Realty Executives Plus

What Realty Executives Plus does

Realty Executives Plus Ltd. Brokerage is an independently owned and operated real estate brokerage headquartered in Mississauga, Ontario, operating under the Realty Executives franchise brand and membership in The Canadian Real Estate Association (CREA). The firm serves residential home buyers, sellers, renters, and commercial buyers across the Greater Toronto Area and broader Ontario, with branch offices in Niagara Falls, Oakville, and Perkinsville in addition to its Mississauga headquarters. Its distribution model is a network of 50+ independent real estate agents transacting under the brokerage's CREA/MLS access, supported by multilingual agent coverage (Dutch, English, Afrikaans, French, Spanish) and individual agent profiles with direct contact channels.

The brokerage's product surface is built on a third-party website platform provided by InCom Web & e-Marketing Solutions rather than proprietary technology. Core offerings include an MLS-integrated property search, an agent directory, and a VIP Member Account system providing up to 3 days earlier listing visibility than Realtor.ca, exclusive non-MLS listings, saved searches, daily email alerts, and historical sold data back to 2016. Supporting tools include a Home Worth Estimator, Dream Home Finder, Neighborhood Buzzer (free area reports), and category-tagged contact forms. Integrations include Google Analytics, Google Ads tracking, YouTube API for automated listing video generation, and Google/Facebook OAuth login. No proprietary technology platform, mobile app, or public/partner-facing API is documented.

Revenue is generated through traditional real estate commissions on completed transactions, with rates negotiated individually between agents and clients and not publicly disclosed. The brokerage operates under an independent contractor model in which affiliated agents retain the majority of commission earned; the brokerage's share flows from a transaction-based take rate. GTM is sales-led via the agent network, with marketing distributed across the corporate website, Google Ads, agent Facebook and LinkedIn profiles, daily email alerts, and YouTube listing videos. Ownership is private and locally held, with Scott Gilmour as Broker of Record/Owner and no disclosed institutional investors, funding rounds, or M&A activity.

Name

Realty Executives Plus

Legal name

Realty Executives Plus Ltd. Brokerage*

Website

https://realtyexecutivesplus.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Realty Executives Plus is a Mississauga-headquartered Ontario real estate brokerage operating across the GTA and broader Ontario with 50+ independent agents, providing residential and commercial property sales, rentals, and VIP listing access under CREA/MLS membership.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Buyer Representation Services (BPAJAAAJ), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate brokerage
• Residential property sales
• MLS listing search
• Real estate agent directory
• Property valuation tools

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional commission-based model where agents earn commissions on completed property sales and purchases. Commission rates are not publicly disclosed and typically negotiated between agent and client.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Realty Executives Plus is a Canadian real estate brokerage that connects home buyers, sellers, and renters across Ontario with a network of 50+ independent real estate agents. Its offering centers on a consumer-facing property search platform with MLS-listed residential and commercial properties, an agent directory, a VIP Member Account providing early listing access and exclusive non-MLS listings, and complementary tools such as a Home Worth Estimator, Dream Home Finder, Neighborhood Buzzer reports, and historical Sold Data access dating back to 2016.

