Orakei Marina

What Orakei Marina does

Orakei Marina is a single-location marina facility situated at Orakei, Auckland, New Zealand, owned and operated by the Orakei Marina Management Trust (OMMT), a registered charitable trust governed by a 9-member board including representatives of Auckland Council, Ngati Whatua O Orakei, Royal Akarana Yacht Club, and Tamaki Drive Protection Society. The marina provides protected berthing for vessels across multiple piers (A through E), a 24-hour Gull NZ floating fuel dock, power and water hookups, sanitary facilities, parking via the INUGO app, live webcam and weather forecast feeds, and a range of safety and environmental infrastructure including a 84m oil curtain boom, approximately 90 telescopic safety ladders, and solar panels on the office roof. The marina serves private boat owners and yacht operators, with berths available for both annual rental and purchase, and accommodates visiting vessels ranging from small craft through to luxury yachts (up to 39.5m), traditional voyaging canoes, and Coastguard NZ.

The business derives revenue primarily from annual berth rental fees (subscription-recurring), supplemented by boat sales brokerage referrals to Orakei Marine and on-site professional services including vessel management, detailing, rope work, engineering, marine electronics, skippering, boatbuilding, and international shipping. The marina pursues a direct-to-consumer go-to-market model leveraging its physical location, website presence, newsletter, and community engagement with sailing programmes and conservation organizations. Pricing is quote-based and not publicly disclosed, with mandatory insurance requirements (NZ$5M public liability for vessels 16m and below, NZ$10M above). The marina was accredited Level 3 under the Clean Marina Programme by NZMOA in September 2025, joined the Auckland Council Pest Free Partner Programme in July 2025, and is pursuing Blue Flag certification, reflecting a strategic emphasis on environmental compliance and operational longevity rather than capacity expansion.

Name

Orakei Marina

Legal name

Orakei Marina Management Trust

Website

https://orakeimarina.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Orakei Marina is a single-location, charitable trust-owned marina in Auckland, New Zealand, providing protected berth rentals, fuel dock access, and on-site marine services to private boat owners, visiting vessels, and community sailing programs.

Ownership category

akta.pro rank

Product category

Marina Services

NAICS

Marinas (71393), Marinas (713930), Support Activities for Water Transportation (4883)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

Keywords

• Marina berth rental
• Boat mooring services
• Boat sales brokerage
• Marine fuel dock
• Vessel maintenance services

Headquarters

HQ city

Orakei

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Berth Rental: Annual berth rental fees for boat owners, with fees kept to a minimum and funds reinvested into marina facilities and community donations. Also offers short-term berth rentals for visitors.
2. Boat Sales Brokerage: Orakei Marine handles quality new and used boat sales with complete after-sales support. Referrals to Orakei Marine for boat sales services.
3. On-site Services: Additional revenue from vessel management, detailing, rope work, engineering, marine electronics, skippering, and other boat-related services provided on-site.
4. Fuel Dock Operations: 24-hour Gull floating fuel dock located inside the western rock breakwater. While facility is at Orakei Marina, it is owned and operated by Gull NZ.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Orakei Marina provides marina berths for rent and ownership to boat owners, alongside a 24-hour fuel dock and a full range of on-site boat services through Orakei Marine including vessel management, detailing, rope work, boatbuilding, engineering, marine electronics, skippering, and shipping. The marina is protected by a rock breakwater on three sides, offers power and water hookups at berths, and provides modern amenities including INUGO parking, live webcam, and weather forecast access.

Product overview

Orakei Marina is a single-location marina facility offering berth rental and berth ownership services for vessels, complemented by comprehensive boat-related services through Orakei Marine including vessel management, detailing, rope work, shipping, boatbuilding, engineering, marine electronics, and skippering. The marina operates a 24-hour Gull fuel dock, provides live webcam and weather forecast facilities, and offers parking managed through the INUGO app. Boat sales are facilitated through an affiliated brokerage.

