What Strategic Pete does

Strategic Pete is a fractional CMO and marketing strategy consultancy, operated as Strategic Pete LLC, headquartered in Paola, Kansas, serving CEOs of established mid-market companies that need strategic marketing direction rather than tactical execution. The company sells three productized tiers: Blueprint (a $5,000 one-time audit plus 90-day game plan), Blueprint + Guidance (a $10,000/month retainer where founder Peter Murphy Lewis acts as fractional CMO), and Execution (a $15,000+/month done-for-you retainer with a 50% refund guarantee on missed deadlines). Services are augmented by four operational modules — Quick Wins, The Scale Engine, Authority & Content, and Partnerships & Ecosystems — plus standalone content products including the LTC Heroes podcast and a 28-episode docuseries, People Worth Caring About, distributed nationally on smart TVs.

The underlying technology footprint is minimal: there is no proprietary platform, no API or SDK, and no disclosed AI/ML capability. Operations rely on standard tooling such as HubSpot for CRM, QuuuPromote for content amplification, and a self-produced podcast outreach spreadsheet template. Delivery combines the founder's personal brand, 18 years of operating history, 200+ claimed client engagements, and installed marketing systems, SOPs, and Loom walkthroughs that the firm hands off to client teams.

The go-to-market model is direct and founder-led: a qualification-call-first motion priced at premium retainers, supported by community presence through 42 podcast guest appearances, thought leadership on LinkedIn and via the founder's own podcast, trade show and event presence, and earned media. Customer concentration appears spread across diverse verticals — long-term care SaaS, healthcare, wildlife parks, real estate, home services, B2B software, and private equity — though active client count and revenue are not disclosed. The ownership structure is founder-only with no external funding, venture, or private equity backing disclosed in the source data.

Name

Strategic Pete

Legal name

Strategic Pete LLC

Website

https://strategicpete.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Strategic Pete is a fractional CMO and marketing strategy consultancy that installs a 'Marketing OS' for CEOs of established mid-market companies through tiered retainers ranging from $5K one-time audits to $15K+/month full-execution engagements. Founded and led by Peter Murphy Lewis, the firm is based in Kansas with a globally distributed team.

Ownership category

akta.pro rank

Product category

Marketing Consulting

NAICS

Marketing Consulting Services (541613), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

Keywords

• Fractional CMO services
• Marketing strategy consulting
• Demand generation services
• B2B marketing consulting
• Marketing leadership advisory

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Blueprint (One-time Audit & Strategy): One-time fee for comprehensive marketing audit, analytics, competitor analysis, and customized 90-day game plan. Includes unlimited calendar access.
2. Blueprint + Guidance (Monthly Retainer): Monthly retainer providing the Blueprint plus Peter as fractional CMO, regular strategic meetings, and guidance for team execution. Minimum 3-month commitment.
3. Execution (Full-service Retainer): Premium monthly retainer including Blueprint, Guidance, and hands-on project delivery. Peter serves as public brand representative with one project delivered at a time.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Strategic Pete provides fractional CMO and marketing consulting services to mid-market CEOs, structured around a tiered "Marketing OS" offering: Blueprint (one-time audit and 90-day game plan), Blueprint + Guidance (monthly retainer with Peter as fractional CMO), and Execution (full-service delivery). Complementary service modules include revenue recovery, pipeline building, authority content, and partnership development, supplemented by corporate documentary production and podcast strategy.

Product overview

Strategic Pete is a marketing strategy and consulting firm offering a tiered service architecture centered on fractional CMO services. The core offerings are three service tiers: Blueprint (DIY audit and game plan at $5K one-time), Blueprint + Guidance ($10K/month with Peter as fractional CMO), and Execution ($15K+/month for full delivery). These are complemented by four operational modules—Quick Wins, Scale Engine, Authority & Content, and Partnerships & Ecosystems—plus specialized services including Marketing Consulting, Demand Generation, B2B Marketing, Fractional Marketing Team, Marketing Leadership, and Corporate Documentaries. Content products include the People Worth Caring About docuseries and LTC Heroes podcast. The firm positions its services as a 'Marketing OS' installation for mid-market CEOs seeking revenue clarity rather than tactical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Blueprint

Quantifiable outcome

• 30-50% of leads typically sit untouched without intervention
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Content AlliescoreStrategic or Co-development PartnerContent Allies is a podcast agency partner that handles outreach, booking, and post-production for LTC Heroes podcast. This partnership enables rapid scaling of episodes and consistent professional output, allowing Strategic Pete to focus on content creation and client work.
• QuuuPromoteminorGTM or Marketing PartnerUsed for content amplification to distribute podcast content across social platforms, increasing visibility and engagement for client campaigns.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Single Grain: Single Grain is a digital marketing agency that has evolved into a fractional CMO and growth consultancy for SaaS and e-commerce brands. It is comparable on offer type (fractional CMO + demand generation) and on the SEO/content-led GTM motion Strategic Pete uses.
• Kalungi: Kalungi provides fractional CMO services purpose-built for B2B SaaS companies, with a packaged leadership-plus-execution model. It overlaps with Strategic Pete's B2B Marketing and Marketing Leadership services and competes for similar mid-market SaaS CMOs and growth leaders.
• Heinz Marketing: Heinz Marketing is a B2B sales and marketing agency offering fractional CMO, demand generation, and pipeline services for mid-market technology companies. It directly overlaps Strategic Pete's mid-market B2B positioning, demand gen focus, and fractional-execution model.
• Tilt Metrics: Tilt Metrics is a fractional CMO firm focused on B2B SaaS companies, offering marketing leadership, demand generation, and analytics services. It is comparable to Strategic Pete on fractional CMO positioning, B2B SaaS ICP, and revenue-attribution-led value proposition.
• Growth Collective: Growth Collective is a fractional executive marketplace matching companies with vetted fractional CMOs and other C-suite operators. It is a direct competitor to Strategic Pete's fractional CMO offering, particularly for startups and growth-stage companies.
• Chief Outsiders: Chief Outsiders is the largest pure-play fractional CMO firm in the US, placing part-time chief marketing officers into mid-market and enterprise companies. It is the most direct competitor to Strategic Pete's Blueprint + Guidance and Execution tiers, sharing the same buyer (mid-market CEO) and the same fractional executive model.

Others

• MarketingProfs: MarketingProfs is a marketing education and training community serving B2B marketers with courses, events, and benchmarking. It is adjacent to Strategic Pete's content/insights pillar and targets the same mid-market marketing audience, though it is not a direct consulting competitor.

Broad incumbents

• Walker Sands: Walker Sands is a broader B2B marketing services firm offering PR, demand generation, content, and ABM. It overlaps with Strategic Pete on mid-market B2B demand generation and content strategy but operates at much larger scale with full agency teams.

Emerging players

• SmartBug Media: SmartBug is a top-tier HubSpot Solutions Partner that delivers fractional CMO, demand generation, and inbound marketing services to mid-market firms. It is a peer via the HubSpot channel (which Strategic Pete also leverages) and competes for the same mid-market CEO buyer with broader agency scale.
• Pencil (Marketing): Pencil is an AI-powered marketing creative platform that automates ad and content production for performance marketers. It is an emerging adjacent player whose AI-native tooling threatens to compress the value of the tactical-execution layer in Strategic Pete's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/strategic-pete
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic Pete