kwx of Keller Williams
kwx of Keller Williams is an integrated homeownership platform that franchises the Keller Williams real estate network, serving home buyers, sellers, and independent agents through market centers, a 32-language property search portal, and adjacent mortgage and training subsidiaries.
- Company typePrivate
- Founded1996
- HeadquartersAustin, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What kwx of Keller Williams does
Keller Williams Realty, LLC operates one of the largest residential real estate franchise networks in the world through independently owned and operated Market Centers serving home buyers and sellers in the United States, Canada, and additional international markets. The company generates revenue primarily through franchise fees paid by Market Centers, with agents operating as independent contractors who set their own commission rates. Its core technology is a web-based property search platform (kw.com) and companion iOS and Android applications (KW Buy Sell Real Estate) that allow consumers to search listings by location, property type, and sale/rental status, and to find local KW agents by city, postal code, or name. The platform is localized in 32 languages.
The kwx entity sits above Keller Williams Realty as an integrated homeownership experience company that brings together five Keller Williams operating divisions—Keller Williams Realty, Keller Williams Luxury, Keller Williams Land, Keller Williams Commercial, and Keller Williams Worldwide—alongside adjacent subsidiaries including Keller Home Loans (mortgage origination), KW Cares (charitable foundation), KW Next Gen (next-generation agent program), and KWREDLINE (merchandise). Supporting platforms include Thrive (agent recruiting and training at thrive.kw.com), KW Events (training and networking at events.kw.com), KW Blog (market insights and homebuyer education), and a market-center directory at locations.kw.com. Distribution is dual-sided: consumers access KW services through digital self-serve channels (website and mobile app), while prospective and existing agents are recruited and trained through dedicated portals.
The business model is fundamentally asset-light franchise royalty and licensing, scaled through agent acquisition rather than direct employment. Direct headcount is 10,000+ corporate employees across the integrated entity, supplemented by a network of more than 200,000 independent agents serving local markets worldwide. No parent company is disclosed, and revenue, ARR, and GTV figures are not provided in the source data.
kwx of Keller Williams firmographics
Firmographics- Name
- kwx of Keller Williams
- Legal name
- Keller Williams Realty, LLC
- Website
- https://kwx.kw.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- kwx of Keller Williams is an integrated homeownership platform that franchises the Keller Williams real estate network, serving home buyers, sellers, and independent agents through market centers, a 32-language property search portal, and adjacent mortgage and training subsidiaries.
- Ownership category
- akta.pro rank
kwx of Keller Williams industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)
Keywords
Where kwx of Keller Williams is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
kwx of Keller Williams business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Franchise Fees from Market Centers: Keller Williams Realty operates as a franchise company where independently owned and operated Market Centers pay franchise fees. Each Keller Williams office is independently owned and operated.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
kwx of Keller Williams product offering
Product offeringCore offering
kwx of Keller Williams is an integrated homeownership experience company bringing together all five Keller Williams companies. It operates a residential real estate franchise network in which independently owned and operated Market Centers and 200,000+ KW agents serve home buyers and sellers, supported by property search technology, mobile applications, and specialized sub-brands for luxury, land, commercial, and international real estate, plus affiliated mortgage lending through Keller Home Loans.
Product overview
Keller Williams operates a platform-plus-multiple-divisions architecture centered on its main kw.com platform, which provides property search, agent matching, and market insights. The company extends its services through specialized sub-brands including Luxury (high-value properties), Land (undeveloped properties), Commercial (commercial real estate), and Worldwide (international services). Related services include Keller Home Loans for mortgage solutions. The ecosystem is supported by agent-focused platforms for training (Thrive), events, recruiting, merchandise (KW Red Label), and charitable initiatives (KW Cares), along with a mobile application delivering real-time real estate insights.
