What Sasil does

Sasil (Detergentes y Jabones Sasil S.A.P.I. de C.V.) is a 100% Mexican-owned private manufacturer of household and institutional cleaning products headquartered in San Nicolás de los Garza, Nuevo León. The company operates three dedicated industrial units in Monterrey (powder detergents) and Ecatepec, State of Mexico (liquid detergents and laundry bar soaps), producing a multi-brand portfolio that includes Arcoiris, Maestro Limpio, Dex Poder, Traz, Paloma Max, Clean Master, Biosol, and Moro across five categories: powder detergents, liquid detergents, dishwashing detergents, multipurpose cleaners, and laundry bar soaps. Underlying technology is conventional cleaning chemistry differentiated by branded formulation features such as triple-active powder formulas, anti-odor technology, 36-hour long-lasting aroma, phosphate-free and biodegradable ingredients, and biological enzyme-based detergents.

The company's go-to-market is primarily channel-driven in Mexico, distributing through hypermarkets (Sams Club, Soriana), supermarkets (Chedraui, La Comer, Smart Final), discount and convenience chains (Bodega Aurrera, OXXO), wholesale distributors (Ley, Calimax, Decasa), and e-commerce platforms (Mercado Libre, Amazon Mexico), supported by eight regional sales offices across Monterrey, Mexico City, Querétaro, Guadalajara, Xalapa, Culiacán, Tijuana, and Villahermosa. Revenue is generated through one-time unit sales to retailers and wholesalers, with pricing set by retail partners and not publicly disclosed. Sasil also serves institutional and industrial buyers (hotels, hospitals, laundromats) requiring bulk supply, and operates an international export program active since 1999. The company holds ISO 9001:2015 (TÜV SÜD) and SEDEX SMETA certifications, and is privately held with no disclosed parent, institutional investors, or funding history.

Name

Sasil

Legal name

Detergentes y Jabones Sasil S.A.P.I. de C.V.

Website

https://sasil.mx

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Household Cleaning Products Manufacturing

NAICS

Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Produce Wash & Food-Contact Surface Dish Cleaning Solutions (CRAJABAI), Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA), Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB)

Keywords

• Household cleaning products
• Laundry detergent manufacturing
• Multipurpose liquid cleaners
• Dishwashing detergent production
• Biodegradable laundry soaps

Headquarters

HQ city

San Nicolás De Los Garza

HQ country

Mexico

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Consumer Cleaning Products Sales: Manufacture and sale of cleaning products including powder detergents, liquid detergents, multipurpose cleaners, laundry soaps, and dishwashing detergents to domestic consumers through retail distribution channels and to institutional buyers

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Sasil manufactures and commercializes a portfolio of cleaning products for the household and institutional/industrial markets across Mexico, with selective international exports. The company produces powder detergents, liquid detergents, multipurpose liquid cleaners, dishwashing detergents, and laundry bar soaps through three dedicated industrial plants under proprietary brands such as Arcoiris, Maestro Limpio, Dex Poder, Traz, Paloma Max, Biosol Plus, Moro, and Clean Master. Products are sold in multiple package sizes through major Mexican retail chains, wholesale distributors, e-commerce marketplaces, and direct institutional sales offices.

Product overview

Sasil (Detergentes y Jabones Sasil S.A.P.I. de C.V.) is a 100% Mexican company that manufactures and commercializes cleaning products for home and industry. The company operates three industrial units: one for powdered detergents, one for liquids, and one for bar soaps. Sasil's product portfolio is organized into five main categories: Powdered Detergents (including Arcoiris, Maestro Limpio, Dex Poder, Paloma Max, and Biosol brands), Liquid Detergents (Arcoiris liquid detergents for all fabric types and dark clothes), Dishwashing Detergents (Traz), Multipurpose Liquid Cleaners (Arcoiris and Maestro Limpio brands), and Laundry Bar Soaps (Rainbow, Moro, Paloma Max, and Maestro Limpio). All products are biodegradable and available in various sizes and scents. The company serves both domestic and institutional markets across Mexico and exports to international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Arcoiris: Powder and liquid detergent brand for household cleaning, available in various scents including floral, lavender, apple, and baby.
• Maestro Limpio
• Dex Poder
• Traz
• Paloma Max
• Moro
• Biosol Plus
• Clean Master

