First Choice Solar

What First Choice Solar does

First Choice Solar is a Netherlands-based B2B distributor and producer of solar photovoltaic panels and integrated home energy management systems. Founded in 2016 and headquartered in Almere, the company designs and produces its own branded solar panels using proprietary IBC (Interdigitated Back Contact) and MWT (Metal Wrap Through) cell technologies, while also serving as the exclusive Dutch importer of München Solar panels and a distributor of Haier Smart Cube home battery systems, Enphase IQ batteries, and Aiko solar panels. Its core proprietary offering is the 410WP Full Black Bifacial IBC panel, engineered for Dutch climate conditions (40% direct sunlight, 60% diffuse light) with a 30-year product warranty guaranteeing over 90% power output. The IBC architecture eliminates front-side busbars, increasing active surface area by approximately 8% and reducing micro-crack degradation.

Name

First Choice Solar

Legal name

First Choice Solar

Website

https://firstchoicesolar.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

First Choice Solar is a Netherlands-based B2B distributor and producer of solar PV panels and integrated home energy storage systems, serving professional Dutch solar installers with its own IBC-technology panels and complementary Haier, München, Enphase, and Aiko product lines.

Ownership category

akta.pro rank

Product category

Solar Energy Equipment Distribution

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar PV Module Manufacturing (Cells, Modules, Thin-Film) (EUAMABAD)

akta.pro secondary industries

Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)

Keywords

• Solar panel wholesale
• Bifacial PV modules
• Home battery storage
• EV charging systems
• Solar installer supplies

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Solar Panel Sales: First Choice Solar designs and produces their own brand of solar panels in the Netherlands, featuring IBC and MWT technologies. Panels are sold through installer partners.
2. Haier Smart Cube Home Battery Systems: Distribution of Haier Smart Cube home battery systems including battery modules (5kWh, 8kWh), inverters (1-phase and 3-phase), EV chargers, smart meters, and accessories. Sold primarily to installer partners.
3. Third-Party Solar Products: Distribution of third-party brands including München Solar, Aiko, Enphase batteries, and various mounting/accessory products. Products are distributed through the same B2B channel model.
4. Accessories and Installation Materials: Sale of installation accessories including MC4 tools (crimping tools, tool sets), SolSpil clips for panel maintenance, and POWER UP! roof coating products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

First Choice Solar distributes and sells solar panels, home battery systems, hybrid inverters, EV chargers, and solar installation accessories primarily to professional solar installers in the Netherlands through a login-gated B2B platform. The company manufactures its own First Choice Solar-branded 410WP IBC Full Black Bifacial solar panels and resells complementary products from Haier (Smart Cube home battery and V2X chargers), Enphase (IQ Battery 5P), Aiko (455WP ABC panels), and München Solar. Consumers are routed to the company's installer network for installation services.

Product overview

First Choice Solar is a 100% Dutch company that designs and produces its own solar panels and also resells complementary brands. Its core proprietary products include the First Choice Solar IBC Full Black Bifacial 410WP panel (with its proprietary IBC technology and 30-year warranty) and the Haier Smart Cube modular home energy system, which integrates 1-phase and 3-phase hybrid inverters (3.6kW–25kW), battery modules (5kWh/8kWh, scalable to 48kWh), a DC-lader V2X 25kW, an AC-lader 22kW, Smart Meter, Energy Gateway, and Communication Module into a single managed system with app monitoring. The portfolio also includes accessories such as SolSpil Clips, POWER UP! roof coating, MC4 tools, and transport protectors. As an exclusive importer, First Choice Solar resells München Solar panels (TOPCON/HJT, 375–455WP) and also offers the Enphase IQ Battery 5P (5kWh LFP, up to 100kWh scalable) and Aiko 455WP ABC glass-glass panels. The company serves both private consumers and professional installers in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• First Choice Solar 410WP IBC Full Black Bifacial

Quantifiable outcome

• More than 91% power output after 30 years (90.30% guaranteed), compared to typical market standards
• +4 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HaiercoreTechnology or IntegrationFirst Choice Solar distributes Haier Smart Cube home battery systems including inverters, battery modules, EV chargers, smart meters, and energy gateways. The Smart Cube integrates multiple energy management functions into one unified system.
• München SolarcoreChannel Partner/ Reseller/ DistributorFirst Choice Solar is the exclusive importer of München Solar products in the Netherlands. München Solar produces high-quality panels since 2004, with headquarters in Germany and production in Asia.
• EnphaseminorChannel Partner/ Reseller/ DistributorFirst Choice Solar distributes Enphase IQ Battery 5P home batteries and related accessories including microinverters, communication kits, and mounting solutions.
• AIKO SolarminorChannel Partner/ Reseller/ DistributorFirst Choice Solar distributes AIKO Solar panels featuring ABC (All Back Contact) technology with glass-glass construction and 455WP output.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SolarEdge: Global solar inverter and power optimizer incumbent with growing residential storage offering. Comparable as a residential solar electronics incumbent whose products overlap with the inverter/storage portion of FCS's stack.
• Enphase Energy: Global leader in microinverters and home battery systems (IQ Battery 5P), distributed by FCS in the Netherlands. Comparable as a residential solar+storage incumbent, with significantly broader product portfolio and brand reach.
• Trina Solar: Top-tier global PV module manufacturer with broad TOPCON/HJT portfolio and growing residential storage ambitions. Comparable as a module incumbent whose scale and pricing set the competitive floor for premium panel brands like FCS's own brand.
• SunPower: Premium US-originated residential solar brand (now under TotalEnergies) known for high-efficiency back-contact Maxeon cells. Comparable as a premium-efficiency residential panel brand with installer-channel distribution, similar in positioning to FCS's own-brand IBC play.

Direct peers

• Zonneplan: Large Dutch residential solar installer and energy services provider, offering integrated solar + storage + dynamic energy contracts. Comparable as a Netherlands-focused residential solar player, though Zonneplan owns the installer relationship rather than selling through one.
• Solarclarity: Large Dutch solar wholesaler distributing panels, inverters, batteries, and mounting systems to professional installers. Comparable as a Netherlands-focused B2B solar distributor with overlapping product breadth and installer-channel GTM.
• Krannich Solar: One of Europe's largest PV wholesalers, distributing modules, inverters, batteries, and EV chargers to professional installers via a multi-country branch network. Closely comparable GTM and product breadth, but at significantly larger scale — a useful 'scale benchmark' for FCS's installer-channel model.
• AIKO Solar: Chinese ABC (All Back Contact) module manufacturer whose 455WP glass-glass panel FCS resells. Directly comparable technology positioning (back-contact, premium aesthetics) and overlapping target customer (European residential rooftop).
• München Solar: German PV panel manufacturer (TOPCON bifacial, HJT, mono) that FCS distributes as exclusive Dutch importer. Directly comparable as a solar panel producer with installer-oriented distribution, and an obvious proxy for FCS's own-brand IBC panel ambitions.
• IBC Solar: German-headquartered solar EPC and distribution company that both manufactures/procures PV modules and distributes to installers across Europe. Closely comparable to FCS's hybrid manufacturer-plus-distributor model, with overlapping product portfolio (modules, inverters, storage) and similar installer-channel GTM.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/first-choice-solar-nl
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Choice Solar