Differentiator
Problem solved
Functional benefit
Brands
- Keller Williams Luxury: Luxury real estate services division
- Keller Williams Land
- Keller Williams Commercial
- Keller Williams Worldwide
- Keller Home Loans
- KW Cares
- KW Next Gen
Products and services
- Keller Williams Realty (kw.com)
- Keller Williams Luxury
- Keller Williams Land
- Keller Williams Commercial
- Keller Williams Worldwide
- Keller Home Loans
- KW Mobile App
- KW Franchise Opportunity (Thrive)
Companies that use kwx of Keller Williams
Customer profileSegments3 records
Ideal customer profiles3 records
kwx of Keller Williams technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
kwx of Keller Williams partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keller Home LoanscoreKeller Home Loans is a subsidiary lending service that works with KW to provide mortgage solutions to home buyers. The service helps buyers stand out in competitive housing markets by providing faster loan approval and stronger purchase offers.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
kwx of Keller Williams competitors and assessment
Company assessmentDirect peers
- Compass: Tech-enabled residential real estate brokerage with a national agent network. Directly comparable as a large-scale agent-driven brokerage competing for both consumers and top-producing agents.
- RE/MAX: Global residential real estate franchise with a comparable agent-network and royalty-fee business model. Closest structural analog to Keller Williams' franchise economics.
- eXp Realty: Cloud-based real estate brokerage with a global agent network operating on a low-overhead, commission-split model. Competes with KW on agent recruiting and commission economics.
- Coldwell Banker: Established national residential real estate franchise operating under a similar independently-owned office model, competing for the same agents and consumers in the US market.
- Redfin: Tech-enabled residential brokerage offering a lower-commission model. Competes with KW for consumer mindshare and agent talent through an asset-light, digital-first approach.
- Sotheby's International Realty: Luxury-focused residential real estate franchise. Comparable as a franchised brand in the same agent-network model, with overlapping luxury segment competition.
- Century 21 Real Estate: Long-standing global residential real estate franchise with independently operated offices. Competes head-to-head with KW on agent recruitment and franchise economics.
- Better Homes and Gardens Real Estate: National residential real estate franchise. Comparable as a franchised brand competing for agent affiliations and franchisees in the same US market.
- Berkshire Hathaway HomeServices: National real estate franchise network leveraging a parent brand. Directly comparable as a large-scale franchise competitor in residential brokerage.
Broad incumbents
- Zillow Group: Largest US residential real estate marketplace. Indirectly competes via consumer search and lead generation, and directly competes via Zillow's Premier Agent and brokerage services.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
kwx of Keller Williams social profiles
Digital presencekwx of Keller Williams financial estimates
Financial estimateRevenue estimate
Valuation estimate
kwx of Keller Williams leadership team
Management profileNumber of profiles
Profiles2 records
kwx of Keller Williams subsidiaries and ownership
Company hierarchySubsidiaries8 records
kwx of Keller Williams funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
kwx of Keller Williams M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about kwx of Keller Williams
What does kwx of Keller Williams do?
kwx of Keller Williams is an integrated homeownership experience company bringing together all five Keller Williams companies. It operates a residential real estate franchise network in which independently owned and operated Market Centers and 200,000+ KW agents serve home buyers and sellers, supported by property search technology, mobile applications, and specialized sub-brands for luxury, land, commercial, and international real estate, plus affiliated mortgage lending through Keller Home Loans.
Is kwx of Keller Williams a public or private company?
kwx of Keller Williams is a private company. It is classified as unknown and is currently operating.
When was kwx of Keller Williams founded?
kwx of Keller Williams was founded in 1996. It employs 5,001 to 10,000 people.
Where is kwx of Keller Williams based?
kwx of Keller Williams is headquartered in Austin, United States, in the North America region.
How does kwx of Keller Williams make money?
One revenue line is on record: franchise Fees from Market Centers.
Who are kwx of Keller Williams's main competitors?
Direct peers on record are Compass, RE/MAX, eXp Realty, Coldwell Banker, Redfin, Sotheby's International Realty, Century 21 Real Estate, Better Homes and Gardens Real Estate and Berkshire Hathaway HomeServices. Zillow Group is listed as a broad incumbent.
Does kwx of Keller Williams have an API?
No public API is recorded for kwx of Keller Williams.
What industry is kwx of Keller Williams in?
kwx of Keller Williams's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance). Its NAICS code is 5312 and its SIC code is 6531.