Products and services

• Arcoiris Powder Detergent Multipurpose powder detergent with the Triple Active Formula delivering effective cleaning and intense aroma for household laundry, available in Floral, Lavender, Apple, and Baby scents and sizes from 225g to 10kg.
• Maestro Limpio Powder Detergent Multipurpose powder detergent with improved formula, difficult stain removal, extended freshness, and Anti-Odor technology; also usable for floors, bathrooms, patios, kitchen, and furniture.
• Dex Poder Powder Detergent Efficient multipurpose powder detergent formulated to remove stains across household cleaning tasks, supplied in a 9kg package size.
• Paloma Max Powder Detergent Highly effective multipurpose phosphate-free powder detergent with a biodegradable formula and refreshing aroma, available in 4.5kg, 900g, 475g, and 450g sizes.
• Biosol Plus Biological Detergent Biological detergent formulated to clean and protect fabric fibers while preserving colors over time.
• Arcoiris Liquid Detergent for All Types of Clothing Liquid detergent formulated for colored clothing and denim; cleans and preserves colors and protects garments without requiring fabric softener, available in 5L and 3.5L sizes with multiple scents.
• Arcoiris Liquid Detergent for Dark Clothes Liquid detergent designed for dark and intensely colored garments, protecting colors and eliminating the need for fabric softener.
• Arcoiris Liquid Laundry Soap Liquid laundry soap offering convenient dosing across fabric types, removing difficult stains while caring for fabric softness and protecting skin.
• Moro Liquid Laundry Soap Foaming high-performance biodegradable liquid laundry soap that destroys difficult stains, with anatomical design, fresh aroma, and skin-friendly formulation.
• Maestro Limpio Multi-Purpose Liquid Detergent Concentrated multipurpose liquid detergent with bicarbonate formula for deep cleaning across surfaces, eliminating grease, dirt, and difficult stains without damaging materials.
• Traz Dishwashing Detergent Concentrated dishwashing detergent that cleans and eliminates grease and grime, leaving dishes free of difficult stains; made with natural ingredients that do not harm hands, available in Lemon and Aloe scents in 750ml, 360ml, and 800g powder formats.
• Arcoiris Multipurpose Liquid Cleaner Multipurpose liquid cleaner formulated for floors, tiles, and toilets that delivers a deep clean with fresh, long-lasting aroma, available in Tropical Freshness, French Countryside, Caribbean Breeze, and Orange scents in 1L format.
• Maestro Limpio Multipurpose Cleaner Multipurpose cleaner that eliminates bad odors and bacteria while leaving a long-lasting aroma of up to 36 hours, available in Lemon Bicarbonate, Lavender, Natural Freshness, Paradise Fruity, and Apple Cinnamon scents in 1L, 2L, 5L, and 10L sizes.
• Rainbow (Arcoiris) Laundry Bar Soap Biodegradable laundry bar soap that removes difficult stains and is suitable for hand-washing clothes, available in 300g and 200g sizes.
• Moro Laundry Bar Soap Foaming high-performance biodegradable laundry bar soap that destroys difficult stains, with anatomical design and fresh aroma, available in a 350g size.
• Paloma Max Laundry Bar Soap Biodegradable laundry bar soap with fresh aroma that is effective against stains, with high yield and pleasant freshness, available in a 300g size.
• Maestro Limpio Laundry Bar Soap Laundry bar soap with advanced bicarbonate formula suitable for all garment types; eliminates difficult stains and odors, is biodegradable and cares for hands, available in 200g and 400g sizes.

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered supporting.

• TUV SUD America de Mexico SA de CVsupportingOthersCertification body that issued ISO 9001:2015 quality management system certification to validate Sasil's quality processes and commitment to international standards, customer satisfaction, and continuous improvement.
• SEDEX (Suppliers Ethical Data Exchange)supportingOthersGlobal affiliate organization that facilitates responsible business practices. Sasil is a proud member and undergoes SMETA (Sedex Member Ethical Trade Audit) covering Labor, Health and Safety, Environment, and Business Ethics.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Church & Dwight: US-based CPG company with North American cleaning brands including Arm & Hammer and Xtra detergent. Competes in adjacent powder detergent formats to Sasil and represents a potential cross-border expansion or import threat in the Mexican market.
• SC Johnson: Global cleaning products manufacturer with Mexican presence across multi-purpose cleaners, specialty cleaning, and air care. Competes with Sasil's multipurpose cleaner portfolio (Maestro Limpio, Arcoiris Multiusos) and shares similar end-use occasions.
• Unilever: Multinational CPG company with a Mexican laundry and home care portfolio (including Skip and Vive) directly competing with Sasil's powder and liquid detergent brands. Operates with significant marketing investment and broad retailer relationships.
• Reckitt Benckiser: British multinational CPG with Mexican cleaning and laundry brands including Vel Rosita fabric softener and Vanish stain removers. Competes in overlapping household cleaning categories with strong brand investment.
• Henkel: German multinational with Mexican laundry and home care brands including Fab detergent and Vernel softener. Competes in similar powder and liquid detergent formats with global formulation capabilities that Sasil cannot match.
• Procter & Gamble: Global CPG giant with major presence in Mexico through brands such as Ariel, Roma, and Downy. Competes directly with Sasil across laundry detergent and fabric care categories with substantially larger scale, marketing budget, and R&D.
• Colgate-Palmolive: Multinational CPG with Mexican brands including Suavitel fabric softener and Axion dishwashing detergent. Directly competes with Sasil's Traz dishwashing brand and broader laundry category with vastly larger resources.

Direct peers

• Fábrica de Jabón La Corona: Mexican soap and detergent manufacturer producing iconic brands such as Zote, Foca, and Blanca Nieves across laundry bar soaps, powder detergents, and multipurpose cleaners. Operates in the same Mexican market with overlapping product formats and similar mid-tier price positioning to Sasil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ArcoirisDetergente?mibextid=ZbWKwL
• LinkedInlinkedin.com/company/sasil
• Instagraminstagram.com/arcoirisdetergente?igsh=eXFxcGZiamRjb29v

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasil