Westhaven Customs

What Westhaven Customs does

Westhaven Marina, located at the southern end of the Auckland Harbour Bridge in New Zealand, is the southern hemisphere's largest recreational marina with over 1,800 recreational vessels, more than 200 pile moorings, four yacht clubs, and more than 50 commercial charter operators. Established in the 1940s by the Auckland Harbour Board and now operated by Auckland Council through its development agency Panuku Development Auckland, the marina provides berth rentals (vessels 10.5m–14.5m), Berth Entitlement Unit (BEU) licences held under the Existing Trust and Extension Trust structures, commercial berths at Z Pier charterbase, New Zealand's largest marine fuel facility via GOfuel (11.5 million litres dispensed annually), customs and MPI biosecurity clearance as a designated Place of First Arrival, a four-lane public boat ramp, an online parking permit portal, and safety systems including a Man Overboard Marina Alarm System installed in March 2022. Underlying technology spans access control, licence-plate-recognition parking, Windcave PCI-compliant payment processing, the INUGO pay-by-plate app, and CCTV and dockmaster monitoring (24/7 via VHF channel 13 and 0800 MARINA). Revenue is generated through recurring berth rentals (monthly direct-debit/credit card, paid in advance), annual BEU OPEX invoiced in May and due end of June, transactional fees such as the Load N Go commercial berth at $50 per 30 minutes, boat ramp fees of $4–5, refueling transactions, parking, and one-time licence transfer fees of $1,895; customer satisfaction is 93% on a seven-point scale with 97% of customers reporting they feel safe.

Name

Westhaven Customs

Legal name

Westhaven Marina (Auckland Council)

Website

https://westhaven.co.nz

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1–10 employees

Short description

Westhaven Marina is a Council-operated recreational marina in Auckland, New Zealand—the largest in the southern hemisphere—housing 1,800+ boats, four yacht clubs and 50+ charter operators, and offering berth rentals, GOfuel refueling, customs clearance and marine amenities.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Berth Rental: Short-term and long-term berth rental for recreational vessels. Rental rates based on berth size (10.5m to 14.5m available). Termination requires 20 working days notice. Payment in advance via direct debit or credit card.
2. Berth Licence (BEU): Berth Entitlement Unit (BEU) licences for long-term berth occupation. Annual Operational Expenses (OPEX) invoiced in May, due end of June. Licence transfer fee of $1,895. Existing licences occasionally offered for sale.
3. Commercial Berths: Commercial operator berths at Z-Pier charterbase for passenger vessels, charter operators, and boat share companies like Skipperi.
4. Load N Go Berth: Commercial passenger vessel embark/disembark berth at Z Pier accommodating vessels up to 20m. Bookings at $50 per thirty minutes.
5. Refueling Services: GOfuel operated by Petroleum Logistics on Y Pier. Largest marine fuel facility in New Zealand with 160 lineal meters of pontoon space, six diesel bowsers and two petrol pumps. Self-service with EFTPOS and credit cards.
6. Parking: Pay-by-plate parking at Z Pier via INUGO app or credit card. Boat ramp fee $4 via app, $5 otherwise. Marina-wide online parking permit system for berth holders using licence plate recognition.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Westhaven Marina operates the southern hemisphere's largest recreational marina in Auckland, providing secure berth rental and berth licence services for over 1,800 recreational vessels ranging from 10.5m to 14.5m. The marina also operates Z Pier as a commercial charterbase hosting 50+ charter operators, on-site marine fuel services (GOfuel), a public boat ramp, customs and MPI biosecurity clearance for international vessels, and ancillary services including parking management and a Man Overboard alarm system.

Product overview

Westhaven Marina operates as a unified marina management platform offering berth rental and licence services for recreational vessels, with Z pier serving as the commercial hub for charter operators and passenger services. The marina provides integrated facilities including refueling (GOfuel), public boat ramp access, customs/MPI biosecurity clearance, and an online parking portal for permit management. Additional services include Load n Go berth for commercial passenger vessels, maintenance support, and a Man Overboard alarm system for safety. The portfolio is managed through Auckland Council's Panuku development arm, with operations available 24/7 via phone, VHF, and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Berth Rental Short-term and long-term berth rentals available for vessels ranging from 10.5m to 14.5m, with expressions of interest accepted for multihull berths. Targeted at private recreational boat owners seeking secure berthage in central Auckland.
• Berth Licence (BEU) Berth licence holders hold rights to occupy specific berths within the marina under existing trust structures. Annual Operational Expenses (OPEX) invoiced in May and due end of June, with a transfer fee of $1,895.00.
• Commercial Berths at Z Pier Commercial operator berths at Z-Pier charterbase for passenger vessels, charter operators, and boat share companies such as Skipperi. Includes security, amenities, and carparking facilities.
• Load N Go Berth Commercial passenger vessel embark/disembark berth at Z Pier accommodating vessels up to 20m with depth of 2.6m. Bookings at $50 per thirty minutes; registration required with insurance and health & safety plan.
• Refueling Services (GOfuel) Largest marine fuel facility in Aotearoa New Zealand, operated by Petroleum Logistics on Y Pier with 160 lineal meters of pontoon space, six diesel bowsers and two petrol 95 octane pumps. Self-service with EFTPOS and credit cards.
• Public Boat Ramp Four-lane public boat ramp at Z pier with parking capacity for up to 60 boats and trailers, operated on a pay-by-plate basis for up to 4 days. Boat ramp fee $4 via INUGO app, $5 otherwise.
• Online Parking Portal Online parking permit system for berth holders and contractors using licence plate recognition technology. Manages guest parking and monitors parking permits electronically.
• Man Overboard Alarm System Public safety alert system installed at Z pier commercial base. Pull-cord activates local dock alarm with strobe light and siren; automatically sends text messages, emails and app notifications to up to 6 pre-programmed contacts, with cascading phone calls and emergency services escalation.
• Customs and MPI Biosecurity Clearance Customs and Ministry for Primary Industries (MPI) biosecurity processing for vessels arriving in or departing from New Zealand via Auckland. Westhaven offers clearance for vessels up to 20 metres in length and up to 5 metres wide.
• Westhaven Marine Village Multi-tenanted building for marine-based service providers with solar panels installed on the roof.

