Waardigheid en trots

What Waardigheid en trots does

Waardigheid en trots voor de toekomst is a Dutch government-funded national knowledge and support program for the long-term elderly care sector, initiated under the Hoofdlijnenakkoord Ouderenzorg (HLO) and executed by Vilans, the designated Dutch knowledge organization for care and support, in collaboration with the Ministry of VWS (Volksgezondheid, Welzijn en Sport). The program is headquartered at Vilans in Utrecht and operates as a free resource for Dutch healthcare organizations, with no commercial revenue, paying customers, or external investors; its sole funder is the Dutch government through the HLO framework.

The program delivers its offering through five thematic pillars: collaboration with informal care, long-term care at home, the labor market (working differently), technology and digital care, and quality improvement. Core products include the ToekomstKompas (a four-step strategic future-thinking approach), year-long collaborative LeerDoeDeeltrajecten, Lerende netwerken (peer learning networks), Maatwerkondersteuning (customized organizational support), and Leergangen (structured learning programs). Methodologies developed or adapted by the program include the Datavolwassenheidsscan (data maturity assessment instrument co-developed with RegioPlus, ActiZ, and Academische Werkplaats Ouderenzorg Zuid-Limburg), the X-curve, the 3-Horizonnenmodel, the ToekomstDriehoek, Reframen, ToekomstPraat conversation cards, and the Wegwijzer Slimmer plannen met AI adoption guide. The technology layer is a knowledge and dissemination platform rather than a software product; integrations on the website include Google Analytics (GA4 via server-side tagging), Hotjar, BlueConic, and social embeds for YouTube, Facebook, Instagram, and LinkedIn.

Distribution is multi-channel: a central website (waardigheidentrots.nl) as the primary knowledge hub, an active calendar of online webinars and in-person events, social media presence on LinkedIn, Facebook, Instagram, and YouTube, and direct engagement via Maatwerkondersteuning coaches. Named participant organizations include BrabantZorg (11,000 clients, ~5,500 employees), Salios (2,000 clients, 2,800 employees, 1,000 volunteers), Careyn, Archipel Zorggroep, Vitalis, Laverhof, and Sint Jozefoord. Target segments are Wlz-instellingen (long-term care institutions), zorgprofessionals (care professionals), and zorgbestuurders/zorgmanagers (care executives and managers). Recent launches include a year program on informal care (Samen zorgen, starting October 2026 through 2027), a new LeerDoeDeeltraject Datagedreven werken cohort (September 2026), and the AI planning adoption guide (2025).

Name

Waardigheid en trots

Legal name

Waardigheid en trots voor de toekomst

Website

https://waardigheidentrots.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Waardigheid en trots is a Dutch government-funded national knowledge program supporting long-term elderly care organizations with tools, learning networks, and customized support, executed by Vilans under the Hoofdlijnenakkoord Ouderenzorg (HLO) mandate from the Ministry of VWS.

Ownership category

akta.pro rank

Product category

Healthcare Knowledge & Advisory Services

NAICS

Business Support Services (5614), Office Administrative Services (5611)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Community Paramedicine & Mobile Integrated Healthcare (MIH/CP) Programs (HLAFANAI)

akta.pro secondary industries

Speech-Language Pathology (SLP) In-Home (HSABADAC), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC)

Keywords

• Elderly care transformation
• Long-term care knowledge platform
• Healthcare workforce development
• Digital care implementation
• Care organization learning programs

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Funding: Waardigheid en trots voor de toekomst is a government-funded program under the Hoofdlijnenakkoord Ouderenzorg (HLO). The program is executed by Vilans in collaboration with the Dutch Ministry of VWS (Volksgezondheid, Welzijn en Sport). Participation for healthcare organizations is free of charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Waardigheid en trots voor de toekomst is a Dutch government-funded knowledge and support program under the Hoofdlijnenakkoord Ouderenzorg (HLO), executed by Vilans in collaboration with the Ministry of VWS. The program provides Dutch long-term elderly care organizations with practical tools, collaborative learning programs (LeerDoeDeeltrajecten), knowledge networks, customized support (maatwerkondersteuning), and events organized around themes of informal care collaboration, long-term home care, labor market challenges, digital care technology, and quality improvement.

