What Zonneplan does

Zonneplan B.V. is a privately held Dutch energy company that sells and operates an integrated residential energy ecosystem: solar panels, a home battery (thuisbatterij), a smart EV charging station (Charge 2 laadpaal), and a dynamic hourly energy contract. The company has installed solar systems for more than 161,000 households and supplies energy to more than 150,000 contract customers in the Netherlands, supported by a nationwide service network of 60+ installation teams across 20+ depots. All products are coordinated through the proprietary Zonneplan app, which provides real-time energy monitoring, dynamic pricing visibility, and remote device control, and was rated 9.2 by 3,350 users in app stores.

The underlying technology stack centers on the Powerplay optimization algorithm, which automatically schedules EV charging and battery dispatch against hourly dynamic prices and live grid green-percentage signals, and on the Kiki AI chatbot, which autonomously handles 50% of customer inquiries with an 89% self-service resolution rate and was extended in April 2024 with a voice AI prototype. The Charge 2 charger differentiates with dual 4G connectivity (via Zonneplan Connect) and Dynamic Load Balancing, eliminating dependence on customer WiFi. The business model combines one-time hardware sales (solar panels ~€3,829–€5,929 for a 10-panel system; chargers ~€1,349–€1,799 all-in), recurring energy supply under a dynamic contract with no fixed monthly fees, and a 3-year all-inclusive service plan. Backed by 27,919 customer reviews at a 9.3/10 rating and recently crowned Best Dynamic Supplier 2025 and Best Energy Contract 2026, Zonneplan is selectively extending into B2B segments (housing corporations and real estate investors) while preparing for the 2027 end of the Dutch salderingsregeling.

Name

Zonneplan

Legal name

Zonneplan B.V.

Website

https://zonneplan.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Zonneplan B.V. is a Dutch energy company that sells and operates an integrated residential energy ecosystem of solar panels, home batteries, smart EV chargers, and dynamic energy contracts, unified through its proprietary app and serving more than 150,000 households across the Netherlands.

Ownership category

akta.pro rank

Product category

Residential Energy Solutions

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)

akta.pro primary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

akta.pro secondary industry

Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA)

Keywords

• Residential solar panels
• Home battery storage
• Smart EV charging stations
• Dynamic energy contracts
• Home energy management

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (Solar Panels): Sale of solar panel systems including panels, inverters, and mounting equipment. Revenue is one-time at purchase with 0% BTW for residential installations.
2. Smart Charging Stations: Sale of Charge 2 home EV charging stations with installation services included. All-in pricing model without subscription requirements.
3. Dynamic Energy Contracts: Supply of electricity and gas at wholesale/inventory prices that vary hourly. Customers pay based on actual consumption at market rates.
4. Home Battery Systems: Sale of home battery systems for storing solar energy and managing consumption peaks.
5. Service Plans: Extended service coverage included for 3 years with product purchases, covering travel costs, labor, and troubleshooting. After initial period, additional services available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Zonneplan sells and installs an integrated home energy management system for Dutch households, bundling solar panels (Zonnepanelen), a home battery (Thuisbatterij), and a smart EV charging station (Charge 2 Laadpaal) with a dynamic hourly-priced electricity and gas supply contract. The offering is controlled through Zonneplan's proprietary app, which uses the Powerplay algorithm to automatically optimize charging, discharging, and self-consumption based on real-time market prices and solar production. Service is delivered through a nationwide network of 60+ installation teams operating across 20+ depots.

Product overview

Zonneplan is a Dutch energy company offering an integrated energy management ecosystem consisting of solar panels (zonnepanelen), a home battery (thuisbatterij), a smart EV charging station (Charge 2 laadpaal), and a dynamic energy contract — all orchestrated through the Zonneplan app. The product portfolio centers on helping Dutch households generate, store, and consume renewable energy as cost-effectively as possible, with a strong emphasis on dynamic hourly pricing and automated optimization. Key sub-products and features include the Zonneplan Connect (4G smart meter dongle), the Kiki AI chatbot for customer service, and the Powerplay algorithm for automated energy management. The company positions itself as 'Nederlands slimste energiespecialist' (Netherlands' smartest energy specialist).

