What Gest.Online does

Gest.Online is a cloud-based ERP and business management software platform operated by Optanex Ltd, a private limited company headquartered in Attard, Malta. The platform enables small and medium businesses, freelancers, and e-commerce operators to generate invoices, proforma documents, estimates, and orders, and to manage multi-warehouse inventory, project/job costing, CRM, payments, and delivery documentation from a browser with no installation required. The underlying technology is a multi-tenant cloud architecture with REST API-based integrations into WooCommerce, Shopify, PrestaShop, and Magento for real-time data synchronization, and a certified integration with Aruba S.p.A. for automated submission of invoices to Italy's SDI electronic invoicing system, including digital signature and legally compliant archival.

The product is sold primarily on an annual subscription basis, with pricing tied to the number of concurrent users and the modules activated, ranging from €19/month for entry-level usage to €1,990/year for structured e-commerce operations. Verticalized modules extend the platform into niche SMB workflows, including Gestione Officina for garages and auto dealerships (mechanic time tracking, vehicle repair history, automated invoice generation), Gestione Commesse for design and engineering studios (lump-sum and cost-plus project billing with margin analysis), and a free Ecobonus 110% module to support Italy's energy-efficiency tax incentive. The platform supports Italian and English interfaces, multi-currency transactions, and HubSpot CRM bidirectional synchronization, with SuiteCRM and Magento integrations in development.

Gest.Online reaches customers through a hybrid direct-and-channel go-to-market motion: a product-led website (gest.online) offering demos and self-service onboarding supported by 30+ tutorial videos, plus a regional reseller, Gest24.com, which acts as the official distributor for Italy, San Marino, Malta, and Switzerland. The platform has no disclosed funding rounds, no public revenue, and no public management team listings; ownership appears to be founder/operator-controlled under Optanex Ltd. Headcount is in the 11-50 range, consistent with a micro-vertical European SMB SaaS operator.

Name

Gest.Online

Legal name

Optanex Ltd

Website

https://gest.online

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gest.Online is a cloud-based ERP and invoicing platform for Italian SMBs, freelancers, and e-commerce operators, offering SDI electronic invoicing, multi-warehouse inventory, CRM, and project management via browser, distributed through its website and regional reseller Gest24.com.

Ownership category

akta.pro rank

Product category

Cloud Business Management Software (SMB ERP)

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB)

Keywords

• Cloud ERP software
• Electronic invoicing platform
• ECommerce integration software
• Inventory management system
• Business management platform

Headquarters

HQ city

Malta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Subscription (Annual License): Annual subscription license model covering software usage, hosting, and online support. The license includes unlimited users, unlimited customers, and unlimited invoices. Additional customization and mobile app development are priced separately based on requirements.
2. Module-based Add-ons: Pricing varies based on the number of concurrent users and activated modules. Additional modules include eCommerce integration, multi-warehouse management, project management, CRM, garage management, and electronic invoicing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Gest.Online is a browser-based, cloud ERP and business management platform that lets small businesses and freelancers generate invoices, proforma invoices, estimates, and orders, and manage multi-warehouse inventory in real time. It is delivered as a multi-tenant SaaS application with built-in modules for Italian electronic invoicing (SDI), project/job costing, CRM, and native REST API integrations with WooCommerce, Shopify, PrestaShop, and Magento, plus a companion iOS/Android mobile app for time tracking and field operations.

Product overview

Gest.Online is a cloud-based ERP (Enterprise Resource Planning) management software platform designed for small and medium businesses. The unified platform includes a core gestionale (business management) system with integrated modules for electronic invoicing (Fatturazione Elettronica), inventory management (Gestione Magazzino), project/job management (Gestione Commesse), CRM, garage management (Gestione Officina), asset management, multi-currency support, and delivery note management (DDT). The platform integrates natively with major eCommerce platforms (WooCommerce, Shopify, PrestaShop, Magento) and CRM systems (HubSpot CRM, SuiteCRM). Pricing is based on user count and activated modules, starting at €19/month for basic use.

Differentiator

Problem solved

Functional benefit

Products and services

• Gest.Online Cloud Business Management Platform Cloud ERP and business management platform for SMBs and freelancers that delivers invoicing, proforma invoices, estimates, customer orders, multi-warehouse inventory, project/job costing, CRM, and electronic invoicing through a browser interface with no installation required.
• Gest.Online Mobile App (iOS/Android) Standalone mobile application for iOS and Android that lets field users track time, log technical support interventions, record warranties, and report trips, with synchronization back to the Gest.Online platform.

