Coglode

What Coglode does

Coglode Ltd. is a Brighton, UK-based, founder-operated behavioural science (BeSci) product company built by Jerome Ribot since 2014. Its core platform is the Coglode Cookbook, a SaaS subscription product priced at £360 ex-VAT as a one-time payment that gives practitioners access to an indexed library of "Nuggets" — bite-size insights drawn from hundreds of research papers — together with Recipes, Cures, Pairings, Cheat Sheets, and case studies (Nuggets In The Wild). The Nuggets also exist as physical cards and workshop boxes, and Coglode additionally distributes a free Figma Behavioural Design System plugin to drive top-of-funnel adoption among designers.

The business monetises across four streams: per-seat Cookbook licences, Foundations team training (50% upfront, non-refundable; 9.6 NPS), Jerome Ribot's direct advisory/consulting engagements, and physical Nuggets Boxes sold for client workshops. Customers named publicly include Google, Spotify, Apple, DeepMind, Meta, Monzo, Visa, BBVA, World Bank, UK Government, BCG, Deloitte, PwC, Bupa, William Hill, Virgin Mobile, Airtable, Runtastic, Charity Water, Global Credit Union, and Ideas42 — used both as training clients and as case-study subjects underpinning quantified outcomes (e.g., William Hill $4.8m/year fraud savings, Google +14% retention, Visa +20% conversion).

Coglode is privately held, bootstrapped, with 1–10 employees and no disclosed funding rounds. Its go-to-market is hybrid: content marketing (blog, newsletter, free Figma plugin) and community/PLG motions (free Nugget Boxes and Cookbook-driven conversion) running in parallel with founder-led enterprise field sales for training and consulting. The product lineup has expanded steadily year by year from 2014 to 2023, and the company positions itself as a common behavioural language for design, product, and behavioural science teams across industries.

Name

Coglode

Legal name

Coglode Ltd.

Website

https://coglode.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Coglode is a Brighton-based, founder-led behavioural science product company founded by Jerome Ribot in 2014. It sells the Coglode Cookbook SaaS platform, Nuggets card/box workshops, a free Figma Behavioural Design System plugin, and team training plus consulting to design, product, and behavioural science practitioners across global enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Coglode Cookbook: One-time payment of £360 ex-VAT for individual Cookbook access. Includes all Nuggets, academic data, key takeaways, pairings, cheat sheets, Nuggets In The Wild case studies, and monthly Coglode Live calls. Also available as Cookbook for Teams for enterprise training.
2. Training Programs: Live training programs to equip teams with behavioral science language and frameworks. Coglode Foundations training with 9.6 NPS. For team upskilling and enterprise training.
3. Advisory/Consulting: Jerome Ribot offers direct consulting services for external projects, bringing all behavioral tools to a small number of projects per year.
4. Nuggets Boxes: Physical insights boxes sold for running behavioral workshops with clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Coglode sells a behavioural science (BeSci) ecosystem consisting of the Coglode Cookbook SaaS platform (one-time £360 subscription containing Nuggets, recipes, cures, pairings, cheat sheets, case studies, and monthly live sessions), physical Nuggets Boxes for behavioural workshops, a free Figma Behavioural Design System plugin, live Coglode Foundations training, and direct consulting. Together these tools help product, design, and marketing teams diagnose and overcome human challenges using evidence-based behavioural insights.

Product overview

Coglode is a behavioural science (BeSci) product ecosystem founded by Jerome Ribot in 2014. The core product is Coglode Cookbook, a SaaS subscription platform offering behavioural science research, case studies, recipes, cheat sheets, live sessions, and Nuggets In The Wild content. Physical offerings include Nuggets Boxes (cards for workshops) and Nuggets Cards (multiple versions). Free tools include the Figma Design System. Services include Foundations Training (9.6 NPS) and Consulting. The ecosystem has evolved from simple blog posts (2014) to cards (2015-2019) to a full SaaS platform (2021 onwards), with related tools like Coglode Live, Cures, Recipes, and Pairings that help practitioners apply behavioural science to solve real-world problems.

Differentiator

Problem solved

Functional benefit

Brands

• Coglode Cookbook: A SaaS platform connecting behavioural insights and demonstrating how to use them to solve problems. Provides access to latest behavioural science research, case studies, deep-dives, recipes, cures, pairings, and live sessions.
• Nuggets
• Coglode Figma Design System
• Coglode Cures
• Coglode Recipes
• Coglode Live
• Coglode Foundations

Products and services

• Coglode Cookbook SaaS behavioural science platform providing new insights, research, case studies, deep-dives, recipes, cures, pairings, cheat sheets, and live sessions, sold to designers, product teams, researchers, and organisations via a one-time £360 ex-VAT license (plus a Cookbook for Teams version).
• Nuggets Boxes Physical insights boxes containing bite-size behavioural science cards designed to run behavioural workshops with clients and teams, sold as a tangible facilitation product.
• Figma Behavioural Design System Free Figma plugin that embeds Coglode's behavioural science insights into design workflows, available as a free download for designers seeking evidence-based UX components.
• Coglode Foundations Training Live training programme that equips individuals and enterprise teams with the language and frameworks to apply behavioural science, available to individuals and teams with a 9.6 NPS score.
• Consulting Services Advisory and consulting engagements in which Jerome Ribot applies Coglode's behavioural tools to external client projects, exemplified by work such as the Monzo Story Pots saving behaviour redesign.

Quantifiable outcome

• William Hill saved $4.8m per year through behavioral science application
• +8 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Others

• MethodKit: Workshop facilitation toolkit offering card-based decks for ideation, strategy, and design thinking sessions. Comparable physical card-based methodology to Coglode's Nuggets Boxes, though broader and less behavior-science-specific.

Direct peers

• CXL: Conversion optimization training and research platform offering courses, certifications, and tools to marketers and product teams. Closely comparable SaaS + training + subscription business model to Coglode, though focused on conversion rather than behavioral science.
• BEWorks: Toronto-based behavioral economics consultancy applying insights to business strategy, product design, and policy. Comparable offering (consulting + training + applied research) to Coglode's behavioral science methodology.
• Center for Advanced Hindsight: Behavioral science research center affiliated with Duke University applying research insights to public health, financial inclusion, and consumer behavior. Comparable academic-rooted methodology applied to real-world problems.
• ideas42: Nonprofit behavioral science research and consulting organization applying insights to real-world problems. Listed as a Coglode customer with documented +72% average savings outcome; shares similar methodology, target audience, and enterprise client base.
• Nielsen Norman Group: Premier UX research and training firm offering courses, certifications, conferences, and reports to UX professionals and design teams. Very comparable business model (training + content + community subscription) to Coglode, though focused on UX rather than behavioral science.
• The Decision Lab: Canadian-based behavioral science consultancy that combines academic research with practical consulting for enterprise clients. Comparable methodology, training offering, and target customer base to Coglode.
• Irrational Labs: Commercial behavioral science consultancy that applies research insights to product, growth, and marketing challenges. Closely comparable in methodology, client type, and consulting/training offering to Coglode.
• Persuasion: UK-based behavioral science consultancy founded by Richard Shotton, applying research insights to marketing and business problems. Comparable methodology and UK-based market focus to Coglode.

Broad incumbents

• The Behavioural Insights Team: The world's largest behavioral science consultancy, originally spun out of the UK government. Operates globally across policy, finance, and consumer sectors with similar methodology but at much larger scale and broader scope than Coglode.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coglode
• Xx.com/coglode
• Facebookfacebook.com/coglode

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coglode