Product overview

Waardigheid en trots voor de toekomst is a Dutch healthcare knowledge and support program under the Hoofdlijnenakkoord Ouderenzorg (HLO), executed by knowledge organization Vilans in collaboration with the Ministry of VWS. The program offers a comprehensive portfolio of tools, learning programs, and support services organized around five themes: collaboration with informal care, long-term care at home, labor market challenges, technology and digital care, and quality improvement. Core offerings include the ToekomstKompas strategic future thinking approach, LeerDoeDeeltrajecten year-long collaborative learning trajectories, Lerende netwerken knowledge networks, and Maatwerkondersteuning customized support. The program provides practical tools like the Datavolwassenheidsscan, X-curve, 3-Horizonnenmodel, ToekomstDriehoek, and Reframen exercises. Recently, the program has expanded to include AI-powered smart planning guidance through the Wegwijzer Slimmer plannen met AI, helping healthcare organizations implement intelligent scheduling software.

Differentiator

Problem solved

Functional benefit

Brands

• ToekomstKompas: A future-oriented approach developed by Waardigheid en trots that helps organizations work structured on the transition to future-proof care. Includes steps: Belichten, Begrijpen, Richten, and Inrichten.
• LeerDoeDeeltraject
• Samen zorgen: jaarprogramma Informele Zorg

Products and services

• ToekomstKompas Strategic future thinking approach for Dutch care organizations to prepare for future challenges, structured around four steps (Belichten, Begrijpen, Richten, Inrichten) and bundled with supporting tools.
• LeerDoeDeeltrajecten Year-long collaborative learning-by-doing trajectories where multiple care organizations work together on shared challenges with expert facilitation and coaching from Vilans specialists.
• Lerende netwerken Knowledge exchange networks where care organizations share experiences and learn from peers across topics such as volunteer coordination, technology financing, quality nursing, and reablement.
• Maatwerkondersteuning Customized support programs providing coaches and implementation experts who work directly with individual care organizations on specific workforce, technology, and quality challenges.
• Leergangen Structured multi-session learning courses for care professionals and organizations on key themes such as informal care collaboration and long-term care at home.
• Datavolwassenheidsscan Data Maturity Scan tool enabling care organizations to assess their data maturity using questionnaires, participant response dashboards, consensus meetings, and a consensus questionnaire for final scoring.
• Wegwijzer Slimmer plannen met AI Practical 6-step guide for implementing AI-powered smart planning software in healthcare organizations, covering planning software selection, implementation, and change management.
• Samen zorgen: jaarprogramma Informele Zorg Year-long program starting October 2026 to end of 2027 that supports organizations in strengthening collaboration with relatives, informal caregivers, and volunteers in elderly care.
• X-curve method tool Strategic planning tool that visualizes what organizations want to build, dismantle, and preserve, helping teams understand their desired transition in the short and long term.
• 3-Horizonnenmodel tool Strategic dialogue tool using three overlapping horizons to assess an organization's complete portfolio of activities and ambitions, distinguishing between improving, renewing, and radically renewing activities.
• ToekomstDriehoek tool Strategic scenario tool that visualizes the interplay between past barriers, present trends, and future opportunities to help organizations discover their plausible future.
• Reframen van aannames workshop Workshop exercise using a canvas to help teams break free from existing assumptions and look at organizational challenges with fresh, future-oriented eyes.
• ToekomstPraat conversation cards Set of 40 conversation cards with ethical questions, statements, and dilemmas about the future of healthcare, available in general and personal categories.

