Vape and Go
Vape and Go is a UK-based direct-to-consumer online vape retailer operating since 2018 through vapeandgo.co.uk, selling 1,000+ TPD-compliant vape kits, e-liquids, pods, and nicotine pouches from major brands to adult consumers across the United Kingdom.
- Company typePrivate
- Founded2018
- HeadquartersPreston, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vape and Go does
Vape and Go is an authorized UK online vape shop operated by LOVE VAPING LTD (Company No. 11308158), founded in 2018 and headquartered at a single warehouse and distribution facility in Preston, Lancashire. The company operates exclusively as a direct-to-consumer e-commerce storefront at vapeandgo.co.uk, delivering across the United Kingdom with no physical retail locations or international shipping. Its core technology is a self-serve e-commerce platform featuring product filtering, brand pages, flavor hubs, and comparison tools that enable product-led growth without sales intervention. The catalog spans more than 1,000 SKUs organized across vape kits (prefilled and refillable), vape pods (prefilled and refillable), e-liquids, nic salts, nicotine pouches, replacement coils, and accessories, with 11+ major brands including Hayati, Lost Mary, IVG, Vaporesso, OXVA, Elf Bar, SKE Crystal, Hyola, Pyne Pod, Aspire, and Al Fakher.
The business model is a multi-brand retail marketplace operating on unit pricing with extensive multi-buy promotional structures (e.g., 3 for £10, 5 for £10, 2 for £21) and a free UK delivery threshold at £35 to drive basket size. Revenue is generated through three streams: hardware sales (vape kits and devices), consumables (pods, e-liquids, nic salts, nicotine pouches, coils), and promotional multi-buy/clearance volume. The Rewards Club loyalty program enables point accrual and redemption to support repeat purchase frequency. All products are TPD-compliant, MHRA-notified, and sourced exclusively from authorized UK distributors, with same-day dispatch capability up to 8 PM seven days a week as a fulfillment differentiator.
Customer segmentation is horizontal across three primary personas: adult smokers transitioning to vaping, existing vapers restocking consumables, and adults seeking tobacco-free nicotine pouches. The go-to-market is product-led growth combined with direct-to-consumer distribution, supported by organic SEO, email/SMS marketing, social media presence (Facebook, X, Instagram), educational content marketing (e.g., UK vape tax guides), Trustpilot-driven social proof ('Excellent' 4.5 rating), and the loyalty program. Commercial activity is UK-only with no international expansion, no B2B contracts, and no disclosed revenue, headcount, or funding history, indicating an operationally focused, self-funded retail business navigating a tightening UK regulatory landscape through compliant product curation and operational service speed.
Vape and Go firmographics
Firmographics- Name
- Vape and Go
- Legal name
- LOVE VAPING LTD
- Website
- https://vapeandgo.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vape and Go is a UK-based direct-to-consumer online vape retailer operating since 2018 through vapeandgo.co.uk, selling 1,000+ TPD-compliant vape kits, e-liquids, pods, and nicotine pouches from major brands to adult consumers across the United Kingdom.
- Ownership category
- akta.pro rank
Vape and Go industry classification
Industry- Product category
- Online Vape Retail
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- akta.pro primary industry
- Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)
- akta.pro secondary industries
- Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH), Disposable Vape Retail (CRANAEAI), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)
Keywords
Where Vape and Go is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vape and Go business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Retail - Hardware Sales: Direct online sales of vape hardware including vape kits, pod systems, and devices. Products include prefilled pod kits, refillable pod kits, and big puff disposable-style vapes.
- E-commerce Retail - Consumables: Sales of ongoing consumable products including vape pods (prefilled and refillable), e-liquids, nic salts, nicotine pouches, and replacement coils.
- Multi-buy Promotional Sales: Volume-based promotional pricing including multi-buy deals (3 for £10, 5 for £10, etc.) and clearance/sale items driving transaction volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing across categories |
| Transaction based/ take rate | Pay-as-you-go | Free delivery threshold |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Vape and Go product offering
Product offeringCore offering
Vape and Go is an authorized UK online vape shop selling vape kits, prefilled and refillable pods, e-liquids, nic salts, nicotine pouches, coils, and big puff vapes from multiple brands to adult consumers across the United Kingdom. Products are TPD-compliant and MHRA-notified, sourced from authorized UK distributors, and dispatched same-day from a Preston warehouse with free delivery on orders over £35. A Rewards Club loyalty program and multi-buy promotional pricing drive repeat purchases.
Product overview
Vape and Go is an authorized UK online vape shop operated by LOVE VAPING LTD, offering a comprehensive e-commerce platform for vaping products. The portfolio centers on vape kits (starter pod kits to advanced refillable systems), vape pods (both prefilled and refillable from multiple brands), e-liquids/vape juice, nic salts, nicotine pouches, and coils. The store features major brands including Hayati, Lost Mary, IVG, Vaporesso, OXVA, Elf Bar, SKE Crystal, Hyola, Pyne Pod, Aspire, and Al Fakher. The offering is structured as a multi-brand retail marketplace rather than a unified product platform, with integrated loyalty rewards and multi-buy deal programs. Products are TPD compliant and MHRA-notified, with same-day dispatch and free UK delivery on orders over £35.
