Bloezem

What Bloezem does

Bloezem Woonzorg B.V. operates a network of approximately 48 small-scale residential care homes (villas) across all twelve Dutch provinces, providing 24-hour professional care for elderly individuals with dementia, memory problems, or physical care needs who can no longer live independently at home. Each villa typically houses 22-48 residents in a homelike, non-institutional setting, with staffing teams of 31-50 colleagues per location, daily meals prepared in-house, and a care model built around the proprietary 'Leefplezier' methodology developed in collaboration with the Leyden Academy. The organization is a subsidiary of emeis, an international care group, and was previously known as 'Wonen bij September'.

The underlying technology stack consists of industry-standard Dutch healthcare IT rather than proprietary systems: Nedap electronic client dossiers manage resident care documentation, Enovation/CareConnections handles medication registration, AFAS runs finance and HR back-office functions, and Microsoft provides core infrastructure. A digital Cliëntenportaal powered by Carenzorgt.nl gives families online access to care information. Bloezem's care methodology and operational protocols are formalized as a branded service offering, including documented compliance with the Wet Zorg en Dwang for involuntary care.

The business model is a hybrid of public reimbursement and private pay. Care costs are funded through the Dutch Wet langdurige zorg (Wlz) using the Volledig Pakket Thuis (VPT) model, requiring residents to hold a CIZ indication of 4 or 5, with residents paying a low statutory own-contribution (€212.60-€1,115.80/month in 2026) to CAK. Housing and service costs (€1,735-€3,550/month depending on villa and apartment) are paid privately. The go-to-market is direct-to-consumer with a sales-led overlay: families are guided through placement by the Familiekantoor advisory service, locatiemanagers conduct personal tours, and each villa runs weekly drop-in open house moments. Supporting offerings include Logeerzorg (respite care) at select villas and a dedicated careers portal.

Name

Bloezem

Legal name

Bloezem Woonzorg B.V.

Website

https://woonzorg.bloezem.nl

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bloezem Woonzorg is a Dutch residential care provider operating ~48 small-scale villas nationwide, delivering 24-hour care for elderly with dementia or physical care needs, funded via the Dutch Wlz scheme and private housing fees, under the emeis group.

Ownership category

akta.pro rank

Product category

Elderly Residential Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Dementia Care Coordination & Care Planning (HSABAEAJ)

akta.pro secondary industries

Dementia & Alzheimer’s Respite Care (HSABAGAF), Senior & Transitional Monthly Housing (THAMAFAJ), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Senior Living Property Management (BPAJAGAI)

Keywords

• Elderly residential care
• Dementia care services
• Small-scale assisted living
• Respite care
• Long-term care housing

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices39 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Care (Wlz-funded): Zorgkosten financed through the Wet Langdurige Zorg (Wlz) using Volledig Pakket Thuis (VPT) model. Residents require CIZ indication 4 or 5. Healthcare costs are directly funded through this national insurance scheme.
2. Housing and Services: Monthly housing costs including apartment rent, service costs (activities, utilities, meals, laundry, cleaning, internet/TV, insurance), which residents pay privately. Costs vary by location, apartment size, and features.
3. Temporary/Respite Care (Logeerzorg): Short-term stays at villas for respite purposes. Can be funded through Wmo (municipal support), Wlz (for those with indication), or private pay.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bloezem Woonzorg operates approximately 48 small-scale residential care homes (villas) across the Netherlands that provide 24-hour professional care for elderly individuals with dementia or physical care needs in a homelike, non-institutional setting. Care is delivered under the Leefplezier methodology across five life domains and is funded primarily through the Dutch Wet langdurige zorg (Wlz) using the Volledig Pakket Thuis (VPT) model, with residents paying a statutory personal contribution to CAK and a privately funded housing/services component.

Product overview

Bloezem Woonzorg is a Dutch residential care provider offering small-scale, home-like housing for elderly people with dementia (geheugenproblemen) or physical care needs. The core product is Woonzorg — a network of approximately 46 named care homes (villas) distributed across the Netherlands, each providing 24-hour professional care in a domestic setting. The portfolio is unified under the Bloezem Woonzorg brand and is financed through the Dutch Wet langdurige zorg (WIz) system with residents paying a low statutory personal contribution. Supporting service offerings include Logeerzorg (respite care) available at select locations, the Familiekantoor (family office) for guidance through care placement and funding processes, and the Leefplezier-methodiek — a scientifically grounded care methodology developed with the Leyden Academy that structures daily life around five wellness domains. Bloezem also provides a digital Cliëntenportaal via Carenzorgt.nl. All locations operate as true homes rather than institutional settings, with residents retaining personal autonomy, bringing their own furniture, and following their own daily rhythms.

Differentiator

Problem solved

Functional benefit

Brands

• Familiekantoor: Family advisory service that helps families find suitable residential care, assists with care indications, and provides cost calculations.

Products and services

• Bloezem Woonzorg (long-term residential care) Small-scale, home-like residential care for elderly with dementia (geheugenproblemen) or physical care needs who can no longer live independently. Provides 24-hour professional care, personal attention and resident autonomy across 48 named villas in the Netherlands, funded through the Dutch Wet langdurige zorg (Wlz) via the Volledig Pakket Thuis (VPT) model.
• Logeerzorg (respite care) Short-term temporary stay at one of Bloezem's villas to give informal caregivers a break. Available at select locations and fundable through Wmo (municipal support), Wlz (for indicated residents), or private pay.
• Familiekantoor (family advisory service) Free personal guidance for families seeking residential care for an elderly relative, including help with care indication (CIZ) applications, CAK own-contribution calculations, and matching to a suitable Bloezem villa.
• Wet Zorg en Dwang (WZD) involuntary care compliance service Structured application of the Dutch Care and Coercion Act (WZD) for residents with psychogeriatric care needs, following the 'no, unless' principle with a mandatory step-by-step plan that exhausts alternatives before involuntary measures are used.
• Cliëntenportaal (Carenzorgt.nl) Online portal that gives residents and their families access to information and care services from Bloezem Woonzorg, powered by the Carenzorgt.nl platform.

Quantifiable outcome

• Families report increased peace of mind and reduced caregiver burden after relocation

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• By Cat & MillminorOthers · 15 March 2026Local food entrepreneurs from Emmeloord provided warm waffles and hot chocolate during NLdoet volunteer event at Villa Polder Pracht.
• Aeres CollegeminorOthers · 14 March 2026Students from Aeres College in Emmeloord participated in NLdoet volunteer activities at Villa Polder Pracht, helping prepare outdoor terraces for summer.
• EmeiscoreOthersEmeis is the parent company of Bloezem. As part of a larger care organization, Bloezem benefits from corporate resources, best practices sharing, and operational support within the emeis group structure.
• Leyden AcademycoreStrategic or Co-development PartnerBloezem has adopted the 'Leefplezier' (living pleasure) methodology developed by Leyden Academy, an academic knowledge institute focused on improving quality of life for elderly. This methodology forms the foundation of Bloezem's care approach across all locations.
• ZorgkaartNederlandminorGTM or Marketing PartnerIndependent platform of Patiëntenfederatie Nederland where people share experiences about healthcare. Bloezem maintains positive ratings on this platform, contributing to reputation and family trust.
• Microsoft Ireland Operations LtdcoreTechnology or IntegrationMicrosoft provides core IT infrastructure and systems for Bloezem's operations as part of their technology stack.
• Nedap NVcoreTechnology or IntegrationNedap provides electronic client dossier (ECD) system for managing resident care documentation and care planning across Bloezem locations.
• Enovation Group Holding BVcoreTechnology or IntegrationProvides medication registration and management systems for safe medication distribution.
• CareConnections B.V.coreTechnology or IntegrationProvides medication management solutions integrated with Enovation systems.
• AFAS Software BVcoreTechnology or IntegrationProvides financial and human resources administration systems for Bloezem's back-office operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Evean: Dutch care provider in North Holland offering nursing, assisted living, dementia care, and home care. Overlaps with Bloezem's core offering of Wlz-funded residential dementia care and physical care support.
• TanteLouise: Dutch regional care organization in West Brabant offering nursing home, assisted living, dementia care, and home care. Comparable to Bloezem's service mix and Wlz funding model, though concentrated in a narrower geographic footprint.
• Cordaan: Large Amsterdam-based care organization providing nursing, assisted living, and dementia care across multiple locations. Comparable service model to Bloezem with overlapping elderly care segment, though operating at larger institutional scale in a single metro region.
• Amstelring: Amsterdam-region care provider offering nursing, assisted living, and dementia care services. Comparable to Bloezem in service lines and Dutch regulatory context, with similar reliance on Wlz funding and family-resident relationships.
• Thebe: Care organization in West Brabant and Zeeland providing nursing home, assisted living, and dementia care. Comparable to Bloezem in elderly care services, Wlz dependence, and target resident profile, though regionally concentrated.
• Zorgbalans: Dutch regional care provider in Kennemerland offering nursing, assisted living, rehabilitation, and dementia care. Comparable to Bloezem's Wlz-funded residential dementia care model with similar family-centric positioning.

Broad incumbents

• emeis (formerly Orpea): Parent company of Bloezem and one of Europe's largest care groups. Comparable as a portfolio operator running assisted living, nursing, and home care services across multiple countries, with shared clinical and operational standards that influence Bloezem's positioning.
• Korian Nederland: Major European care operator with significant Dutch footprint of nursing homes, assisted living, and small-scale residential concepts. Competes with Bloezem across multiple Dutch provinces and offers overlapping Wlz-funded services at broader scale.

Direct peers

• Martha Flora: Dutch operator of small-scale residential care homes specifically for people with dementia. Most direct comparable to Bloezem in terms of concept (homelike villas, dedicated dementia focus, private-pay housing component) and target customer (families seeking premium dementia care).
• Stepping Stones Zorghuizen: Dutch small-scale residential care concept for elderly with dementia and physical care needs. Operates multiple villa-style homes across the Netherlands with a comparable service model (24/7 care, personal attention, family involvement) targeting the same CIZ 4/5 resident profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bloezem

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloezem