What Adezz does

Adezz is a Netherlands-based designer and manufacturer of design-driven outdoor and garden products, founded (per footer copyright) with operational activity dating back to at least 2022. The company sells directly to Dutch consumers and to green professionals (landscapers, garden designers) through a dedicated e-commerce storefront (adezz.com), a separate B2B professional portal with account registration, and an appointment-based physical showroom in the Netherlands. Its revenue model is one-time product purchase across roughly 15 product categories — plantenbakken (planters), borderranden (border edging), kantopsluitingen (edge restraints), keerwanden (retaining walls), waterelementen (water features), verticaal groen (vertical green systems), tuinafscheiding (fencing), tuininrichting (garden furnishings), tuinmeubilair (garden furniture), houtopslagen (wood storage), buitenvuur (outdoor fire), cooking (plancha, pizza ovens, Kamado, outdoor kitchens), straatmeubilair (street furniture), and accessoires.

The portfolio is built on a multi-material fabrication platform covering Corten steel, aluminium, coated steel, polyester, hardwood, bamboo, Kebony, and the proprietary Stonecore formulation — a polymer and glass-fiber-reinforced concrete with a smart weather-resistant coating. The company emphasizes in-house design and production (Eigen ontwerp en productie), direct-from-stock fulfillment, and a 5-year warranty as core commercial pillars. Customization (Maatwerk) for planters, water features, walls, and pedestals is offered as a distinct service. Product breadth is operationalized through multiple named product series (LIV, MOYA, KIVO, CARREZ, CIRCUM, VELIS, NOOA, LORA, MERO, MORI, AVEN, VIRA, SERRA, HEX, GREENINGUP, TRELLIS, SEARE, DAMM, STATION, COVE, WATERTAFEL PREMIUM, REVERT), giving the company configurability across material, form, and size on its e-commerce filtering interface.

Customer base is bifurcated between individual Dutch consumers acquiring design and durability upgrades for residential gardens and SMB green professionals (Broos Groenvoorziening, de Rooy hoveniers, Rothoff Hoveniersbedrijf, 4tuinen.nl are referenced as professional users) executing commercial landscaping and public-space projects. Marketing is conducted via a multi-channel organic social footprint (Instagram @adezz_tuinproducten, Facebook, Pinterest, LinkedIn), a content website, and earned media through Dutch national television (RTL4's 'Het Goede Buitenleven'). No revenue, headcount, funding, or ownership details are disclosed; the entity is treated as private and operating.

Name

Adezz

Website

https://adezz.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Adezz is a Netherlands-based designer and manufacturer of design-driven outdoor garden products — planters, water features, retaining walls, fencing, outdoor fire, and cooking equipment — sold directly to Dutch consumers and landscaping professionals via e-commerce, a B2B portal, and a showroom.

Ownership category

akta.pro rank

Product category

Outdoor living and garden products

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Home Centers (444110), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats) (CRAIACAI)

akta.pro secondary industry

Commercial Landscape Design & Installation (HSAIABAJ)

Keywords

• Garden planters
• Outdoor living products
• Landscape architecture supplies
• Retaining wall systems
• Street furniture

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time purchase model for garden design products including planters, water elements, retaining walls, fencing, outdoor furniture, fire features, and cooking equipment. Products sold directly to consumers and green professionals through e-commerce and showroom.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Adezz designs, manufactures, and sells a premium, in-house-produced range of garden and outdoor products — including planters, water features, retaining walls, border edging, garden fencing, outdoor furniture, outdoor fire, outdoor cooking, wood storage, vertical greenery, and street furniture. The company serves both private consumers (via a webshop with home delivery) and green professionals (via a dedicated B2B portal), and offers a bespoke Maatwerk customization service for made-to-measure sizes, colours, and finishes. It leverages its proprietary Stonecore polymer/fiberglass-reinforced concrete material in key product lines.

Product overview

Adezz is a Dutch garden and outdoor product company offering a comprehensive portfolio of design-driven outdoor solutions. The product range centers on plantenbakken (plant containers) in multiple materials and series, complemented by landscape elements including borderranden, kantopsluitingen, keerwanden, and waterelementen. Vertical green solutions (Greeningup, TRELLIS), tuinafscheiding (fencing/walls), and tuininrichting (garden furnishings) complete the garden portfolio. Outdoor living is addressed through buitenvuur (fire features), cooking products (plancha, pizza ovens, outdoor kitchens), and tuinmeubilair (furniture). Public space solutions include straatmeubilair, afvalbakken, boomroosters, and fietsparkeren. The company differentiates through Stonecore—a proprietary polymer and fiberglass-reinforced concrete material—and offers full custom maatwerk (customization) services. Products are available in various materials including Cortenstaal, Aluminium, Polyester, Gecoat staal, Hardhout, Bamboe, and Kebony, with 5-year warranty and direct delivery from stock.

Differentiator

Problem solved

Functional benefit

Products and services

• Plantenbakken (Planters) The full planter range — including the LIV, CARREZ, CIRCUM, VELIS, MOYA, KIVO, NOOA, LORA, MERO, MORI, AVEN, and VIRA series — designed for indoor, garden, terrace, and public-space use, with options made from Stonecore composite, aluminium, corten steel, and other finishes.
• Maatwerk (Customization service) Bespoke design and manufacturing service enabling customers to order products in custom dimensions, colours, and finishes across the Adezz assortment.
• Borderranden (Border edging) Border edging products used to define and separate garden borders, available in Stonecore and other materials.
• Kantopsluitingen (Edge restraints) Edge restraint products for paving, terraces, and hard-surface landscape applications.
• Keerwanden (Retaining walls) Retaining wall products, including Stonecore and other material options, used to manage height differences in landscaping and garden projects.
• Waterelementen (Water features) Water feature products, including fountains, water tables, and decorative water elements for gardens and public spaces.
• Verticaal groen (Vertical greenery) Vertical greenery systems for walls and facades that support climbing plants and green wall installations.
• Tuinafscheiding (Garden fencing) Garden fencing and privacy screen products, including modern panel designs for outdoor spaces.
• Tuininrichting (Garden decoration) Decorative garden objects and styling elements for outdoor spaces.
• Tuinmeubilair (Garden furniture) Garden furniture for outdoor seating and lounging.
• Accessoires (Accessories) Accessory products complementing the main assortment, including planter wheels, feet, and related add-ons.
• Houtopslagen (Wood storage) Wood storage products designed to neatly store firewood in outdoor settings.
• Cooking (Outdoor cooking) Outdoor cooking products, including BBQs, kamado-style grills, and related outdoor cooking equipment.
• Buitenvuur (Outdoor fire) Outdoor fire products, including fire bowls, fire tables, and fireplaces for gardens and terraces.
• Straatmeubilair (Street furniture) Street furniture products for public spaces, including benches, litter bins, bicycle racks, and bollards.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pottery Pots: Dutch manufacturer and retailer of premium fiberglass and fiberstone planters sold via e-commerce to consumers and green professionals across Europe—directly comparable to Adezz in materials, customer base, and category focus.
• Veradek: North American direct-to-consumer brand of planters, privacy screens, and outdoor décor—comparable in e-commerce-led distribution and product breadth, though primarily serving the US/Canadian market.
• Atelier Vierkant: Belgian maker of handcrafted designer planters and outdoor objects distributed through garden designers and architects—comparable premium positioning, materials (fiberstone/concrete), and B2B go-to-market motion.
• Campania International: US maker of cast stone garden planters, fountains, and outdoor décor—comparable in cast-stone/weather-resistant materials and landscape-designer channel.
• Jay Scotts Collection: Manufacturer of fiberglass planters and commercial outdoor containers sold to designers and hospitality—comparable in material technology (fiberstone/fiberglass) and project-based B2B customer base.
• Lechuza (geobra Brandstätter): German brand of premium self-watering planters sold across Europe; directly comparable product category, premium positioning, and consumer/B2B channel mix.

Broad incumbents

• Keter: Global manufacturer of resin-based outdoor storage, furniture, and garden products; competes in adjacent outdoor-living categories through mass-market retail channels.
• Intratuin: Largest Dutch garden center chain selling plants and outdoor products to consumers; competes on adjacent garden décor and furnishings but is a broad retailer rather than a specialized manufacturer.
• IKEA (Outdoor & Garden): Global home furnishing retailer with a growing outdoor/garden range; competes at the value-tier end of the planter and outdoor décor category where Adezz also plays.

Regional players

• Polyplant: German manufacturer of large-format plastic and fiberstone planters for landscaping and public space—comparable in materials and project-based B2B sales but focused on DACH region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/adezz
• Instagraminstagram.com/adezz_tuinproducten
• Pinterestnl.pinterest.com/adezzplanters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adezz