Weinmann

What Weinmann does

Weinmann is a regional clinical laboratory and diagnostic medicine brand headquartered in Porto Alegre, Rio Grande do Sul, Brazil, founded in 1930 and operating for more than 90 years. It runs more than 22 service units across Porto Alegre and its metropolitan region (including Canoas, Cachoeirinha, Caxias do Sul), offering laboratory testing (over 53 exam types), genetic testing (NIPT, CGH-SNP Array, Exome, Oncotype DX), diagnostic imaging through the Serdil unit (MRI, CT, mammography, bone densitometry, digital radiology, ultrasound), and a portfolio of vaccines for all age groups. The technology stack is anchored by Sysmex automated hematology analyzers (XE2100, XT2000, XS1000i, XT1800, XN, XE5000) and Cellavision digital morphology for blood analysis, with advanced genomic testing delivered via an exclusive partnership with Fleury Genômica.

The business model is predominantly business-to-consumer with a sales-led motion targeting individual patients and health insurance holders; 158 health insurance plans are accepted, and a freemium 'Pra Você Card' discount program serves uninsured private-pay patients. Revenue is generated through health insurance billing, out-of-pocket exam and vaccine payments, and a virtual vaccine store. Distribution is multi-channel: physical units, a home collection service (Coleta Domiciliar) covering 11 municipalities, an iOS/Android mobile app, an e-commerce vaccine storefront, and a health insurance partner network. Weinmann also holds Quality Certifications from the Colégio Brasileiro de Radiologia / Associação Médica Brasileira and was named the leading laboratory in the 2026 'Marcas de Quem Decide' ranking.

Weinmann is a wholly-owned operating brand of Fleury S.A. (B3:FLEURY3), one of Brazil's largest publicly traded diagnostic medicine companies, part of the Grupo Fleury network. As a subsidiary brand, Weinmann benefits from the parent group's scale, technology partnerships, and capital allocation, while operating with a regionally autonomous commercial focus on Rio Grande do Sul. The company is led operationally by a technical responsible (Kátia Zanotelli Fassina, CRM 23034-RS) and functions as a stable, mature regional franchise rather than an independent growth-stage venture.

Name

Weinmann

Legal name

Fleury S.A.

Website

https://weinmann.com.br

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Weinmann is a 90-year-old clinical laboratory and diagnostic brand in Rio Grande do Sul, Brazil, operating 22+ units under Grupo Fleury. It serves individual patients and 158 health insurers with lab tests, genetic testing, imaging (Serdil), and vaccines.

Ownership category

akta.pro rank

Product category

Diagnostic Laboratory Services

NAICS

Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)

akta.pro secondary industry

Lab Draws, Specimen Collection & Point-of-Care Testing (In-Home) (HSABACAN)

Keywords

• Clinical laboratory services
• Diagnostic imaging services
• Genetic testing services
• Vaccine administration services
• Home sample collection

Headquarters

HQ city

Jabaquara

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Laboratory Testing Services: Clinical analysis laboratory services including blood tests, urinalysis, genetic tests, and toxicology exams. Revenue generated through health insurance billing and private payments.
2. Vaccine Sales: Sale of vaccines including influenza, dengue, and specialized vaccines for different age groups. Direct sales through units and virtual store.
3. Private Patient Services: Discount program (Pra Você Card) offering reduced prices on laboratory and imaging exams for uninsured patients. Free card with access to affordable pricing.
4. Diagnostic Imaging Services: Imaging services including MRI, CT scan, mammography, bone densitometry, digital radiology, and ultrasound at Serdil unit.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Weinmann operates a network of clinical analysis laboratories offering blood tests, urinalysis, toxicology screening, genetic testing, and vaccine administration, complemented by the Serdil diagnostic imaging unit providing MRI, CT scan, mammography, bone densitometry, digital radiology, and ultrasound services. Customers access services through 22+ physical units across Porto Alegre and the metropolitan region, via a mobile phlebotomy home collection service, or by purchasing vaccines through an online virtual store, with digital results delivered through the Weinmann Serdil mobile app. The company serves insured patients via 158 health plans and uninsured patients via the Pra Você Card discount program.

