Straub Design
Straub Design is a privately held Curitiba-based design agency that conceives, designs, and executes museums, experience spaces, memorials, and exhibitions, plus branding, editorial, and corporate communication work for government, conglomerate, and enterprise clients across Brazil.
- Company typePrivate
- Founded2002
- HeadquartersCuritiba, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Straub Design does
Straub Design is a privately held, Curitiba-based Brazilian design agency founded in 2002 by Ericson Straub (Creative Director) and Wil Caravanti (CEO) that specializes in the conception, design, execution, and installation of museums, experience spaces, memorials, exhibitions, and expositive-space management, alongside complementary branding, corporate communication, editorial design, and event-design services. The firm operates across four interconnected service pillars — Museums and Experience Spaces, Communication and Design (branding and visual identity), Editorial Design, and Experience Design (XD) — and delivers end-to-end projects ranging from immersive cultural museums (Museu Planeta Água, Memorial da Segurança no Transporte, MEA for John Deere, Museu Nacional de Imigração e Colonização) to corporate innovation hubs (Voto.Hub for Votorantim) and award-winning publications (Revista abcDesign, recognized with an iF Design Award in 2016).
The firm's core technology is its proprietary project-management methodology for orchestrating multidisciplinary teams — museologists, architects, scenographers, special-effects and lighting specialists, journalists, historians, UX designers, and interactive-media experts — totaling over 200 professionals mobilized on a project basis. Underlying production capabilities span multisensory and immersive exhibition techniques including mapped projection, video walls, touch screens, simulations, and interactive robots. No software products, APIs, or AI/ML capabilities are disclosed.
Straub Design makes money through bespoke, project-based professional services engagements with public and private-sector enterprise clients across Brazil. Pricing is custom and project-scoped, with multi-year contract cadences and direct enterprise field sales as the go-to-market motion. Revenue is generated across four streams: museum and exhibition design services, branding and communication design, editorial design (magazines, books, catalogs, reports), and event/experience design. The client base is anchored by government agencies (DETRAN/DF, IPHAN/SC, Governo do Mato Grosso, Sebrae Paraná), large private conglomerates and corporates (Votorantim, Volvo do Brasil, Disney Brasil, HSBC, Sanepar, John Deere), and a long tail of SMB and nonprofit engagements, with the firm's portfolio and international design awards (iF Design Award, Iberoamerican Design Biennial, Brasil Design Awards) functioning as the primary demand-generation assets.
Straub Design firmographics
Firmographics- Name
- Straub Design
- Legal name
- Straub Design
- Website
- https://straubdesign.com.br
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Straub Design is a privately held Curitiba-based design agency that conceives, designs, and executes museums, experience spaces, memorials, and exhibitions, plus branding, editorial, and corporate communication work for government, conglomerate, and enterprise clients across Brazil.
- Ownership category
- akta.pro rank
Straub Design industry classification
Industry- Product category
- Museum and Experience Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143), Other Specialized Design Services (54149)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
- akta.pro secondary industries
- Visual Identity & Brand Design Systems (BPAFAEAC), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Straub Design is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Straub Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Museum and Exhibition Design Services: Full-service museum and exhibition design including conception, execution, and installation of museums, experience spaces, memorials, and exhibitions. Also includes management of expositive spaces.
- Branding and Communication Design: Visual identity, branding, rebranding, and corporate communication design services including naming, visual identity, editorial design, and marketing campaigns.
- Editorial Design Services: Design and production of magazines, books, catalogs, yearbooks, and corporate reports. Includes content curation, production, editing, and graphic design.
- Event and Experience Design: Corporate event design, scenography, technological cenography, and brand activation services for events and experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Straub Design product offering
Product offeringCore offering
Straub Design is a Brazil-based design agency that conceives, designs, and executes museums, experience spaces, memorials, exhibitions, branding/visual identity projects, editorial publications, and corporate events. Its work combines museography, expography, and sensory/immersive technologies (touch screens, video walls, mapped projection, interactive robots) with branding, editorial design, and experience design (XD) across physical, digital, and multisensory formats.
Product overview
Straub Design operates as a service-based design agency rather than a software product company, offering four interconnected service pillars: (1) Museums and Experience Spaces — specialized museumography and exhibition design with interactive and sensory experiences; (2) Communication and Design — visual identity, branding, rebranding, and corporate communication; (3) Editorial Design — magazine, book, catalog, and publication design across print and digital formats; and (4) Experience Design (XD) — spatial and event design creating memorable brand experiences. Projects include named museums (Museu Planeta Água, Museu Nacional de Imigração), corporate branding campaigns (Votorantim 18.18, Landmark Batel), award-winning publications (Revista abcDesign), and event experiences (Votorantim Tech Fair, Voto.Hub). The company manages over 200 professionals across Brazil including museologists, designers, architects, scenographers, and technology specialists.
Differentiator
Problem solved
Functional benefit
Products and services
- Museums and Experience Spaces (Museus e Espaços de Experiência) End-to-end design, execution, and installation services for museums, memorials, and experience spaces, combining museography and expography with interactive and sensory experiences, managed through multidisciplinary teams.
- Communication and Design (Comunicação e Design) Branding, visual identity, rebranding, corporate communication, naming, visual systems, and marketing campaign design that translate brand essence into cohesive visual and verbal communications.
- Editorial Design (Design Editorial) Design and production of magazines, books, catalogs, yearbooks, and corporate reports across print, digital, and multisensory formats, including content curation, production, editing, and graphic design.
- Experience Design (XD) Experience design for brands seeking unconventional approaches in corporate spaces, events, and retail environments, translating brand concepts into physical environments that invite interaction and engagement.
