KartLand

What KartLand does

KartLand (operating as KartLand Ada Huja) is a Belgrade-based private karting entertainment complex located on the banks of the Danube River approximately 5km from the city center. Founded in 2020 and operating 365 days a year, the venue runs two distinct outdoor tracks — an 810-meter FIA-homologated Race circuit and a 380-meter EU-spec Adventure circuit with an illuminated bridge — alongside a 200+ seat Burgerizza restaurant and a professional Wave Italy Formula 1 simulator (one of few worldwide). The company maintains the largest karting fleet in Belgrade and Serbia at 55 vehicles, segmented across senior (30 Race, 10 Adventure), junior (10), and double-seater (4) configurations, and serves both walk-in individual/family consumers and reserved corporate groups.

The core technology stack is mechanical and experiential rather than software-driven: real-time lap timing displays above the start-finish line, the RaceFacer mobile application for driver statistics and rankings, professional-grade timing and safety infrastructure (roll bars, underfloor protection, EU-designed barriers, helmets, balaclavas), and a motion-platform F1 simulator with G-force simulation and 100kg+ braking pressure. Asset differentiation rests on FIA and EU project certifications, fleet scale, and exclusive access to the Wave Italy simulator platform in the Serbian market.

The business model is a multi-stream physical-venue revenue engine priced in Serbian Dinars: per-session karting (2,000 RSD per 10-minute ride), packaged bundles (MIXpaket at 3,700 RSD; 3-ride at 5,500 RSD; 5-ride at 9,000 RSD valid 3 months), private track rentals (80,000–120,000 RSD/hour), F1 simulator sessions (2,000 RSD/8 minutes), daily passes (6,000 RSD), membership cards (100 RSD), vouchers (5,000 RSD), and ancillary F&B through Burgerizza. Go-to-market is direct-to-consumer for walk-ins (no reservation required) and inside-sales/online forms for higher-ticket private events, corporate team building, and birthday celebrations. Customer segments span individual families, racing enthusiasts, and corporate groups.

Name

KartLand

Legal name

KartLand

Website

https://kartland.rs

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

KartLand operates a Belgrade karting entertainment complex with two FIA/EU-standard tracks, a 55-kart fleet, a professional Wave Italy Formula 1 simulator, and an on-site Burgerizza restaurant, serving individual consumers, families, and corporate groups across walk-in sessions and reserved private events.

Ownership category

akta.pro rank

Product category

Indoor Karting Entertainment

NAICS

Amusement Parks and Arcades (7131), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

Keywords

• Indoor karting track
• Go-kart racing
• Motorsport entertainment
• Corporate team building events
• Family recreation venue

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Individual Karting Sessions: Per-session revenue from individual karting rides on Race and Adventure tracks. Single rides are 10 minutes (2,000 RSD). Packages available: MIXpaket combining both tracks (3,700 RSD), 3-ride package (5,500 RSD), and 5-ride package (9,000 RSD).
2. Double-seater Karting Sessions: Revenue from tandem karting sessions where adult drivers (18+) can drive with children (5+ years, 120cm+) as passengers. Double-seater sessions are 2,500 RSD for Adventure track and 4,500 RSD for Race track.
3. Formula Simulator Sessions: Revenue from professional F1 simulator experiences. Single session is 8 minutes for 2,000 RSD.
4. Private Term Rental: Revenue from exclusive track rental for private events. Adventure track rental: 80,000 RSD per hour (up to 10 drivers). Race track rental: 96,000 RSD weekdays (up to 12 drivers), 120,000 RSD weekends (up to 15 drivers).
5. Daily Pass and Membership: Daily pass available for 6,000 RSD. Membership card for 100 RSD.
6. Burgerizza Restaurant: On-site burger bar restaurant located between the two karting tracks, serving as ancillary revenue stream. Restaurant features award-winning burgers with views of both tracks and the Danube River.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

KartLand operates an indoor karting entertainment complex on a 7,000 m² facility in Belgrade, Serbia, providing year-round access to two purpose-built kart tracks (a Race Track and a shorter Adventure Track) along with a tiered fleet of karts (Senior 270cc, Junior 160cc, and Double-seater) and a full-motion Formula 1 simulator. The core service is sold as time-bounded driving sessions, with structured packages such as Daily Pass and Open Drive, and is complemented by an on-site Burgerizza restaurant, gift voucher sales, and event packages for birthdays, corporate team-building, and group track rentals.