Differentiator
Problem solved
Functional benefit
Products and services
- Vape Kits
Companies that use Vape and Go
Customer profileSegments3 records
Ideal customer profiles3 records
Vape and Go technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vape and Go partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LOVE VAPING LTDcoreOperating company for Vape and Go. LOVE VAPING LTD (Company No. 11308158 | VAT ID: GB295311204) is the legally registered entity operating the vapeandgo.co.uk online store. Registered in England and Wales.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Vape and Go competitors and assessment
Company assessmentDirect peers
- Totally Wicked: Totally Wicked is one of the UK's longest-established vape retailers with both online and physical stores, offering multi-brand kits, e-liquids, and own-brand liquids. Comparable to Vape and Go on product category and customer base, with additional offline retail scale that Vape and Go lacks.
- Vapemate: Vapemate is a UK online vape retailer offering a wide multi-brand catalogue of kits, e-liquids, and disposables with multi-buy deals. Directly comparable to Vape and Go on DTC channel, product breadth, and price-led positioning in the UK online vape market.
- Vape Club: Vape Club is a leading UK online vape retailer offering a full multi-brand catalogue of vape kits, e-liquids, and accessories with same-day dispatch. It is the most direct head-to-head competitor to Vape and Go in product breadth, target customer (UK adult vapers), and DTC e-commerce model.
- Vapestore: Vapestore is a UK online vape retailer with a broad multi-brand catalogue and same-day dispatch, focused on kits, e-liquids, and accessories. Directly comparable to Vape and Go in online channel, product mix, and UK adult vaper customer base.
- Ecigwizard: Ecigwizard is a UK online vape retailer stocking a broad range of kits, tanks, mods, and e-liquids from major brands, with multi-buy deals and price match guarantees. Direct competitor to Vape and Go in the UK online vape retail space with the same value-conscious, multi-brand reseller positioning.
- Vape Superstore: Vape Superstore is a UK online vape retailer carrying a wide multi-brand catalogue of kits, pods, e-liquids, and nic salts, with multi-buy deals and same-day dispatch. Operates the same online-only DTC model targeting the same UK adult vaper segments as Vape and Go.
- Vape UK: Vape UK is a UK online vape retailer offering a multi-brand catalogue of starter kits, pod systems, e-liquids, and accessories. Competes directly with Vape and Go in the same UK DTC channel, targeting the same adult smoker and existing vaper segments.
Broad incumbents
- blu (Imperial Brands): blu is a major UK vape brand owned by Imperial Brands, operating its own D2C site and retail distribution. It is a broad incumbent with overlapping product categories (pod kits, e-liquids) and competes on the same end-customers, but at significantly larger scale and via a parent-owned brand portfolio.
Emerging players
- Vampire Vape: Vampire Vape is a UK-based vape brand and retailer known for its flavour-led e-liquid range, with a growing direct-to-consumer online store. Comparable to Vape and Go as a UK-focused multi-category vape retailer, though with a stronger own-brand emphasis and a more limited hardware range.
Others
- Hayati: Hayati is a UK-anchored vape brand (currently stocked by Vape and Go) with its own direct website and retail presence. Listed as a peer because it is both a supplier and a direct competitor via brand D2C, illustrating the channel conflict that Vape and Go faces in its role as a multi-brand retailer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Vape and Go social profiles
Digital presenceVape and Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vape and Go leadership team
Management profileNumber of profiles
Vape and Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vape and Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vape and Go
What does Vape and Go do?
Vape and Go is an authorized UK online vape shop selling vape kits, prefilled and refillable pods, e-liquids, nic salts, nicotine pouches, coils, and big puff vapes from multiple brands to adult consumers across the United Kingdom. Products are TPD-compliant and MHRA-notified, sourced from authorized UK distributors, and dispatched same-day from a Preston warehouse with free delivery on orders over £35. A Rewards Club loyalty program and multi-buy promotional pricing drive repeat purchases.
Is Vape and Go a public or private company?
Vape and Go is a private company. It is classified as unknown and is currently operating.
When was Vape and Go founded?
Vape and Go was founded in 2018. It employs 1 to 10 people.
Where is Vape and Go based?
Vape and Go is headquartered in Preston, United Kingdom, in the Europe region.
How does Vape and Go make money?
Three revenue lines are on record. E-commerce Retail - Hardware Sales are the primary driver. The others are E-commerce Retail - Consumables and multi-buy Promotional Sales.
Who are Vape and Go's main competitors?
Direct peers on record are Totally Wicked, Vapemate, Vape Club, Vapestore, Ecigwizard, Vape Superstore and Vape UK. blu (Imperial Brands) is listed as a broad incumbent. Vampire Vape is listed as an emerging player. Hayati is listed as an others.
Does Vape and Go have an API?
No public API is recorded for Vape and Go.
What industry is Vape and Go in?
Vape and Go's product category is Online Vape Retail. Its primary akta.pro industry code is CRANAEAA, Dedicated Vape & E-Cigarette Shops (Specialty Retail), with a secondary code of CRANAHAH, Vape & Cartridge Accessories (Batteries, Chargers, Pods). Its NAICS code is 459991.