Quantifiable outcome

• BrabantZorg successfully mapped its data maturity using the Datavolwassenheidsscan, identifying the need for a data vision and improving data quality initiatives.
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• VilanscoreStrategic or Co-development PartnerVilans is the Dutch knowledge organization for care and support, responsible for executing the Waardigheid en trots program. Vilans develops tools, provides expertise, and facilitates learning networks and programs. The organization is headquartered in Utrecht and has a privacy officer reachable at [email protected].
• Ministerie van VWS (Ministry of Health, Welfare and Sport)coreOthersThe Dutch Ministry of VWS (Volksgezondheid, Welzijn en Sport) is the initiator of the Waardigheid en trots program through the Hoofdlijnenakkoord Ouderenzorg (HLO). The program is funded by and aligned with government policy for future-proof elderly care.
• RegioPlussupportingStrategic or Co-development PartnerRegioPlus collaborated with Vilans in developing the Datavolwassenheidsscan, a tool for assessing data maturity in care organizations.
• ActiZsupportingStrategic or Co-development PartnerActiZ collaborated with Vilans and RegioPlus in developing the Datavolwassenheidsscan, contributing sector expertise for care and welfare organizations.
• Academische Werkplaats Ouderenzorg Zuid-LimburgsupportingStrategic or Co-development PartnerThe Academic Workshop for Elderly Care in South Limburg collaborated with Vilans on developing the Datavolwassenheidsscan, providing research-based insights.
• BureauvijftigsupportingStrategic or Co-development PartnerBureauvijftig conducted research together with Vilans on the needs and preferences of 50-plussers regarding housing, care, and the future, covering 1,629 respondents.
• DRIFT (Dutch Research Institute For Transitions)supportingStrategic or Co-development PartnerDRIFT and Erasmus University Rotterdam developed the knowledge about transitions and the X-curve method within the framework of system change. The methodology was adapted for organizational change in nursing home care under the direction of Saartje Sondeijker.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• TNO: TNO is the Netherlands Organisation for Applied Scientific Research. It conducts applied research on healthcare innovation and provides research-based insights that support programs like Waardigheid en trots through innovation and applied science rather than direct service delivery.
• Nivel: Nivel is the Netherlands Institute for Health Services Research. It conducts research on healthcare quality, access, and outcomes, providing evidence-based insights that complement Waardigheid en trots's transformation programs through research rather than direct program delivery.
• Erasmus University Rotterdam: Erasmus University Rotterdam is a Dutch research university that, through DRIFT, contributed to the development of the X-curve methodology used by Waardigheid en trots. It provides academic research and expertise for healthcare transformation rather than direct service delivery.

Direct peers

• VGN: VGN is the Dutch Association for Disability Care (Vereniging Gehandicaptenzorg Nederland). It serves a similar population of vulnerable care recipients and provides comparable sector support, knowledge dissemination, and workforce transformation programs for disability care organizations.
• Vilans: Vilans is the Dutch national knowledge organization for care and support and the executing organization of Waardigheid en trots. It develops tools, provides expertise, and facilitates learning networks. As the parent/executing organization of the program, it is the most directly comparable entity in the Dutch healthcare landscape.
• ActiZ: ActiZ is the Dutch trade association for healthcare employers and a strategic partner of Waardigheid en trots. ActiZ collaborated with Vilans on the Datavolwassenheidsscan and provides sector expertise, member support, and transformation programs to care and welfare organizations.
• RegioPlus: RegioPlus is the Dutch employers' association for the care and welfare sector and a strategic partner of Waardigheid en trots. It collaborated on the Datavolwassenheidsscan and addresses workforce challenges in the sector through comparable member services and knowledge dissemination.

Broad incumbents

• NHS England: NHS England is the UK national healthcare system with similar programs for elderly care transformation, including national elderly care frameworks and workforce transformation initiatives. It serves as an international equivalent of the Dutch government's national elderly care support programs.
• Zorginstituut Nederland: Zorginstituut Nederland is the Dutch national healthcare quality institute that manages the quality framework (Generiek kompas) for healthcare. It provides quality standards and frameworks that complement Waardigheid en trots's transformation work, operating at a broader national level across all healthcare sectors.
• KPMG Health Netherlands: KPMG's healthcare practice in the Netherlands provides consulting, advisory, and transformation services to healthcare organizations. While commercial, it competes for similar healthcare transformation mandates and supports Dutch healthcare providers with comparable strategic and operational guidance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCCnY2CEhfBwpzKXnj6kNxQ
• Facebookfacebook.com/waardigheidentrots
• LinkedInlinkedin.com/company/waardigheidentrots
• Instagraminstagram.com/waardigheid_en_trots

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waardigheid en trots