Quantifiable outcome

• Activation in moments - operational from the first minute
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• WooCommercecoreTechnology or IntegrationGest.Online provides native REST API integration with WooCommerce (WordPress e-commerce platform). The integration synchronizes customers, articles, prices, orders, and inventory in real-time. Articles created on the e-commerce platform, including size and color variants, are automatically created on Gest.online, while inventory quantities are pushed from Gest.online to the e-commerce.
• PrestaShopcoreTechnology or IntegrationNative integration with PrestaShop e-commerce platform serving over 250,000 online stores in 165+ countries. The integration handles customer data replication, article data, real-time inventory, electronic invoice XML generation, order management, and delivery note integration.
• ShopifycoreTechnology or IntegrationGest.Online integrates with Shopify for order synchronization and sales statistics. Orders created on Shopify are automatically reflected in Gest.online, enabling DDT creation and sales analysis within the management system.
• MagentocoreTechnology or IntegrationIntegration with Magento e-commerce platform covering customer data replication, article data, real-time inventory, electronic invoice XML generation, order management, and delivery documentation.
• HubSpot CRMcoreTechnology or IntegrationGest.Online integrates with HubSpot CRM for customer and prospect synchronization. Data entered in HubSpot syncs to Gest.online and vice versa, providing unified customer and contact management.
• Aruba S.p.A.coreTechnology or IntegrationAruba S.p.A. serves as the certified intermediary for Italian electronic invoicing (Sistema di Interscambio - SDI). They provide digital signature services, SDI feedback handling, and legally compliant document archiving for Gest.online users.
• Optanex LtdcoreOthersOptanex Ltd is the parent company that provides the Gest.online software platform and operates the services from its offices in Attard, Malta. The terms of service are governed by Optanex Ltd.
• Gest24.comcoreChannel Partner/ Reseller/ DistributorGest24.com is the official distributor and reseller for Italy, San Marino, Malta, and Switzerland. They handle local sales, onboarding support, and customer configuration for the Gest.online platform in these markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TeamSystem: TeamSystem is one of Italy's largest ERP and business management software vendors, serving SMBs across accounting, invoicing, HR, and operations. It is a broad incumbent that competes with Gest.Online's full ERP scope but with much greater scale and feature breadth.
• Zucchetti: Zucchetti is a major Italian software group offering ERP, HR, invoicing, and vertical business solutions. It competes with Gest.Online in Italian SMB ERP and invoicing, particularly for customers needing integrated back-office and HR functionality.
• Buffetti: Buffetti is a long-standing Italian provider of business management software, accounting, and invoicing tools for SMBs and professionals. It is a broad incumbent in the same Italian SMB ERP/invoicing category served by Gest.Online.
• Sage (Sage Business Cloud): Sage is a global SMB accounting and ERP software provider with offerings in Italy including invoicing and business management. It competes with Gest.Online at the upper end of the SMB segment with broader accounting functionality.
• QuickBooks (Intuit): QuickBooks is a leading global SMB accounting and invoicing platform with growing presence in Europe. It is a broad incumbent that competes for the same freelancer/SMB invoicing and back-office customer as Gest.Online, though with broader accounting depth.
• Wolters Kluwer (WBTS / PriMus): Wolters Kluwer provides Italian accounting, tax, and business management software targeted at accountants and SMBs, including electronic invoicing. It is a broad incumbent overlapping with Gest.Online's professional services and SMB customer base.

Direct peers

• Fatture in Cloud: Fatture in Cloud is a leading Italian cloud-based invoicing and accounting platform for freelancers and SMBs with native SDI electronic invoicing. It is the most direct head-to-head competitor to Gest.Online in the Italian freelancer/SMB e-invoicing category.
• Danea Easyfatt: Danea Easyfatt is an Italian invoicing and business management software for freelancers and small businesses, with electronic invoicing via SDI. It targets the same freelancer and micro-business segment as Gest.Online with a comparable desktop-and-cloud hybrid approach.
• Aruba (Fatturazione Elettronica): Aruba S.p.A. is Gest.Online's certified intermediary for SDI electronic invoicing but also offers its own invoicing and digital services for Italian businesses. As both partner and adjacent competitor, it competes in the same SMB e-invoicing space.

Emerging players

• Wave Accounting: Wave is a cloud-based accounting and invoicing platform targeting very small businesses and freelancers. It overlaps with Gest.Online's freelancer and micro-business segment as a low-cost, ease-of-use-focused SaaS competitor in adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gest.Online