Product overview

KartLand Ada Huja is a karting entertainment complex in Belgrade featuring two distinct karting tracks and supporting services. The core offering includes the Race Staza (810m FIA-homologated track for adults) and Adventure Staza (380m EU-designed family track), served by a fleet of 55+ karts including senior, junior, and two-seater vehicles. Supporting services include Burgerizza restaurant (capacity 200+), Formula 1 simulator by Wave Italy, and event hosting for team building, birthdays, and special occasions. The venue operates 365 days a year from 10:00-21:00, located 5km from Belgrade city center on the Danube riverbank.

Differentiator

Problem solved

Functional benefit

Brands

• Burgerizza: Burger bar restaurant located between the two karting tracks at KartLand, known for burgers with views of both tracks and the Danube River.

Products and services

• Race Track (Race Staza) The longer, higher-speed karting track at the KartLand complex, used for standard race sessions, competitive events, and championship-style races timed via the RaceFacer platform. Targeted at adult and experienced karting customers driving Senior 270cc karts.
• Adventure Track (Adventure Staza) A shorter, lower-speed karting track within the same complex, suitable for younger drivers, first-time karting customers, families, and casual sessions. Designed to broaden the venue's appeal beyond serious racers.
• Senior Karting (Adult Karting)

Quantifiable outcome

• 810 meters - longest karting track in Serbia
• +4 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BurgerizzacoreStrategic or Co-development PartnerBurgerizza is an on-site burger bar restaurant integrated within the KartLand complex, located between the two karting tracks. The restaurant offers award-winning burgers and provides views of both tracks and the Danube River. It serves as an integral part of the customer experience, allowing visitors to enjoy food while watching races. The restaurant has its own website (burgerizza.rs) and brand identity while operating within the KartLand venue.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• K1 Speed: Largest indoor karting entertainment chain in North America, operating dozens of venues with electric karts, timing systems, and group event hosting. Highly comparable multi-revenue model combining karting sessions, private rentals, and event packages.
• Pole Position Raceway: Multi-location indoor/outdoor karting entertainment operator with electric karts, real-time timing, and event hosting across the US. Comparable customer segments (individuals, families, corporate groups) and similar pay-per-session plus private rental revenue model.
• RPM Raceway: Indoor karting entertainment operator on the US East Coast with electric karts, timing systems, and event hosting. Comparable target segments (families, corporate team building, birthday parties) and pricing structure.
• Andretti Indoor Karting & Games: Multi-attraction karting entertainment venue combining high-speed karting with arcade, laser tag, bowling, and F1-style simulators. Closest direct comparable due to multi-revenue, destination-format positioning with motorsport branding.
• Autobahn Indoor Speedway: Multi-location indoor karting entertainment chain with high-speed electric karts, timing systems, and event packages. Comparable family entertainment + corporate event business model with similar fleet-based operating structure.
• MB2 Raceway: Indoor karting entertainment operator serving families and corporate clients with electric karts, timing systems, and private event options. Comparable pricing structure and customer segmentation to KartLand.

Broad incumbents

• Dave & Buster's: Large-scale family entertainment operator combining dining with arcade games, sports simulators, and group events across North America. Broader incumbent in family entertainment centers where KartLand competes for group leisure and corporate bookings.
• Main Event Entertainment: Family entertainment center chain with bowling, laser tag, arcade, and food & beverage across multiple US locations. Competes with KartLand for family outings, birthday parties, and corporate group events.

Others

• Wave Italy: Italian manufacturer of professional Formula 1 simulators and karting technology. Direct supplier and strategic partner to KartLand for its exclusive F1 simulator, representing both a dependency and a featured co-branded asset.

Regional players

• Daytona Race & Adventure: European outdoor karting entertainment operator with multi-format tracks, group events, and team building offerings. Comparable outdoor motorsport entertainment model in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kartland.rs
• LinkedInlinkedin.com/company/kartland-beograd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KartLand