Differentiator

Problem solved

Functional benefit

Products and services

• Zonnepanelen (Solar Panels) Solar panel systems sold and installed by Zonneplan for Dutch homeowners, using 465 Watt-peak monocrystalline all-black panels with 25-year product and 30-year power warranty; includes inverter and mounting equipment with 0% BTW for residential installations.
• Thuisbatterij (Home Battery) Home battery system that stores solar electricity and automatically charges/discharges in response to dynamic energy prices, integrated with the Zonneplan app and Powerplay algorithm. Designed for Dutch homeowners to maximize self-consumption and benefit from price arbitrage.
• Charge 2 Laadpaal (Smart EV Charging Station) Zonneplan's smart home EV charging station featuring dual 4G connectivity, Dynamic Load Balancing, automatic solar surplus charging, and automatic optimization for the cheapest hourly dynamic energy prices. Compatible with 50+ EV brands using a standard Type 2 plug, priced €1,349–€1,799 all-in including installation.
• Dynamisch Energiecontract (Dynamic Energy Contract) Hourly-priced electricity and gas supply contract at wholesale market rates with no fixed monthly costs, live green-percentage insight in the app, no return delivery costs for solar panel owners, and Zonnebonus (2 eurocents/kWh plus 10% above market price for returned solar electricity).
• Zonneplan App Mobile and web application providing 24/7 real-time insight and control over a customer's entire energy household, including dynamic pricing, consumption monitoring, solar self-consumption tracking, and remote control of smart charging stations and home batteries.
• Zonneplan Connect (4G Smart Meter Dongle) 4G-enabled smart meter dongle that connects to the home smart meter and transmits real-time energy data to the Zonneplan app, and also serves as the connectivity module integrated with the Charge 2 charging station.
• Kiki AI Chatbot Zonneplan's AI chatbot available 24/7 via the app and web chat, autonomously resolving 89% of customer questions and handling 50% of all incoming customer service inquiries. Uses a self-built knowledge base and personal app context to deliver situation-specific answers.

Quantifiable outcome

• €507 average annual savings on solar panels
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• 50+ Automotive BrandscoreTechnology or IntegrationZonneplan Charge 2 charging station is compatible with 50+ electric vehicle brands including Tesla, BMW, Audi, Volkswagen, Mercedes, Volvo, Kia, Hyundai, Polestar, Porsche, Toyota, and many more. The station uses the standard Type 2 connector common in Europe.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Greenchoice: Dutch green energy supplier serving hundreds of thousands of residential customers with renewable electricity and gas. Competes directly for Zonneplan's energy contract customers.
• Eneco: Largest Dutch energy incumbent with broad portfolio including dynamic tariffs, solar, heat pumps, and EV charging. Competes with Zonneplan across multiple product lines but at a much larger scale.
• Tesla Energy: Tesla's energy division offering Powerwall home batteries and Wall Connector chargers. Competes with Zonneplan's home battery and EV charging products globally and in the Netherlands.

Emerging players

• SolarEdge: Global solar inverter and energy optimization company with home energy management offerings. Adjacent competitor in solar + storage optimization technology.
• Homevolt (by Solar Energy Europe member): European home battery system provider with dynamic energy market integration. Competes with Zonneplan's thuisbatterij offering in the residential storage market.

Direct peers

• Vandebron: Major Dutch green energy supplier offering renewable energy contracts and increasingly smart home energy management. Competes with Zonneplan for residential green energy customers in the Netherlands.
• Easee: Norwegian smart EV charger manufacturer with strong presence in the Netherlands. Direct competitor to Zonneplan Charge 2 in the home charging hardware market.
• Alfen: Dutch energy solutions company specializing in EV charging stations, energy storage, and grid connections. Competes with Zonneplan in smart charging hardware and home battery deployment.
• Frank Energie: Dutch dynamic energy supplier offering hourly-priced electricity contracts and 100% green energy. Direct competitor in the Dutch dynamic contract market that Zonneplan dominates.
• Tibber: Nordic-origin digital energy supplier operating in the Netherlands with dynamic energy contracts and an app-based energy management platform. Most direct competitor on the dynamic contract + smart home energy management proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zonneplan
• Facebookfacebook.com/Zonneplan

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zonneplan