, Aspire, Revolt TV, TV One and Cleo TV. Broad incumbents are Tubi, Pluto TV, Crackle and BET Networks. Afrostream is listed as an emerging player.
Does Urban Television Network Corp have an API?
No public API is recorded for Urban Television Network Corp.
What industry is Urban Television Network Corp in?
Urban Television Network Corp's product category is Broadcasting & Streaming Media. Its primary akta.pro industry code is MPABAHAG, Direct-to-Consumer (DTC) Network/Studio Streaming Channels, with a secondary code of MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 516210 and its SIC code is 4833.