Product overview

Realty Executives Plus is a Canadian real estate brokerage offering a unified platform combining property listings search, agent directory services, and member-exclusive features. The core offering consists of a property search system with MLS listings across Ontario, supported by a team of affiliated agents and brokers. Premium features include VIP membership providing early access to new listings, exclusive non-MLS properties, saved search functionality, and historical sold data. Additional tools support home valuation, neighborhood research, and direct agent contact through categorized inquiry forms.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential and Commercial Property Listing Search A property search platform allowing users to browse residential and commercial listings across Ontario, with filtering options for price, bedrooms, bathrooms, and square footage. Built on the brokerage's CREA/MLS membership and intended for consumers looking to buy or rent property in Ontario.
• Real Estate Agent Directory A searchable directory of real estate agents and brokers affiliated with Realty Executives Plus, including agent profiles with contact information, languages spoken, and specializations. Provided to consumers seeking an Ontario-based real estate professional.
• VIP Member Account A premium membership feature providing early access to listings (up to 3 days sooner than Realtor.ca), access to exclusive non-MLS listings, the ability to save searches, and favorite properties. Daily property email alerts are also included. Intended for registered consumers seeking accelerated access to Ontario real estate inventory.
• Sold Data Access For registered members, access to historical sold data dating back to 2016, providing property transaction records for investment and market analysis purposes. Targeted at consumers and investors evaluating Ontario real estate market trends and comparable sales.
• Home Worth Estimator A property valuation tool allowing users to estimate the market value of their home. Designed for consumers (likely sellers and curious owners) seeking an approximate market value of residential property.
• Dream Home Finder A tool helping users find their ideal home by capturing location preferences and property requirements to match with available listings. Targeted at prospective home buyers defining their criteria.
• Neighborhood Buzzer Real Estate Reports A feature providing users with free real estate reports about specific neighborhoods and areas of interest. Intended for consumers researching Ontario neighborhoods for purchase or rental decisions.
• Agent Contact and Inquiry Services Contact forms enabling users to reach agents directly for buying, selling, renting, or other real estate services, with categorization options for different client types (buyer, seller, renter, other; and detailed subcategories such as first-time buyer, luxury buyer, commercial, lease term, agent/franchise inquiry).

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• InCom Web & e-Marketing SolutionscoreTechnology or IntegrationWebsite platform provider powering the realtyexecutivesplus.ca website. Provides web hosting, website design, and digital marketing infrastructure for the brokerage's online presence.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RE/MAX Ontario-Atlantic Canada: Large Canadian real estate franchise brokerage operating under a similar independent-agent model with MLS/REALTOR branding. Directly competes with Realty Executives Plus for agent recruitment and consumer mind share in Ontario.
• Right at Home Realty: Ontario-focused independent residential brokerage headquartered in the GTA. Comparable target market (Ontario home buyers/sellers), commission model, and reliance on independent agent productivity.
• IPro Realty Ltd. Ontario-based residential brokerage using a low-fee independent agent model. Competes directly with Realty Executives Plus on agent commission splits and value proposition within Ontario.
• Coldwell Banker Canada: National residential real estate franchise with a comparable independent-contractor agent structure serving Ontario. Competes for the same agent talent pool and consumer-facing brand positioning.
• HomeLife Realty: Canadian residential real estate brokerage franchise with a sizable Ontario agent network. Same franchise/independent-agent distribution model and overlapping buyer/seller segments in the GTA.
• Sutton Group - Quantum Realty Inc. (Sutton Family): Canadian residential brokerage franchise with significant Ontario/GTA agent coverage. Operates on the same independent contractor, commission-based model and competes head-to-head for buyers, sellers, and agents.
• Royal LePage: One of Canada's largest residential real estate brokerages with a comparable commission-based agent network model operating across Ontario. Directly competes for the same buyers, sellers, and independent agents in the GTA and broader Ontario market.
• Century 21 Canada: Globally recognized residential real estate franchise with strong Ontario presence under a similar independent-agent commission model. Directly comparable in franchise structure, agent value proposition, and residential focus.

Emerging players

• Sotheby's International Realty Canada: Luxury-leaning residential brokerage operating in major Canadian markets including the GTA. Comparable brokerage model with stronger luxury brand positioning; overlaps where Realty Executives Plus serves high-end home buyers.

Broad incumbents

• Zillow (Canadian-facing competitor): Large consumer-facing real estate marketplace with growing Canadian exposure. Competes indirectly for buyer/seller attention through listing aggregation and lead generation rather than through an Ontario-licensed brokerage footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Realtyexecutivesplusltd
• LinkedInlinkedin.com/company/realty-executives-plus-ltd.-brokerage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realty Executives Plus