Product overview

Weinmann is a clinical laboratory and diagnostic services company operating as part of Grupo Fleury, offering a comprehensive portfolio of laboratory tests, vaccines, genetic testing, and diagnostic imaging services. The core offering consists of the Weinmann laboratory brand (reference in clinical analyses in Rio Grande do Sul for over 90 years), the Serdil diagnostic imaging clinic (50 years of tradition in radiology, MRI, CT, mammography), and genetic testing services (NIPT, CGH Array, Exome Sequencing, Oncotype DX). Additional services include home collection, a vaccine portfolio, and a mobile app. The company operates 22+ units in Porto Alegre and metropolitan region, serving 158+ insurance providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Weinmann Clinical Laboratory (Laboratório Weinmann) Core clinical laboratory brand offering laboratory tests, vaccines, and diagnostics; serves insured patients, private patients, and physicians across Porto Alegre and metropolitan region as part of Grupo Fleury.
• Serdil Diagnostic Imaging Specialized diagnostic imaging brand offering MRI, CT scan, mammography, bone densitometry, digital radiology, and ultrasound with Doppler; holds Quality Certifications from the Colégio Brasileiro de Radiologia and serves patients with 49 years of tradition.
• Genetic Testing (Testes Genéticos) Genetic testing services provided through the exclusive Fleury Genômica platform, including NIPT, CGH Array, Exome Sequencing, and Oncotype DX for diagnosis, prognosis, and treatment guidance. Sample collection available at Weinmann units or at home.
• NIPT and NIPT Ampliado (Non-Invasive Prenatal Test) Non-invasive prenatal test performed from a maternal blood sample to evaluate fetal risk for Down, Edwards, and Patau syndromes; available from the 10th week of gestation.
• CGH-SNP Array Postnatal genetic test capable of identifying genome alterations to aid diagnosis of developmental disorders including autism, congenital malformations, and epilepsy.
• Exome Sequencing (Sequenciamento do Exoma) High-complexity test that searches for genetic alterations causing distinct conditions through evaluation of all human genes, with applications in neurology, hematology, and medical genetics.
• Oncotype DX Molecular diagnostic test that analyzes the individual biology of a malignant tumor to assist in selecting the best treatment for tumors.
• Home Collection Service (Coleta Domiciliar) Mobile phlebotomy service for at-home sample collection for exams and vaccines, covering Porto Alegre, Canoas, Cachoeirinha, Gravataí, Viamão, Esteio, Sapucaia do Sul, São Leopoldo, Novo Hamburgo, Eldorado do Sul, Guaíba, and Alvorada; offered at no additional cost during promotional periods.
• Vaccines (Vacinas) Comprehensive vaccine portfolio including influenza (gripe) at R$100, dengue at R$442, and high-dose flu vaccine for seniors 60+, with categories for pregnant women, babies, children, adolescents, adults, and seniors; available at units and through the virtual vaccine store.
• Weinmann Serdil Mobile App Mobile application for accessing test results, scheduling appointments, and managing healthcare services, available on iOS and Android.

Quantifiable outcome

• 90+ years of laboratory excellence in Rio Grande do Sul
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Fleury GenômicacoreTechnology or IntegrationExclusive partnership for genetic testing services. Weinmann offers Fleury Genômica's online platform for tests including NIPT, CGH Array, Exome sequencing, and Oncotype DX. Sample collection available at Weinmann units or at home.
• Colégio Brasileiro de Radiologia - Associação Médica BrasileiracoreOthersSerdil unit holds Quality Certifications from the Brazilian College of Radiology - Medical Association of Brazil, demonstrating compliance with professional standards in radiology and diagnostic imaging.
• 158 Health Insurance ProviderscoreChannel Partner/ Reseller/ DistributorNetwork of 158 health insurance plans accepted at Weinmann units, allowing covered patients to access laboratory, imaging, and vaccine services through their insurance plans.
• Fleury S.A. (Parent Company)coreOthersWeinmann is part of Grupo Fleury, one of Brazil's leading diagnostic medicine companies. Fleury S.A. (CNPJ: 60.840.055/0001-31) is headquartered in São Paulo.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sabin Group: Brazilian diagnostic laboratory chain operating across multiple states with similar DTC lab services. Directly comparable to Weinmann in business model, customer base, and product offering.
• CDB Diagnósticos: Brazilian diagnostic imaging and laboratory network. Comparable to Weinmann/Serdil in providing combined laboratory and imaging services with similar patient-facing operational model.
• Hermes Pardini: One of Brazil's largest clinical laboratory chains offering comprehensive testing services. Comparable to Weinmann in scale, multi-state operations, and breadth of test portfolio including specialty diagnostics.
• Pasteur Medicina Diagnóstica: Brazilian diagnostic laboratory chain with comprehensive testing services. Comparable to Weinmann in lab services model, multi-unit operation, and customer segmentation across individual patients and health plans.
• Delboni Auriemo: Brazilian clinical laboratory and diagnostic imaging network, part of Dasa. Comparable to Weinmann in offering combined laboratory and imaging services under a single brand.
• Allmed: Brazilian occupational health and diagnostic services company. Comparable to Weinmann in providing diagnostic testing to both individuals and corporate clients with similar B2B/B2C hybrid model.
• Sérgio Franco: Brazilian diagnostic laboratory chain in Rio de Janeiro, part of Dasa. Comparable to Weinmann in multi-unit clinical laboratory operations, comprehensive testing portfolio, and consumer-facing service model.

Regional players

• Biolabor: Smaller Brazilian diagnostic laboratory chain. Comparable to Weinmann in DTC laboratory services but at smaller scale and operating primarily in different regional markets.
• Ativa Diagnósticos: Brazilian regional diagnostic medicine company with comparable lab and imaging services. Operates in different geography from Weinmann but with similar product offerings and target market.

Broad incumbents

• Dasa: Brazil's largest diagnostic medicine company operating multiple lab brands (Sérgio Franco, Delboni Auriemo, etc.) across Brazil. Larger incumbent with overlapping capabilities but much broader geographic and service portfolio than Weinmann.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LaboratorioWeinmann

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weinmann