Quantifiable outcome
- Museu Planeta Água developed with over 200 collaborators and 10 years of planning
- +2 more outcomes
Companies that use Straub Design
Customer profileNamed customers23 records
Segments1 record
Ideal customer profiles3 records
Straub Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Straub Design partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- SymneticscoreInnovation and strategy consultancy coordinating Votorantim's 18.18 transformation program. Straub Design collaborated on corporate branding and endomarketing projects. Symnetics is a global professional services company with 30 years of history and presence in 11 countries.
- VotorantimflagshipMajor conglomerate approaching its centennial. Straub Design developed multiple projects including Voto.Hub innovation space design, Tech Fair event, and the 18.18 transformation branding program aimed at building the next 100 years.
- Votorantim EnergiacoreVotorantim's energy business unit for whom Straub Design created Voto.Hub | VE experience space showcasing energy market innovations and trends.
- SaneparcoreWater and sanitation company of Paraná. Sponsor of Museu Planeta Água project. Also partnered on Estação de Tratamento de Ideias (ETI) innovation space design.
- CTG BrasilminorCo-sponsor of Museu Planeta Água project.
- CompagasminorCo-sponsor of Museu Planeta Água project.
- Volvo do BrasilcorePatron/sponsor of Memorial da Segurança no Transporte project. Also partnered on Volvo CE B2B communication and marketing campaigns.
- ArquitectonicaminorInternationally renowned architecture firm responsible for Landmark Batel architecture. Straub Design created the brand and naming for the project.
- Deco Soares (Disney)coreCreative collaboration with Disney's internal team on the Disney Brasil Yearbook project.
- Rico LinsminorCreative economy specialist collaborating on Votorantim 18.18 branding project.
- Aurélio Sant'AnnacoreArchitect collaborating with Straub Design on Museu Nacional de Imigração e Colonização project.
- Maria Celeste CorreacoreJournalist collaborating with Straub Design on Museu Nacional de Imigração e Colonização project.
- EgeocoreInitiator/organizer of Museu Planeta Água. Straub Design developed the museum from concept to execution.
- UNESCOcoreInternational organization partnering with DETRAN/DF on CONVIVA project for road safety education.
- Sebrae ParanácoreLong-term partnership providing design, communication, and visual identity services for multiple initiatives throughout Paraná state over several years.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Straub Design competitors and assessment
Company assessmentBroad incumbents
- Pentagram: Internationally renowned multidisciplinary design firm covering branding, editorial, and environmental design. Comparable to Straub's broad creative portfolio across visual identity, editorial, and experiential work, though vastly larger and more diversified.
- Interbrand: Global brand consultancy offering brand strategy, visual identity, and experience design. Comparable to Straub's Communication & Design pillar serving enterprise rebranding and transformation programs.
- Landor & Fitch: Global brand consulting and design firm with strong capabilities in brand identity and experience design. Comparable to Straub's branding and corporate experience design work for large enterprise clients like Votorantim and HSBC.
Regional players
- Casa Rex: São Paulo-based design agency with international award recognition (Cannes Lions, D&AD). Comparable as a Brazilian design peer competing for branding and visual identity engagements across enterprise clients.
- Geyer: Leading Brazilian branding and design agency with deep corporate clientele. Comparable as a domestic Brazilian design competitor for enterprise branding and identity programs that fall within Straub's Communication & Design pillar.
- Maringoni Design: Brazilian design agency offering branding and corporate communication. Comparable regional competitor in the Brazilian visual identity and communication design space.
- Estudio Guto Requena: Brazilian design and experience studio known for immersive, technologically integrated environments. Comparable to Straub's work on Voto.Hub and other interactive experience spaces bridging design and technology.
Direct peers
- Ralph Appelbaum Associates: Global leader in museum and experiential environment design, with a long track record of narrative-driven exhibition work. Highly comparable to Straub's museumography and expography practice, though at global scale and broader thematic scope.
- Local Projects: Experience design firm specializing in museums, exhibitions, and immersive branded environments using interactive technology. Directly comparable to Straub's sensory/immersive exhibition design capabilities for cultural and corporate clients.
Others
- Cultura Inglesa: Cultural/educational institution in Brazil that has historically commissioned museum and exhibition projects. Comparable as a potential client archetype for Straub's cultural-institution and experience-space services rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Straub Design social profiles
Digital presenceStraub Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Straub Design leadership team
Management profileNumber of profiles
Profiles2 records
Straub Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Straub Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Straub Design
What does Straub Design do?
Straub Design is a Brazil-based design agency that conceives, designs, and executes museums, experience spaces, memorials, exhibitions, branding/visual identity projects, editorial publications, and corporate events. Its work combines museography, expography, and sensory/immersive technologies (touch screens, video walls, mapped projection, interactive robots) with branding, editorial design, and experience design (XD) across physical, digital, and multisensory formats.
Is Straub Design a public or private company?
Straub Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Straub Design founded?
Straub Design was founded in 2002. It employs 11 to 50 people.
Where is Straub Design based?
Straub Design is headquartered in Curitiba, Brazil, in the Latin America region.
How does Straub Design make money?
Four revenue lines are on record. Museum and Exhibition Design Services are the primary driver. The others are branding and Communication Design, editorial Design Services and event and Experience Design.
Who are Straub Design's main competitors?
Broad incumbents on record are Pentagram, Interbrand and Landor & Fitch. Regional players are Casa Rex, Geyer, Maringoni Design and Estudio Guto Requena. Direct peers are Ralph Appelbaum Associates and Local Projects. Cultura Inglesa is listed as an others.
Does Straub Design have an API?
No public API is recorded for Straub Design.
What industry is Straub Design in?
Straub Design's product category is Museum and Experience Design Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of BPAFAEAC, Visual Identity & Brand Design Systems. Its NAICS code is 541430 and its SIC code is 7330.