Differentiator

Problem solved

Functional benefit

Products and services

• Berth Rental Marina berths for vessels, available for rent with various sizes and configurations to accommodate different boat types. Annual berth rental fees are kept to a minimum and funds are reinvested into marina facilities and community donations. Short-term berth rentals are also available for visitors.
• Berths for Sale Ownership opportunities for marina berths available for purchase, allowing buyers to own their berth at the Orakei Marina facility in Auckland.
• Boat Sales Brokerage Boat brokerage service facilitated through Orakei Marine for buying and selling new and used boats, with complete after-sales support provided through referrals to Orakei Marine.
• Vessel Management Maintenance planning services for vessels at three service levels, provided on-site at Orakei Marina through Orakei Marine to keep vessels in operating condition.
• Detailing Exterior and interior boat cleaning services performed by trained marina staff on-site at Orakei Marina through Orakei Marine.
• Rope Work All forms of rope work and rope supply available on-site at Orakei Marina through Orakei Marine, including mooring line services and rope supply for vessel owners.
• Shipping International boat shipping services with experience importing boats from the USA, Europe, and Australia, provided on-site at Orakei Marina through Orakei Marine.
• Boatbuilding Vessel upgrade and repair services using qualified New Zealand-trained boat builders, provided on-site at Orakei Marina through Orakei Marine.
• Engineering Trade qualified technicians for engine service and equipment installation across all brands, provided on-site at Orakei Marina through Orakei Marine.
• Marine Electronics Sourcing and installation of marine electronics including Raymarine, Lowrance, and Furuno brands, provided on-site at Orakei Marina through Orakei Marine.
• Skippering Qualified NZ Offshore Master available for skippering services on-site at Orakei Marina through Orakei Marine.
• Fuel Dock 24-hour Gull floating fuel dock located inside the western rock breakwater at Orakei Marina, consisting of two diesel pumps with booms and two pumps with a 30m hose reel. The facility is owned and operated by Gull NZ. Berth owners can apply for a fuel card from Gull.
• Marina Parking Car parking facilities for berth holders and visitors at Orakei Marina, now managed via the INUGO app-based system replacing traditional pay-and-display machines.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Auckland Council Biosecurity TeamcoreStrategic or Co-development Partner · 23 July 2025Partnership through the Pest Free Partner Programme that supports businesses supplying goods or services to the Hauraki Gulf / Tīkapa Moana in adopting effective biosecurity practices. Specifically designed for businesses that transport materials, plants, or equipment to islands, ensuring invasive species are not introduced.
• New Zealand Marina Operators Association (NZMOA)coreStrategic or Co-development PartnerOrakei Marina works with NZMOA on the Clean Marina Programme which champions sustainable environmental practices protecting coastal and inland marine environments. The programme promotes Best Management Practices (BMPs) for reducing pollution and preventing contaminants from entering the environment.
• Experiencing Marine Reserves (EMR)minorStrategic or Co-development PartnerNon-profit action-based marine education programme. Partnership provides berth owners and renters with relevant information to help keep waters safe, including up-to-date bio-security notices and procedures.
• Marina Industries AssociationminorStrategic or Co-development PartnerOrakei Marina is proud to be a member of the Marina Industries Association, supporting industry standards and best practices.
• Gull NZcoreOEM/ Whitelabel/ Licensing PartnerGull NZ owns and operates the 24-hour floating fuel dock at Orakei Marina. Facility consists of two diesel pumps with booms and 2 pumps with a 30m hose reel. Gull Marine diesel is recognized as the highest quality marine diesel. Berth owners can apply for a fuel card from Gull.
• Coastguard NZminorStrategic or Co-development PartnerOrakei Marina provides berths for Coastguard NZ where possible, ensuring they have the resources to carry out their vital lifesaving work on the waters.
• Orakei MarinecoreChannel Partner/ Reseller/ DistributorOrakei Marine provides on-site services at the marina including vessel management, boat building, rope work, berth setup, engineering, electrical services, detailing, and marine electronics. Located on-site at the marina.

Scale indicators5 records

Recent moves10 records

Expansion highlights10 records

Regional players

• Tauranga Bridge Marina: Bay of Plenty marina providing berths, fuel, and hardstand. Operates on a comparable full-service marina model in a different New Zealand geography, making it useful as a regional comp for utilization and pricing benchmarks.
• Marsden Cove Marina: Northland (North Island) marina offering berth rentals, fuel, and on-site services. Comparable as a full-service New Zealand marina, although it operates in a different region from Orakei and does not directly compete for the same Auckland berth holders.
• Opua Marina (Bay of Islands): Largest marina in Northland / Bay of Islands and a key departure point for cruising yachts. Comparable as a New Zealand full-service marina with a strong transient and cruising customer profile, though geographically distinct.

Direct peers

• Westhaven Marina: New Zealand's largest marina, also located in Auckland on the Waitemata Harbour. Directly comparable to Orakei because it offers berth rentals, fuel, parking, and on-site services to a similar Auckland boating customer base, and shares the INUGO parking system platform with Orakei.
• Gulf Harbour Marina: A large Auckland-region marina north of the harbor serving similar recreational boating customers and offering berths, fuel, and services. Already integrated with Orakei via the INUGO system, indicating close operational overlap.
• Half Moon Bay Marina: Auckland marina operator offering berth rentals and marine services in the Hauraki Gulf region. Comparable through shared Auckland geography, recreational boating target market, and full-service marina offering.
• Pine Harbour Marina: East Auckland / Hauraki Gulf marina serving similar recreational and commuter boaters. Directly competes for berth holders in the greater Auckland market and offers similar moorage and ancillary services.
• Viaduct Harbour Marina: Auckland's central waterfront marina used by yachts and superyachts in the heart of the city. Comparable to Orakei given the overlap in premium vessel accommodation (including 30m+ yachts) and waterfront amenity-driven positioning.

Others

• Coastguard New Zealand: Maritime safety non-profit for which Orakei provides berthing. Indirectly comparable as a Hauraki Gulf marine ecosystem stakeholder but not a competitor; relevant as a partner and as a benchmark for community trust engagement.
• Royal Akarana Yacht Club: Auckland yacht club that appoints a trustee to the OMMT board. Comparable in that it serves the same Hauraki Gulf sailing community and operates marina-adjacent facilities (berths, club racing, youth sailing), but does not directly compete as a paid public marina.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/orakei-marina

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orakei Marina