Quantifiable outcome

• 93% customer satisfaction rating
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• SeaKeepers South PacificcoreStrategic or Co-development Partner · 1 January 2026Westhaven Marina partnered with SeaKeepers South Pacific (international not-for-profit) alongside Silo Marina and Auckland Central Marina. Connects boating community with marine research, conservation and education initiatives. Provides opportunities for customers to participate in citizen science, educational outreach, and marine research projects.
• SeaLinkminorOthersSeaLink ferry service operator located on Hamer Street since November 2019. Vessels manoeuvre in Westhaven entrance 8-14 times daily. Yellow flashing lights warn of vessel movements. Part of Auckland transport network.
• Kai Ika ProjectcoreStrategic or Co-development PartnerPartnership with Kai Ika Project (LegaSea, Outboard Boating Club, Papatūānuku Kōkiri Marae) for sustainable fish utilisation. Cans for Kai initiative collects aluminium cans for recycling with proceeds supporting food redistribution. Mobile fish filleting trailer at Z Pier.
• ShareBoating LtdcoreStrategic or Co-development PartnerWayne Huang, Founder and CEO of ShareBoating Ltd, helped establish connection between Auckland Dragon Boat Association and Guangzhou's Liede Dragon Boat Team. Supports international sporting and cultural exchanges.
• SkippericoreChannel Partner/ Reseller/ DistributorSubscription-based boat-sharing service committed to 40 new vessels primarily based at Westhaven. Reconfigured Z pier piled area into finger berths. Winner of 2023 Sustainable Action of the Year Award.
• VectorminorOthersGrid connection for Marine Village solar panel system. Excess solar power exported to Vector's grid for credit on power bill.
• Auckland Council / Eke Panuku DevelopmentcoreOthersOwned and operated by Auckland Council through Eke Panuku Development. Marina operates under Auckland Council governance with Panuku managing waterfront regeneration.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Auckland Central Marina: Direct sister marina also operated by Auckland Council via Panuku Development Auckland, located in downtown Auckland. Operates under shared management (Kevin Lidgard oversees both), shares customer service and marketing teams, and offers overlapping berth rental, customs, and charter services — making it the most directly comparable peer.
• Half Moon Bay Marina: Auckland East Coast recreational marina serving the same metropolitan Auckland boating population. Offers berth rentals, fuel, and haul-out services in a similar price band, competing with Westhaven for recreational customers on the eastern side of the region.
• Orakei Marina: Auckland inner-harbour recreational marina located on the Orakei Basin. Direct competitor in the central Auckland berth rental market with comparable services, target customers, and pricing tier — and located within the same Waitemata Harbour catchment as Westhaven.
• Bayswater Marina: Auckland-based recreational marina on the North Shore, where current Westhaven Marinas Manager Gareth Wilson previously worked his way up to Marina Manager. Competes directly with Westhaven for Auckland recreational berth customers and operates a similar subscription/berth-rental model.
• Silo Marina: Third Panuku-operated marina in Auckland's Wynyard Quarter. Shares management, marketing, and operational resources with Westhaven and serves the same Auckland recreational boating market, with comparable berth rental, charter, and customs offerings. The most directly comparable peer in scale and operating model.
• Gulf Harbour Marina: Large recreational marina north of Auckland in the Gulf Harbour area, previously managed by current Westhaven Asset Manager Mike Keown. Directly comparable in offering berth rentals, refueling, and marine services to the Auckland recreational boating market, with similar customer demographics.

Regional players

• Tauranga Marina / Tauranga Bridge Marina: Major recreational marina in the Bay of Plenty serving the upper North Island boating market. Comparable in offering berth rentals, fuel, and charter services but in a different region; useful benchmark for berth pricing, occupancy, and operational benchmarks outside Auckland.
• Lyttelton Marina: South Island recreational marina serving the Canterbury/Christchurch boating market. Operates berth rentals, fuel, and marine services in a comparable manner but in a different region; useful for benchmarking New Zealand marina operations outside Auckland.
• Picton Marina: Top-of-South-Island marina serving the Marlborough Sounds boating market. Offers berth rental, fuel, and customs/biosecurity clearance — making it a useful functional peer for the customs/PoFA regulatory function that is also a key differentiator at Westhaven.

Broad incumbents

• IGY Marinas: Largest global luxury marina operator with marinas across the Americas, Europe, and the Caribbean. While not a direct New Zealand competitor, IGY is the global benchmark for premium marina operations, berth licensing models, and superyacht services — relevant for understanding how a scaled, professionally managed marina business is valued and operated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/westhavenmarinanz
• Instagraminstagram.com/westhavenmarina/?hl=en
• LinkedInlinkedin.com/company/westhaven-customs

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westhaven Customs