spoon

What spoon does

Spoon is a Norwegian creative and strategic communications agency founded in 1998, headquartered in Oslo at Universitetsgata 2 (Rebel coworking space). The firm operates as a full-service agency delivering strategy, concept development, content marketing, social media management, SEO, video production, magazine and editorial design, performance marketing, and employer branding to enterprise, government, and nonprofit clients. Its primary verticals are food and beverage, B2B, and government/public sector; named clients include Skanska Norway, KIWI, Arbeidstilsynet, NAF, Norsk Luftambulanse, Aspelin Ramm, and Vilje.

The agency's underlying capabilities rest on human creative talent rather than proprietary technology: senior designers with backgrounds at Norwegian publications (Dagbladet Magasinet, VG Helg, A-Magasinet), certified behavioral science practitioners trained through the UK-based Coglode methodology, and a dedicated food content platform called 6/60 launched in 2025. The firm produces thought leadership content, runs regular breakfast seminars (Frokostseminar), and holds Miljøfyrtårn environmental certification. There is no evidence of proprietary software products, APIs, or in-house AI/ML systems; the offering is professional services supported by standard creative and digital marketing tooling.

Spoon's business model is project-based and retainer professional services pricing, with go-to-market executed through direct sales relationships, brand reputation, and referrals. The agency is part of the People People People (PPP) Nordic agency network, which provides cross-border delivery capability and partnerships with sister agencies such as Trickle (performance marketing) and OhMy! in Oslo. Spoon operates legal entities in Norway (Spoon AS), Sweden (Spoon Publishing AB), and Finland (Spoon Publishing OY), and is part of the PPP footprint covering Norway, Sweden, Finland, and the UK. No external funding rounds have been disclosed, suggesting the firm is bootstrapped or self-financed through operating revenues.

Name

spoon

Legal name

Spoon AS

Website

https://spoonagency.no

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Spoon is a Norwegian creative and strategic communications agency founded in 1998, serving enterprise, government, and food/beverage clients across the Nordics with content, social media, design, video, SEO, and employer branding services through the PPP network.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Full-service creative and strategic communications agency providing services including concept development, content marketing, design, video production, SEO, performance marketing, and social media management to brands and organizations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Spoon is a full-service creative and strategic communications agency that develops brand strategies, content marketing, social media, SEO, video production, design, and performance marketing for Norwegian and Nordic brands. The agency's work is anchored in a food and beverage specialization, certified behavioral science methodology (Coglode), and employer branding expertise, delivered as project-based and retainer professional services.

Product overview

Spoon is a Norwegian creative and strategic communications agency. It operates as a full-service agency offering strategy, concept development, content marketing, social media management (SoMe), SEO, video production, magazine design, performance marketing, and digital design services. The agency is part of the People People People (PPP) Nordic agency network. No discrete SaaS product, platform, or named software offering was identified in the source data; the offering consists of professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Communications & Brand Strategy
• Content Marketing (including 6/60 Food Content Platform)
• Social Media Management (SoMe)
• Video Production
• SEO and AI Search Optimization (AEO/GEO)
• Performance Marketing
• Digital Design and Web Design
• Magazine and Editorial Design
• Employer Branding and B2B Communications
• Behavioral Science Consulting (Coglode)
• Breakfast Seminars and Training (Frokostseminar)

Quantifiable outcome

• Over 17 million views and 30,000 clicks for Arbeidstilsynet asbestos campaign
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Norske Kokkers Landsforening (NKL)minorStrategic or Co-development Partner · 1 November 2023Spoon entered partnership with Norwegian Chefs Association to support food content and industry collaboration.
• OhMy!minorStrategic or Co-development Partner · 16 February 2022Sister agency within the PPP network, operating alongside Spoon in Oslo.
• People People People (PPP)coreStrategic or Co-development PartnerPPP is an employee-owned Nordic agency network that Spoon is part of. The network provides comprehensive capabilities including digital analytics, PR, content distribution, film/animation, performance marketing, and more across Sweden, Norway, UK, and Finland.
• TricklecoreStrategic or Co-development PartnerDistribution and performance agency that is part of the PPP network. Spoon collaborates with Trickle on multiple clients where Spoon handles strategy and content production while Trickle handles performance marketing and content distribution.
• CoglodeminorStrategic or Co-development PartnerBritish training company that certified Spoon as course providers for behavioral science applications in marketing. Coglode provides methodology and tools for applied behavioral science that Spoon uses in client work.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Los & Co: Norwegian creative agency providing strategic communications, content, and design. Comparable to Spoon in service mix and Norwegian enterprise client base.
• Anorak: Oslo-based creative and communications agency with comparable headcount and full-service creative offering. Overlaps with Spoon on B2B and consumer brand clients in the Norwegian market.
• Uncle Grey: Nordic creative agency with offices in Denmark and Norway. Comparable as a mid-sized regional creative network competing for Nordic brand assignments similar to those served by Spoon and PPP.
• TRY Apt: Norwegian creative agency offering strategy, design, and content services to enterprise clients. Directly comparable to Spoon in geography, service scope, and target segment (major Norwegian brands and B2B).
• Indigo Design: Norwegian design and brand agency with content and digital capabilities. Comparable to Spoon on design-led creative work for Norwegian enterprise and public sector clients.
• Trigger Oslo: Oslo creative agency offering brand strategy, content, and digital marketing services. Similar mid-sized Norwegian competitor with overlapping service lines and vertical exposure.

Broad incumbents

• TBWA Oslo: Norwegian office of the global TBWA network. A larger incumbent competing for many of the same Norwegian enterprise and FMCG accounts that Spoon serves, with broader international reach.
• MediaMonks (S4 Capital): Global content, digital, and creative production network. A broader incumbent offering end-to-end content production at scale that competes for enterprise content mandates where Spoon also operates.
• McCann Oslo: Norwegian branch of global McCann network. Competes with Spoon for major Norwegian brand assignments, particularly in food and beverage, with deeper international resources.

Regional players

• KAN Oslo: Stockholm-rooted creative agency with Nordic reach and food/lifestyle client experience. Comparable to Spoon on creative scope and vertical mix, with primary geographic base in Sweden rather than Norway.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SpoonNorge
• LinkedInlinkedin.com/company/spoon-norge
• Instagraminstagram.com/spoon_norge
• TikToktiktok.com/@spoon.norge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about spoon